Celcom – ‘Network Excellence’

2nd December 2019

a
vi
ed
ar
sh
as
w
m e
co rc
o. ou
er res
dy
tu

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
CELCOM Delivering Widest Coverage, Consistent & Reliable Network
Widest LTE pop coverage 93.2% & best in LTE availability, Video Experience and Latency

a
vi
87.7%

ed
ar
sh
LTE-A
LTE

as
3G

w
2G

m e
co rc
o. ou
Population Coverage
er res

2G 3G LTE LTE-A
dy
tu

95.2% 94.1% 93.2% 81.3%

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
Our network today has evolved from a Data NW to Video NW
~60% of total data traffic are Video, with Youtube and Facebook contributing 75% of traffic

YoY Monthly Total Data Volume increase by >20%

>20%

a
vi
Dec Sep
2019

ed
2018

ar
YoY Total Video Traffic Volume increase by >15%

sh
>15%

as
w
Dec Sep
2019

m e
2018

co rc
o. ou
YoY Data Usage per Sub increase by ~30%
er res

~30%
dy

Dec Sep
2018 2019
tu

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
 Embracing Digitization and Analytics
Three focus areas to deliver the right user experience aligned with our customer promise

1 Network Digitization,
Automation & Analytics 2 Differentiated QOS
3 Crowdsource Ranking
and Priority

a
vi
ed
Ookla & OpenSignal Network Cluster
Data

ar
❑ Latitude/Longitude
Planning

sh
❑ Speed Test (Mbps)
Capacity ❑ Operator Name
Congestion (Celcom, Digi, Maxis,

as
OSS Umobile)
Operations

w
Delivery
▪ Enable Competitive Differentiation
▪ Embracing network digitization network

m e
▪ Service-based and User-based QOS

▪
in planning, PM, SQM,
Advanced deep-packet inspection co rc ▪ Optimize customer experience,
Segmented market and services
o. ou
Network Cluster
tools and predictive/prescriptive ▪ Optimize Video Traffic
analytics for advanced CE ▪ Adopt video optimizer Priority of upgrade based on Network Cluster:
er res

management
▪ Bandwidth saving, Improve QoE – speed • Use competitive position at cluster level to
▪ Multivendor-performance End-To-End and stall determine where to upgrade first
Visibility And Correlation • Optimize against competition rather than internal
dy

▪ Deliver right video resolution to each

KPI’s
customer segment
tu

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
Delivering Opex Cost Optimization
Marginal Opex increase per site in 2019 & target to reduce network cost over revenue by 2-3pp
in 2022
Network Opex 10-15%

Overall

a
vi
Network

ed
Operating

ar
Cost

sh
Reduction
2019F 2020 2021 2022

as
w
Cost Per Site Cost Per GB

m e
Other Key Cost Drivers
> 5% co rc > 50%
o. ou
• Review of low traffic sites
• Insourcing
er res

• Energy reduction
• Site Lease Re-negotiation
dy

• Review SOC cost

• AMC re-negotiation
tu

2019F 2022 2019F 2022

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
Capex Investment Prioritization Process
‘Just in Time’ and ‘Just Nice’ network Capex investment process to maximize returns
NETWORK INVESTMENT SOLUTION & SITE
NIC LOA & PO
TRIGGERS COST PROFITABILITY
Step 4 Step 5
Step 1 Step 2 Step 3

a
vi
ed
ar
sh
as
w
m e
co rc
o. ou
er res

Per Video Quality

dy
tu

3Mbps - 5Mbps - 8Mbps - 16Mbps -

SD HD FHD UHD
https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
Applying analytics and Just in time investment triggers to optimize
Capex without impacting user experience
2019
CAPEX 4%
New network triggers

a
~40%
incl Video reduced

vi
14%
CAPEX investments

ed
10%

ar
9%
Existing New

sh
37% 3Mbps - SD 5Mbps - HD 8Mbps - 16Mbps -
Triggers
FHD UHD Triggers
2020

as
CAPEX
18%

w
m e
64% LTE Transport Core
44%
co rc
o. ou
• 20% additional • 85% sites fiberized • Capacity
capacity just in or one hop to fiber increase by 50%
er res

time upgrade • Modernization • Fail-safe

• Activated NB- towards full IP Redundancy
IoT for machine • Improve • Transit, peering
dy

to machine Redundancy and caching opti

services
tu

RAN TRANSPORT CORE INFRASTRUCTURE OTHERS

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
Network Summary
• We have built the widest and strongest network in the country, delivering consistent and reliable
experience. Using latest radio and core technologies which are 5G ready. Award winning network
recognized by third parties like OpenSignal.

a
• Our network today is different, it has evolved from being a data network to a video network with

vi
Youtube and Facebook contributing most traffic. Our video network is tuned and optimized for

ed
consistency, latency and upload speed; download speed is no longer the only KPI to watch.

ar
• We are using digitization and analytics to deliver Just Nice and Just in Time network experience. We

sh
have embedded new digital tools in our operations and we are extensively using crowdsourcing data
to ensure our network is competitive down to cluster level, at the right cost.

as
w
• We have modernized our network and are now focusing our 4G NW investments on strengthening and
maintenance. Smart capex planning will allow us to reduce RAN capex by almost 40% by 2020.

m e
co rc
Network Opex to decline by 2-3% pp over revenue by 2022 through rationalization of site
o. ou
•
configurations, electricity optimization and fiberization.
er res

• Post MFRS 16, EBITDA margin to improve by 3 – 4% pp by 2022.

dy
tu

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
 THANK YOU
NO part of this presentation may be circulated, quoted, or reproduced for distribution without the prior
written consent of Celcom AXIATA Berhad. The information contained in this presentation is proprietary
and is for Celcom AXIATA Berhad’s Internal Use.

The information is not meant to be comprehensive and any material contained in this presentation is
provided "As-is" and without warranties of any kind; either expressed or implied for the fullest extent
permissible pursuant to the applicable Malaysian Law(s).

a
ZERO TOLERANCE ON BRIBERY AND CORRUPTION

vi
Celcom has adopted a policy of zero tolerance on bribery and corruption. Celcom employees shall
not, directly or indirectly, offer, promise, give, solicit, accept, or agree to accept, or attempt to obtain

ed
bribes in order to achieve business or personal advantages for themselves or others, or engage in any
transaction that can be construed as having contravened the anti-corruption laws of Malaysia and
applicable foreign laws.

ar
sh
as
w
m e
co rc
o. ou
er res
dy
tu

https://www.coursehero.com/file/58051575/6a-Operational-Excellence-in-Action-Celcompdf/
Powered by TCPDF (www.tcpdf.org)