EXECUTIVE SUMMARY

1
EXECUTIVE SUMMARY

Contemplate on consumer loyalty on adjusting towards Royal Enfield at Bhavani engines

bidar

In this project report the primary data is collected from personal meeting with the customers
of Royal Enfield user and the information collected by the customers from the scheduled
questionnaires. Also, the example size of the respondents is 50 and the information
investigation and understanding were set up with the assistance of auxiliary information these
information gathered from the organization site and books.

OBJECTIVES OF THE STUDY

 To know customer satisfaction towards Royal Enfield after sales service

 To study customer opinion regarding behavior of the staff during services.

 To study customer perception towards BHAVANI Motors.

FINDINGS

 From the survey it was found that most of the respondents are aware about total
number of free services providing by the Bhavani Motors.
 Maximum numbers of Royal Enfield user are satisfied with respect to addressing their
complaints. This indicates that Bhavani Motors proper has given care on solving
customer problems.
 Most of the customers satisfy with the after sales service of the Bhavani Motors.

LIMITATIONS OF THE STUDY

 Lot of information has not collected because of time limit.

 Study is restricted to 50 respondents.
 Chapter 1

Introduction
INTRODUCTION OF THE INTERNSHIP

An internship program is the opportunity for the student to gain practical knowledge about
the chosen study topic. The internship program provides field experience on his study topic.

The internship is for a period of weeks and has been positioned throughout 4th Sem on
the MASTER OF BUSINESS ADMINISTATION .

In my internship I have selected the topic “customer satisfaction towards Royal

Enfield Bike” atBhavanimotorsbidar.

Study on customer perception of is undertaken in order to know the consumer performance of

the bike and to know the strength and weakness and to assess the profitability of the
company. Present study is concerned in Royal Enfield.

A study on customer perception an important role in making or determining status of

organization in the market which means if we are able to manage effectively by making
proSmpt bike and managing performance and able to get more return to organization.

TOPIC CHOSEN FOR THE STUDY:

An examination on consumer loyalty towards Royal Enfield Bike at Bhavani engines bidar
INDUSTRY PROFILE:

The Indian automobile is the biggest industries in the world. Automobile industry consisting
as a major revenue and job creating sector in the worldwhat's more, it drive the economies of
some superpower of the worldwide of the India the advancement causes the vehicle
organization to created by limits of the bound the presentation on in the progression with the
assistance of advancement the car business and bike part has grown-up by jump and bound.

In these decades in India the automobile industry was controlled toscooty and later
herodirecting to the bazaar. At that time near were very limited choices of the products
vacant as to motorbike and Enfield bullets and Raj doot controlled to bazaar The 80s to
Japancountries company entering into the Indian bazaar At that time the scooter Bajaj and
LML were dominated the market with their brand name and products at that time. With the of
liberalization the Japanese companies are produced new products and technology in India. .

Indian automobile manufacturer measurements of thetime 2009-10 double wheeler

include 76.49% of marketplacesegmentbetween to vehicle manufactured in India dualistic
wheeler industries produces the highest automobiles producing in India. And then India
become the 4th Asian largest country to export automobiles just behind of Japan. The Indian
auto mobile sector has growing 540 billion and it has grown at 8% per year from the last 5
years. In India the automobile products have always demand is there besidewithout the
anotherbiggestpopulous motherland
COMPANY PROFILE

In the nineteenth century the safe of George Townsend and Co. opened its gateways in the
community of Hunt End, at the Worcestershire town of Red dump. The association has
worked in sewing needles and machine parts. at the essential endeavor, it is moving one
opportunity to another. From that point it stayed opening of the assembling of a tale quickly
George Townsend and Company where created his individual bicycles at that point marks in
1893 itsgoods began towarddiversion of a name ‘Enfieldbelow the object Enfield
DevelopedBusinessIncompletebythe symbol ‘Completed Comparable a
Gun

INDUSTRY: Motorbikes Lawnmowers

INHERITOR: Royal Enfield Bikes (previouslyEnfield of mother land India)

FOUNDED: 1893 Enfield businesscompany limited.

DEFUNC : 1971

MAINQUATERS: Red ditch Worcestershire England

KEYPEOPLE: ALBERT EDDIE& ROBERT WALKER SMITH.

