RASTO KULICH, V Tunich 3, 120 00 Prague, Czech Republic, [email protected].

edu; cell: +420 724 684 127

experience
2006- MCKINSEY & COMPANY PRAGUE, CZECH REPUBLIC (CR)
present Senior engagement manager (Associate till Nov ‘08)
Consistent top 20% performance rating
Primary focus on strategic due diligences in consumer goods for private equity and strategic investors - 11 projects
• Pet-food target in Netherlands, Germany and CEE, spirits in Turkey, food target in Ireland, FMCG target in Tanzania
and Kenya, certification/testing target in France, frozen-food distribution in Poland and Czech, beverage target in
Germany and Russia, online portal in Czech, due diligence guide for beverage client in UK, Internal Due Diligence
Guide in Consumer Goods for McKinsey Europe
Secondary focus sales & marketing – 10 projects including major pricing, commercial-excellence, lean and route-to-
market projects in consumer-goods in Switzerland, South Africa, Czech, Poland, Russia
• Created value estimated at $20 million via new route-to-market strategy for leading beverage client in Poland
• Co-delivered profit increase of $25 million on European-wide pricing project for leading beverage client
• Increased sales force productivity by 40% via commercial excellence project for pharmaceutical client in CR
• Reduced number of calls in call center by 35% via addressing root cause in a lean project for energy company in CR
2006 - 2007 ERGONI.COM BOSTON, USA/MUMBAI, INDIA
Co-founder
• Co-founded internet startup built on mass-customization concept for luxury shirts manufactured in Mumbai, India and
sold online in European and US markets. Proved product and logistics with ~300 customers
• Conserved as I decided to focus on McKinsey career (option to restart at later stage)
2001 - 2004 PROCTER & GAMBLE BUDAPEST, HUNGARY
Brand manager (Assistant brand manager till Mar ‘03)
As BM responsible for Old Spice and Secret deodorant brands across 5 countries (Hungary, Croatia, Slovenia, Czech,
Slovakia), led multifunctional team of 8 people including 3 direct reports and ~$20 million sales
• Achieved highest-ever market shares on both brands Old Spice and Secret, World Class Copy Award for Old Spice
Ultramarathon (regional P&G award for the best business-building TV advertisement in CEE South, Best Use of
Alternative Media Award for innovative Secret backlit billboards
As ABM responsible for Ariel brand in CR and SR, top-rated and promoted to brand manager in 2 years (vs. standard 3y)
• Brought Ariel detergent to market leadership in the Czech Republic (key market) after a decade of being #3 brand via
equity and price repositioning. Completed price-tier analysis consolidating data from 17 emerging markets around the
globe to get management alignment to fundamentally restructure the pricing of P&G detergent portfolio
1999 - 2000 Senior financial analyst (Financial analyst till Feb ’00) PRAGUE, CZECH REPUBLIC
Responsible for Fabric Care category profitability and evaluation of launches/initiatives in CR and SR, top-rated and
promoted to senior financial analyst in 14 months (vs. standard 2 years)
• Co-led price/equity repositioning of Jar dishwashing liquid resulting in the highest market share worldwide, received
Premysl Award for the best launch of Bold detergent in P&G worldwide
education
2004 - 2006 HARVARD BUSINESS SCHOOL BOSTON, USA
MBA degree. Graduated with 2nd Year Honors (top 15%), Volunteer consultant, Account director for HBS Marketing
Conference and member of Management Consulting, Marketing, Entrepreneurship and Skiing clubs
1997 - 1999 COMENIUS UNIVERSITY BRATISLAVA, SLOVAKIA (SR)
Master in Finance. Graduated with 1.0 base average (best possible) while Equity Analyst (20h/week) at J&T Securities
1994 - 1997 CITY UNIVERSITY OF SEATTLE TRENCIN, SLOVAKIA
BS/BA degree. Graduated 1st in class (GPA 3.7), Best Student Award from City of Trencin, The Stirling Dorrance Faculty
Scholarship, Founder of first-ever Career Day, IT lab & teaching assistant (20h/week), staff writer for CU newspaper,
Summer internships as system analyst in GraTex Intl. developing the largest Slovak IT system for Slovak Insurance Inc.
community Harvard Club of Prague – Board member
Procter & Gamble Alumni Club of Central Europe – Co-founder
Mentoring: Co-founder of Kulich Brothers Leadership Development scholarship at City University in Bratislava, mentor
of young talents in CEE, founder of P&G Lecture Club lecturing on marketing and ethics at top universities in CEE

personal Sports: Hiking/climbing (Kilimanjaro, Nepal Himalaya, Fuji), basketball (member of team that won International
Company League in Prague), co-founder of P&G inline hockey club in Budapest, beach volleyball, skiing
Slovak folk music: Music School (1983-1990) - playing accordion as a part of folk assemble on family occasions, winner
of International Folk Costume Competition at Harvard Business School with over 100 participants
Travel/cultures: Visited ~70 countries across 4 continents including Mongolia, Galapagos, Tibet, Myanmar or Zambia
Dogs: Owned male Giant Schnauzer – best-in-breed Slovak dog, winner of multiple international dog shows, CEE Winner

languages Fluent in English, Czech and Slovak; conversant in Russian, basic Hungarian