Week 3
Week 3
Introduction to Research.
The term ‘Research’ consist of two words:
‘Re’ means again and ‘Search’ means to find out something.
The following is the process:
Person observe ------------------- Phenomena Collection of the data ---------------Conclusions
1. Scientific Method
An enquiry is an natural technique for a search. But when it’s used systematically and
scientifically, it takes the form of method. So scientific enquiry is also known as Scientific
Method. This method is different from the methods of knowledge – generation like trial and
error, experience, authority and intuition.it is a parallel to Dewey’s reflective thinking; because
the researcher himself is engrossed in reflective thinking while conducting research.
2. Qualitative Research:
❖ Case Study.
• Definition of Case Study:
A case study is Descriptive and exploratory analysis of a person
group or event.
• According to Cooley:
Case study depends our perception & gives clear insight into life
directory.
Types of Case Study:
• Illustrative case studies. These are primarily descriptive studies. They typically
utilize one or two instances of an event to show the existing situation.
Illustrative case studies serve primarily to make the unfamiliar familiar and to
give readers a common language about the topic in question.
• Exploratory (or pilot) case studies. These are condensed case studies
performed before implementing a large scale investigation. Their basic
function is to help identify questions and select types of measurement prior to
the main investigation. The primary pitfall of this type of study is that initial
findings may seem convincing enough to be released prematurely as
conclusions.
• Cumulative case studies. These serve to aggregate information from several
sites collected at different times. The idea behind these studies is that the
collection of past studies will allow for greater generalization without
additional cost or time being expended on new, possibly repetitive studies.
• Critical instance case studies. These examine one or more sites either for the
purpose of examining a situation of unique interest with little to no interest in
generalization, or to call into question a highly generalized or universal
assertion. This method is useful for answering cause and effect questions.
Ethnographical Research:
Historical Research:
Historical research involves studying, understanding and interpreting past events. The
purpose of historical research is to reach insights or conclusions about past persons or
occurrences. Historical research entails more than simply compiling and presenting
factual information; it also requires interpretation of the information.
Typically, histories focuses on particular individuals, social issues and links between the
old and the new. Some historical research is aimed at reinterpreting prior historical
works by revising existing understandings and replacing them with new, often
politically charged ones.
Researches cannot accept historical data at face value, since many diaries memoirs,
reposts and testimonies are written to enhance the writer’s position, stature, or
importance. Because of this possibility, historical data has to be examined for its
authenticity and truthfulness. Such examination is done through criticism; by asking
and researching to help determine truthfulness, bias, omissions and consistency in data.
Quantitative Research:
Descriptive Research:
Descriptive research is defined as a research method that describes the
characteristics of the population or phenomenon that is being studied. This
methodology focuses more on the “what” of the research subject rather than the
“why” of the research subject.
For example, an apparel brand that wants to understand the fashion purchasing
trends among New York buyers will conduct a demographic survey of this region,
gather population data and then conduct descriptive research on this demographic
segment. The research will then uncover details on “what is the purchasing pattern of
New York buyers”, but not cover any investigative details on “why” the patterns exits.
Because for the apparel brand trying to break into this market, understanding the
nature of their market is the objective of the study.
Experimental Research:
Experimental research is research conducted with a scientific approach using two
sets of variables. The first set acts as a constant, which you use to measure the
differences of the second set. Quantitative research methods, for example, are
experimental.
If you don’t have enough data to support your decisions, you must first determine
the facts. Experimental research gathers the data necessary to help you make
better decisions.