PROFILE OF THE BUSINESS IN INDIA

Royal Enfield has thewell-known bulletproduct in India. This company is the oldest bike
company Royal Enfield established in 1955 in India Royal Enfield at Red ditch it’s from
British
Manufacturer, in Channai the Royal Enfieldeats its head officenow India Royal Enfield
motorbikesstandwell-knownintended for their power rugged looks, then stability and sound.
This ongoing in India used forMilitary 350cc this bike was purchased from UK and
assembled in Chennai and later at the time of Jawaharlal Nehru the businessongoing
manufacturing bullets cutting-edge India then additional 500cc bullet and then the bullet
become popular in India.
This bullet become popular for power rugged looks and stability it seems tailor made for
Indian road. The bullet bike is especially favorite for Military andPolice persons. Happening
1990 the Kingly Enfieldcollaborated crazy about Etcher a no one automotive group in India
and merged with in the 1994 separately from bikes Etcher group is manufacturing of tractors
and automotive gears.
Promotors :
SIDDHARTHA LAL : Chief Executive Officer
RUDRATEJSINGH : Chief Financial Officer
B.GOVINDARAJAN : President, Royal Enfield Chief Operating
Officer Royal Enfield
SUDHAKAR BHAGAVATULA : Principal Info Officer. Royal Enfield

VISION

To end up a world class organization for minding and charming the clients with great quality
items and present day benefits around household and global market with forceful
improvement and conveying better monetary execution.

MISSION

Regal Enfield close by with the joint wander organization will be a completely incorporated
organization of investigation and generation, refining and showcasing; concentrating on
upgrade of efficiency, quality and productivity.

QUALITY APPROACH

Our quality approach is to accomplish and support a control for quality in the national level
market and in addition universal market with offering great nature of items and
administrations that required to the clients, and keeping up a quality administration
framework in the association based global measures.
 A. PRODUCT PROFILE

 Thunderbird
 Rider Mania’
 Bullet Electra
 Machismo 500lb
 Bullet 350
 Thunderbird
 Classic 350
 Classic 500
 Himalayan
 Continental Gt

BIKS OF ROYAL ENFIELD

THUNDERBIRD’

RIDER
MANIA
Bullet Electra

Machismo 500LB
Bullet 350

Thunderbird

10
Classic 350

Classic 500
Continental GT

AREA OF OPERATION

NORTH ZONE

 Jammu and Kashmir

 Himachal Pradesh
 Punjab
 Uttar Khanda
 Uttar Pradesh
 Haryana

EAST ZONE

 Bihar
 Orissa
 Jharkhand
 West Bengal
WEST ZONE

 Rajasthan
 Gujarat
 Goa
 Maharashtra

SOUTH ZONE

 Andhra Pradesh
 Karnataka
 Kerala
 Tamil Nadu

INFRASTRUCTURE FACILITIES

The Royal Enfield has the good infrastructure facility once compare to its competitors
infrastructure. And the most important thing is that is the friendly to all employees.

And the company has the

 Rest room facility

 Canteen facility
 Parking
 Store room
 Service hall
 Effective reception center
COMPITETORS INFORMATION:
TVS

SUZUKI

HONDA

YAMAHA

BAJAJ

KAVASAKI

MAHINDAR MOTORS

LML

SWOT ANALYSIS

STRENGTHS
1. Imperial Enfield has the solid brand name in the market.

2. Illustrious Enfield bicycle has great notoriety in remote nations.

3. An expertise to perceive client's styles and form.

4. Very much characterized channel of market circulation.

5. Illustrious Enfield has thought of prominent models, including Continental GT and

Himalayan.

WEAKNESSSE
1 The bicycle has substantial weight that can be issue for the clients.

2. Mileage of these bicycles isn't great with contrasting with the other.
 OPPORTUNITIES

1. The Indian to wheeler showcase has the most developing business sector.

2. Imperial Enfield could build interest for new models and deals.

THREATS
The Honda and Hero MotoCorpis the expansive contenders.

2. The bike advertise portion has substantial number of contenders.

FUTURE GROWTH AND PROSPECTS:

Feasible arrangements

• Royal Enfield organization has created there generation limit from 4000 units to 6000
units.

• The organization gets ready for making 150000 units for the principal stage in the up and
coming 5-7 years

• The Royal Enfield organization has presenting the new diesel motor bicycle and it has the
fuel productivity around 80 Kmpl.

• Royal Enfield presenting the new bicycle of 500cc this bicycle has part of interest in the
global market and in Indi
Financial statement

.Financial statement/Balance sheet of Bhavani Motors for the year 2017-19

Particulars March 2017 March 2018 March 2019

Total income

Income 35,00,000 34,00,000 45,00,000

Excise duty ---- ---- ----
Net sale 35,00,000 34,00,000 45,00,000
Other income 60,000 90,000 100,000

Total 70,60,000 68,90,000 91,00,000

Expenditures
Raw material 30,00,000 30,00,000 34,00,000
Cost of employment 72,000 82,000 100,000
Admin and selling expenses 6,000 9,000 11,000
Other manufacturing expenses 7,000 10,000 12,000
Fuel cost 22,000 22,000 42,000
Miscellaneous expenses 38,000 40,000 52,000
Adjustment of stock -7,600 -2,300 -4400
Depreciation 12,000 13,000 20,000

Operating profit 39,10,600 37,16,300 54,67,400

Total expenses

Profit 28,000 1,28,000 2,45,000

Tax rate 9,22,000 6,12,000 5,69,000

Interest 27,000 57,000 1,92,000
 Chapter 2
Conceptual background
andliterature review
 Theoretical background:

Importance of consumer loyalty:

Buyer reliability is an amount of how matters then Administration giving

through an experience or out strip client need Customer methods for "the
amount of customers, or dimension of total customers, whose point by point
inclusion with a firm, its things, or its organizations (contemplations)
outperforms decided satisfaction goals."

