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470 Introduction

The COVID-19 pandemic has significantly impacted many businesses, especially small firms. Businesses like accommodations, food services, and education that rely on in-person interactions have been directly affected by social distancing measures and operational restrictions. These small businesses have had to quickly change their strategies to adapt to the new environment and sustain operations. They are focusing on health and safety protocols, marketing, and building trust with customers during uncertain times. The pandemic has disproportionately affected low-income and minority business owners. Most businesses have needed to completely overhaul their plans and introduce new strategies to withstand the pandemic's impact on their revenues.

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Tauhid Ahmed Bappy
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28 views1 page

470 Introduction

The COVID-19 pandemic has significantly impacted many businesses, especially small firms. Businesses like accommodations, food services, and education that rely on in-person interactions have been directly affected by social distancing measures and operational restrictions. These small businesses have had to quickly change their strategies to adapt to the new environment and sustain operations. They are focusing on health and safety protocols, marketing, and building trust with customers during uncertain times. The pandemic has disproportionately affected low-income and minority business owners. Most businesses have needed to completely overhaul their plans and introduce new strategies to withstand the pandemic's impact on their revenues.

Uploaded by

Tauhid Ahmed Bappy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Introduction

The rise of a sudden pandemic has shaken the entire world and has caused an effect and
change in all different industries, especially in various businesses. One of the prime type
businesses that have been majorly affected are small firms and ventures. Some small
businesses such as such as accommodations, food service, and educational services, that are
directly affected by changed customer behavior, especially the physical distancing and
mandated operational restrictions that began during the pandemic. They have had to take
instant measures in order to sustain their business.

These measures include changes in strategies, health and wellness checks, making sure proper
guidelines are being followed and a very important segment is also focused on the marketing
side of a business and creating a good trusting relationship with the customer for changed
times. The differences in vulnerability across sectors also create a disproportionate level of risk
for lower-income workers, minority business owners, and business owners with less
educational attainment. Most businesses are having to change their whole game-plan and
introduce new, unused strategies to make sure their business can withstand and grow through
a pandemic which is COVID-19 and it has had a significant impact on revenue.

References:

 25 Ways To Drive More E-commerce Store Traffic Without Buying Ads. (2020, January 23).
Retrieved from https://neilpatel.com/blog/e-commerce-traffic-tips/
 Dua, A. (2020a, May 27). COVID-19’s effect on jobs at small businesses in the United States.
Retrieved from https://www.mckinsey.com/industries/public-and-social-sector/our-
insights/covid-19s-effect-on-jobs-at-small-businesses-in-the-united-states
 Ecommerce Marketing Essentials: 17 Actionable Tactics to Drive More Sales. (2018, July 21).
Retrieved from https://www.shopify.com/blog/ecommerce-marketing

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