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Buyers' Persona - Coffee Place: Background

The document describes a buyer's persona for a 26-year-old female MBA student in Gurugram, India seeking a coffee shop where she can study, relax, and find deals. She is an active social media user who looks for coupons. A content plan is then outlined to attract this persona with content on WordPress and various social channels including photos, videos and deals published on set schedules.

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nishita grover
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© © All Rights Reserved
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Download as DOCX, PDF, TXT or read online on Scribd
34 views

Buyers' Persona - Coffee Place: Background

The document describes a buyer's persona for a 26-year-old female MBA student in Gurugram, India seeking a coffee shop where she can study, relax, and find deals. She is an active social media user who looks for coupons. A content plan is then outlined to attract this persona with content on WordPress and various social channels including photos, videos and deals published on set schedules.

Uploaded by

nishita grover
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Buyers’ Persona | Coffee Place

(You have to make a Buyers’ Persona for a Business School in Delhi NCR. You can consider any kind of Persona –
Fresher, Experienced, Part Time Working. Here the Buyers’ Persona for ‘Coffee Shop’ is from a ‘Student’s’ POV.)

Background______________________________________________________________________
 Age : 26
 Gender : Female
 Marital Status : Single
 Location : Gurugram, Haryana
 Level of Education : MBA in Marketing
 Occupation : Full Time Interior Designer Student; Part Time Worker
 Annual Income : $25,000

Attributes_________________________________________________________________________
 Upper Middle Class
 Super Conscious about what she spends her money on
 Prefer to use her Credit / Debit Cards
 Looks for Coupons and Good Deals for Dining Out
 Smartphone & Laptop User
 Facebook is her Lifeline
 Active on Twitter, Instagram and Pinterest

Needs (Looking for)___________________________________________________________________________


 A place to de-compress after a hectic week
 A quiet place to study where she’s not distracted by her messy room
 A good deal to make her feel better about purchases
 A sense of stability in her Chaotic World

Sources of Information____________________________________________________________
 Friends & Colleagues
 Magazines & Newspapers
 Online Blogs & Articles

Life Goals________________________________________________________________________
 Become a Reputable Interior Designer
 Travel the World
 Not have to worry about the Finances
 Have the flexibility to be able to pick up and go as she pleases

Challenges & Fears_______________________________________________________________


 Not being able to pay her bills
 Getting stuck somewhere and not being able to Travel
 Not having enough time with her Cat
 Not being able to pay back her School Debt

x-x-x

Content Plan | Coffee Place


(You have to make a Content Plan for a Business School in Delhi NCR. Here the Content Plan is for a ‘Coffee Shop’ for
attracting the above Buyer Persona of ‘Student’.)
Content Management System
 Wordpress
(Mention above the CMS you’ll be using for Managing your Content)

Channels
 Website/Organic
 Paid Search
 Emails
 Social Media
o Facebook
o Instagram
o Twitter
o Pinterest
(Mention above the Different Channels you’ll be focussing while sharing the Content)

Type of Contents
 Photos
 Videos / Vlogs
 Articles / Blogs
 Infographics
 Company News / Offers / Deals
 Social Media Memes
 User Generated Content
(Mention above the Different Types of Content you’ll be using creating the Content)
Content Calendar
 Blogs on Website : Once every week
 Posts on Social Media : Four Times a Day
 Emailers : Once every week
(Mention above the Frequency of Content to be Published. Which type of Content to be published where and when)

x-x-x

NOTE: The Above Report is a just sample to illustrate how to create your final report. You can use
or create any other template or headers for the above Buyer Persona and Content Plan. You can
also create Multiple Buyers’ Persona and focus on each for different Content Plans.

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