VENTURES OF CONSUMER LOYALTY

7 Small Steps For BETTER Customer Satisfaction:

1) Get To Know Your Market.

To enhance consumer loyalty, you must be more learned about the objective clients you need
to serve and the market you need to enter. ...

2) Give More Details. ...

3) Ask For Feedback. ...

4) Respect Customer Privacy. ...

5) Treat Your Customers Well. ...

6) Respond Promptly. ...

7) Make Use of Technology.

ESTIMATING AND OVERSEEING CONSUMER LOYALTY

• It requires a continuous drive to maintain high levels of consumer loyalty. As

businesses are reduced, organizations strive to help retain consumer loyalty and retain their
existing customers rather than devote additional resources to finding new potential customers.
The statement that it costs five to eight times the number of new customers to collect old ones
is crucial to understanding the drive towards benchmarking and consumer loyalty.

•It is not unexpected to find that market pioneers vary from what remains of their industry in
which they have established programs to listen to the customer's voice and achieve consumer
loyalty. In these organizations:

• Representatives and marketing offers are fundamentally responsible for planning (with
customer participation) projects to review consumer loyalty, surveys, and center meetings.

• The main administrations and exhibition divisions defend the projects.

• Business assessments incorporate their own particular assessments of consumer loyalty, as

well as those of their rivals.

• Satisfaction is made accessible to all representatives.

• Customers receive information about changes made to adapt to their needs.

• Internal and external quality measures are intertwined regularly.

• Customer compliance is consolidated at the vital focal point of the organization through the
purpose statement.

• The payment of the interested parties is organized directly for consumer loyalty by
examining the program.

• A concentrated effort is made to relate the results of consumer loyalty estimation with
inward process measures.

• To be fruitful, organizations require consumer loyalty that reviews the structure that meets
the criteria that accompany it:
POINTS OF INTEREST OF CONSUMER LOYALTY

1. Repeat buy

2. The highest price

3. Reliability in emergency

4.Informal exchange

5. One Stop Shopping

6. Development of new products

7.Corporate execution

ADVANTAGES OF CONSUMER LOYALTY:

By checking consumer loyalty and reacting to issues, you can enhance client dependability
and ensure income and benefit.

• Fee back.

• Listening

• Understanding

• Priorities.

• Retention.

• Progress.

SIGNIFICANCE OF CONSUMER LOYALTY:

• Building association with client

• The criticism of consumer loyalty

• Transactional fulfillment

• Relational fulfillment

20
 LITERETURE REVIEW:

MARSHA PETER {2014}

The analyst changes in the after buy generation observation for the merchandise bought. The
discernment is considered in a cross-sectional and longitudinal investigation of bicycle
proprietor. A large portion of the clients with high item cooperation demonstrate the colossal
recognition with looking at the low interest customers.

JAMES Y L THONG (2007)

The examination serves to the post appropriation convictions on the desire affirmation show
for the propelling innovation. What's more, the data innovation is creating step by step with
new innovation reception.

(MARSHAL L RICHENS 2003)

The post utilization recognition is influencing impact on the contribution of solid wares to
buy. Commitment and discernment variable were ascertained in cross-sectional and a
longitudinal report about the bicycle clients the view of the exorbitant bicycles utilizes
demonstrate marginally preferred recognition among their bicycle over low commitment
clients over the term of possession.

MAHROTRA AND SHARMA :

This research is about consumer behavior under diversified kinds of two-wheeler as made
available in the market. It illustrates all the basic concerns that are affecting the process of
deciding about the buying behaviour of the individual. A sample size of 100 users of
motorbike gets selected on a random basis and as per the buying behavior. Collection of data
is accomplished through standardized implication of questionnaires and some authenticated
resources. Analysis of data is managed by different statistical derivations.

REDDY ROY :

This research is based on “Consumer Behaviour Towards Two-Wheeler Motor Bikes” in

Bidar, following the sample of 100 consumers by making the selection over two wheeler
bikes.
.SONI & SONI :

This paper offers survey results based on Consumers of Two-Wheeled vehicles (followed by
100 users of two-wheelers from rural and urban) in the district of bidar. The sample size is
relevantly small, yet the research brings showed some interesting observations related to
general attitude meant for Indian Consumers for making the decisions for buying, being
widely implied over many consumer based products.

