ITM 209 Business Information Systems

Lecture 1:
Course Introduction and
Does IT Matter?

Instructor: Inkyu Kim

Eli Broad College of Business
[email protected]

May, 13, 2019

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ITM 209 - Agenda

§ Introduction

§ Team Building Activity

§ Course Syllabus

§ Team Project and Case Presentation

§ Key for Success

§ Why IT Matters?

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About Me…
§ Inkyu Kim

§ PhD Students in Information Systems

§ Seoul, South Korea

§ Bachelor in Supply Chain Management, Class of 2013

§ Master’s in Information Systems from Yonsei University in

Korea

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About Me…
§ Teaching Interests: Business Information Systems, Business
Decision Making, Introduction to Data Science

§ Research Interests: Electronic Medical Record (EMR), Business

Process Management, Sharing Economy

§ A big fan of movie and TV shows !

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About You…

§ Tell us about your:

§ Name
§ Hometown
§ Major
§ Year
§ Something interesting about yourself
§ Your expectation for this course
§ What is your plan this summer after ITM 209?

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 Team Building Activity

§ Exchange contact information

§ Determine date/time for your weekly team meetings

§ Each Team must turn in meeting schedule to me

today!

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 Team Building Activity
Team Meeting Agreement
§ Sign your Name
§ Major
§ Year
§ ONE time each week that you are available to meet
(arrange schedule to meet as a team)

§ Hand this “contract” to me at end of lecture !

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ITM 209 Course Objectives
Through this class, we are going to….
¡ Learn about the role of information systems in improving
organizational performance
¡ Understand the different types of IT and how they are used
in organizations

¡ Gain hands-on experiences on using IT tools that are

commonly used in workplace today
¡ Know real business problems and how IT helps to solve them

¡ Be able to produce professional quality business documents

and delivery professional quality presentations
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ITM 209 Syllabus

§ Ground Rules
§ Please turn off or vibrate cell phones in class
§ Laptop use is allowed, but only for notes taking
§ It is your responsibility to meet due dates for homework
and remember other important information
§ Academic integrity is essential !

§ Syllabus Walk Through – finalized one will be

available on D2L after this class
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ITM 209 Grading

§ Total Possible Points = 1000 Points

§ Exam (2): 400 Points (40%)

§ Assignments (3): 270 Points (27%)
§ Case Presentation: 130 Points (13%)
§ Team Project: 200 Points (20%)

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Exam Insight

§ Readings from textbook

§ Discussion in lectures

§ PowerPoint Slides

§ Bonus Question: readings from case studies

§ Format: T/F Questions, Multiple Choice, Short Answer Questions

§ One Mid-term (200 points) and one final (cumulative) (200 points)

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Assignment Insights

§ Three Assignments (270 Points)

§ Business Process Simulation – Arena (90 points)

§ Data Analytics – MS Tableau (90 points)

§ Business Intelligence – Microsoft Access (90 points)

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Team Project (200 points)

§ Team has been assigned

§ Team project gives you the opportunity to integrate all concepts learned in
class (i.e. Business Strategy, IT-enablers, Customer Security, and Business
Analytics)

§ Each team will write a report addressing above topics

§ Each team will deliver a presentation

§ Team project will be graded on quality of written report, presentation, and

peer evaluation
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Case Presentation (130 points)
§ Explore business magazines with the practical sense
• e.g., Bloomberg Business, the Wall Street Journal, Fortune
Magazine, Forbes, and others

§ Each student/team presents the case in class

§ Presentation will be graded on completeness and quality of delivery

§ Understanding all cases is strongly recommended for all students

§ Questions in exams may come from cases

§ More details refer to Case Presentation Instruction at D2L

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Key for Success

¡ Attendance (Both lecture and recitation)

¡ Be familiar with using D2L

¡ Pace yourself and keep track of course schedule

¡ Believe in the long term benefits: Jobs

¡ Seek help; Don’t wait until last minute

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Does IT Matter?
§ IT Creates Value
§ Economic Impact (e.g., success of Amazon)
§ Organizational/Operational Impact (e.g., UPS uses RFID to
speed up its business processes)
§ Strategic Impact (e.g., Walmart uses supply chain
management systems to facilitate its communications with
suppliers)

§ IT Changes Business Operations

§ Automate
§ Informate
§ Transform
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Digital Economy

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Digital Economy

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Digital Economy

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IT does!

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Internet of Things

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Internet of Things
I Believe that the following link will be helpful..

https://youtu.be/QSIPNhOiMoE

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 Examples from Amazon
From customers’ perspectives, they reduce their search
costs with the help of online customer reviews and
recommendation systems :

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 Examples from Amazon
From Amazon’ perspective, they have more niche
products sold with the help of recommendation systems:

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IT does!

Organizational Impacts
§ Accounting Information System
§ Customer Service (CRM)
§ Business Process Optimization
§ Group Decision Making
§ Knowledge Sharing
§ Telecommunication
§ Social Media

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Amazon Information Technology

§ Watch this video for how IT plays the role in large

Online retailers like Amazon

https://youtu.be/lwSQAaAn3UM

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IT does!

§ Automate: Support business operations (e.g. faster processing

of transactions)

§ Informate: Support decision-making (e.g. help managers

obtain data from the ground more quickly)

§ Transform: Create a competitive advantage (e.g. increase

sales by having online store)

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 Digital Innovations

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 Digital Innovations (cont.)

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 Digital Innovations (cont.)

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 Digital Innovations (cont.)

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 Digital Innovations (cont.)

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 Digital Innovations (cont.)

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 Digital Innovations (cont.)

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Competitive Advantage in the Digital
Economy
§ Competing in the digital economy
§ Build digital platforms

§ Nurture digital savviness

§ Commit to digital transformations

• Business models
• Customer experience
• Operational core

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Competitive Advantage in the Digital
Economy (cont.)
§ Digital platforms
§ Internal integration
• Transaction platforms (Exchange Information…)
• Analytical platforms (Big data analysis…)
§ External synchronization
• Collaboration platforms
• Mobile platforms
• Social platforms

§ Digital savviness
§ Harmonize business processes with digital capabilities
§ Promote integrative mindset among business and technology executives
§ Create organizational structures and governance processes for digital
innovation
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Sounds Tough? But, Opportunities for Big
Data!
§ Thanks to emerging new technology
§ Large-scale data are available for us
• i.e., High computing power & advanced analytics skills
§ Customers generate their data wherever & whenever
• e.g., Not only e-commerce but also m-commerce today

§ Big data? Something new?

§ Nah, I don’t thinks so…
§ Not something new totally, but it just requires a little bit different
approach

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Sounds Tough? But, Opportunities for Big
Data! (cont.)
§ So… what we have to do?
§ Need to set a right strategy to utilize big data fully
§ With a right approach towards
business analytics
• Not only technically
• But also conceptually
§ This is…
§ What you will learn from ITM 209
§ What you need to know for future
careers as business women/men
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Prepare for Wednesday

§ Read Chapter 1,2

§ Understand IT’s role in Business, Porter’s five forces & three

generic strategies

§ Prepare for in Class Discussions about IT and globalization

§ Check D2L for Class Materials

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