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    Questionnaire - Yash Pareek

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    Yash Pareek
    This document contains a questionnaire for a study on customer perceptions and awareness of products and services offered by Bonanza Portfolio Ltd. The objectives are to understand customer perceptions of and awareness towards Bonanza's products and services. The questionnaire contains demographic questions and questions about marketing information, including how respondents learned of Bonanza, their preferred investment products and methods, awareness of Bonanza's services, factors prioritized in investing, and perceptions of Bonanza versus competitors.

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    Questionnaire - Yash Pareek

    Uploaded by

    Yash Pareek
    60 views4 pages
    This document contains a questionnaire for a study on customer perceptions and awareness of products and services offered by Bonanza Portfolio Ltd. The objectives are to understand customer perceptions of and awareness towards Bonanza's products and services. The questionnaire contains demographic questions and questions about marketing information, including how respondents learned of Bonanza, their preferred investment products and methods, awareness of Bonanza's services, factors prioritized in investing, and perceptions of Bonanza versus competitors.

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    This document contains a questionnaire for a study on customer perceptions and awareness of products and services offered by Bonanza Portfolio Ltd. The objectives are to understand customer perceptions of and awareness towards Bonanza's products and services. The questionnaire contains demographic questions and questions about marketing information, including how respondents learned of Bonanza, their preferred investment products and methods, awareness of Bonanza's services, factors prioritized in investing, and perceptions of Bonanza versus competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    60 views4 pages

    Questionnaire - Yash Pareek

    Uploaded by

    Yash Pareek
    This document contains a questionnaire for a study on customer perceptions and awareness of products and services offered by Bonanza Portfolio Ltd. The objectives are to understand customer perceptions of and awareness towards Bonanza's products and services. The questionnaire contains demographic questions and questions about marketing information, including how respondents learned of Bonanza, their preferred investment products and methods, awareness of Bonanza's services, factors prioritized in investing, and perceptions of Bonanza versus competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    Questionnaire

    Dear respondents,

    I am pursuing my Post Graduation from FMS-IRM, Jaipur and this questionnaire is part of my research
    study which will be used to collect information about “A Study to know about customer’s perception &
    awareness regarding products & services offered by Bonanza portfolio ltd.” All responses will be kept
    confidential and will be used for academic purpose only. Kindly provide us with the following information.

    Objectives of the study


     To know the customer’s perception about product & services offered by Bonanza portfolio ltd.
     To know about the customer’s awareness towards the product and services provided by
    Bonanza portfolio ltd.

    PART A- DEMOGRAPHIC INFORMATION:

    Name: __________________________________________

    Gender: Male Female

    Marital Status: Married Not Married

    Contact no.: __________________________________________

    Location: ___________________________________________

    Age Group: 18-25 26-35 36-45 46-55 above55 “


    Educational Qualification: 10th 12th Graduated “ Post Graduated “

    Occupation:

     Govt. Employee
     Professional
     Pvt. Firm Employee
     Self Employed
     Business Person
     Agriculturist
     Others (please mention) ________________

    Marital Status:

     Married
     Unmarried

    Your annual income is in the range of?

     Below Rs. 2.5 lakh


     Between 2.5 lakh to 5 lakh
     More Than 5 lakh
    Part B- Marketing Information

    1) How did you know about Bonanza Portfolio ltd.?


     Friend
     Website
     Newspaper
     Other (Specify)_________

    2) How long have you been a customer of Bonanza?


     0-2 years
     3-5 years
     5-10 years
     more than 10 years

    3) In which from the following product you have invested your money?
     Mutual Fund
     Equity market
     Insurance
     Other __________

    4) What is your preferred mode of investment?


     Offline
     Online

    5) Which from the following products & services you are aware that provided by Bonanza?
     Brokerage Services
     Wealth Management
     Custody Services
     Asset Management
     Real estate broking

    6) Do you know about mobile applications provided by Bonanza?


     Bonanza E-Wealth
     Bonanza- Wave
     Policy Bonanza

    7) What are the factors you give priority while investing in Bonanza?
     Safety
     Liquidity
     Less Risk

    8) How well does a product that provided by Bonanza meet your needs?
     Highly
     Moderate
     Low
    9) Choose from the below mentioned services you know provided by Bonanza portfolio ltd?

     Tax Planning
     Business Planning
     Asset Protection
     Equity Advisory
     Investment Planning
     Retirement Planning
     Estate Planning
     Insurance Planning

    10) Rate the best Investment instrument according to you of bonanza portfolio ltd.?
    1 2 3 4 5

     Equity market
     Fixed Deposit
     Commodity market
     Insurance
     Mutual fund

    11) What made you choose bonanza?


     Quality of Service
     Good Interaction with broker
     Profitable Deal
     All of the above

    12) What do you like most about products/services of Bonanza?


     Product Customization
     Easy Evaluation
     After Sale Service
     Goal Oriented
     Others (please mention)

    13) What do you like least about product/services of Bonanza?


     Product Customization
     Easy Evaluation
     After Sale Service
     Goal Oriented
     Others
    14) How do you get updates about product/service of Bonanza?
     Employee of Bonanza
     Broker
     News
     Internet
     Other

    15) How is the company doing in comparison to its competitors such as karvy, Sherkhan?
     Best Performance
     Average Performance
     Similar Performance
     Poor Performance

    16) How likely are you to recommend the company to your friends/ relatives?
     Most Recommend
     Avg. Recommend
     Least Recommend
     Not Recommend

    17) Do you have any suggestion to improve the services of Bonanza?


     Yes
     No
     If yes (please mention) ______________________

    Thank You

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