Internship: Role of SAP On Robi Axiata Limited

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09/10/2013

Internship
Report
Role of SAP on Robi Axiata Limited
Today is the era of modern technology. Each and every organization are planning, thinking and
implementing new strategies to survive in the competitive market for providing best solution
within a short period of time. As such, most of the companies are implementing SAP at their
organization to run their financial procurement as well as analysis comfortably. The report is a
reflection of role of SAP in Robi Axiata Limited.
Internship Report
On
Role of SAP
on Robi Axiata Limited.

Submitted to,
Samina Haque
Senior Lecturer
BRAC Business School

Submitted by,
Samina Akther Rupa
ID: 08204021
BRAC Business School

Date: 09-October-2013
Letter of Transmittal

10-October-2013

Samina Haque
Senior Lecturer
BRAC Business School
BRAC University

Submission of Internship Report

Dear Sir,

With great pleasure, here I submit my internship report on “Role of SAP on Robi Axiata
Limited” working under its Finance Division that you have approved & assigned as a
compulsory requirement of BUS-400 course. I have tried my level best to bring out the original
scenario of the plan at Robi with full of effectiveness & efficiency.

The report contains details of the role of SAP with the procedures of how it is implemented,
maintained & reviewed by Robi. I found the topic quite interesting, valuable as well as
important.

I would like to thank you for your continuous support, guidelines & observation of my works
which made it easy for me as well as provided knowledge of learning in practical.

Sincerely,

Samina Akther Rupa


ID: 08204021
BRAC Business School
Acknowledgement

A warm felicitation goes for me to acknowledge the people, who hold the desirability for
encouraging, praising, assisting as well as believing me on the Role of SAP on Robi Axiata
Limited on what I have worked through my internship period. First of all I would like to take the
opportunity to thank Samina Haque, Senior Lecturer, BRAC Business School, BRAC University
for providing me guidelines, help in assisting my report. I am really very grateful to her. She was
constantly supporting me with his inspiring personality. I will always be always thankful for her
extraordinary stanchion.

I would like to take the opportunity to thank Mr. Fahad Mahmud, General Manager, SCM
Strategy & Analysis, Finance Division of Robi Axiata Limited for being my on-site supervisor &
providing me time to time information, suggestion as well as procedures to work with my topic.

I also want to thank Mr. Mahbubul Haque, Manager, Procurement, SCM of Robi Axiata Limited
for being so cooperative in my work. I also thank Mr. Abhijit Bhowmik, Rezwan Sourav,
Monjur Nahid & all other members of the department for creating a friendly environment &
making me feel that working is really enjoyable.

I want to thank my department head, Zahed Hossain & Saiful Alam, Vice-President of the
respective departments of SCM for accepting me as a potential intern of this department.

Finally I will show my gratitude to my family, friends as well as the entire team who somehow
has impact on me in completing my whole report.
Executive Summary

Today is the era of modern technology. Each and every organization are planning, thinking and
implementing new strategies to survive in the competitive market for providing best solution
within a short period of time. As such, most of the companies are implementing SAP at their
organization to run their financial procurement as well as analysis comfortably. The report is a
reflection of role of SAP in Robi Axiata Limited.

A supply chain management system works well on a trusted ERP such as SAP, particularly for
distributor operations. The biggest improvement can be seen when an organization’s supply
chain relies on information being exchanged between the principal and its distributors or
different offices in various ways. Item master data and price lists can be pushed to distributors
with the SAP integration tool. Subsequently, Crystal Reports and dashboards can be used to
provide more intuitive reports across the business based on accurate and timely data.

SAP is a foremost Enterprise Information and Management Package which helps Robi Axiata
Limited to track and manage sales, production, finance accounting and human resources, in real-
time. The main benefit that Robi Axiata Limited gets from this software is assimilation because
SAP is designed to allocate any organization to operate diversity of business processes within a
single integrated information system. Although Robi Axiata Limited gets various benefits from
SAP, several departments have been affected due to execution of this software and Supply Chain
Department of Finance Division is most affected one. Different finance functionalities like
Financial Planning Processing, Internal Orders Processing, Month end Closing, Value Chain
Reporting, Product costing, Cost centre Hierarchy, Collection Process, Profitability Analysis,
Planning from Retail Selling Price, etc. have been changed because of the SAP Financial
Accounting Module and SAP Financial Controlling Module. Although SAP helps Finance
Division of Robi Axiata to improve their collection process, Month end Closing process,
monitoring and controlling activities, diminish billing cost and speed up data processing, etc. but
it requires high understanding level regarding SAP application and great discipline among the
employees of the Robi Axiata Limited.
Table of Content
Particulars Page No.

