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Writing 3 5 PDF

This document discusses the key components and structure of effective business proposals. It explains that proposals should clearly explain what the reader needs, how the proposal addresses those needs, and provide an overview of the company. Proposals also require a statement of the problem, background and benefits, scope of services, contact details and references. The format should consider the intended recipient and scale of the project. Proposals need to be targeted, well-substantiated, persuasive and organized to successfully convey solutions to the reader.

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Mustafa M. Hassan
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64 views11 pages

Writing 3 5 PDF

This document discusses the key components and structure of effective business proposals. It explains that proposals should clearly explain what the reader needs, how the proposal addresses those needs, and provide an overview of the company. Proposals also require a statement of the problem, background and benefits, scope of services, contact details and references. The format should consider the intended recipient and scale of the project. Proposals need to be targeted, well-substantiated, persuasive and organized to successfully convey solutions to the reader.

Uploaded by

Mustafa M. Hassan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Business Communication for

Career Readiness
High Impact Business Writing
Module 3

with Sue Robins, M.S.


Business Proposals
1. Explain what the reader needs

2. How your proposal addresses


this need
Lesson 5: Proposals
Learning Objectives

• Know the basic structure of a report


• Review the components of the summary and
the potential audience of your report
• Understand the considerations
in writing a quality business
report.
Important Components
• Company Overview
• Statement of the Problem
• Background and benefits
• Scope of Services/Scope of Work
• Contact Details
• References
Format

• Consider intended recipient


• Scale/scope of the project
1. Be targeted
1. Be targeted
2. Well-substantiated
1. Be targeted
2. Well-substantiated
3. Persuasive
1. Be targeted
2. Well-substantiated
3. Persuasive
4. Organized

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