Chaldal

Introduction:
Chaldal.com is a Bangladeshi online grocery and food products provider. was founded in
2013 by Waseem Alim, Zia Ashraf, and Tejas Viswanath. It sells fresh fruits and vegetables,
meat and dairy, groceries, and personal care, household items and large variety of products
via its website and mobile apps. which can be home delivered to consumer.
Back in 2013, It was the early days of ecommerce in Bangladesh and online grocery shopping
was a relatively new thing in Dhaka. It took Chaldal a while to educate the market. in the
early days, the start-up was delivering 5 orders a day. Today, it delivers over 2000 orders per
day. From a tiny team of five people in 2013, it has grown to a team of over 600 people. It is
currently serving all of Dhaka City, except certain parts of Old Town.
Once ordered, the products are delivered to your doorstep within an hour and you have the
option of paying cash on delivery or via bkash. You can also choose to pay online with your
credit card. They charge only Tk 10 for all orders of Tk 300 and above. For orders less than
Tk 300, they charge Tk 29 for delivery
Today, Chaldal’s yearly revenues are estimated to be north of 100 crore taka. The company is
one of the top-funded start-ups in Dhaka and has raised multiple rounds of investment from
investors like Y Combinator, IFC, and IDLC among others.
Marketing Management Philosophies:
Direct the marketing operation of organizations are the Philosophies of Marketing

Management. It guides marketers to plan and Implement their activities. Some major
marketing management philosophies are Production concept, Product concept, Selling
concept, Marketing concept, Societal marketing concept, Holistic marketing concept.
 Marketing Concept: The marketing concept holds- “achieving organizational goals

depends on knowing the needs and wants of target markets and delivering the desired
satisfactions better than competitors do”. Here marketing management takes a
“customer first” approach. The job is not to find the right customers for your product
but to find the right products for your customers. Under the marketing concept,
customer focus and value are the routes to achieve sales and profits.
 Chaldal is a service rooted on the idea that shopping for necessities should not be a
burden. Chaldal, believe that time is valuable to our fellow Dhaka residents, and that
they should not have to waste hours in traffic, brave the weather and wait in line just
to buy some eggs which is Chaldal came with service that deliver everything you
need right at your door-step and at no additional cost!
The marketing concept is a customer-centered “sense and responds” philosophy. The marketing concept and the
selling concepts are two extreme concepts and totally different from each other. The Marketing Concept is
suitable for almost any type of product and market. Focus on the marketing concept starts at understanding the
market. Companies that are following the marketing concept require to bare less risk and uncertainty. Instead of
making an assumption, The marketing concept finds out what really the consumer requires and acts accordingly
to them. The marketing concept works on facts gathered by its “market and customer first” approach.
https://www.iedunote.com/marketing-concept
Marketing Mix:
1. Product: Chaldal does not manufacture or produce any product by themselves.
 Product variety- Fruits and vegetable, meat and fish, Beverage, Home and
cleaning, health product, baby care, office products.
 Offers best quality products
 Within 1-hour delivery service.
 one (1) day return policy for diapers and perishable products and get a refund
within seven (7) days on unopened or spoilt packaged products.
2. Price:
 List price: Chaldal estimated product price accordance with standard industry
practice; or the estimated retail value for a comparably featured item offered
elsewhere.
 Discount: For first order, will get 3% discount, complete of 4th order get
access to use the 4% discount, after complete of 6th order get 5% discount
unlocked.
 Payment process: Credit card, Bkash and Cash on Delivery.
3. Promotion:
 uses various advertisement and commercials.
 Direct marketing via texting in mobile.
4. Place:
 Location: currently serving all of Dhaka City, except certain parts of Old
Town.
Mission and value proposition:
 Motto: Save money, Save Time
 Mission: First delivery
 Vision: Fulfilling customers need.
 value proposition:
a. First Delivery: designated area rapidly ( 1 Hour)
b. Offers quality items: offers best quality products
c. Flexibility: Ensure consumers flexibility.
Market segmentation:
Offering quality-full lower priced product to customer working in higher class,

middle class, lower middle class in the society with a busy life.
Targeting and Positioning, and
Dealing with competition
advantages and limitations do the web site provide to business and consumer market?
Strength:
1. High quality product
2. Low inventory cost
3. No delivery charges
4. Good relationship with supplier
5. Customization
6. Closer working relation with customer
Weakness:
1. Limited internet user
2. Weak brand recognition
3. Sometimes the transportation cost increases the product cost
4. Less trust worthiness because of visual representation of product
Opportunities:
1. Expanding over Bangladesh
2. Product extension
3. Strategic alliance
4. Venture capitalistic
5. Every day no of internet user is increase in rapid way.
Threats:
1. Competitors go online
2. Competitors offering low price
3. Any problem with internet system will slow down the system.
https://www.slideshare.net/ajbinur/ebusiness-analysis-of-chaldalcom
https://www.slideshare.net/rifatmahmud3597/presentation-on-dbbl-csr-activaty?
next_slideshow=1

Chaldal

Uploaded by

Copyright:

Available Formats

Chaldal

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Chaldal

Uploaded by

Copyright:

Available Formats

What are the different marketing philosophies discussed?

What are the different marketing philosophies discussed?

What are the elements of Chaldal's marketing mix?

What are the elements of Chaldal's marketing mix?

Introduction:

Direct the marketing operation of organizations are the Philosophies of Marketing

 Marketing Concept: The marketing concept holds- “achieving organizational goals

1. Product: Chaldal does not manufacture or produce any product by themselves.

 Offers best quality products

 Within 1-hour delivery service.

 Payment process: Credit card, Bkash and Cash on Delivery.

 uses various advertisement and commercials.

 Direct marketing via texting in mobile.

 Motto: Save money, Save Time

 Mission: First delivery

 Vision: Fulfilling customers need.

a. First Delivery: designated area rapidly ( 1 Hour)

b. Offers quality items: offers best quality products

c. Flexibility: Ensure consumers flexibility.

Offering quality-full lower priced product to customer working in higher class,

Dealing with competition

You might also like