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Logical Framework Example: Purpose

This document provides an example of a logical framework that can help build an evaluation framework for a project. The logical framework outlines the inputs, activities, reach, and short, medium, and long term outcomes of a project. It shows how these different elements are linked and how the project aims to change behavior over time. The outcomes can then be used to identify key performance indicators and measurement methods to evaluate the project. The logical framework is intended to be developed and refined over time as understanding of what works improves through evaluation, research, and experience.

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Fetalvero Eddie
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34 views

Logical Framework Example: Purpose

This document provides an example of a logical framework that can help build an evaluation framework for a project. The logical framework outlines the inputs, activities, reach, and short, medium, and long term outcomes of a project. It shows how these different elements are linked and how the project aims to change behavior over time. The outcomes can then be used to identify key performance indicators and measurement methods to evaluate the project. The logical framework is intended to be developed and refined over time as understanding of what works improves through evaluation, research, and experience.

Uploaded by

Fetalvero Eddie
Copyright
© © All Rights Reserved
Available Formats
Download as PDF, TXT or read online on Scribd
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LOGICAL FRAMEWORK EXAMPLE

Purpose
To help build an evaluation framework it is helpful to develop an ‘outcomes roadmap’ (or logic
model). This sets out the underlying logic of your thinking about how the intervention will work to
change people’s behaviour in different ways over time. The outcomes you identify can then be
translated into key performance indicators and appropriate methods of measurement identified.

Logic models convey not only the activities that comprise the intervention, but the link between
those components and the outcomes. Over time, evaluation, research, and day to day experiences
will deepen the understanding of what does and does not work, and the model will change and
develop further.

Logic models set out how different parts of your plan work together:
Inputs: assets/resources

(The help and resources can you draw on and mobilise)

Activities

(What needs to be done to generate the desired outcomes)

Reach: audience

(Who these activities are targeted at – primary and secondary audiences)

Desired outcomes – short, medium & long term


(From these outcomes you will able to determine appropriate
key performance indicators and methods for measuring them)

How to use or apply


You can use this example as a basis for developing a logical framework appropriate for your social
marketing project.

Social marketing planning guide and toolbox


Logical framework example
Source(s)/Reference(s)
 www.thensmc.com 
 www.uwex.edu/ces/pdande/evaluation

Social marketing planning guide and toolbox


Logical framework example

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