SARAVANAN ET AL :

This research is trying to derive consumer behavior in reference to showroom service meant
for two wheelers. A sample size of 100 users gets selected on a random basis. The research
followed standardized questionnaires for the collection of data. According to the results, users
differ in reference to the behavior of the consumer behavior meant towards the services as
offered by the showrooms of two wheelers attained through satisfied mode of random
sampling.

LOUDON AND DELLA BITTA (1984)

"The Consumer direct is the decision strategy and physical development which the general
population partake in surveying, getting, using or disposing of stock and adventures".In his
investigation, Keon (1984) laid accentuation on publicizing, brand picture and conduct of the
shopper. The promoting appeared to stay powerful over current brands.As per Wood and
Wilson (1985) consumer awareness for a determined brands as well as ads of brands are
subject to affect the consumer’s intention to buy and his behavior. As per a survey led by
Bajaj (1986) pattern of growth related to the industry of two-wheeler is very much consumer-
centric.
ASHOK KUMAR MISHRA 2014

customer satisfaction is critical for any business whether it dead late man dad ministry
action on the ground that if the client is fulfilled then they influence there has to buy and tell
their individual connection their companions.

ANDU RANGARAO 2013:

In this examination the primary point of he create or is to know the impression of the
customer towards the service quality gave by the association.
 Chapter3

Research Design
 STATEMENT OF THE PROBLEM

Consumer loyalty assumes a critical part in empowering an association to change and create
with clients. Keeping the current client fought is for the most part considerably simpler, takes
less time and includes les cost. The purpose behind this is it requires greater investment to
discover new planned client. In this setting study is led with exceptional reference to
consumer loyalty. An organization can procure more benefits just when it has solid client
mind towards item and administrations offered by the organization. So to have solid client are
it needs to give an aggressive cost assist advertisement publicizing to increment..
 NEED OF STUDY:

Traditions is one for whom you fulfill a Will or need consequently hr some of paymentl. The
installment might be cash. might be time, or may he altruism however there is sort: type of
installment. Fulfillment is the level of individual felt state by commas item: saw in
connection to the individual's understanding.

The level of compliance is the capacity of the extraordinary): between the execution of the
saw all the wishes. In case the execution loses the mark of the wishes. The customer is not
satisfied. If the execution coordinates the wishes, client is extremely satisfied. If the
performance of the feet is beyond your desire, the client is excited.

Client' fulfillment is client positive or negative feeling about the esteem that was seen
because of utilizing specific associations offering in particular utilized response to a
progression of utilization Situation encounter. As per dwindle F. Ducker. the reason for
business is to make and after that hold I wished client. A general public backings hotness
since they serve it: part's by entering to their necessities and level them Satisfied. On the off
chance that the business disappointed its client's ltd not just these clients slop howling
administration .cottage society everywhere will denounce. the firm and may even punish it to
the point of its termination.

OBJECTIVES OF THE STUDY

 To know customer satisfaction towards on Royal Enfield Bike after sales service

 To study customer opinion regarding behavior of the staff during services.

 To study customer perception towards BHAVANI Motors.
 SCOPE OF THE STUDY:

 This survey helps to know the customers perception about the sales service of the
Royal Enfield.
 The study helps that to collect the information about customer’s feedback or opinion
of the Royal Enfield.
 The study covers the customers of Royal Enfield inBidar.
 The study helps to the company to examine the level of customer satisfaction.
 The study assists the business to develop their promotional activity

METHODOLOGY –TOOLS AND TECHNIQUES USED:

METHODILOGY STUCTURE AND RESEARCH

Research Region : Bidar

Research Approach : Survey system

Sampling procedure : Random sample

Contact technique : personal.

Sample Component : Users of Royal Enfield

Research Instruments : Questionnaires

Sample size : 50
HYPOTHESES:
Chi square test:

Customer satisfaction towards royal Enfield bike

Calculation of chi square

Chi squared

X2 = Σ [(O-E) 2 / E

Where x2 is the chi-square value

∑: is the sum

1: is the observed frequency

E: is the expected frequency

Degree of freedom=(R-1) (C-1)

Table no 1which model of imperial Enfield do you by and by possess?

Particular Respondents Percentage e o-e (o-e)2 (o-e)2/E

Bullet 39 52% 18.75 20.25 410.0625 21.87

Classic 500/350 10 14% 18.75 8.75 76.5625 4.0833
Bullet Electra 14 18% 18.75 4.75 22.5625 1.2033

Other 12 16% 18.75 6.75 45.56 2.43

Total 75 100 29.59
Table no 2What number of stars will u rate yours fulfillment level as for after deals
administration of illustrious Enfield bicycle ?

