Academic Writing: The Essay: January 2012

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Academic writing: the essay
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7
Academic writing: the essay
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LEARNING OBJECTIVES
After reading this chapter you should be able to:
■■ List at least three criteria of excellence in critical thinking as
expressed in academic writing

■■ Explain the difference between fact and opinion, and explain why it is
necessary to use both in essay writing

■■ Identify sources of bias and imbalance in the presentation of an argument
■■ Explain structural and layout features of the essay form
■■ Explain the importance of thesis statements and topic sentences
■■ Identify several major faults in poor essay writing
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Essay writing
‘The essay is a form of refined torture. Discuss.’ You almost certainly will never encounter
such an essay topic, but you might think it. Don’t. The essay is simply a document that
adheres to certain rules, strategies and stylistic conventions, all of which can be learnt and
mastered.
Let’s get down to basics. Almost certainly, you want to write not merely satisfactory
essays but exceptional ones that score high marks. What is it, then, that your audience
or reader wants (given that in academic situations your work is likely to be read by just
one person — your lecturer or tutor)? What criteria will this reader apply when allocating
marks or grades?
What makes a good or bad essay?

Table 7.1 offers an insight into the criteria for success or failure in essay writing. If you
are scoring fours in your work, then you are more or less satisfying the criteria; if you are
scoring ones, twos or threes, then you are not satisfying the criteria.
Critical thinking
TABLE 7.1
Score Criteria
scoring guide
4 Consistently does all or almost all of the following:
■■ Accurately interprets evidence
■■ Identifies the salient arguments for and against
■■ Thoughtfully evaluates alternative points of view
■■ Draws justified conclusions based on clearly explained reasons
■■ Accurately and appropriately uses and/or cites source material
■■ Presents ideas in a coherent, clear and technically correct manner.
3 Does most or many of the following:

■■ Accurately interprets evidence
■■ Identifies relevant arguments pro and con
■■ Offers evaluations of alternative points of view
■■ Draws justified conclusions based on some evidence
■■ Accurately and appropriately uses and/or cites source material
■■ Presents ideas in a coherent, clear and technically correct manner.
2 Does most or many of the following:

■■ Misinterprets evidence
■■ Fails to identify salient arguments for and against
■■ Superficially evaluates alternative points of view
■■ Draws unjustified conclusions based on little evidence
■■ Maintains or defends views based on self-interest or preconceptions,
regardless of the evidence

■■ Inaccurately or inappropriately uses and/or cites source material
■■ Fails to present ideas in a coherent, clear and technically correct manner.
1 Consistently does all or almost all the following:

■■ Offers biased interpretations of evidence
■■ Fails to identify or dismisses relevant arguments for and against
■■ Ignores alternative points of view
■■ Draws irrelevant or unjustified conclusions
■■ Exhibits closed-mindedness or hostility to reason
■■ Inaccurately or inappropriately uses and/or cites source material
■■ Fails to present ideas in a coherent, clear and technically correct manner.
Source: Blattner and Frazier (2002, p. 63).
224 Communicating in the 21st Century
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These criteria for success are not arbitrary, or simply tools of torture to make life
hard; rather, they are effective benchmarks against which a sustained argument can be
tested — helping us to evaluate the mix of fact and opinion advanced in an effective piece
of writing (or for that matter in an effective oral presentation). Switch roles for a minute:
imagine that it is you who comprises the audience, and that someone else is trying to
persuade you to:
1. change your mind and agree with them
2. give them money
3. help them out.
It probably makes sense for you, in the role of critical evaluator, to impose criteria upon
which to assess what you are reading or hearing, and your criteria would probably be
quite similar to those listed in table 7.1.
Essays: form and content

Essays are documents on specific topics that contain a mix of fact and opinion, laid out
in logical sequences and employing appropriate strategies of expression. An essay com-
prises both content (what is said) and form (the way in which it is said). These aspects are
separate, but not unrelated.
Let’s take an example of an essay. Francis Bacon, one of the earliest users of the essay
form, tackled a wide variety of topics. Here’s one he wrote on that most basic of human
impulses, revenge. The language and punctuation is that of 1625, but a modern reader can
follow it without too much difficulty, and even after almost four centuries most of us can
recognise what he was writing about.
An example: Francis Bacon’s essay on revenge

Revenge is a kind of wild justice; which the more man’s nature runs to, the more ought law to
weed it out. For as for the first wrong, it doth but offend the law; but the revenge of that wrong,
putteth the law out of office.
Certainly, in taking revenge, a man is but even with his enemy; but in passing it over, he is
superior; for it is a prince’s part to pardon. And Solomon, I am sure, saith, ‘It is the glory of a
man, to pass by an offence.’ That which is past is gone, and irrevocable; and wise men have
enough to do, with things present and to come; therefore they do but trifle with themselves,
that labor in past matters. There is no man doth a wrong, for the wrong’s sake; but thereby to
purchase himself profit, or pleasure, or honor, or the like. Therefore why should I be angry with
a man, for loving himself better than me? And if any man should do wrong, merely out of ill-
nature, why, yet it is but like the thorn or briar, which prick and scratch, because they can do no
other. The most tolerable sort of revenge, is for those wrongs which there is no law to remedy;
but then let a man take heed, the revenge be such as there is no law to punish; else a man’s
enemy is still before hand, and it is two for one. Some, when they take revenge, are desirous, the
party should know, whence it cometh. This is the more generous. For the delight seemeth to be,
not so much in doing the hurt, as in making the party repent. But base and crafty cowards, are
like the arrow that flieth in the dark. Cosmus, duke of Florence, had a desperate saying against
perfidious or neglecting friends, as if those wrongs were unpardonable: ‘You shall read (saith
he) that we are commanded to forgive our enemies; but you never read, that we are commanded
to forgive our friends.’ But yet the spirit of Job was in a better tune: ‘Shall we (saith he) take
good at God’s hands, and not be content to take evil also?’ And so of friends in a proportion.
This is certain, that a man that studieth revenge, keeps his own wounds green, which otherwise
would heal, and do well. Public revenges are for the most part fortunate; as that for the death of
Caesar; for the death of Pertinax; for the death of Henry the Third of France; and many more.
But in private revenges, it is not so. Nay rather, vindictive persons live the life of witches; who,
as they are mischievous, so end they infortunate.
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Explanatory notes
Solomon: Tenth century BC king of Israel. His willingness to forgive, and not take revenge,
is shown in, for example, 2 Chronicles 1:11.
Cosmus: Cosimo de Medici or Cosimo ‘the Elder’ (1389–1464), first of the Medici family to
rule the Italian city-state of Florence.
Job: Biblical character in the Book of Job, Job 2:10.
Caesar: Gaius Julius Caesar, 100–44 BC. Roman general and emperor, assassinated by
Brutus and Cassius and others, who feared Caesar was intent on becoming a dictator of
the Roman empire.
Pertinax: Publius Helvius Pertinax, AD 126–193. Roman emperor, who ruled for 87 days.
Killed by his own soldiers over a controversy about soldiers’ pay.
Henry III: 1551–1589, king of France (1574–89); son of Henry II and Catherine de’ Medici.
Involved in the religious wars between Catholics and Protestants in the sixteenth century,
he was killed by a Dominican monk who feared that Henry would recognise a Protestant
successor.
Bacon’s approach
Many ideas are packed into the 454 words of this essay. In most writing, there is a link
between content and form or style, and this is certainly the case with Bacon’s essay.
He makes a number of key points, many of which are further broken down into sub-
points that are dialectically linked — that is, he sets out opposing arguments (on the one
hand this, and on the other hand that). Table 7.2 shows how this structure is created.
Structure of
TABLE 7.2
Key point First part Second part
Bacon’s essay ‘On revenge’
Revenge is a kind of wild justice The more man’s nature runs to . . . the more ought the law to
revenge . . . weed out that tendency in man.
Relationship of original wrong to The first wrong merely offends The revenge taken for the wrong
revenge for the wrong the law. undermines the authority of the
law itself.
Taking revenge or not taking By taking revenge, a man shows By not taking or by passing over
revenge: relationships with our that he is on the same level as revenge, man shows that he is
enemies his enemy. superior to his enemy.
Example of Solomon.
Revenge and time present, past Wise men have enough to do Those who are stuck in the
and future worrying about the present and past, preoccupied with revenge,
the future without being stuck in waste their time.
the past, which is what thinking
about revenge does.
Motivation for wrongdoing No-one does wrong for wrong’s Men do wrong because it
sake. will profit them, or give them
pleasure, or save their honour,
and for other reasons.
Futility of being angry with others If another man merely loves If a man should do wrong
himself better than he loves me, because it is his nature to do so,
that is not a good enough reason then he cannot help it.
for my being angry.
Revenge and the law Revenge is acceptable when the We need to be careful when we
law does punish wrongdoers. take revenge, because the law
might punish us for doing so,
and that would mean that our
enemies would triumph.
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Key point First part Second part
1Revenge-taking: open and Some take revenge openly, Some take revenge in a base and
1. Main antithesis has
minor antithesis concealed styles and this is the more worthy crafty way.
nested within it. approach.
Motivation of open-style These revenge-takers seem to . . . than in inflicting pain on the
revenge-takers take more satisfaction in making guilty party.
the guilty party repent . . .
2. Main antithesis has 2Forgiveness and our friends Cosmus advises us not to forgive But Job advises us that we must
minor antithesis our friends. take the evil with the good in our
nested within it. friends (to a certain extent).
Cosmus’s paradoxical maxim The Bible commands that we . . . but you never read that we
forgive our enemies (e.g. Mark are commanded to forgive our
11:26: ‘But if you do not forgive, friends.
neither will your Father who is in
heaven forgive your sins.’) . . .
Revenge and wounds The man who studies revenge The man who does not study
keeps his wounds green, or revenge lets his wounds heal,
unhealed, and thus does badly. and does well.
Public and private revenges Public revenges for the most part Private revenges for the most
lead to good fortune: it made part lead to misfortune.
sense to kill Caesar (who was
intent on becoming a dictator),
Pertinax (who withheld his
soldiers’ pay) and Henry III (who
it was feared would recognise
a Protestant successor to the
French throne).
Vindictive people and Vindictive people are like . . . but the mischief caused
consequences witches . . . by witches brings down
consequences on them.
This approach serves a number of purposes:

