16/08/2020 Your Results for "Multiple choice questions"
Your Results for: "Multiple choice questions" Print this page
Site Title: Digital Marketing: Strategy, Summary of Results
Implementation and Practice, Fifth
Edition 25% Correct of 20 Scored items:
5 Correct: 25%
Book Title: Digital Marketing: Strategy,
15 Incorrect: 75%
Implementation and Practice, Fifth
Edition 15 total questions in quiz (with 2 questions containing
Book Author: Chaffey multiple pairs), for a total of 20 scored items More
information about scoring
Location on Student Resources > Chapter 12:
Site: Business-to-business digital marketing
practice > Multiple choice questions
Date/Time August 16, 2020 at 12:27 PM
Submitted: (UTC/GMT)
1. Delivering different messages to members of a business decision making unit is a
key difference between B2C and B2B marketing which is reflected in web design
through ______.
Your Answer: content referencing the needs of companies of different sizes
Correct Answer: different navigation options appealing to different members of
the audience
2. A longer decision making process than for many consumer products is a key
difference between B2C and B2B marketing which is reflected in web design
through ______.
Your Answer: different navigation options appealing to different members of
the audience
Correct Answer: questions on a form enquiring about the status of the business
in the purchase decision process
3. The ______ goal of a business-to-business website involves an interactive dialogue
with a virtual sales person.
Your Answer: sell
4. The ______ goal of a business-to-business website involves gaining permission
from a website visitor to engage in future dialogue by e-mail and other
communications channels.
Your Answer: save
Correct Answer: speak
5. Business-to business (B2B) ecommerce involves commercial transactions between
an organisation and other organisations (inter-organisational marketing).
Your Answer: True
https://wps.pearsoned.co.uk/wps/grader 1/3
16/08/2020 Your Results for "Multiple choice questions"
Correct, the statement refers to B2B Ecommerce.
6. ______ is an example of business-to-business services offered by Google which
gains advertising revenue through hosted videos.
Your Answer: Google Search application providing online website services for
website owners
Correct Answer: YouTube Brand Channel
7. ______ is an example of business-to-business services offered by Google where
revenue is generated through the application running as part of a customer's
website.
Your Answer: Google Search application providing online website search services
for website owners
8. A portal which is normally run by a consortium of buyers in order to establish an
efficient purchasing environment is a:
Your Answer: B2B independent e-marketplace.
Correct Answer: buyer-oriented marketplace.
9. A portal which is an online platform operated by a third party and is open to buyers
or sellers in a particular industry is a:
Your Answer: vertical and horizontal e-marketplace.
Correct Answer: B2B independent e-marketplace.
10. One aim of e-procurement is to increase savings by bulk buying of items:
Your Answer: of the right quantity.
11. What of the following is production related procurement?
Your Answer: Raw materials.
12. Match each type of online purchasing system with the potential advantages.
Option Your Answer:
12.1 Better quality of information (blank)
12.2 Risk (blank)
12.3 Frequency (blank)
https://wps.pearsoned.co.uk/wps/grader 2/3
16/08/2020 Your Results for "Multiple choice questions"
12.4 Co-ordination (blank)
13. Match the three types of organisational markets with their description.
Option Your Answer:
13.1 Industrial markets (blank)
13.2 Resellers (blank)
13.3 Government (blank)
14. In a market where companies build close connective relationships where Internet
technology will not feature strongly in the development of these relationships, this
is known as a ______ relationship.
Your Answer: High Tech/Low Touch, Personal
Correct Answer: Low Tech, High Touch, Personal
15. In a market where there are transactional relationships where technology will not
feature in the development of these relationships, this is known as a ______
relationship.
Your Answer: Low Tech, High Touch, Personal
Correct Answer: Low Tech, High Touch Transactional
E-mail Your Results
My name is (first last):
E-mail my results to:
E-mail address: Send as:
Me Text
Instructor Text
TA Text
Other Text
Help E-mail Results
Copyright © 1995-2012 Pearson Education. All rights reserved.
Legal and Privacy Notice
https://wps.pearsoned.co.uk/wps/grader 3/3