Particular Respondents Percentage E o-e (o-e)2 (o-e)2/e

Poor 11 52% 18.75 -7.75 60.06 1

Average 13 14% 18.75 -5.75 33.06 36
Good 27 18% 18.75 8.25 68.06 4

Excellent 24 16% 18.75 5.25 27.56 25

Total 75 100 66

There from table 1 and table 2

X2=∑[(0-E)2/E]

=29.59

Degree of freedom (n-1) = (4-1) =

Table no 3:

Particular Degree of Calculation of Tabular value of Ho null

freedom value(chi-squire) 5% level of hypothesis accept
significance or reject
Customer 3 29.59 7.81 Rejected
satisfaction

DATA ANALYSIS:

The above study of customer satisfaction data found the negative attitude of the chi square
test through customer satisfaction regarding washing machine show the rejected null.
LIMITATION OF THE PROBLEM:
□.This exploration is topographically restricted just to the city of Bidar. In this
manner, the outcome can not be extrapolated to different spots..□ Consideration is
limited only to the resolute division of the bicycle compony.
□ The measurement sample was limited to 75 respondents who took into account the
required time and costs.
□ The results depend on the general description of the test. The data performed by
the interviewees could be genuine in light of the fact that some interviewees can not
joke. However, the total sum of the conceivable was made to collect data in the most
conservative manner.
□ All request in the request are not hide or encouraged. Thusly, there is a cleaner for
the respondents to be uneven or powerful. .

CHAPTER SCHEME:

The Whole study has been divided into five chapters.

1. The primary section manage presentation.

2. The second part manages reasonable back ground writing audit

3. The third part manages Research Design

4. The fourth part manages Analysis and information elucidation

5. The fifth section manages Finding Conclusion and recommendations

30
 Chapter 4

Analysis and interpretation

Table no 1: RSPONDENT INFORMATION AGE ?

Age No Of Respondents Percentage

20-24 30 40
25-29 19 26
30-34 14 18
above 35 12 16
Total 75 100

35

30

25

20

15

10

0
20 -24 25 -29 30 -34 above
35

ANALYSIS
the table above, obviously 40% of respondents are somewhere in the range of 20 and 24 years
of age. 26% somewhere in the range of 25 and 29, 18% somewhere in the range of 30 and 34
and just 16% are more than 35 years of age.

INTERPRETATION
For no good reason, the predominant bits of the respondents are in the territory of 20 and 29
years. From this we can close increasingly young and respectably matured people are
progressively enchanted by Royal Enfield could be established in transit this is the spot they
start to get.
Table 2:Table appearing respondent profile dependent on Gender ?

Gender No Of Respondents Percentage

Male 69 92
Female 6 8
Total 75 100

70

60

50

40

30

20

10

0
Male Female

ANALYSIS
From the previous table, no doubt, 92% of respondents were interviewed men and women
who made up only 8% of global reactions.

INTERPRETATION
Unequivocally by far most of Royal Enfield's clients are for the most part young men in light
of the manly part of the bicycles.

\
Table no 3: indicating the control of the Respondent?

Occupation No of Respondents Percentage

Student 33 44
Government 05 6
Ex-servicemen 03 4
Professional 21 28
Self- employed 13 18
Total 75 100

35
30
25
20
15
10
5
0
Student Government Ex-servicemen ProfessionalSelf-
employed

ANALYSIS
From the table above, unquestionably 44% of respondents were substitutes who hunt down
after graduation or graduation and 28% were specialists. 18 "of the respondents were utilized
self-rulingly: 4% were past recipients and 6% had a spot with local driven affiliations.

INTERPRETATION
Without a doubt clients are commonly Professional people. 20-35 years old are including two
or three understudies in light of the looks and imperativeness of the bicycle.
Table no.4 :Table appearing yearly salary gathering of respondents?

Income group No Of Respondents Percentage

Less than 1,20,000 39 52
1,20,001-3,60,00 10 14
3,60,001-7,20,00 14 18
Above 7,20,000 12 16
Total 75 100

40
35
30
25
20
15
10
5
0
Less than 1,20,001-3,60,00 3,60,001-7,20,00Above 7,20,000
1,20,000

ANALYSIS:
From the table above, obviously 52% of respondents have a yearly pay of under
1.20.000, 18% have a pay somewhere in the range of 3.60.001 and 7.200, 16% have
accomplished more than 720.000 every year and 4% of income somewhere in the range of
12,000] and 3.60,000.
Table no.5 Which model of Royal Enfield do you by and by possess?