1. It shows that extreme opinions can sometimes miss the point unless we become aware
of the relationships between apparently opposed ideas.
2. It allows us to see the paradoxical nature of reality.
3. It sets up a pleasing rhythm in the exposition of ideas.
Bacon’s essay can tell us much more about an effective approach to essay writing. For
example:
Point of view: a stance or ■■ Point of view. Do we know what Bacon believes? Yes, we do. He takes a position, states his
position; the expression of an opinion and backs up that opinion with clear arguments. Bacon advocates a broad philo-
opinion and the backing up of
that opinion sophical view: that not only is revenge unproductive, but it will hurt those who pursue it.
Assertions: a specific line ■■ Assertions. Bacon follows certain specific lines of reasoning, using specific arguments.
of reasoning, using specific He develops the viewpoint that certain acts of revenge or killing are justified, but that in
arguments or claims
most cases it harms both victim and perpetrator.
Proofs and examples:
■■ Proofs and examples. Bacon draws on historical evidence and authorities to substantiate
evidence to substantiate
assertions his assertions.
Expositional technique: the ■■ Expositional technique. Bacon develops the structure of his argument by using an explicit pat-
development of a structure of
propositions that can be easily
tern that the reader can follow without difficulty. He uses a double, or antithetical, structure
followed by a reader at the main level of argument and occasionally branches into a subsidiary, or nested, level:
Major point. Revenge-taking — open and concealed styles
Minor point. Motivation of open-style revenge-takers
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Major point. Forgiveness and our friends
Minor point. Cosmus’s paradoxical maxim
Cumulative method: the ■■ Cumulative method. Bacon constructs one argument upon another, creating momentum
construction of one argument and building up a persuasive sequence of reasoning, using junction points or transitions
upon another, creating
momentum and building up (‘for’, ‘certainly’, ‘therefore’, ‘but’, ‘else’, ‘nay’) to set up cause–effect linkages, reinforce-
a persuasive sequence of ment points and contrasts.
reasoning
ASSESS YOURSELF
Analysing the essay structure

Locate print or internet sources of great historical essayists such as Francis Bacon, Michel de
Montaigne, Ralph Waldo Emerson, Samuel Johnson and Mark Twain. For the sake of analysis, try to
restrict yourself to essays under 1500 words in length. Create photocopies or printouts of a single
essay to begin with, or edit on screen. Deconstruct or dissect the composition of the argument into
points, and attempt to see how the points are linked. Using a highlighter pen on hard copy, break
up the text into blocks, or alternatively break it into paragraphs on screen. If appropriate, use the
format of table 7.2 to assess the structure. If you find this is not an appropriate approach, that in
itself is an interesting conclusion.
Essay method
A contemporary academic essay will necessarily take a different form from the essay that
Bacon wrote in the seventeenth century. For example, typical academic essays today rely
more on using quoted sources to bolster their arguments, and are expected to cite full
details of those sources in a bibliography or reference list. Nevertheless, certain elements
are timeless, such as the creation and sustaining of an argument that makes sense. Better to
have an essay with a strong argument, but without a single reference, than an essay with
an elaborate bibliography and extensive use of quotation that is, in essence, nonsense.
Fact versus opinion: just what is it you

have to say?
Your audience wants to know what you think — that is, your point of view. It is not
enough, however, simply to assert a series of opinions: as in a courtroom or a science sym-
posium, you need to prove what it is you are asserting. That means that opinions must rest
on a bedrock of facts and data. That, in turn, means that you need to research your topic.
As Arthur Conan Doyle’s creation Sherlock Holmes puts it, ‘I never guess. It is a capital
mistake to theorize before one has data. Insensibly one begins to twist facts to suit theo-
ries, instead of theories to suit facts’ (Doyle 1994 [1892]). (Contrast this view with Drucker
(2002), who suggests it is better to get people to state their opinions first, as we all have a
tendency to twist and edit facts to suit our own prejudices and values.)
Does this mean that you should bombard your reader with nothing but facts? In a litera-
ture review of a particular field or topic, perhaps — but if you are writing any other type
of essay, definitely not. Facts are a means to an end, not an end in themselves, and that
end, for the essay writer, is the presentation of an argument. Your audience is looking for
evidence of:
■■ solid research in the area
■■ insights, including into current controversies of the area
■■ originality of thought.
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Too many facts and not enough opinions can be as bad as too few facts and too many
opinions. Striking a balance between information and persuasion means striking a balance
between fact and opinion.
Critical analysis
Your essay or paper will be an example of argumentation — the presentation of a mix of fact
and opinion. Argumentation is an underlying factor in most of the ways we communicate —
in writing, in speech, via the media, and even in non-verbal communication.
In constructing your argument, you need to be aware of and use the tools of argumenta-
tion, such as:
■■ the power of paradigms, or dominant worldviews or belief systems; and the nature of
paradigm shifts, or the processes of challenging those dominant world views or belief
systems
■■ logical argumentation categories (premises and conclusions, syllogisms, and inductive
versus deductive logic; distinctions of kind versus distinctions of degree, necessary

versus sufficient conditions, and explanations versus excuses)
■■ avoidance of logical fallacies (begging the question, false dilemma, slippery slope, straw
man and so on)

■■ lateral versus vertical thinking
■■ persuasive approaches (message senders, rhetorical mix, features—benefits mix, dem-
onstration of proofs, persuasive language, foot-in-the-door versus door-in-the-face

approaches, central versus peripheral processing, persuasion-propaganda sequences,
motivational drives, conformity, cognitive dissonance and message responses)
■■ principles of influence (liking, reciprocity, consistency, social validation and so on) and
tactics of influence (assertiveness, ingratiation, impression management, negative and

positive politeness and so on).
All of these factors are considered in detail in chapter 12 ‘Argument: logic, persuasion
and influence’.
Bias and balance 1

In presenting an argument in an essay, you need to demonstrate that you are willing to
explore and consider all sources of fact and opinion, even those with which you may
eventually disagree. This means, firstly, that you make yourself aware of a broad range
of sources and are ready to cite them. Beyond this minimum requirement, you should be
ready to take issue with other writers in the topic area — who almost certainly will be
much more experienced and have greater authority on the subject than you — and give
reasons for your contrary opinions. This can be daunting for the beginning writer, but it
goes to the heart of the critical method that you need to master.
A vital part of that critical method is the ability to be balanced in your approach — that
Bias: a tendency in argument is, to avoid bias. Bias, or lack of balance, can be conveyed by:
to ignore opposing opinion by ■■ ignoring major or minor sources of contrary data and opinion
using sources selectively or
■■ acknowledging such sources, but then simply ignoring them
deceptively and/or by giving
disproportionate weight to ■■ selectively or deceptively quoting from such sources
sources that support only one ■■ giving disproportionate weight to sources that support your point of view.
point of view
Bias is ethically wrong, but it is also practically unwise: you will almost certainly be
found out. Far better to take on the sources you disagree with, and attempt to rebut them
honestly, or at least to cast doubt on some of their arguments. Threatening though the
thought can be, you may be wrong and your opponents may be right. There is nothing
to be gained from submitting a superbly presented and footnoted rationale for the Earth
being flat when you can look out of the window and see that the horizon is curved.
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Always be on the lookout for bias in others’ writing too, for we all have blind spots. Con-
scious bias demonstrates intellectual dishonesty; unconscious bias, where we are not even
aware of our selective manipulation of the topic, merely shows that we are not very bright.
Synthesis and originality

Let’s go back and consider the vexed question of originality. There may be dozens, hundreds
or even thousands of scholars and non-scholarly writers who have contributed to the field
that you are interested in, so how can you possibly demonstrate originality in your work?
There are different kinds of originality. If you are undertaking your own research, then
originality will be easily achievable. In well-examined topic areas, it is still possible to be
original. You can do this by:
■■ reinterpreting the work of others in light of other more recent (or older) sources
■■ synthesising the arguments of various sources — showing linkages, similarities, patterns
and synergies that may not yet have been detected.

This may sound intimidating, but it doesn’t have to be. If you do the necessary research
and reading in the topic area — taking notes, checking internet sources, and doing every-
thing else you should do as a researcher — you may experience a sequence of responses to
your reading and note taking that goes something like this:
1. Amazement and exhaustion. Wow, what a lot of ideas.
2. Despair and paralysis. I don’t think there is anything else that could possibly be said
about this area.
3. Endurance. Time passes; your brain stews on what you have read; you sleep on it; you
discuss things with colleagues and friends, which provides further stimulus . . .
Creative doubt: process in 4. Creative doubt. But now I think about it, authority A didn’t have much say about topic X,
which study and synthesis of and authority B seemed to have ignored phenomenon Z . . .
research may help a writer
detect shortcomings in the 5. More creative doubt. And authorities C, D and E seem to have come up with similar con-
literature and thus come up clusions about topic Y, but no-one yet seems to have pointed out the interconnections
with original perspectives between their projects.
6. A lot of creative doubt. Writers in this field have done wonderful work in detecting pat-
terns, but I happen to be familiar with another, related (or apparently unrelated) field,
and I can see the following similarities and differences . . .
There are no guarantees that this process will work, but input often leads to output, and
occasionally virtue and hard work are rewarded. Do the research and you might be pleas-
antly surprised by what your brain delivers.
Bias and balance 2: the other side

Every student needs to come to terms with the politics of assessment: should I be a syco-
phant and simply play back to my lecturer/tutor what I think he/she wants to hear, or
should I strike out on my own and express my own views, irrespective of the conse-
quences? It makes no sense to offer up a barrage of unsubstantiated prejudice to an audi-
ence with diametrically opposed prejudices, pet theories and preoccupations, but be careful
about self-editing so much that there is nothing left of you in what you offer. Students
need to learn not only about the content of their subjects, but also about the ‘rules of the
game’ of essay writing and the ‘codes’ in which such essays are written — without losing
their own voice in the process (see, for example, Francis & Robson 2001).
It is only a slight exaggeration to suggest that the rule ‘Know what you are talking
about, and then say what you like’ is one you should adhere to. Be prepared to take up
any issues of bias or unfair treatment with your audience of one, and if that doesn’t work,
then you need to proactively broaden that audience. It is ultimately a question of being
assertive, demonstrating professional competence and reading the politics of a situation
astutely. Demonstrating professional competence is of particular importance.
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Sources and proofs
In his 1625 essay, Francis Bacon supported his opinions on revenge with biblical and
historical references. It’s possible to create an excellent essay today by using similar refer-
ences, but generally you will need to cast a broader net if you want to get better than ordi-
nary marks for your efforts. You need to research your
topic thoroughly, and that means finding high-quality
resources. You may help your cause by being able to cite
or quote those sources in support of your assertions.
When we use sources, we stand on the shoulders of
those who have gone before us. At the very least, finding
out what others think saves us the trouble of reinventing
the wheel (doing unnecessary work) on a particular topic.
Remember, however, that sources are a means to an end,
not an end in themselves. Describe earlier work by all
means, but then develop your own analysis and argu-
ment. It may be appropriate that you tell us that X thinks
this, Y thinks that and Z thinks the other thing, but the
real question is: What do you think? You use sources as a
Using a wide range of platform for your opinions, not as a substitute for them.
credible and relevant source The correct use of sources is a complex matter, but a number of points need to be noted
materials to support your
opinions provides a solid
here in the context of essay writing. Your sources should be:
foundation for a well-written 1. Credible and authoritative. Use sources from mainstream publishers, and choose articles
essay. from professional, refereed journals rather than general, unrefereed journals or maga-
zines. Be wary about using material from internet sources, as much of it is ephem-
eral and biased. Online journal articles that are available via credible databases are an
exception to this rule. Of course, if your purpose is to attack orthodox views, use any
sources you like, but ensure that the material is solid and verifiable.
2. Locatable. Your audience needs to be able to track down and check your sources. This
means observing professional referencing standards, such as providing author name,
title of book or journal, year of publication, publisher and place of publication in the
case of a book, volume and issue number in the case of a journal, and page numbers if
appropriate. Electronic citations need full location details (i.e. URL) and if possible the
date you accessed or viewed the source.
3. Up to date. Using the most recent references available shows you are aware of the latest
developments in your area, which is one of the criteria of professional performance in
academic writing. Keep abreast of the latest issues of journals and recently published
books. Online databases make the task much easier than it used to be. There is an infor-
mation explosion going on today, and if you can demonstrate that you are harnessing
the energy of that explosion, then you will receive recognition for this. Of course, some-
times it pays to cite older, original sources to show you are familiar with the founda-
tions of a field.
4. Relevant. There is no point in showing off your research skills in citing references if
they are the wrong references. Merely because a source is new and/or prestigious does
not mean it is appropriate to cite it in your work. Irrelevant citation will be marked
down.
5. Convincing. Even when a reference is relevant, there is no guarantee that it will be
convincing in the context of your essay — that is, that it will be the proof you need to
support the point you are making. If it is not completely convincing on its own, might
it be more persuasive in concert with material from other sources? As a professional,
you need to make these hard judgements, and to decide when the material is simply not
good enough. If you find yourself believing, ‘I’ve got to use this quote — it’s the only
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one I’ve got’, then the bad news is you probably haven’t done enough research in the
first place. It is always better to have too much material from which to pick and choose
carefully than not enough, which might compel you to use rubbish when you run out
of high-quality data.
6. In proportion. It is useful to bring in the voices of others to back you up, but we also
need to hear your voice. Don’t load your essay so heavily with quoted material that
there is little room for your own views. It is difficult to come up with hard and fast rules
about this, but if quoted material comprises more than 20 per cent of your total word
count, think very carefully about the quality and quantity of what you want to cite, and
what you should be citing.
7. Ethically rigorous. Don’t plagiarise. Plagiarism is theft, and when (not if) discovered, it
will bring nasty punishments.
8. Matched to the context. Quotations should be worked seamlessly into the flow of your
argument, rather than simply plugged in to build up your word count. When intro-
ducing a quoted passage, be careful to match your lead-in text grammatically to the
opening words of the quote.
Essay structure
Your essay needs to be structured in a particular way to maximise its effectiveness.
A typical structure is shown in figure 7.1.
INTRODUCTION
THESIS STATEMENT
PARAGRAPH
TOPIC SENTENCE
PARAGRAPH
TOPIC SENTENCE
PARAGRAPH
TOPIC SENTENCE
CONCLUSION
FIGURE 7.1 Structure of

