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Brainfluence Summary: 1-Sentence-Summary: Brainfluence Will Help You Get More Sales by Revealing People's

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This document summarizes key lessons from the book Brainfluence by Roger Dooley. It discusses how understanding human psychology can help with marketing and sales. Some of the highlighted lessons include that ads are more effective when they feature babies due to how our brains are wired to pay attention to them. It also notes that meeting with people in person and speaking into their right ear makes them more likely to listen. Additionally, surprising people gets their attention and can lead to increased purchasing. The summary concludes by recommending the book to bloggers, marketing students, and others whose jobs involve selling.

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Brainfluence Summary: 1-Sentence-Summary: Brainfluence Will Help You Get More Sales by Revealing People's

Uploaded by

Sainolzii Ganbold
191 views4 pages
This document summarizes key lessons from the book Brainfluence by Roger Dooley. It discusses how understanding human psychology can help with marketing and sales. Some of the highlighted lessons include that ads are more effective when they feature babies due to how our brains are wired to pay attention to them. It also notes that meeting with people in person and speaking into their right ear makes them more likely to listen. Additionally, surprising people gets their attention and can lead to increased purchasing. The summary concludes by recommending the book to bloggers, marketing students, and others whose jobs involve selling.

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This document summarizes key lessons from the book Brainfluence by Roger Dooley. It discusses how understanding human psychology can help with marketing and sales. Some of the highlighted lessons include that ads are more effective when they feature babies due to how our brains are wired to pay attention to them. It also notes that meeting with people in person and speaking into their right ear makes them more likely to listen. Additionally, surprising people gets their attention and can lead to increased purchasing. The summary concludes by recommending the book to bloggers, marketing students, and others whose jobs involve selling.

Copyright:

© All Rights Reserved
Download as PDF, TXT or read online from Scribd
Download as pdf or txt
191 views4 pages

Brainfluence Summary: 1-Sentence-Summary: Brainfluence Will Help You Get More Sales by Revealing People's

Uploaded by

Sainolzii Ganbold
This document summarizes key lessons from the book Brainfluence by Roger Dooley. It discusses how understanding human psychology can help with marketing and sales. Some of the highlighted lessons include that ads are more effective when they feature babies due to how our brains are wired to pay attention to them. It also notes that meeting with people in person and speaking into their right ear makes them more likely to listen. Additionally, surprising people gets their attention and can lead to increased purchasing. The summary concludes by recommending the book to bloggers, marketing students, and others whose jobs involve selling.

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Brainfluence Summary

fourminutebooks.com

1-Sentence-Summary: Brainfluence will help you get more sales by revealing people’s
subconscious thinking and their motivations in the decision-making process they use
when buying.

Read in: 4 minutes

Favorite quote from the author:

I was once talking with a person who was getting a degree in communications and
specializing in marketing. This person was trying to tell me that psychology wasn’t really
science and didn’t have any use in the practical world.

I found myself trying to persuade them that the study of the brain was very real and
extremely useful. But it wasn’t working, they seemed stuck in their ways. Then it hit me.

Marketing IS psychology!

We often think of selling as just hiring a sales team and pushing them to meet quotas. But
the reality is that it’s got a lot more to do with understanding how our brains interact with
our environment.

This is why Roger Dooley’s book Brainfluence: 100 Ways to Persuade and Convince
Consumers with Neuromarketing is so important. If you want to understand the science of
selling so you can have more success, this is the book for you!

These are 3 of my favorite lessons from this book:

1/4
1. Putting a baby on your ad will make it more effective.
2. If you’re trying to talk someone into making a purchase, meet in person and speak
into their right ear.
3. The element of surprise is one of the best ways of getting people’s attention so they
buy more.

Let’s dive right in to discover the secrets of psychology that make selling easier!

If you want to save this summary for later, download the free PDF and read it
whenever you want.
Download PDF

Lesson 1: Ads are more effective when they contain


pictures of babies.
If you’re scrolling through social media, how often do you stop on posts that only contain
text? I find myself paying attention to anything with images more than anything else.