Model No Of Respondents Percentage

Bullet 39 52
classic500/350 10 14
Bullet Electra 14 18
Others 12 16
Total 75 100

40
35
30
25
20
15
10
5
0
Bullet classic500/350Bullet Electra Others

ANALYSIS :
From the above indisputably 14°.» of the respondents have Bullet 500, 10% of them
guarantee Thunder 81rd. 20°» of them guarantee Bullet Electra. 8% of them guarantee
Machismo 500. 2|".of them have Bullet 350 and 23°» of them guarantee Classic

INTERPRETATION :
It plainly demonstrates that clients are not Amsted to just a single specific model
because of the variations accessible and in light of the factthat the Classic 500/350 models are
recently downloaded, moved quickly to this point
 TABLE No.6How did u purchase the bikes?

Purchased No Of Respondents Percentage

Cash 54 72
Loan 21 28
Total 75 100

60

50

40

30

20

10

Cas Loa
h n

ANALYSIS :
From the table it obviously demonstrates that the eventual outcomes of Royal Enfield are in
the classy regard expand. as should be certain that getting system for the 72% respondents are
driving in the CASH segment and 28% utilizing a Visa premise. Clients are set up to pay for
better work environments and advancement and they feel that all bicycles merit: that regard
which Royal Enfield is progressing.

INTERPRETATION:
Unequivocally, customers effectively manage the cost of Royal Enfield bicycles and do not
feel very distressed with the sum.
TABLE NO.7: Did u consider other bicycle while buying the Royal Enfield bike?

particular No of Respondents Percentage

Yes 27 36
No 48 64
Total 75 100

50
40
30
20
10
0

Yes

No

ANALYSIS :
From the table it unquestionably shows that 36% of the respondents went consider or checked
for an elective bike and 64% of them didn't think about some other cruiser while getting their
Royal Enfield bicycle.

INTERPRETATION :
Undeniably bigger bit of the clients unequivocally picked Royal Enfield as their bicycle and
dint even watch the closest elective bicycle and this demonstrates the commitment of the
clients towards thae brand Royal Enfield.
Table no.8 Please indicate your wellspring of attention to Royal Enfield while purchasing
your bicycle?

Particular No Of Respondents Percentage

News papas 39 52
Magazines 10 14
Friends 14 18
Others 12 16
Total 75 100

45

40

35

30

25

20

15

10

0
News Magazines Friends Others
papas

ANALYSIS :
• From the above table 39 of respondents are consciousness of news paper .

• From the table shows 10 of respondents come know the Magazines

INTERPRETATION:
It obviously demonstrates that promotions are seldom inspected and are extraordinarily
inadequate among non-Bullet clients. Clearly, Royal Enfield should concentrate on its limited
time exertion to achieve clients.
Table no.9 :It would be ideal if you indicate your bicycle's mileage?

Model No Of Respondents Percentage

45km /lit &above 10 14.28
40-45 16 22.85
35-40 26 37.14
Below30 18 25.71
Total 70 100

30

25

20

15

10

0
45km /lit 40-45 35-40 Below30
&above

ANALYSIS:
• Of the total table, 26 of the respondents are 35-40 indicate the mileage of their bicycle.

• Among over 18 respondents aged under 30, indicate the mileage of your bike

INTERPRETATION:
Clearly, it demonstrates that the mileage of the Royal Enfield bikes is moderate and the
mileage in the region of 35 and 40 even on the streets of India with considerable movement is
an unprecedented game plan.

40
Table no. 10. Which place did you incline toward no buy your' Royal Enfield bicycle?

Place of Purchases No of respondents Percentage

Showroom 48 64
Direct second hand 22 30
Used vehicles 5 6
dealership
Total 75 100

60

50

40

30

20

10

Showroo Direct second Used vehicles

m hand dealership

ANALYSIS
• From the table above to exhibit that 48 of the respondents are showroom to buy their
'Distinguished Enfield bicycle'

• From the table above, it demonstrates that the 22 respondents purchase second-hand Direct
bicycles

INTERPRETATION
• On the table to show that the most extreme interviewees are Showrooms, buy your Royal
Enfield bicycle

• And less than the interviewees are buying a direct second-hand bike
Table no.11 How about the availability of spare parts?

Model No Of Respondents Percentage

Readily availability 51 68
Don‘t get them readily 8 10
Don‘t have good spares 12 16
supply
Major headache 4 6
Total 70 100

60

50

40

30

20

10

Readily Don‘t get them readily Don‘t have good Major

available spares headache
supply

ANALYSIS
• From tahe table above to demonstrate that 48 of the respondents are showrooms to
purchase their 'Regal Enfield bike'

• The table above shows that the 22 respondents buy second-hand bikes directly

INTERPRETATION
• On the table to show that the most extreme interviewees are Showrooms, buy your
Royal Enfield bicycle

• And less than what respondents are buying a second-hand direct bicycle
 TABLE NO.12. What number of stars will u rate for your satisfaction level
concerning power and get of yarn Royal Enfield bike?