your essay
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Structuring an essay requires planning so that you develop major and minor ideas and
themes logically. Becoming more effective at writing means:
■■ analysing your audience or reader
■■ considering time management and priority settings
■■ considering strategies for breaking writer’s blocks
■■ using structuring approaches to generate content and aid exposition (indirect versus
direct approach, the 5W–H approach, question and answer techniques, diagramming or
mind-mapping, and outlining using software tools)
■■ editing and proofreading.
All of these issues are considered in greater depth in online chapter ‘Writing skills 5:
how to write’.
The main components of an essay are:
1. Introduction
2. Body or argument
3. Conclusion.
In the introduction, you need to set down the topic question you will endeavour to
answer. Here you set the scene, paying attention to the scope of what you are attempting —
that is, you will define what you intend to talk about.
Thesis statements, summaries and drafting

Thesis statement: sentence or It is often useful to establish a thesis statement at the outset. The thesis statement is a
sentences, usually positioned succinct expression of how you will respond to the topic question. In it you inform your
at the beginning of an essay,
that sum up the writer’s reader of the scope of your argument and the approach you will take. This declaration may
argument and purpose in the be recapitulated in your conclusion, so that there is a clear, cohesive connection between
discussion to follow your introductory statement of purpose and the conclusions you reach as a result of your
arguments. The thesis statement, in effect, summarises the extended argument. If you are
required to write a formal summary or abstract, your thesis statement will contain the gist
of this summary or abstract.
Thesis statements, introductions and summaries or abstracts are often hard to write, but
they are important in helping to clarify your purpose in writing the essay, which is not
always easy to identify. For the following reasons, you may find it useful to write these
sections after you have written the body of the essay:
1. You may arrive at your true opinion only once you have undertaken an exposition of
the major salient points.
2. You may have unresolved conflicts about the issues in the essay, and may end up
changing your mind as you write (a painful experience, involving more work, but not
nearly as painful as handing in an assignment you don’t really believe in, and being
marked accordingly).
3. The scope of your argument may change as you expand on some ideas and reduce
coverage on, or eliminate, others.
It is useful at the start to clarify the definitions of terms you will be working with. If you
find yourself using a number of specialised terms, it may be helpful to collate a glossary
of terms, which can be attached at the end of the essay.
Now you can begin to draft the main body of the essay. Each paragraph should cover one
particular topic or subtopic. A paragraph can be one or a number of sentences long. Aim
for a range of between 50 and 150 words. Keeping paragraphs relatively short helps your
reader to more easily process your ideas, and to follow the linkages between your ideas.
It’s hard work trying to separate out the ideas in such an undifferentiated lump of text.
Great writing is sometimes defined as ‘deathless prose’, but your deathless prose may not
be so deathless if your reader has to work too hard to extract your ideas, so give some
thought to layout and document design.
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Topic sentences
You should also give serious thought to beginning each paragraph with a topic sentence. A
Topic sentence: usually the topic sentence introduces the reader to the main idea of the paragraph. It usually takes the
first sentence in a paragraph; form of a statement, but it can also be a question (see figure 7.2).
introduces the main idea of the
paragraph
There are five main factors to bear in mind in the management of intensive care patients, but they
are not always listed in order of importance.
How ironic that, as the world was moving towards unanimity on the Kyoto Protocol, the global
financial crisis should make many nations back off from commitments to lower carbon output when
they perceived it would cost too much to meet the targets.
It is a mistake to think that Keynes was not aware of the monetarist theories being developed by the
Chicago School in the 1930s.
The consensus method of group decision making has shortcomings, and I believe that these
outweigh its apparent strengths.
At first glance, Drucker does not appear to give the marketing function much importance in the
Topic sentences:
FIGURE 7.2 survival plans of the firm, but appearances can be deceptive.
some samples
Topic sentences should flag what is coming, but like leads in news stories written by
journalists, they should not only inform. Rather, they should also intrigue, making readers
want to learn more. Some software summarising programs or functions (e.g. Autosum-
marize and Document Map in Microsoft Word) can skim the first sentence of each of your
paragraphs and mechanically produce a meaningful summary of the entire document. It is
possible, and sometimes desirable, to delay the topic sentence — for example, for dramatic
effect — but don’t push your reader’s patience too far.
Writing topic sentences can help in the planning of your essay. Whether in full or summa-
rised in note form, a list of your topic sentences can help you create a meaningful structure.
Make sure that your paragraphs are not simply unrelated blocks of text floating in a sea
of white space. Link them logically and dynamically using words and phrases that define
relationships, such as:
■■ In spite of this, . . .
■■ Yet again, however, . . .
■■ Secondly, . . .
■■ Meanwhile, in another part of the battlefield, . . .
■■ In contrast to this, . . .
■■ The exception to this rule is . . .
Such linkages help draw together your ideas in a coherent whole, and should not be
regarded as trivial (for more on the expositional tools of paragraphing and transitional
statements, as well as those of grammatical parallelism and rhetorical patterning, see
online chapter ‘Writing skills 3: style’).
Your conclusion should sum up your argument, drawing all the threads together. In a real
sense, the conclusion is the most important part of your essay, because it is the forum in which
your authentic voice is heard. No new information is introduced at this stage; it’s just you,
summing up your arguments, recapitulating, giving your final response to the thesis statement,
and spelling out the implications of this. You should not repeat the wording from the introduc-
tion, but there should be a symmetry between your introduction and conclusion. The three-
part structure of your essay, therefore, should follow the form of a good spoken presentation:
1. Tell them what you’re going to tell them.
2. Tell them.
3. Tell them what you’ve just told them.
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Keeping on track
Don’t lose sight of the focus of the essay. Remember, you have one purpose and one alone:
to answer the question that has been set. Will the next sentence you write help to answer
the question, or not? Apply this test to every sentence.
Don’t wander from the main point, even if the material you have seems particularly
interesting. If you have a lot of good ideas and good quoted material, maybe some of it is
not for this essay, but for another one; don’t waste it — store it in a notebook or a file and
use it another time. If you feel you have to use it because you don’t have anything else
to say, then you are just going through the motions, and don’t be too surprised or disap-
pointed if you receive a low mark. It is your problem, not the assessor’s, that you don’t
have enough material. Do something about it.
Waffle: to pad out a piece of Don’t waffle or pad out your writing. The only person you will be fooling by this
writing with meaningless or approach is yourself.
redundant words
At the other extreme, don’t leave out what should be included. If you feel you run the
risk of patronising your reader by stating the obvious, play it safe by putting linking and
contextual material in footnotes or appendices.
Style and technique

Make sure your style is clear and easy to read. This does not mean that it should be
mechanical and sterile, and devoid of personality; it does mean that the message should
be at the forefront, with the medium (or the way in which you communicate the mes-
sage) being secondary. If you know your stuff, then you should be able to put your ideas
together in such a form that reading the essay will be a pleasant experience for your
reader, and that won’t do you any harm at all.
Style matters. Some professors may even prefer essays that are well-structured and well-written
but not particularly brilliant, to those that contain a truly original insight cloaked in language
that would make Webster and Fowler turn in their graves. Writing a sonnet or a short one-act
play is not usually a good idea, but a student should be encouraged to bring all his [her] skills
as a writer to bear on the essay topic. After all, that is why the question is an essay question,
rather than a true/false or short-answer. (King 1998, p. 63)
When quoting other sources, make sure you use the citing conventions appropriate to
the subject or area in which you are writing. Use quoted material professionally: don’t, for
example, quote only part of a source to create a false impression of what that source is
really saying. Whatever you do, don’t plagiarise, or try to pass off someone else’s work as
your own (see chapter 3).
Time and technique

Writing is not really writing unless it involves some measure of rewriting. Drafting,
redrafting and editing are all part of the grinding and stewing process that underlies the
clear expression of your thoughts. Getting it right the first time is a good principle to
follow in many areas of life, such as time management, but it is not an effective approach
to producing a good piece of writing.
Having said that, it is also true that the most effective tool you have as a writer is time
itself: time to stew on things, time to reconsider, time to rip it all apart and put it back
together again in a better form, time to reluctantly edit out that superb phrase or witticism
that doesn’t quite fit, time for that flash of insight that reveals to you that you don’t really
believe in what you have just written, time to work through a second or third draft — it all
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takes time. The only way you can ensure you have that time is to plan, to avoid procras-
tination and to know your own weaknesses and strengths.
Say what you mean, and mean what you say

