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Major Brands in Market

The document discusses major cigarette brands in the Indian market grouped by length and manufacturer. It then discusses the Dhanush mobile application created by ITC to capture field sales data. The application includes routines for convenience stores and non-routine tasks. Main focuses for increasing productivity discussed are availability, visibility, and freshness through accurate forecasting, stock control, timely stock rotation, and routine tasks for sales representatives to pitch products and take photos for attendance. Spot testing is also recommended to gather better data for sales planning.

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Saurabh Singh
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69 views4 pages

Major Brands in Market

The document discusses major cigarette brands in the Indian market grouped by length and manufacturer. It then discusses the Dhanush mobile application created by ITC to capture field sales data. The application includes routines for convenience stores and non-routine tasks. Main focuses for increasing productivity discussed are availability, visibility, and freshness through accurate forecasting, stock control, timely stock rotation, and routine tasks for sales representatives to pitch products and take photos for attendance. Spot testing is also recommended to gather better data for sales planning.

Uploaded by

Saurabh Singh
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MAJOR BRANDS IN MARKET

LENGTH BRANDS
94 M.M INGSINIA
84 M.M INDIA KING
84 M.M B$ H
84 M.M CLASSIC VERVE
84 M.M CLASSIC REG.
84 M.M CLASSIC MILD
84 MM CLASSIC U MILD
84 M.M CLASSIC MTH
84 M.M CLASSIC LO W SMALE
84 M.M CLASSIC I CE BRUST
84 M.M CLASSIC DOBLE BRUST
84 M.M GOLD FL. KINGH
84 M.M GOLD FLLIGHT
69 MM NAVY CUT
69 M.M GOLD FL. PREM
69 M.M GOLD FL. MINT
64 M.M CAPSTAN FT.
69 M.M WAVE FT.
64 M.M GOLD S.S.
69 M.M CAPSTAN MINT
64 M.M CAPSTAN PILOT

LENGTH PMI BRANDS


84 M.M MARLBORO RED
84 M.M MARLBORO GOLD ORIGINAL
84 M.M MARLBORO GOLD ADVANCE
84 M.M MARLBORO FUSE BEYOND
84 M.M MARLBORO FINE TOUCH
84 M.M MARLBORO CLOVE MIX
84 M.M MARLBORO ADVANCE BLUE
84 M.M MARLBORO CLOVE MIX

LENGTH GPI BRANDS


84 M.M STELLAR
84 M.M FOUR SQUARE KING
84 M.M DOUBLE MINT
84 M.M NORTH POLE
69 M.M RED & WHITE
69 M.M 4 SQUARE SPECIAL
69 M.M CAVANDERS GOLD LEAF
69 M.M 4 SQUARE CRUSH
64 M.M 4 SQUARE FAMOUS
64 M.M CAVANDERS GOLD
64 M.M CAVANDERS SMOOTH

ITC - DHANUSH
Dhanush is the WD TL mobility solution to help capture D-call based
information on the android based application.

This is the after-login page of Dhanush application.


Non-Routine Task for convenience store.

Routine Task for convenience store.

Main points to focus for increasing productivity -


 Availability - To ensure stock availability at each store DS visits.
 Visibility - Proper in-shop and on-shop visibility check should be done by TL
in his area.
 Freshness -
 Accurate forecasting - Giving DS daily target should be on basis of
potential outlets. Convenience stores should be divided into
purchasing/selling capacity and on their locality. For Example, A
convenience store sells 94mm or 84mm sticks in large number than
69mm or 64mm.
 Stock Control - This should be a part of DS and TL by visiting a potential
outlet and asking them about any function or event in their area due to
which a sudden demand of products will increased.
 Timely Stock Rotation (this should be done by TL in his area at each store
he visits) will maintain freshness of products at convenience store.
*Must include a routine task for TL, every time he visits market with DS, he
should pitch company’s focused product (Wave - 69mm) and sell minimum of 2
packet and click a photo and upload it to be marked present for attendance.
*A picture to be uploaded twice or thrice a month for visibility In-shop and on-
shop.
*Must include an option in stock issue for products which sell in convenience
store (for example, Biscuit, Chips, confectionary, etc.). A target to be assigned
after doing spot test for these products on some stores.
*A spot test can be done by a TL every week on potential outlets for 20
minutes. This data can be used for doing MLCS in a better way. To know
weather, he is doing Spot Test weekly there should be a GPS tracker on the
app and TL should be aware of that.
How this will help?
This helps in getting accurate data before providing the extra benefits by
company to the convenience store and this will help in providing a right
product at right time at right place.

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