Particular No Of Respondents Percentage

Poor 4 6
Average 8 10
Good 20 26
Excellent 43 58
Total 70 100

50
40
30
20
10
0
Poo Averag Goo Excellen
r e d t

ANALYSIS
• from the above table demonstrates that 20 of respondents are Good given rate for your
fulfillment level regarding force and get of yarn Royal Enfield bicycle

• from the above table to demonstrate the 43 of respondents are offered phenomenal to
Royal Enfield bicycle

INTERPRETATION
• Above the diagram demonstrates that most extreme respondents are happy with
amazing.

• And other least respondents are happy with great towards power and get.
Table no 13. . What number of stars will u rate for your fulfillment level concerning power
and get of yarn Royal Enfield bicycle?

Problem No of respondents Percentage

High maintenance 23 30.66
Poor after deals 18 24
administration
Low mileage 15 20
Noisy vehicle 14 18.66
Total 75 100

25

20

15

10

0 High Poor after sales Low mileage Noisy

maintenance service vehicle

ANALYSIS:
• From the above table to demonstrate the 23 of respondents High support real
hindrance for not buying illustrious Enfield bicycles by non shot riders .

• And the others 18 of respondents Poor after deals administration real boundary for not
obtaining regal Enfield bicycles by non projectile riders.

INTERPRETATION :
• Above the diagram to demonstrates the limit of respondents High support
significant boundary for anot buying regal Enfield bicycles by non shot riders .
 Table No 14: What's more, others least of respondents are Noisy vehicle significant
obstruction for not obtaining imperial Enfield bicycles by non projectile riders

Place of service No of respondents Percentage

Showroom 34 45
Well known bullet 29 38
mechanic
Nearby garage 4 6
Self service 8 11
Total 75 100

40

35

30

25

20

15

10

0
Showroo Well known Nearby Self
m bullet mechanic garage service

DATA ANALYSIS
The above table 34 of respondents to shows the Showroomservice your royal Enfield bike.

And the above the table 29 of respondents 29Well known bullet mechanic bike sevice.

INTERPRETATION :
The above graph maximum of respondents service made in Showroom

And the minimum respondents made service in Nearby garage.

Table no 15: Do you concur that organization makes a move towards the protests held up by clients?

Yes/ No No of respondents Percentage

Yes 62 82
No 13 18
Total 75 100

yes
no

DATA ANALYSIS:

Over the table 62 of respondents concur that organization makes a move towards the
grievances held up by clients.

INTERPRETATION:

Breaking point of respondents agree that association makes a move towards the dissents held
up by customers.

Least of respondents no respondents agree that association makes a move towards the
dissents held up by customers.
 CHAPTER 5

FINDINGS, SUGGESTIONS

AND

CONCLUSION
 FINDINGS:

 It turns out that most of clients are somewhere in the range of 20 and 29 years of age.
From this we can close more youthful ages and the Middle Ages is more charmed by
Royal Enfield who can be perplexing here is the place they begin to get themselves.

 It is sure that most by a wide margin of Royal Enfield's customers are men
dominatingly for the male piece of bikes.Users are for the most part experts. 20 ~ 35
years, including a few substitutes because of the appearance and vitality of the bike.

 Royal Enfield is putting his articles on the right execution of the esteem. As the all
inclusive community of this installment dimension of under 120,000 can manage the
expense of this bike absent much exertion.

 Customers are not pulled in to a solitary explicit model because of open

varieties and with the contention that the exemplary 500/350 is the as of late
downloaded dry model that moves rapidly to this point.

 Customers effectively manage the cost of Royal Enfield bicycles and do not feel
much of a problem with the amount and method of acquisition for a large portion of
customers who drive in the real money area.

 Most customers chose Royal Enfield as their bicycle and Clint also observed the
nearest elective bicycle, which demonstrates the reliability of customers to the Royal
Enfield brand.
SUGGESTIONSS :

 Aggressive offering The Company ought to take after a forceful offering idea. A non-
forceful offering idea which is obviously unmistakable in its publicizing effort which
does not hit on the client rather plans to give data in an unobtrusive way.

□ Promotional battle The Royal Enfield progressions seal on electronic and print media
are completely pulled once more from the Indian culture and perspective. An Indian
purchaser self-governing of their remuneration level has a sat? Comer for conventions
and culture of India Hence. all affiliations including market pioneers like Hero Honda and
Bajaj gain by this lead of clients and format their notice battles remembering India.

□ weak follow up from sellers it was found amidst the examination that royal enfield
was feeble in compensating for wasting time with imminent clients.