The more research and thought you put into a topic, the more confident you should be
about expressing a view on the topic. Be direct, but avoid being dogmatic. Sweeping
generalisations that are only weakly supported by your evidence (or perhaps not sup-
ported at all) do your cause no good at all. Let your arguments speak for themselves as
you build and interconnect assertions and proofs, creating a momentum for your thesis
or ideas.
Note that academic writers use certain linguistic strategies to hedge or to boost their
ideas:
Academic texts are most frequently characterised by a desire to avoid making claims and
statements that are too direct and assertive, since academic discourse is often about theo-
ries, conclusions drawn from evidence, exchanging viewpoints, and so on, rather than hard,
indisputable facts. Therefore hedging (making a proposition less assertive) is very important
in academic styles. Less often, it is sometimes also necessary to assert a claim or viewpoint
quite directly and more confidently, a process we shall refer to as boosting. (Carter & McCarthy
2006, p. 279)
Hedging: qualification of Examples of hedging and boosting linguistic strategies are shown in figure 7.3 (for defi-
statements or claims nitions of grammatical terms such as adverbs and prepositional phrases, see online chapter
Boosting: assertion of
statements or claims
‘Writing skills 1: grammar’).
Hedging strategies Boosting strategies

■■ Modal/auxiliary verbs (can, could, might, ■■ Adverbs (clearly, inevitably, plainly,
may, would) undoubtedly)
■■ Adverbs (arguably, generally, typically, ■■ Other expressions (for certain, it was
probably) clear that)
■■ Prepositional phrases (in a sense, in most
Hedging and
FIGURE 7.3 cases, in principle)
boosting writing strategies ■■ Impersonal constructions (it is suggested, it
Source: Adapted from Carter and is generally agreed)
McCarthy (2006, pp. 282–4).
Hedging can go too far, of course: you can set off a statement with so many qualifica-
tions that your original proposition is negated, and it becomes a mystery as to why you
would have wanted to make such an assertion in the first place (see online chapter 6 ‘Sci-
entific and technical writing’).
Similarly, an over-use of boosting phrases may create the suspicion that you are trying
to bluster or deceive your way around a weak argument. By all means, use ‘clearly’ and
‘obviously’, but in moderation: let your reader be the judge of what is clear and obvious.
Use your common sense: be prudent but forthright in saying what you mean, and meaning
what you say.
Rather than simply making sweeping and unsupported assertions, and trying to bluff
your reader, it is better to make clear statements and then qualify those statements with a
judicious use of hedging or riders (figure 7.4).
You can also use boosting strategies or locutions (figure 7.5), but in the academic arena,
the reality is that you will end up hedging more than boosting.
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These factors, taken together, might seem to present a strong case for much, if not all, gender-
specific behaviour being socially conditioned, but it may be wise to consider the critique of the
environmentalist position presented by sociobiological writers such as Stewart-Williams (2010) and
Hardy (2011).
Beyond a certain point, however, we are probably in the realms of speculation; even though we
may theorise on what Alexander’s motivations were at this point in the move eastward, the reality
is that we just do not know. The data does not exist, and all we have are the anecdotes of two
historians of problematic reliability and integrity.
In principle, class action suits have much to recommend them, as much for reasons of social
equity as for securing natural justice, but a number of caveats need to be borne in mind, especially
by those in legal practice with large pro bono commitments and other activities that may have a
negative impact on cash flow.
Therefore, it would appear to make sense for hospitality industry companies to walk away
from exchange rate-related losses and shift preferred payment modes to credit card and
electronic fund transfer. This policy change can be communicated through letters, brochures,
advertising and web presence, but the most effective channel may be for counter staff to
impart this directly to guests. It might be wise to retain minimal systems for cash in major
currencies, however, as catastrophic system breakdown in computer systems cannot be ruled out
permanently.
Consumer demand for plain and sateen weaves could well increase because of their well-
publicised appearance in the recent Paris prêt-a-porter collections, but it is generally agreed
that twill weaves may still have a place for the next few years, higher manufacturing costs
notwithstanding, because the superior drape and wrinkle-free properties of twill may give
FIGURE 7.4 Stating and designers more freedom and customers more satisfaction than those of plains and sateens.
hedging: sample wording
I believe, therefore, that there is overwhelming evidence for the case presented by the researchers.
The parallels they draw are clearly compelling.
The four trial balance spreadsheet programs and templates available to firms therefore all have
much to offer, and the market leader has certain features that without doubt justify its place in
FIGURE 7.5 Stating and the market.
boosting: sample wording
You, the author

Hedging and boosting, but particularly hedging, are part of academic style, and that style
often presents problems for writers trying to learn how to master style in post-secondary
or post-school learning situations. While writers may have been encouraged to use per-
sonal styles of expression in school writing situations, they may find that there is a dif-
ferent culture of expectations in tertiary educational environments. This is the problem or
Authorial voice: the style matter of appropriate authorial voice.
most favoured in a discipline, Academic writing, together with much scientific writing (see online chapter 6 ‘Scientific
area or publication, usually
involving use or non-use of and technical writing’), often seems to be impersonal and abstract, making heavy use of
first-person pronouns and use passive voice — ’It is believed . . . ’ rather than ‘I believe . . . ’.
or non-use of passive voice, Writing styles can be characterised as being on a continuum ranging from personal/
nominalisations and hedging
direct style to impersonal/indirect style (see figure 7.6). The most personal and direct type
of discourse involves the author — a person you are reading, or you, depending upon the
role you play — using the first person singular pronoun and the active voice. Moving
away from this point, authors may use the plural first person. This is literally true when
there is more than one author, but sometimes sole authors will use it to refer to a broader
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community (see the footnote) or — in some circumstances — when they are not as confi-
dent as they might be, and invoke the authority of a plural.1 Further along the continuum
is the use of the agentless passive. This is often favoured in scientific writing, so that
instead of saying ‘I/we conducted experiments . . . ’ the tendency is to say ‘Experiments
were conducted . . . ’ Even further along the continuum comes the use of nominalisations
(see online chapter ‘Writing skills 4: plain English’), where simple verb constructions are
replaced by noun/verb constructions. Finally, the most impersonal and indirect style may
involve hedging, as well as nominalisations, in order to moderate the claims being made
(the example given here is deliberately exaggerated).
Personal/direct Impersonal/indirect
First person First person Agentless passive Use of Use of

singular, active plural, active voice nominalisations nominalisations
voice voice It is believed that . . . Beliefs and hedging
I believe that . . . We believe that . . . surrounding this Beliefs sometimes
issue include . . . surrounding these
issues are often
supposed by many
FIGURE 7.6 Personal/direct to correspond
style versus impersonal/ approximately to
indirect style — a continuum something like . . .
Even within the use of first person pronouns, however, there may be subtle variations.
Tang and John (1999) suggest that there is a continuum of shades of usage for ‘I’ and ‘we/
us’ (shown in figure 7.7) (see also Harwood 2005; Kuo 1999; Freddi 2005; Hyland 2002).
These usages are:
■■ No ‘I’ (impersonal style)
■■ ‘I’ as representative (‘In this sphere, we have words like . . . ’ or ‘We know that all
dialects . . . ’)
■■ ‘I’ as guide (‘In example one, we see . . . ’ or ‘So far, we have said nothing about . . . ’)
■■ ‘I’ as architect (‘I will concentrate on . . . ’ or ‘In my essay, I shall . . .)
■■ ‘I’ as a recounter of research process (‘I recorded a conversation with . . . ’ or ‘All of the
papers I read were . . . ’)

■■ ‘I’ as opinion holder (‘I would like to show that . . . ’ or ‘I agree with Fairclough [1992b)
that . . . ’)
■■ ‘I’ as originator (‘Hence, I will examine the factors . . . ’ or ‘To me, the phrase embodies
the whole process . . . ’). (Adapted from Tang and John, 1999)
So when should you use ‘I’? This is not always clear. The traditional academic/scientific
culture that shied away from personal pronouns and heavily favoured passive voice is
changing, and there is a move towards a more personal and active style in a number of
disciplines and publications. However, there is no uniform pattern here, and you may find
that a style that is acceptable in one subject (or even for one lecturer in one subject) is not
acceptable in another. You need to seek out clear guidelines on this. You have the right
1. In rhetoric, a distinction is sometimes drawn between plural majestatis, or ‘royal we’, sometimes used by royalty and
popes (an individual saying ‘we decree that . . . ’) and plural modestiae or plural auctoris, or authority’s or author’s
plural, which includes readers and listeners.
The plural majestatis tends to get short shrift in modern democratic societies: Mark Twain once observed that
‘Only kings, editors and people with tapeworm have the right to use the editorial “we”’, while US Navy Admiral Hyman
Rickover told a subordinate who used ‘we’ that ‘Three groups of people are permitted that usage: pregnant women,
royalty and schizophrenics. Which one are you?’.
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to ask for guidelines or a style guide, and, in fact, the very act of asking may stimulate
changes within the area you are studying in.
’I‘ as recounter
No ’I‘ as ’I‘ as ’I‘ as ’I‘ as ’I‘ as
of research
FIGURE 7.7 A typology of ’I‘ representative guide architect opinion holder originator
process
possible identities behind
the first person pronoun in
academic writing
Least powerful Most powerful
Source: Tang and John (1999,
p. S29). authorial presence authorial presence
Academic writing versus workplace writing:

match your style to your audience
The style or register you use when you are in the role of a student is not necessarily the
same style or register you might use in other settings, such as a workplace. Note, for
example, the styles of expression that are used in the chapters dealing with letters, emails
and memos (chapter 4), reports and proposals (chapter 5), and online writing (chapter 6).
Generally speaking, the differences between academic style and workplace style are clear
(figure 7.8).
Academic style Workplace style
Vocabulary/lexis Heavy use of Latin-derived Stronger use of Anglo-Saxon

words; longer words derived words; shorter words
Technical language/jargon Often strong, although there Often strong, although there
are some attempts to simplify are some attempts to simplify
Syntax Longer sentences Shorter sentences
Passive voice High use Low use
Style Usually impersonal; first Can be impersonal or

person pronouns often personal, depending upon
discouraged documents, situation, stance
of writer
Hedging Substantial use Low use; used when writing

is exploring possibilities and/
or is deceptive
Boosting Low use; used when writing Low use; used when writing
is exploring possibilities and/ is exploring possibilities and/
or is deceptive or is deceptive
Readability scores High (12+) (see online Usually lower (8+)

chapter 3)
Document design/layout Long paragraphs; little/no Short paragraphs; frequent

use of bullet points, headings use of bullet points, headings
Use of reference/quoted Extensive Light, non-existent

