Scribd Logo
Upload

Welcome to Scribd!

  • 142 views

    Market Opportunity Analysis and Consumer Analysis: Marketing Research

    Uploaded by

    Dotecho Jzo Ey
    The lesson focuses on discussing marketing research and its importance for businesses. Students will learn about market opportunity analysis, consumer analysis, and the steps involved in conducting marketing research. They will also identify real-world examples of how businesses use marketing research and conduct a short marketing research study. The teacher will evaluate the students' learning through a short quiz.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd

    Market Opportunity Analysis and Consumer Analysis: Marketing Research

    Uploaded by

    Dotecho Jzo Ey
    142 views2 pages
    The lesson focuses on discussing marketing research and its importance for businesses. Students will learn about market opportunity analysis, consumer analysis, and the steps involved in conducting marketing research. They will also identify real-world examples of how businesses use marketing research and conduct a short marketing research study. The teacher will evaluate the students' learning through a short quiz.

    Original Title

    week8marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    XLSX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The lesson focuses on discussing marketing research and its importance for businesses. Students will learn about market opportunity analysis, consumer analysis, and the steps involved in conducting marketing research. They will also identify real-world examples of how businesses use marketing research and conduct a short marketing research study. The teacher will evaluate the students' learning through a short quiz.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    142 views2 pages

    Market Opportunity Analysis and Consumer Analysis: Marketing Research

    Uploaded by

    Dotecho Jzo Ey
    The lesson focuses on discussing marketing research and its importance for businesses. Students will learn about market opportunity analysis, consumer analysis, and the steps involved in conducting marketing research. They will also identify real-world examples of how businesses use marketing research and conduct a short marketing research study. The teacher will evaluate the students' learning through a short quiz.

    Copyright:

    © All Rights Reserved
    Download as XLSX, PDF, TXT or read online from Scribd
    Download as xlsx, pdf, or txt
    of 2

    GRADE 11 School ZSNHS-SHS STAND ALONE Grade Level XII

    DAILY LESSON LOG Teacher JUNELLY GRACE C. TECSON Learning Area Principles of Marketing
    Teaching Dates and Time Week 8 JULY 23,25, & 26,2019 Quarter 1st Semester

    SESSION 1 SESSION 2
    I. OBJECTIVES To discuss marketing research and its business application. To create marketing research
    The learners are able to demonstrate the importance of information, the market characteristics affecting consumer behavior, and the bases of
    A. Content Standard market segmentation
    The learners shall be able to conduct marketing research, interpret market buying behavior on product or service, and identify the product or service
    B. Performance Standard target market

    define marketing research, its define marketing research, its


    C. Learning Competencies /Objectives
    importance to a business enterprise importance to a business enterprise
    and identify the steps in marketing and identify the steps in marketing
    research (ABM_PM11-Ie-i-11) research (ABM_PM11-Ie-i-11)

    II. CONTENT Market Opportunity Analysis and Consumer Analysis: Marketing Research
    III. LEARNING RESOURCES

    A. REFERENCES

    1. Teacher's Guide pages


    2. Learner's Materials pages

    3. Textbooks pages pp. 82-87

    4. Additional Materials from Learning


    Resource (LR) portal
    B. Other Learning Resources Principles of Marketing by Dr. Roberto G. Medina
    IV. PROCEDURES

    A. Reviewing previous lesson or Students will be reviewed about the concept of research they have
    presenting the new lesson Students will be reviewed by the process of marketing research.
    learned in the previous years.

    B. Establishing a purpose for the lesson


    Students will be asked why marketing research matter in the management Students will apply the steps and make an output of marketing research in
    of a business the business context.
    C. Presenting examples/ instances of the
    new lesson videoclip

    D. Discussing new concepts and Let students understand how marketing research is used by businesses. Let students develop a draft of marketing research paper
    practicing new skills #1
    E. Discussing new concepts and practicing
    new skills #2
    Students can discuss marketing research and its applicability
    F. Developing mastery (Leads to
    Formative Assessment 3)

    G. Finding practical application of Let students identify how products where used to apply marketing Let students identify marketing research problems and conduct a study of
    concepts and skills in daily living research it.

    H. Making generalizations and Re-discuss how market research applies in the business context. Re-discuss the process and apply marketeing research.
    abstractions about the lesson
    I. Evaluating learning Short Quiz
    J. Additional activities for application or
    remediation
    V. REMARKS

    VI. REFLECTION

    A. No. of learners who earned 80% on the


    formative assessment
    B. No. of learners require additional
    activities for remediation
    C. Did the remedial lessons work? No. of
    learners who have caught up with the
    lesson
    D. No. of learners who continue to
    require remediation
    E. Which of my teaching strategies
    worked well? Why did these work?
    F. What difficulties did I encounter which
    my principal or supervisor can help me
    solve?
    G. What innovation or localized materials
    did I use/discover which I wish to share
    with other teachers?

    Prepared By: Checked By:

    JUNELLY GRACE C. TECSON,LPT,MBA SHEILA B. LEONARDO


    Teacher II-ABM Senior High School Assistant Principal II

    You might also like