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    Ali Express

    Uploaded by

    Ansa Ahmed
    AliExpress is an online retail service owned by Alibaba that allows small businesses, especially in China, to sell products internationally. It facilitates global e-commerce similar to eBay by acting as a host for independent seller. While aimed at international buyers, AliExpress restricts customers in mainland China from purchasing on the platform. Alibaba utilizes segmentation strategies to target tech-savvy younger customers and differentiate its businesses, with the mission of making commerce easy globally.

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    Ali Express

    Uploaded by

    Ansa Ahmed
    579 views3 pages
    AliExpress is an online retail service owned by Alibaba that allows small businesses, especially in China, to sell products internationally. It facilitates global e-commerce similar to eBay by acting as a host for independent seller. While aimed at international buyers, AliExpress restricts customers in mainland China from purchasing on the platform. Alibaba utilizes segmentation strategies to target tech-savvy younger customers and differentiate its businesses, with the mission of making commerce easy globally.

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    AliExpress is an online retail service owned by Alibaba that allows small businesses, especially in China, to sell products internationally. It facilitates global e-commerce similar to eBay by acting as a host for independent seller. While aimed at international buyers, AliExpress restricts customers in mainland China from purchasing on the platform. Alibaba utilizes segmentation strategies to target tech-savvy younger customers and differentiate its businesses, with the mission of making commerce easy globally.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    579 views3 pages

    Ali Express

    Uploaded by

    Ansa Ahmed
    AliExpress is an online retail service owned by Alibaba that allows small businesses, especially in China, to sell products internationally. It facilitates global e-commerce similar to eBay by acting as a host for independent seller. While aimed at international buyers, AliExpress restricts customers in mainland China from purchasing on the platform. Alibaba utilizes segmentation strategies to target tech-savvy younger customers and differentiate its businesses, with the mission of making commerce easy globally.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Description

    AliExpress is an online retail service based in China that is owned by Alibaba. Launched in 2010, it is
    made up of small businesses in China and other locations, such as Singapore, that offer products to
    international online buyers. It is the most visited e-commerce website in Russia and was the 10th most
    popular website in Brazil. It facilitates small businesses to sell to customers all over the world, and one
    can find almost anything for sale. It is more accurately compared to eBay, as sellers are independent,
    using AliExpress as a host to sell to consumers and other businesses. Customers outside of the country
    boundaries for these languages are automatically served the English version of the service. AliExpress is
    a subsidiary of Alibaba Group because it acts only as an e-commerce platform and doesn’t sell products
    directly to consumers. It directly connects Chinese businesses with buyers. The main difference from the
    Chinese shopping site Taobao is that AliExpress is aimed primarily at international buyers mostly in the
    United States, Russia, Brazil and Spain. Alibaba is using AliExpress to expand its reach outside of Asia
    and challenge online giants like Amazon and eBay.

    Restrictions
    AliExpress doesn't allow customers in mainland China to buy from the platform, even though all retailers
    are mostly Chinese.
    Target Market/ Marketing Strategy
    Alibaba uses a mix of demographic, Psychographic and behavioral segmentation strategies to fulfill its
    mission and transforming its business to emerge as a technologically advanced company which will help
    customers, merchants and businesses to leverage the vast potential of the Internet. Most of the companies
    present in the e-commerce or technologically driven business use differentiated targeting strategy and
    Alibaba is not an exception to this. Positioning is where a product/ service stand in the mind of the
    consumer. Usage-based and pricing positioning strategies are used by Alibaba to augment revenue from a
    different line of businesses.

    Mission- “Make it easy to do business.”

    Vision- “Alibaba aims to build the future infrastructure of commerce. It visualizes the vast
    potential when customers meet, work and lives at Alibaba”.

    Tagline-“Global trade starts at Alibaba”.

    Competitive Advantage
    The diversified line of businesses: Alibaba has the presence in the mega-markets such as being in e-
    commerce business they are in cloud computing, entertainment, payment gateway, mobile data etc. These
    are supporting the company in being way ahead of its competitors within house wholesome infrastructure.

    Having experience of world’s most competitive and fastest growing market: Operating in the country
    with 1.4 billion of a population is in itself poses a challenge. A challenge to satisfy a billion needs,
    demands, understanding their changing preferences and taste; all these have helped the company to
    emerge as a fastest growing company in the commerce market.

    Customer Analysis
    Customers of Alibaba are new-age, tech-savvy, Gen Y and Z customers to whom their time, the
    convenience of buying and selling, maintaining their lifestyle is more important than it ever had.
    Suggestions / Recommendations
    Alibaba should find information on foreign markets to reduce difficult and time-consuming than finding
    information and analyzing domestic markets. In less developed countries, because reliable information on
    business practices, market characteristics may be unavailable or very limited. So it’s better AliExpress to
    find information on the foreign market to get easy information about the market and reduce time
    consuming .the promotion AliExpress should use other promotion tools like public relation and other
    advertisement media to increase high awareness of their product instead of focusing on online because
    online can communicate information about Alibaba but majority cannot get the information so using
    public relation Alibaba will have high performance than the current situation.

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