Academic and
FIGURE 7.8
material
workplace styles compared
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One of the major criticisms made by employers of graduates they have hired is that
too much of the graduates’ writing is ‘essay-like’. Essays or papers are what get you good
(or bad) marks when you are in your role as a student, but workplace documents such as
reports and emails are what attract favourable (or unfavourable) attention when you are in
your role as an employee. Be versatile: match your style to your audience.
Layout factors
Traditionally, essays were written without headings or graphics such as figures and tables.
Now the genre of the essay is discernibly taking on features traditionally associated with
documents such as reports. Nevertheless, in some areas and disciplines, essay markers
are uncomfortable with such features. So before you begin, seek guidance on the format
expected and keep that guidance in mind as you develop your work.
ASSESS YOURSELF
1. Photocopy pages from journal articles or from books dealing with your area of enquiry. Using
highlighter pens, mark up the topic sentence in each paragraph. Now, respond to the following
questions.
(a) What function do these sentences play in the paragraphs?
(b) Are topic sentences hard to find or non-existent?
(c) Do these sentences help or hinder comprehension of the writer’s argument?
2. Cut and paste into a word-processing file some pages from journal articles or books dealing
with your area of enquiry. Now, use software-summarising tools to summarise or analyse the
structure of the argument of your selection. What does it reveal to you about the topic sentence
structure of the samples?
3. Look at textbooks and journal articles from 20 to 30 years ago and at those of today. Are there
any differences in authorial voice or style?
Before we go any further, let’s take stock of what we have learnt so far. We have looked
at the criteria of good and bad essay writing. Looking at Bacon’s essay, we have learnt the
importance of:
■■ having a point of view
■■ making valid assertions
■■ giving solid proof and examples
■■ following a sound expositional technique
■■ using a cumulative approach to build the plausibility of what you want to persuade
us of.
These goals remain the same after almost 400 years.
We saw that the most discouraging thing for essay writers — ‘How can I say something
original, when it’s all been said before?’ — can be partially overcome by processes such
as creative doubt. We have also looked at structuring topic sentences, thesis statements,
transitions, hedging and boosting, and authorial voice.
With concepts like these under our belt, let’s now see them put to work (or ignored) by
looking at two condensed sample essays that are both on the same topic.
Putting it together: sample essays

The samples shown on the next pages are not complete essays, but they may help us to
understand what works and what does not work in the construction of an essay. The ‘good’
example is not perfect, but it presents a useful model to learn from.
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Essay one: a bad example
PUBLIC POLICY 206
WHAT ARE THE POLICY IMPLICATIONS OF THE GREENHOUSE EFFECT?
Martin Plaistowe
ID No. 43211789
Tutorial Group: Wednesday 2–3 pm
Lecturer: Dr Rolf Birtles
1. Sarcasm may be The so-called1 ‘greenhouse effect’ is nothing but a crock of hype.2
inappropriate. 3Studies done by the Competitive Enterprise Institute show clearly
that claims of global warming are false:
2. Avoid use of slang. 4There are three reasons why this claim is not valid, according to
Dr Baliunas. First, most of the warming in the last 100 years occurred
before the build-up of greenhouse gases. Second, the surface
3. No introduction temperature record suffers from many confounding factors. The
to issues to be most important being the urban heat island effect, where growing
explored in essay cities surrounding thermometer stations bias the temperature record
upwards.5 6 Finally, the surface record suffers from inadequate
global coverage. ‘Good records’, according to Dr Baliunas, ‘with 9. Invalid citation
4. No lead-in to quote near-continual coverage of the last 100 years, cover only 18 percent method for web
or explanation of document — try,
of the surface.’
who the expert is wherever possible,
Computer models, which have been used to bolster the case to tie down to author
for global warming, are also deficient, said Dr Baliunas. surname: here,
5. Plagiarism: merely a The assumption that water vapor will increase with a rise Georgia (1998).
cut-and-paste from in man-made greenhouse gases, accounting for most of the
website source
predicted warming, has been ‘challenged by developments
in convection theory and new measurements.’ 10. But what,
specifically, do they
(http://www.cei.org/utils/printer.cfm?AID=1220)7 8 9
6. Grammatical error; say? This is abuse,
sentence fragment Many academics tend, predictably enough, to push a straight not argument.
(uncorrected) environmentalist or green line on ‘global warming’ (Botkin & Keller
2005; McElroy 2002; Stern, 2007; Oreskes & Conway, 2011), refusing to
acknowledge that there are many reputable scientists who think that 11. Selective quotation;
7. Website text is the whole thing is a lot of hot air.10 In fact the very use of the term the source then
ephemeral — a media goes on to say that
‘greenhouse’ is wrong, as Harvey points out:
release from 1998. there is, in fact, a
The URL has since The term ‘greenhouse effect’ is used to refer to the tendency similarity, and the
changed, as often of the atmosphere to create a warmer climate than would entire reference
happens on the net. accepts the notion
otherwise be the case. However the physical mechanisms by
It would have been of global warming.
better to seek out a which the presence of the atmosphere warms the climate and
more substantial and the primary mechanism that causes a greenhouse to be warm
up-to-date reference are in fact quite different. A greenhouse heats up by day as 12. Semantic quibbling;
from the same source, the air within the greenhouse is heated by the sun. Outside the essay writer is
e.g. Bailey (2008). the greenhouse, near-surface air that is heated through trying to show that,
absorption of solar radiation by the ground surface is free to because an analogy
rise and be replaced with colder air from above. This cannot is not perfect,
8. Cited text is happen in a greenhouse, where the heated air is physically the phenomenon
inconsistently prevented from rising and being replaced with colder air. The being analysed
laid out: indenting cannot be real. This
so-called greenhouse effect does not prevent the physical
and fonts. remains unproven.
movement of air parcels. (Harvey 2000)11 12
(continued)
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(continued)
Scientists have proven that ‘Global warming’ does not, in fact, exist
(Milloy, 2009; Horner, 2009). Rather, global cooling is what we should
be concerned about. Taylor (1999) has studied climate change and has
proven1 that another ice age is about to begin (Landscheidt, Theodor
1. Suggested, not
(2003) ‘New Little Ice Age Instead of Global Warming?’ Energy and
proven
Environment, Vol. 14, No. 2-3, pp 327–350).2 3
Buydko4 (1996) also points out that increased global warming would in
2. Sources cited tend fact be beneficial as increased levels of carbon dioxide would boost
to be sensationalist. photosynthetic processes and increase agricultural productivity, thus
ensuring that starving billions would not have to starve.5 6 The economic
costs of succumbing to greenhouse hype are considerable, and may
3. Second reference
well be crippling, when all economic, fiscal, monetary, macro-economic,
needs to be linked
with first into broader industrial, institutional and other factors are factored into any type of
point about cooling; reasonable decision making and problem-solving process, or processes.7
full details should Any rational and ethical decision maker would need to weigh up, consider,
not be cited in text, ponder, contemplate and factor in every possible scenario of cost-benefit
but in reference list. analysis to eventually arrive at reasonable policy outcomes that would
be acceptable to the democratic majority that needs must provide (or
withhold) the mandate needed in any democratic decision-making
4. Author’s name process. It is imperative that such a process not be held hostage by wild-
misspelled eyed radicals with a hidden agenda,8 as experts like Stott point out: 11. This is meant to be
a general definition,
Even if all 180 countries ratified the protocol and then actually met but it contains
their greenhouse gas emission targets — a highly unlikely political extremely, even
5. Topic change: new
scenario — we still might only affect temperature by between 0.07 overly, specific and
paragraph required
and 0.2° Celsius, and even this could be thrown out by a couple of technically complex
erupting volcanoes or altering landscape albedos. And what are the information, using
undefined terms.
6. Author suggests economics of this meaningless self-sacrifice demanded by Kyoto?
only that it might According to recent models, implementing Kyoto will cost anywhere
be possible. between $100b and $1000b, with a mean around $350b. Now that
12. What are these
amount of money could pay off the public debt of the 49 poorest
proposed changes?
countries of the world and provide clean drinking water for all! Need
Surely they would be
7. Non sequitur; is the one say more? (Stott 2001)9 a critical aspect of
essay writer denying
The greenhouse effect is comprised of a number of synergistically linked an essay on policy
or affirming warming?
processes such as radiative forcing, which is10 implications?
The cited author also
expresses concern
about warming. . . . due to the increases of the well-mixed greenhouse gases
from 1750 to 2000 is estimated to be 2.43 Wm−2. 1.46 Wm−2 from 13. Repetition, padding
CO2; 0.48 Wm−2 from CH4; 0.34 Wm−2 from the halocarbons; and
0.15 Wm−2 from N O.1 11
2
8. Padding, waffle 14. Unproven assertion
The hype surrounding the greenhouse effect cannot simply be shrugged
off. If the widespread changes12 advocated by greenhouse zealots
were to be implemented, then the financial costs would be crippling.
9. Quoted author is 15. Both factors could
No responsible administrator or politician could rationally contemplate
talking about the strengthen the
factoring in such pseudo-science when the real work of decision making argument, but they
Kyoto Protocol —
introductory needs to be undertaken in a democratic society, or for that matter, in are not explained or
wording setting an undemocratic society.13 Just as surely as the so-called ozone layer cited correctly (e.g.
this connection crisis was proven to be another fantasy, so too will the greenhouse Montford 2010).
up is needed. effect, so-called.14
The credibility of the whole idea has, anyway, been dispelled by
Climategate and the destruction of the hockey stick graph of change.15 16. Reference details
10. Lead-in text and in footnote: citation
quoted text not system different
grammatically from that of main
1
Houghton, J.T. et al (Eds) (2001) Climate Change 2001: The Scientific Basis
matched style used
(Cambridge: Cambridge University Press), p. 716
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US President Obama walked away from a deal at the Kyoto conference,
1. Several factual errors and we know why he did: the global financial crisis of 1995 meant that
luxuries like carbon taxes would make industries uneconomic, and thus
economics proved more important than spurious environmental ideas.1
2. Bizarre conclusion,
shifting ground, The choice is then clear for all responsible decision makers, and that
and introducing is to respond to global warming by implementing a range of low-impact
new information technologies, from hydrogen-powered cars to nuclear power plants.2
REFERENCES
Milloy, Steven 2009 Green Hell: How Environmentalists Plan to Control

Your Life and What You Can Do to Stop Them, Regnery Press,
Washington, DC
Stott, Philip (2001) ‘The Kyoto Protocol: Dangerous for both Science and
Society?,’ AntiEcohype, http://www.scidev.net/dossiers/index. 3. URL address is out
cfm?fuseaction=dossierReadItem&type=3&itemid=8 of date; access date
&language=1&dossier=4, Accessed 28 January, 20093 is also very dated.
Stern, Nicholas (2007) The Economics of Climate Change: The Stern
Review, Cambridge University Press
Clark, Stuart 2010 “What’s wrong with the sun, New Scientist, Issue 2764,
http://www.newscientist.com/article/mg20627640.800-whats-wrong-
with-the-sun.html?page=3
Harvey, L.D. Danny (2000) Climate and Global Environmental Change
(Edinburgh Gate, Harlow: Pearson Education)
Oreskes, Naomi, and Conway, Erik. M.M. 2011 Merchants of Doubt: How
a Handful of Scientists Obscured the Truth on Issues from Tobacco
Smoke to Global Warming, Bloomsbury Press, London
Singer, S. Fred (2007) Unstoppable Global Warming: Every 1500 Years
(Lanham MD: Rowman and Littlefield)
Zyrkowski, John (2006) It’s the Sun, Not Your SUV: CO2 Does Not Cause
Global Warming (South Bend, IN: St Augustine’s Press)
Horner, Christopher C., 2009 Red Hot Lies: How Global Warming Alarmists
Use Threats, Fraud, and Deception to Keep You Misinformed , Regnery
Press, Washington, DC
Montford, A.W. 2010 The Hockey Stick Illusion: Climategate and the 4. Reference list
Corruption of Science, Stacey International, London incomplete; uncited
Georgia, Paul J. 1998 “Climate Science Briefings Debunk Greenhouse references given;
Scares,” Competitive Enterprise Institute: Free Markets and Limited not in alphabetical
Government, Competitive Enterprise Institute, Washington, DC, order; inconsistent
October 1.4 reference style used.
5_60_66172_com21st3e_Ch07.indd 243 6/15/11 12:10 PM

