Aquafina: Aquafina Is A Brand of Bottled Water and Skincare. Pepsico Began
Aquafina: Aquafina Is A Brand of Bottled Water and Skincare. Pepsico Began
Aquafina: Aquafina Is A Brand of Bottled Water and Skincare. Pepsico Began
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PepsiCo’s food division, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay
products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks,
Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre
breakfast cereal, Quaker Oats, and low fat and roasted snack options enhance the healthful choices
available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked
in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional
labeling on their packets.
KURKURE :
Aquafina
Aquafina is a brand of bottled water and skincare. PepsiCo began
distributing Aquafina in Wichita, Kansas in 1994, before expanding
distribution across the United States, Canada, Lebanon, Turkey, Saudi
Arabia, Vietnam, Pakistan, India and Spain and Italy. As of 2003, it had
become the United States' top-selling bottled water brand in measured retail
channels. Aquafina is sold in 12-fluid ounce, 500-milliliter (16.9 fl oz), 20-
ounce, 24-ounce, 1-liter, and 1.5-liter bottles.
PepsiCo produces several other products under the Aquafina label:
Frito-Lay
Frito-Lay North America (FLNA) is a division of PepsiCo, Inc. which manufactures, markets
and sells a variety of corn chips, potato chips and other snack foods.
FLNA is headquartered in Plano, Texas, a suburb of Dallas. The company's current form is the
result of a 1965 merger of Frito-Lay, Inc. and the Pepsi-Cola Company, which resulted in the
formation of PepsiCo, Inc. Products sold under the Frito-Lay name are now recorded by two
PepsiCo divisions: Frito-Lay North America (North American sales) and PepsiCo International
(international sales)
HISTORY :
The Frito Company
Charles Elmer Doolin, manager of the Highland Park Confectionery in San Antonio, purchased a
corn chip recipe, a handheld potato ricer and 19 retail accounts from a corn chip manufacturer in
1932 for $100, which he borrowed from his mother. Doolin established a new corn chip
business, The Frito Company, in his mother's kitchen. Doolin, his mother and brother produced
the corn chips, named Fritos, and had a production capacity of approximately 10 pounds per day.
Doolin distributed the Fritos in 5¢ bags. Daily sales totaled $8 to $10 and profits averaged about
$2 per day.
In 1933, the production of Fritos increased from 10 pounds to nearly 100 pounds due to the
development of a "hammer" press. By the end of the year, production lines were operating in
Houston and Dallas. The Frito Company headquarters also moved to Dallas to capitalize on the
city's central location and better availability of raw materials. In 1937, The Frito Company
opened its Research and Development lab and introduced new products including Fritos Peanut
Butter Sandwiches and Fritos Peanuts to supplement Fritos and Fritatos Potato Chips, which had
been introduced in 1935.
In 1941, the company opened its Western Division in Los Angeles with two sales routes, which
would become the prototype for The Frito Company's distribution system. In 1945, The Frito
Sales Company was established to separate sales from production activities and meet the
demands of an expanding population. Expansion by the Frito National Company continued with
the issue of six franchises in 1945. In 1950, Fritos were sold in all 48 states.
The Frito Company issued its first public stock offering in 1954. At the time of Doolin's death in
1959, The Frito Company produced over forty products, had plants in eighteen cities, employed
over 3,000 people and had sales in 1958 in excess of $50 million. By 1962, Fritos would be sold
in 48 countries.
The invention of the potato chip is often credited to George Crum in the late 19th century. In the
1920s salesman Herman Lay sold the chips in the Southern U.S out of his car. In 1932 Lay began
a potato chip business in Nashville, Tennessee. Lay was hired as a salesman for the Barrett Food
Products Company, an Atlanta, Georgia manufacturer of Gardner's Potato Chips, and eventually
took over Barrett's Nashville warehouse as a distributor. Lay hired his first salesman in 1934, and
three years later had 25 employees and a larger manufacturing facility where he produced
popcorn and peanut butter sandwich crackers.
A representative of the Barrett Food Company contacted Lay in 1938, offering to sell Barrett's
plants in Atlanta and Memphis for $60,000. Lay borrowed $30,000 from a bank and persuaded
the Barrett Company to take the difference in preferred stock. Lay moved his headquarters to
Atlanta and formed H.W. Lay & Company in 1939. Lay later purchased the Barrett
manufacturing plant in Jacksonville, Florida, and additional plants in Jackson, Mississippi,
Louisville, Kentucky and Greensboro, North Carolina. Lay retained the Gardner trademark of
Barrett Food Products until 1944, when the product name was changed to Lay's Potato Chips.
Lay expanded further in the 1950s with the purchase of The Richmond Potato Chip Company
and the Capitol Frito Corporation. By 1956, with more than 1,000 employees, plants in eight
cities and branches or warehouses in thirteen others, H.W. Lay & Company was the largest
manufacturer of potato chips and snack foods in the United States.
In 1945, the Frito Company granted the H.W. Lay & Company an exclusive franchise to
manufacture and distribute Fritos in the Southeast. The two companies worked toward national
distribution and developed a close business affiliation. In September 1961, The Frito Company
and H.W. Lay & Company merged to become Frito-Lay, Inc.
In February 1965, the Board of Directors for Frito-lay, Inc. and Pepsi-Cola announced a plan for
the merger of the two companies. On June 8, 1965, the merger of Frito-Lay and Pepsi-Cola
Company was approved by shareholders of both companies, and a new company called PepsiCo,
Inc. was formed. At the time of the merger, Frito-Lay owned 46 manufacturing plants
nationwide and had more than 150 distribution centers across the United States.
Today, PepsiCo is organized into four divisions: Frito-Lay North America, PepsiCo Beverages
North America, PepsiCo International and Quaker Foods North America.[2] Although products
sold in the North America under the Frito-Lay brand name are also sold internationally,
international sales are reported by the PepsiCo International division