□ measures ought to be taken to redesign its business showrooms are little in check and
don't mirror the quality and size of Royal Enfield in the market.

□ should improve the alter deals advantage in the midst of the layout it w found that
Royal Enfield isn't fulfilling the majority of their clients in after game plans organizations.
Representatives at vendor a portion of the time use ruthless words and advancement toward
getting to be.
CONCLUSION:

The examination helped Royal Enfield sellers comprehend if clients are fulfilled or
not. If not, what is the primary clarification behind the client's failure towards the broker and
what are the strategies to improve the dimension of client consistence with the merchant?

We can close the youthful age and middle age is increasingly motivated by Royal
Enfield. buying conduct is fantastically directed by the necessity of intensity and regard for
the popular brand and clients are normally proficient men, matured 20 to 35, including a few
substitutes. An expansive number of clients get to the as of late downloaded 350/500 great,
what's more, clients adequately deal with the expense of Royal Enfield bikes and clients are
incredibly faithful to the Royal Enfield brand.

Majestic Enfield must concentrate on its promoting endeavors to achieve clients, the
mileage of Royal Enfield bikes is incredibly down to earth and by far most of them like to
purchase their bicycle simply expelled from the showroom with extra parts open in the
window without exertion.

Imperial Enfield has a high level of customer satisfaction for its energy. get,
consolation. Security and with subsequent benefits.

Of course, Royal Enfield examines the groups recruited by their customers in their
normal locations to maintain their image, and the Royal Enfield owner is thrilled by Royal
Enfield fans.

50
 Questionnaire:
I am NAGESH senior understudy of the MBA to the administration of montage This data
is important to effectively total my task An examination on consumer loyalty towards Royal
Enfield Bidar bikes. I request that you be sufficiently thoughtful to invest a portion of your
energy and complete the survey underneath. Much obliged to you

INFORMATION OF THE APPLICANT

First name:

1. Age

2. Sex:

A. Man ( ) B. Woman ()

3. Employment:

A. Student ( ) B. Government Service ()

c. Professional () d. Others ()

4. Annual Income:

a. Less than 1,20,000( ) b. 1,20,000-3,60,000 ( )

c. 3, 60,001 -7,20,000 ( ) d. Above 7.20.000 ( )

5. Which model of Royal Enfield do you ensure?

a. Shot 500 ( ) b. Classic500/350()

c. Slug Electra ( ) d. Others ( )

6. How did u buy the bike?

a. net payment ( ) b. Loan ()

7.Did u consider other bike while securing the Royal Enfield bicycle?

a. Indeed ( ) b. No ()

8. It would be ideal if you indicate your wellspring of attention to Royal Enfield while

purchasing your bicycle?

a. News ads() b. Magazines ( )

c. Companions () d. Others ( )

9. It would be ideal if you determine your bicycle's mileage?

a.45km/lit &above ( ) b.40-45 ( )

c. 35-40 () d. Below30( )

10. Which put did you lean toward no buy your' Royal Enfield bicycle?

a. Showroom ( ) b. Coordinate second hand ()

c. Utilized vehicles dealership ( )

11. What about the accessibility of extra parts?

a. Promptly accessible () b. try not to get them promptly ( )

c. Try not to have great extras supply ( ) d. Significant migraine ( )

12. Any significant issue adjust acquiring Royal Enfield bicycle?

a. Don't sweat it ( ) b. High upkeep ( )

c. Poor after deals benefit ( ) d. Others ( )

13.What number of stars will u rate for your fulfillment level regarding control and get of
yarn Royal Enfield bicycle?
A Poor ( ) b. Normal ( )

c. Great ( ) d. Superb ( )

14. Where do you benefit your Royal Enfield bicycle?

a. Showroom ( ) b. Understood projectile mechanic ()

c. Adjacent () d. Self administration ( )

15) What number of stars will u rate yours fulfillment level as for after deals administrations
of illustrious Enfield bicycle ?

a. poor ( ) b. average ()

c. good ( ) d. excellent ( )

16.where do you administration your illustrious Enfield bicycle?

a. Showroom( ) b. Well know bullet mechanic ( )

c. Nearby garage ( ) d. self service( )

17. what do you believe is the real boundary for not obtaining regal Enfield bicycles by non
slug riders ?

a. maintenance high( ) b. poor after sale and service ( )

c. high price ( ) d. low mileage ( )

s18. Do you concur that company makes a move towards the grievances held up by the
clients?

a. yes () b. no ()

19) Suggestion.
BIBLIOGRAPHY

Text books:

1. MARKETING RESEARCH Tull and Hawkins.

2. CONSUMER BEHAVIOR Schiffman & Kanuk

WEBSITE:

1. www.royalenfield.com

2. www.google.coms