1. Thesis statement Essay two: a better example
PUBLIC POLICY 206
2. Exposition of ideas WHAT ARE THE POLICY IMPLICATIONS OF THE GREENHOUSE EFFECT?
uses standard style of
sequential narrative Martin Plaistowe
sentences; layout
ID No. 43211789
features of genres
such as reports — Tutorial Group: Wednesday 2–3 pm
such as bullet Lecturer: Dr Rolf Birtles
points — avoided.
The greenhouse effect and the associated concept of global warming present great challenges to
policy makers at local, state or provincial, national and international levels.
3. Impersonal academic 1The fundamental position of this essay will be that the responses of decision makers in public and
style used —
private sectors to the greenhouse effect phenomenon have been mixed, and this has reflected the
impersonal/agentless
passive voice a flawed consensus that exists within the scientific community. Trends may be emerging, however,
feature; no pronouns which indicate that some actors are behaving as if the effect is real, no matter what. Because their
in authorial voice actions may accord them strategic advantages in certain arenas, this may trigger a bandwagon
effect, whereby many decision makers ignore underlying uncertainties in order to preserve
commercial and national strategic positions.2 3
4. Definitions
There are, in fact, two greenhouse effects. The first is the ‘natural’ greenhouse effect,
whereby radiation from the sun hits the earth, and is retransmitted back to space: part of
that energy, however, is absorbed by certain greenhouse gases (carbon dioxide, methane,
5. Lead-in text chlorofluorocarbons), which leads to a warming of the atmosphere — just like a glass greenhouse
grammatically retains some of the sun’s warmth to help stimulate plant growth within the greenhouse. The second
matches quoted effect is the ‘enhanced’ greenhouse effect, due to human activity such as burning fossil fuels and
material. deforestation, which creates greenhouse gases (Houghton, 2009, p. 22).4
Many scientists argue that in the past few decades the planet has undergone unprecedented
6. Topic sentences warming, and that this warming appears to have been caused by anthropogenic or human-caused
begin paragraphs. activity. The prestigious Intergovernmental Panel on Climate Change (IPCC), in its early 2001 report,
concluded that:5 6
In the light of new evidence and taking into account the remaining uncertainties, most of the
7. Square brackets observed warming over the last 50 years is likely [i.e., having a 66–90 per cent chance] to have
show essay writer
is interpolating
been due to the increase in greenhouse gas concentrations. (Houghton et al. (eds.) 2001, p. 10) 7
explanatory text not
present in actual Such global warming could result in regional increases in floods and droughts, inundation of
quoted passage. coastal areas, increase in high-temperature events and fires, outbreaks of pests and diseases,
and significant damage to ecosystems (Jepma & Munansinghe 1998, pp. 28–34 ; Parks & Ellis 2005,
pp. 4–11; Gore 2007, pp. 2–14).8
8. Essay moves from Concerns about global warming led to the international meeting on climate change in Kyoto in 1997,
setting up of basic which led to the declaration of the Kyoto Protocol (McElroy 2002, pp. 232–51). The Kyoto Protocol
concepts to policy has been signed by many countries, including Australia, and commits them to specific reductions in
implications — the production of greenhouse gases. A number of countries, including the United States, have still
answering the
not signed the Protocol, arguing that committing to reductions would cause unacceptable damage
question posed by
lecturer setting topic. to their economies (Koh 2009, p. 325). On the other hand, some scientists, such as Plimer (2009),
argue that the greenhouse effect is a natural phenomenon alternating with ice ages over periods of
thousands of years, with anthropogenic causes having little effect.9
9. Summary of
background from
fairly recent sources
provides context.
5_60_66172_com21st3e_Ch07.indd 244 6/15/11 12:10 PM

1. References include If it is believed that global warming is real, and if it is believed something should be done about it,
recent peer- then a number of useful policy shifts become apparent. These policies might include the mandating
reviewed journals. of reduction in CO2 production of motor vehicles (such as in California — see Warnatzsch & Reay
2011, pp. 23–391), shifting of production of electricity away from coal-fired methods to sustainable
or ‘green’ methods (Tükay & Telli 2011), the setting up markets in energy credits, and allowing
2. Cited references show trading of these (Christiansen & Wettestad 2003, p. 14; Stern 2007, pp. 324–272), the allocating of
wide reading, and permits to emit gases based upon current efficiency data of individual power plants (Vesterdal &
ability to synthesise Svendsen 2004, p. 963), and the changing of land management practices, leading to less burning off
materials from of biomass and sequestration of carbon through creation of carbon sinks such as forests and better
different sources. management of grasslands, soils and forests (Botkin & Keller 2005, pp. 481–83).3
Global warming skeptics see dangers in some or all of these policies (Zyrkowski 2006, pp. 2–16;
3. Writer now Singer & Avery 2007, pp. 3–12). Wildavsky, for example, sees global warming as a myth created
moves away from by environmentalists to engineer radical social changes such as lower growth rates, smaller
‘greenhouse effect’ populations, consuming less and sharing a much lower level of resources much more equally
as main concept,
(Wildavsky 1992, p. xv).4
using ‘global warming’
as a term covering
both ideas. A good Budyko also argues that increased warming may lead to rises in productivity of crops, which will be
strategy, or not? necessary to feed another five billion people born in the next few decades (although he does also
acknowledge potentially damaging effects of this) (Budyko 1996, pp. 113–119) (see also Stott 2001).4 5
4. Balanced treatment of Some writers have suggested, however, that it does not matter whether global warming exists or
non-mainstream views not, because if actors such as policy-makers and entrepreneurs act as if it does, then jobs and
wealth can be created by developing renewable energy industries. Lovins, for example, states
that the major controversy about uncertainties in climate science is immaterial because of this —
5. Use of print and money can be made from renewables, so why not do it anyway? (Amory Lovins, quoted in Hoffman
online sources 2009, p. 330)6
Further, Krause, Decanio, Hoerner and Baer (2002, p. 342) argue that there are ‘co-benefits’ to
6. New section raises behaving as if global warming was real, such as cleaner air due to less pollution and healthier
other possibilities people.
and trends, thus
picking up approach Lomborg (2008, 2010, 2011) follows up on this line, arguing that carbon limitation is a lost cause, as
foreshadowed in international conferences on carbon reduction keep failing. This failure will be exacerbated by the
thesis statement.
global financial crisis, with there being no ‘first mover’ advantage in imposing carbon taxes — the
opposite, in fact, is true. Lomborg notes that three US think tanks from opposite ends of the political
spectrum have come to a consensus that creation of affordable alternative energy sources is the
7. Restatement of part
only way — the middle way — between proponents of no carbon and a ‘deep green’ return to
of thesis statement,
giving overview of basiclifestyles. Lomberg argues that this can be done for the cost of 0.2 per cent of global gross
previous point product, or roughly US$100 billion a year, to invent alternative energy technologies that everyone
can afford.
8. Recapitulation If numerous political and industrial actors behave in this way, with a consensus to spend for
demonstrates that such a program, their actions may accord them strategic advantages in certain arenas, and this
original objectives may trigger a ‘bandwagon effect’, whereby many or most decision makers ignore underlying
of the essay have uncertainties in order to preserve commercial and national strategic positions.7
been met.
In conclusion, a number of points about global warming are now apparent. Is global warming real?
Probably, but it may not matter anyway. Some actors are moving the goalposts by redefining business
objectives and government policy to develop alternative industries, to improve public health and to
reap conservation benefits.8
(continued)
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(continued)
REFERENCES
Bailey, Ronald (ed). Competitive Enterprise Institute 2008, The true state of the planet: ten of the world’s
premier environmental researchers in a major challenge to the environmental movement, Free Press,
New York.
Balling, Robert C Jr 1992, The heated debate: greenhouse predictions versus climate reality, Pacific
Research Institute for Public Policy, San Francisco, CA.
Botkin, Daniel B & Keller, Edward A 2005, Environmental science: Earth as a living planet, 5th edn, John
Wiley & Sons, New York.
Budyko, MI 1996, ‘Past changes in climate and societal adaptations’, in Smith, Joel B et al. (eds),
Adapting to climate change: assessment and issues, Springer-Verlag, New York.
Christiansen, Atle & Wettestad, Jørgen 2003, ‘The EU as a frontrunner on greenhouse gas emissions
trading: how did it happen, and will the EU succeed?’, Climate Policy, 101, pp. 1–16.
Georgia, Paul J 1998, ‘Climate science briefings debunk greenhouse scares’, Competitive Enterprise
Institute: Free Markets and Limited Government, Competitive Enterprise Institute, Washington, DC,
1 October.
Gore, Al 2007, An inconvenient truth: the crisis of global warming, Viking, New York.
Houghton, JT et al. (eds.) 2001, Climate change 2001: the scientific basis, Cambridge University Press,
Cambridge, UK.
Houghton, John 2009 Global warming: the complete briefing, 4rd edn, Cambridge University Press,
Cambridge, UK.
Jepma, Catrinus J & Munansinghe, Mohan 1998, Climate change policy: facts, issues and analyses,
Cambridge University Press, Cambridge, UK.
Krause, Florentin, Decanio, Stephen J, Hoerner, Andrew & Baer, Paul 2002, ‘Cutting carbon emissions
at a profit (part 1): opportunities for the United States’, Contemporary Economic Policy, vol. 20, no. 4,
pp. 339–366.
Koh, Kheng-Lia, (ed.) 2009, Crucial issues in climate change and the Kyoto Protocol: Asia and the World,
World Scientific Publishing Corporation, New Jersey.
Lomborg, Bjorn 2008, Cool it: the sceptical environmentalist’s guide to global warming, Vintage, New York.
—— 2010, ‘A rational take on warming’, The Australian, 15 November, p. 14.
—— 2011, ‘Harness resources to save the earth’, The Weekend Australian, 29–30 January, p. 4.
McElroy, Michael B 2002, The atmospheric environment: effects of human activity, Princeton University
Press, Princeton, NJ.
Manne, Alan & Richels, Richard 2004, ‘US rejection of the Kyoto Protocol: the impact on compliance costs
and CO2 emissions’, Energy Policy, vol. 32, no. 4, pp. 447–54.
Parks, Peggy J & Ellis, Barbara G 2005, Global warming: our environment, Kidhaven, San Diego, CA.
Plimer, Ian 2009, Heaven and earth: global warming: the missing science, Taylor, London.
Rink, Deane 2007, Global warming, Facts on File, New York.
Singer, S Fred & Avery, Dennis T 2007, Unstoppable global warming: every 1500 years, Rowman and
Littlefield, Lanham, MD.
Stern, Nicholas 2007, The economics of climate change: the Stern Review, Cambridge University Press,
Cambridge.
Stott, Philip 2001, ‘The Kyoto Protocol: dangerous for both science and society?’, The Chemical Engineer,
September.
Tükay, Belgin Emre & Telli, Yasin 2011, ‘Economic analysis of standalone and grid connected hybrid
energy systems’, Renewable Energy, vol. 36, no. 7, pp. 1931–43, doi:10.1016/j.renene.2010.12.007.
Vesterdal, Morten & Svendsen, Gert Tinggard 2004, ‘How should greenhouse gas permits be allocated in
the EU?’, Energy Policy, vol. 32, no. 8, pp. 961–8.
Warnatzsch, Erika Alison & Reay, David S 2011, ‘Cutting CO2 emissions from the US energy sector:
meeting a 50% requirement target by 2030’, Carbon Management, vol. 2, no.1, pp. 23–39.
Wildavsky, Aaron 1992, ‘Introduction’ in Robert C Balling Jr, The heated debate: greenhouse predictions
versus climate reality, Pacific Research Institute for Public Policy, San Francisco, CA, pp. xv–xxi.
Zyrkowksi, John 2006, It’s the sun, not your SUV: CO2 does not cause global warming, St Augustine’s
Press, South Bend, IN.
5_60_66172_com21st3e_Ch07.indd 246 6/15/11 12:10 PM