But not all pictures are created equally when it comes to marketing. It’s always better to use
photos of people’s faces to get more attention. And the best way to get people to notice you
is to include a baby’s face!

Research confirms this, too. Scientists have found that it only takes a few hundred
milliseconds for the part of the brain associated with emotion to light up after seeing a
picture of a baby.

This makes sense evolutionarily as well. Babies can’t take care of themselves and are more
vulnerable to predators. If they pull at our feelings, however, we take care of them
and their odds of surviving increase. It’s hard-wired into everyone to pay attention to
babies’ faces, so use them!

And for some more bonus attention points, make the baby in your image look at what
you’re trying to sell. James Breeze, a usability specialist from Australia, teaches that our
eyes will go to wherever the people in an ad are looking.

In simple terms, when you use the face of an infant that is looking at the viewer, people will
just look at them. But if the kid is looking at a subscription box, product, or headline, that’s
where your audience will direct their eyes!

Lesson 2: Meet with people in person and speak into their


right ear to make them more likely to listen to you.

2/4
Engaging people’s senses is another powerful tool of persuasion that Dooley teaches. And
one of the best ways to take advantage of this is by marketing to people in person.

Some might argue that getting right to business is important, but this doesn’t usually work
so well. Instead, start with small talk and you’ll see a much better end result.

Perhaps you’ve heard of the ultimatum game. Two participants get an amount of money
and one gets to split it while the other has to choose whether or not to take the split. If the
individual deciding whether to accept the offer declines, neither wins.

This sounds fun, but what does this have to do with the power of small talk when selling?
Research by Al Roth shows that letting the subjects talk before the game has
dramatic effects on outcomes. 83% more offers are fair, and only 5% get rejected. In
other words, casual conversation goes a long way!

And as long as you’re talking to someone, make sure that you’re on their right side. Studies
done by scientists at the University Gabriele d’Annunzio in Italy discovered that people
trust information spoken into the right ear. Even when making requests you have a higher
chance of success by following this pattern.

One place the researchers observed this was in nightclubs. They discovered that most
people talked into each other’s right ears. In testing this by asking people for cigarettes,
they had more success by speaking into their right ear.

Lesson 3: To get people’s attention and make them buy


more, surprise them.
Pineapples!

I’ll bet you weren’t expecting that one, were you? But you’re probably listening to me now,
right? That’s because I surprised you with something you didn’t expect. Let’s look at how
this works on a psychological level.

UK researchers have identified the hippocampus as the place in our brains that allows us to
predict what will happen next. This small part of the brain uses the sequence of events that
we normally follow when we get certain cues to anticipate the next event.

For example, when your brain saw “Lesson 3” above, it used the information it got when
you read what came in lessons 1 and 2 to predict what would happen next. When I used
the surprising word pineapple first instead of going into why surprise works,
it got you to react.

3/4
One way you can practice this is by replacing a word in a common phrase. If you have a
coffee shop, for example, you might use “coffee it up” instead of “cough it up.” You can also
try to surprise people with a unique design or image as well.

This technique even dates back to the days and writings of Shakespeare. He would often
misuse words or invent new words altogether. Some scholars say that this is the main
reason that his writings are so popular even today.

So if you want to make people pay attention to whatever you’re selling, put a bird on it. I
mean, surprise them!

Brainfluence Review
Brainfluence is an awesome and super useful book. I really like psychology, and seeing
how it applies to selling is really fascinating. These tips might seem small, but I’m certain
that trying them out is going to have a big impact on your sales!

Read full summary on Blinkist >>

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Learn more about the author >>

Who would I recommend the Brainfluence summary to?


The 38-year-old blogger who would like to know how to get people to listen to him more,
the 24-year-old marketing student that is doing summer sales, and anyone whose job
requires them to sell.

4/4

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