Chapter One: Introduction 01-05


1.1 Introduction 02
1.2 Rationale for Internship 02
1.3 Background of the Topic 03
1.4 Objective of the Report 03
1.5 Scope 04
1.6 Methodology 04
1.7 Limitations 05

Chapter Two: Overview of the Organization 06-11


2.1 Background of Robi Axiata Limited 07
2.2 Current Situation in Bangladesh 08
2.3 Vision and Mission 08
2.4 Divisions and Departments 09
2.5 Achievement and Recognition 11

Chapter Three: My Job Part 12-15


3.1 Prologue 13
3.2 Job Responsibilities 13
3.2.1 Vendor Database Management (Update and Analysis) 14
3.2.2 Payment Terms Correction in SAP 14
3.2.3 Report/Input Monitoring 15
3.3 Relate Practical and Academic Curriculum 15

Chapter Four: Introduction to SAP 16-22


4.1 Overview of SAP 17
4.2 Design of SAP 17
4.3 Business Benefit of Using SAP 19
4.4 Finance Module of SAP 20
4.5 SAP Financial Controlling Module 22

Chapter Five: Analysis: Role of SAP on Robi Axiata Limited 24-30


5.1 Vendor Database management 25
5.2 Payment Terms 25
5.3 Financial Planning 26
5.4 Procurement Order (PO) Process 27
5.5 Monthly Business Update 27
5.6 Product Delivery and Warehouse Planning 28
5.7 Cost Determination through Bidding 28
5.8 Cost Centre Hierarchy 29
5.9 Payment Collection Terms and Process 29
5.10 Profitability and Savings Analysis 30

Chapter Six: Findings 31-32

Chapter Seven: Recommendation 33-34

Chapter Eight: Conclusion 35-36

Appendix i-viii
Appendix-I i-vi
Appendix-II vii-viii
List of Abbreviations

ERP Enterprise Resource Planning


EUT End User Training
SAP System Application Product
MFG PRO Manufacturing Program
PSC Pre-Signed Cheque
PA Profitability Analysis
Role of SAP on Robi Axiata limited
Chapter One
Introduction

Role of SAP on Robi Axiata limited Page 1


1.1 Introduction
Today’s Business world is changing very rapidly. Every company in each and every
industry takes different strategies to survive in this dynamic world. As a change as well
as keep pace with rest of the world, most of the companies are now using different ERP
systems in their operation to make their business more effective and efficient. Even some
companies start business transforming program to get competitive advantage over their
competitors. This report will give a clear understanding regarding how Robi Axiata
Limited is affected by SAP implementation.

1.2 Rationale for Internship


As a Bachelor in Business Administration (BBA) student, it is required for everyone to
remain attached with an organization for a time-period of 3 months after completing all
the taught courses to relate their academic curriculum to practical working atmosphere
which is called internship. An internship program is generally designed for students to
grow professionally, experience the real corporate working environment as well as scope
and complexity. Moreover, it is a pathway for students to practice professionalism before
entering into a serious job. It helps them to build their self-confidence, and interpersonal
skills which is important for job market. However, it is also beneficial for both the
students and organization to upsurge relationship among them for further opportunities.
After successful completion of working with an organization, a report is to be submitted
to both on-site supervisor as well as academic supervisor for evaluation.

As a mandatory part of my graduation, I was placed at Robi Axiata Limited, Corporate


Office, Gulshan-1, Dhaka and assigned to conduct study on “The Role of SAP on Robi
Axiata Limited”.

With the help of my on-site supervisor Fahad Mahmud, General Manager, SCM Strategy
and Analysis, Supply Chain Management Department, Finance Division, I have
performed my internship report on “The Role of SAP on Robi Axiata Limited”. My
academic supervisor Samina Hauqe, Senior Lecturer, BRAC Business School also
approved the topic and allowed me to prepare the report as part of the fulfillment of
internship requirement as well as gave me appropriate guidelines time to time.

Role of SAP on Robi Axiata limited Page 2


1.3 Background of the Topic
Telecommunication Industry is one of the booming industries of Bangladesh. There are 6
(six) Telecom Companies in this country; Grameenphone, Robi, Banglalink, Citycell,
Airtel and Teletalk. Competition among them is really high and to cope up with the
situation companies need to work in the most efficient way. SAP is such a software
which helps Robi Axiata Limited to track and manage sales, production, finance
accounting and human resources in real-time. SAP is a leading Enterprise Information
and Management Package. The main benefit Robi gets from this software is integration
as SAP is designed to allow any organization to operate variety of business processes
within a single integrated information system. Although Robi gets various benefits from
SAP, several departments have been affected due to implementation of this software and
Finance Division is most affected one. Different finance functionalities like Financial
Planning Processing, Internal Orders Processing, Month end Closing, Value Chain
Reporting, Product costing, Cost centre Hierarchy, Collection Process, Profitability
Analysis, Planning from Retail Selling Price, etc. have been changed because of the SAP
Financial Accounting Module and SAP Financial Controlling Module.