Essay writing: dos and don’ts
Our two sample essays provide insights into what to do and what not to do when writing essays
(note also the criteria listed earlier in table 7.1). Table 7.3 summarises the main principles.
TABLE 7.3 Essay writing dos

Aspect Do this Don’t do this
and don’ts
Position Be even-handed, considering Show bias, looking at only one
all sides of question. viewpoint.
Statement of position Use a thesis statement to Jump straight into argument
introduce the direction you will without creating a context for
take. that argument.
Statement of scope Clarify what issues are to be Avoid statement of scope.
covered, and what will not be
covered.
Terminology Define terms; if technical terms Avoid defining terms; switch
need to be used, explain them between normal and technical
in first instance. language without notice.
Exposition of argument Clearly set out paragraphs; use Avoid clear topic changes
headings where appropriate; with paragraphing; use
use topic sentences; link ideas inappropriate or confusing
to reinforce unfolding argument. headings; use no or few topic
sentences; confuse reader
with choppy exposition and
development.
Structural integrity In conclusion, recapitulate Don’t provide a clear
issues, showing how the topic recapitulation of ideas in
question has been answered. the conclusion; end without
reference to topic question;
introduce new material at
the end.
Research Use old and new material; Use out-of-date material; use
show preference for reputable, only popular material (such as
peer-reviewed material; handle journalism) and internet sources
popular and internet sources of problematic quality; show no
with care; show evidence of evidence of understanding and
understanding and synthesis synthesis of sources.
of sources.
Quotation Cite sources legitimately (i.e. Selectively quote sources to give
don’t quote selectively); lead false impressions; insert quotes
into quotes with appropriate without (or with inappropriate)
introductory text, matching introductory text; ignore
grammatical structure of lead- matching grammatical structure
in text with quoted material; if of lead-in text with quoted
quoting, give page numbers; material; if quoting, don’t give
avoid plagiarism. page numbers; plagiarise.
Original thought Try to demonstrate original Simply rehash the views of
views. others, never stating your own.
Professional style Use appropriate academic Use slang, sarcasm and waffle to
language; avoid waffle and increase word count.
padding.
(continued)
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TABLE 7.3 (continued)
Aspect Do this Don’t do this
Referencing Use appropriate referencing Mix up referencing styles; forget
conventions: always cite source to include all source details; list
by using footnotes, endnotes references out of alphabetical
or Harvard author-date system. order; don’t refer to sources
Don’t presume it is acceptable by citing: only put them in the
merely to list them in the bibliography (let the reader work
bibliography. out where they are cited).
Layout Use simple, clear layout; use Adopt confused, cluttered layout;
fonts consistently; include use fonts inconsistently; omit
graphics where appropriate. graphics where they would help
clarify; use confusing graphics
or include graphics where none
required.
Essay writing: a humorous approach

We have looked at what needs to be done when writing essays, but what about the things
that shouldn’t be done? King (1998), using a humorous approach, warns students writing
in one discipline — political science — of the perils of the Six Evil Geniuses of essay
writing. Every essay writer, no matter what the discipline, at times feels the presence of
these evil spirits; table 7.4 shows what happens when such spirits take over honest writers.
King’s Evil Geniuses model of what not to do could be renamed ‘games essay writers play
(and usually lose)’. The chief antidote to an Evil Genius, King suggests, is intellectual hon-
esty, and that is true no matter what discipline we are writing in. There is only one thing
worse than writing like this, and that is being so misguided that you think you can do so
and get away with it.
TABLE 7.4 The Six Evil Geniuses of essay writing
Evil genius Motivation Sample essay question Sample essay response Analysis
1. The Sycophant thinks if Why are political In their brilliant, ground- Sycophantism is, of course,
The she butters up the marker scientists concerned with breaking work, Almond a bad idea. Essays like this
Sycophant (e.g. by praising the the concept of ‘political and Verba address the read more like the minutes
lectures or the reading culture’? concept of political of a Soviet Communist
assignments), the marker culture. As Professor Party congress than a
will be likely to think better Jones demonstrated in her response to an exam
of the content of the essay excellent and stimulating question. The fact that a
itself. lecture, the concept lecturer has assigned a
of political culture is particular reading during
important. By using it, as a course is no guarantee
Professor Jones cogently that he/she thinks that the
argued, political scientists author of the reading is
can explain a number of ‘right’. Indeed, testing the
political phenomena . . . student’s ability to engage
critically with assigned
readings, instead of merely
accepting them as fact
because they are written by
professional academics, is
one of the chief reasons for
asking essay questions in
the first place.
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2. The Rakish Raconteur Discuss the contrasting Well, as I was thinking the This student may have a
The Rakish is the first cousin of the views of ‘modernisation other night, modernisation great career selling used
Raconteur Sycophant. The Raconteur theory’ and ‘dependency and dependency are really cars, but his prospects
feels that writing in a theory’. Which one gives a two sides of the same coin. in any job that requires
conversational style and better account of economic I mean, after all, who can serious analytical skills
using the essay as a way development? say who is more modern are definitely limited.
of ‘conversing’ with the than someone else? But This style is guaranteed
lecturer will allow his seriously (is this a trick to turn off any marker.
innate wit and charm to question?), there are a Essay questions are a tool
mask his lack of knowledge. couple of ways that one lecturers use to assess a
differs from the other. student’s knowledge and
Modernisationists think ability to formulate a clear
that the world is linear and argument. They should not
ordered (they should see be viewed as a chance to
my dorm room!) . . . hang out with that lecture
dude, know what I’m
saying?
3. The Sanitary Engineer What did Tocqueville Alexis de Tocqueville was Of course, it is a good idea
The Sanitary (known long ago, in a less mean when he wrote a young (26 years old) to let the marker know
Engineer politically correct age, as a about the importance of French traveller and writer you have full command of
‘garbage man’) is an expert ‘associations’ in American who visited America for the facts, but throwing in
at mind-dumping. He has civic life? 9 months in 1831–1832 and a congeries of irrelevant
crammed a huge amount wrote a book on his travels, factoids (or non-facts)
of facts, terms, typologies published in two volumes without addressing the
and other information into in French in 1835–1840, and question set is never
his short-term memory, and in its English translation helpful. The Sanitary
nothing — not even the as Democracy in America. Engineer has accumulated
essay question itself — will His purpose in coming to a great deal of information,
prevent him from getting it the young United States and his ability to recall it
all down on paper. (in which he visited 17 of all is certainly impressive.
the 24 states of the time), But while his skills might
which had engaged in be useful in a game of
a revolution with Great Trivial Pursuit, they will
Britain over a half century not necessarily help him
before and had adopted an answer the essay question.
independent Constitution,
was actually to write a
report on the American
prison system. He travelled
with an associate, Gustave
Beaumont (see map and
sketch of Beaumont on
next page) . . .
4. The Jargon-Meister What do theorists mean Rationality is an exogenous The Jargon-Meister
The Jargon- attempts to blind the reader when they say that humans component of selective appears to make an
Meister with science. Using an are ‘rational actors’? incentives. As such, and in argument, and a forceful
array of political science direct contradiction to the one at that. But once
terms — most of which concept of endogenising one peels away the
she probably does not preferences, actors terminology, it is clear
understand — she hopes to cannot be truly rational that the thesis really
so impress the marker that unless they have engaged has very little content.
he/she will ignore the fact in side-payments to rotating Political science, like
that the essay really says credit organisations. all academic disciplines,
nothing at all. has its own particular
language;
(continued)
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TABLE 7.4 (continued)
G
4. This gives Mancur Olson a complex concepts and
The Jargon- collective action problem ideas are expressed
Meister from which he cannot through specialised
(continued) reasonably be expected to terms that sometimes
recover . . . appear impenetrable to
the uninitiated. Learning
to wield these terms
effectively is part of doing
political science well,
but their use should not
get in the way of making
a clear and accessible
argument.
5. The Bait-and-Switch Evaluate Theda Skocpol’s While Theda Skocpol The Bait-and-Switch
The Bait- Artist is a master of argument on the origins of makes many interesting Artist may go on to write a
and-Switch prestidigitation. She social revolutions. and important arguments brilliant essay, but not one
Artist engages in a sleight- about the origins of social that answers the question
of-hand in which she revolutions, the concept that was originally asked.
substitutes a new essay of political culture is also Of course, highlighting your
question for the one that extremely relevant. Political knowledge in particular
appears on the page — culture can be defined as areas is a useful strategy
and (poof!) the original the array of beliefs and when writing exam essays,
essay question magically norms in a given society but if the response provided
disappears. Her calling relating to the legitimacy fails to address the
card is often the word of political actors and question asked, even the
‘while’. political institutions . . . most insightful essay will
not receive much attention
from the marker.
6. The Knee-Jerk Nihilist is What makes a political Democracy is a relative The Knee-Jerk Nihilist is
The Knee- the most sophisticated, system democratic? concept. In fact, the smart. He has read a great
Jerk Nihilist most dangerous, and most concept of ‘concept’ deal and thought seriously
evil of the geniuses. He is also relative. Words about issues. He has
has probably taken an mean whatever we want become so disillusioned
introductory course in them to ‘mean’, and this about the possibility of
literary theory, quantum is especially true for our arriving at any real
physics or postmodernism, ‘democracy’. For some, understanding of the
but has forgotten most of it means ‘free’ elections. world, however, that he
what he learned. The one For others, it means has mortgaged his powers
thing he took away from keeping your own thugs of analysis for a modish
these courses, though, was ‘in power’ and keeping slavery to intellectual
a fundamental conviction the enemy thugs ‘out of scepticism. He also
that the world around us is power’. No-one can ever believes that because all
just too complicated and give a coherent definition, our judgements are clouded
too contradictory for us to because it always depends by our own prejudices,
make any sense of it. on the context. And since anyone’s opinion is as
the ‘context’ is always good as anyone else’s.
shifting, the ‘concept’ of The Knee-Jerk Nihilist is
‘democracy’ also shifts . . . often seen wearing black
and reading Nietzsche. He
is very fond of quotation
marks.
Source: King (1998).
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STUDENT STUDY GUIDE
SUMMARY
The essay is a particular genre of writing that is at the heart of academic writing today.
Criteria of excellence in this genre have been identified, and should be observed. All essay
writers want high marks, and there should be nothing, apart from not doing the hard
preparatory work and not observing the codes and protocols of good essay writing, that
should limit them from achieving these marks.
Good essay writing depends upon striking a balance between fact and opinion, and
avoiding imbalance and bias. Solid research can create good foundations for the essay,
and synthesis of data obtained in research can help writers obtain original perspectives.
Sources and proofs should be credible and authoritative, locatable, up to date, relevant,
convincing, in proportion, ethically clean, and matched to the context. Essays are struc-
tured in three parts: introduction, body and conclusion. Thesis statements can help clarify
the writer’s approach, and paragraphing, topic sentences, linking words and headings are
effective means of laying out and structuring an argument. It is vital to stay focused —
answering the question and not wandering or waffling along the way. Use clear style and
make clear statements of argument — modifying the thrust of the argument where appro-
priate. Students should also remember to use the authorial voice and layout style most
acceptable to assessors.
KEY TERMS
assertion p. 227 cumulative method p. 228 proofs and
authorial voice p. 237 expositional technique examples p. 227
bias p. 229 p. 227 thesis statement p. 233
boosting p. 236 hedging p. 236 topic sentence p. 234
creative doubt p. 230 point of view p. 227 waffle p. 235
REVIEW QUESTIONS
1. Identify three criteria of failure in critical thinking.
2. What are the strengths and weaknesses of the structure used in Bacon’s essay on
revenge?
3. What is ‘creative doubt’?
4. Identify four factors associated with worthwhile sources and proofs.
5. What role does the topic sentence play in a paragraph?
6. When is it appropriate to use ‘I’ in writing?
7. Identify three strategies for keeping focused when writing an essay.
8. What is the purpose of judicious hedging?
9. Identify four errors that an essay writer should avoid.
10. Identify and describe three Evil Geniuses of essay writing.
APPLIED ACTIVITIES
1. Examine some essays you have written, and reconsider the marks given and the
comments made by the marker. Assuming the mark and comments are not grossly
unfair, can you detect any trends apparent over a number of assignments submitted
over time?
2. Consulting one or more books of quotations, find at least ten substantially different
quotations on at least one topic: love; money; anger; a discipline or industry you are
familiar with; a city you know or, in fact, anything you like. Now use these quotes in
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a short essay (400–600 words), creating a structure and context for the quotes using
appropriate transitions (‘This view is reinforced by the view of . . . ’, ‘On the other hand,
consider the opinion of . . . ’).
3. Following the pattern of table 7.4, create writing samples from each of the Six Evil
Geniuses for a discipline or area you are familiar with (i.e. create Evil Genius type,
motivation, sample essay question, sample essay response and analysis).
4. Following the pattern of table 7.4, invent a Seventh, Eighth and Ninth Evil Genius of
essay writing, giving Evil Genius type, motivation, sample essay question (in a field or
discipline you are familiar with), sample essay response and analysis.
W H AT W O U L D YO U D O ?
Your studies are going well. In the past eighteen months you have received seven A grades
for your essays. It’s not easy surviving, though: you have found it difficult to make ends
meet while you are studying. Today you received a phone
call from a cousin who lives interstate. She’s doing a sim-
ilar course, but is not doing as well as you. She offers
you a healthy sum of money if you will email all your
essays to her so that she can copy them and hand them in
under her own name. She has promised that she will not
show them to anyone else, but in the past she has actu-
ally forwarded sensitive emails you have sent to her on
a confidential basis to her friends. Later today someone
tells you that a new national anti-plagiarism database is
going to be set up in the next few months. You are only
six months away from graduating. The manager at the
place where you work part-time rang today and told you
that you no longer have the job.
How will you respond to your cousin’s request?
SUGGESTED READING
Anderson, Jonathan 2001, Assignment and thesis writing, 4th edn., John Wiley & Sons, Brisbane.
——— 2003, Academic writing: a practical guide for students, Routledge/Taylor & Francis, London.
——— 2006, Academic writing: a handbook for international students, Routledge/Taylor & Francis,
London.
Bailey, Stephen 2011, Academic writing: a handbook for international students, Routledge,
London/New York.
Barry, Marian 2011, Steps to academic writing, Georgian Press, New York City.
Baumann, James F & Graves, Michael F 2010, ‘What is academic vocabulary?’ Journal of Adolescent
and Adult Literacy, vol. 54, no. 1, pp. 4–12.
Behrens, Laurence M & Rosen, Leonard J 2007, A sequence for academic writing, 3rd edn., Longman,
New York/London.
Bender, Sheila 2001, ‘Personal essays: arguing your viewpoint’, Writers’ Digest, July, pp. 20–1.
Brittenham, Rebecca & Hoeller, Hildegard 2004, Key words for academic writers, Pearson,
London/New York.
Cassell, Susie Lan & Moore, Kathleen Muller 2007, Techniques for the thesis bound essay, Longman,
London/New York.
Davis, Lloyd & McKay, Susan 1996, Structure and strategies: an introduction to academic writing,
Macmillan, South Melbourne.
Dwyer, Edward J 1992, ‘Using a journalism model for teaching essay writing’, Journal of Reading,
vol. 36, no. 3, November, pp. 226–7.
McClain, Molly & Roth, Jacqueline D 1999, Schaum’s quick guide to writing great essays,
McGraw-Hill, New York.
Mulvey, Dan 2007, Write on! Your easy-to-follow guide for writing essays and term papers, Barron’s
Educational, New York.
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Robson, Jocelyn, Francis, Becky & Read, Barbara 2002, ‘Writes of passage: stylistic features of male
and female undergraduate history essays’, Journal of Further and Higher Education, vol. 26, no. 4.
Rosen, Leonard 2011, Academic writer’s handbook, 3rd edn, Longman, London/New York.
REFERENCES
Baumann, James F & Graves, Michael F 2010, ‘What is academic arkets and Limited Government, Competitive Enterprise
M
vocabulary?’ Journal of Adolescent and Adult Literacy, vol. 54, Institute, Washington, DC, October 1.
no. 1, pp. 4–12. Harwood, Nigel 2005, ‘“We do not seem to have a theory . . . the
Biber, Douglas & Grava, Bethany 2010, ‘Challenging stereotypes theory I present here attempts to fill this gap”: inclusive and
about academic writing: Complexity, elaboration, explicitness’, exclusive pronouns in academic writing’, Applied Linguistics,
Journal of English for Academic Purposes, vol. 9, no. 1, vol. 26, no. 3, pp. 343—75.
pp. 2–20. Hyland, Ken 2002, ‘Options of identity in academic writing’, ELT
Blattner, Nancy H & Frazier, Christina L 2002, ‘Developing a Journal, vol. 56, no. 4, pp. 351—9.
performance-based assessment of students’ critical thinking King, Charles 1998, ‘Battling the six evil geniuses of essay writing’,
skills’, Assessing Writing, vol. 8, pp. 47–64. PS: Political Sciences and Politics, March, vol. 31, no. 1.
Carter, Ronald & McCarthy, Michael 2006, Cambridge grammar of Kuo, Chih-Hua 1999, ‘The use of personal pronouns: role
English, Cambridge University Press, Cambridge. relationships in scientific journal articles’, English for Specific
Doyle, Arthur Conan 1994 [1892], ‘Scandal in Bohemia’, in The Purposes, vol. 18, no. 2, pp. 121—38.
adventures of Sherlock Holmes, Penguin, London. Read, Barbara, Francis, Becky & Robson, Jocelyn 2001, ‘“Playing
Drucker, Peter 2002, The effective executive revised, safe”: undergraduate essay writing and the presentation of the
HarperBusiness, New York. student “voice”’, British Journal of the Sociology of Education,
Freddi, Maria 2005, ‘Arguing linguistics: corpus investigation vol. 22, no. 3.
of one functional variety of academic discourse’, Journal of Tang, Ramona & John, Suganthi 1999, ‘The “I” in identity:
English for Academic Purposes, vol. 4, pp. 5—26. exploring writer identity in student academic writing through
Georgia, Paul J 1998, ‘Climate science briefings debunk the first person pronoun’, English for Specific Purposes,
greenhouse scares’, Competitive Enterprise Institute: Free vol. 18, pp. S23—S39.
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Academic writing: the essay

Chapter · January 2012

Baden Ian Eunson

The user has requested enhancement of the downloaded file.

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expressed in academic writing

necessary to use both in essay writing

■■ Explain structural and layout features of the essay form

■■ Explain the importance of thesis statements and topic sentences

■■ Identify several major faults in poor essay writing

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What makes a good or bad essay?

■■ Identifies the salient arguments for and against

■■ Thoughtfully evaluates alternative points of view

■■ Draws justified conclusions based on clearly explained reasons

■■ Accurately and appropriately uses and/or cites source material

■■ Presents ideas in a coherent, clear and technically correct manner.

3 Does most or many of the following:

■■ Offers evaluations of alternative points of view

■■ Draws justified conclusions based on some evidence

■■ Accurately and appropriately uses and/or cites source material

■■ Presents ideas in a coherent, clear and technically correct manner.

2 Does most or many of the following:

■■ Superficially evaluates alternative points of view

■■ Draws unjustified conclusions based on little evidence

■■ Maintains or defends views based on self-interest or preconceptions,

regardless of the evidence

■■ Fails to present ideas in a coherent, clear and technically correct manner.

1 Consistently does all or almost all the following:

■■ Ignores alternative points of view

■■ Draws irrelevant or unjustified conclusions

■■ Exhibits closed-mindedness or hostility to reason

■■ Inaccurately or inappropriately uses and/or cites source material

■■ Fails to present ideas in a coherent, clear and technically correct manner.

Source: Blattner and Frazier (2002, p. 63).

224 Communicating in the 21st Century

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Essays: form and content

An example: Francis Bacon’s essay on revenge

Chapter 7 Academic writing: the essay 225

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226 Communicating in the 21st Century

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This approach serves a number of purposes:

Chapter 7 Academic writing: the essay 227

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Analysing the essay structure

Fact versus opinion: just what is it you

■■ insights, including into current controversies of the area

228 Communicating in the 21st Century

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versus deductive logic; distinctions of kind versus distinctions of degree, necessary

man and so on)

■■ persuasive approaches (message senders, rhetorical mix, features—benefits mix, dem-

onstration of proofs, persuasive language, foot-in-the-door versus door-in-the-face

tactics of influence (assertiveness, ingratiation, impression management, negative and

Bias and balance 1