Although SAP helps Supply Chain Department, Finance Division of Robi Axiata Limited
Bangladesh to improve their collection process, Month end Closing process, monitoring
and controlling activities, reduce billing cost and speed up data processing, etc. but it
requires high understanding level regarding SAP application and great discipline among
the employee of Robi.

1.4 Objective of the Report


The objective of this report is to encompass on general and specific objectives. These are
given below:

1.4.1 General Objective


The main objective of this report is to find out the impacts on financial functions of Robi
Axiata Limited due to SAP implementation.

Role of SAP on Robi Axiata limited Page 3


1.4.2 Specific Objectives
1. To find out what is SAP and its business benefits
2. To learn more about different SAP finance modules and how they work
3. To find out the key changes of financial functions of Robi Axiata Limited due to
execution of SAP
4. To understand how they are benefited

1.5 Scope
Robi Axiata Limited is a mammoth multinational telecommunication organization in
Bangladesh. Locating at Gulshan-1 with its corporate office, it has more than 10 regional
offices in different locations of different districts. Robi consists of 9 (nine) big divisions
each containing several departments according to the division and organizational need.
Finance division of Robi Axiata Limited is accountable for financing into different
proposals, business partnering, as well as new product development. Supply Chain
Management is one of the departments of Finance division. This department is
responsible for all the procurements and procurement related contracts and strategy. As
per the requirements, this report only focuses on few parts of Robi Axiata Limited. This
only contains information regarding implementation and role of SAP software at Robi.

1.6 Methodology
I have collected information in two different ways. Both sources have been equally used
to generate the report.

1.6.1 Primary Source


Primary data is collected by
1. Actively working through my internship period with my on-site supervisor about the
topic.
2. Collecting document and information from my divisional General Manager as well as
Executive Vice President.
3. Process documentation files of different department and divisions.

Role of SAP on Robi Axiata limited Page 4


1.6.2 Secondary Source
For completing this report in more organized way, I have also used several secondary
sources of data. Those sources are different websites, books, and articles. Most of the
secondary information such as organizational overview, management profile, divisional
and departmental chain of command, etc is collected from internal website of Robi:
http://portal.robi.com.bd as well as Robi Official website: www.robi.com.bd.

1.7 Limitations
The fundamental limitation of the report is providing solid and definite information about
SAP software. As an intern, it is possible for me to view confidential information of any
document related to my topic but not to attach with the report. Hence, it is difficult for me
to prepare the report. Sometimes, I have had to use generalized idea about any topic and
relate it with the actual SAP implemented by Robi. There are several contains that I am
facing. Some constrains are like:
1. I am allowed to put any numeric data in this report.
2. Lack of cooperation from officials in the confidential point of view
3. Lack of practical knowledge in different SAP applications

Role of SAP on Robi Axiata limited Page 5


Chapter Two
Overview of the Organization

Role of SAP on Robi Axiata limited Page 6


2.1 Background of Robi Axiata Limited
The world is becoming closer day by day with the power of technology, internet and
telecommunication. There was a time when people used to wait for weeks to
communicate with others. The strength of telecommunication industry has removed this
distance from each other all over the world. Bangladesh is also blessed by this potency
and Robi Axiata Limited is one of the major telecommunication organizations facilitating
the consent. The company is a joint venture flanked by Axiata Group Berhad, Malaysia
and NTT DOCOMO Inc, Japan. Axiata holds 70% and DOCOMO grasps 30% shares of
Robi. In earlier times the company was known as Telekom Malaysia International
(Bangladesh) which entered into our country in 1997 merging A.K Khan Group of
Chittagong with the brand name AKTEL. Later on in 28 March, 2010 it transformed its
brand name from AKTEL to Robi Axiata Limited. Reason behind changing brand name
was to approach more closely to the people of our country. Not only the brand name was
changed but also the strategy of business, operational activities as well as scope of
providing higher quality service to customers was modified by Robi and as a result, now
they are almost in close proximity to their destination. Setting up of new Robi Sheba
points; remodeling and relocation of some old ones; offering numerous packages and
services to benefit customers etc. have not only stimulated their growth but also helped in
strengthening customer confidence greatly. Besides, introduction of e-remittance, e-
traffic and other internet related services have also added value to their operations.

Robi supports 2G voice, CAMEL phase II and III, GPRS/EDGE services with high
speedy internet connection. It has the widest worldwide exposure in Bangladesh that
connects 600 operators in more than 200 countries. With the help of flexible tariff plan,
customer oriented Value Added Service (VAS), quality service centers, 24-hours call
centre, digital network facility etc Robi has reached to the hearts of million people.

As a telecom company, Robi believes in customer satisfaction because they are the
ultimate consumers for whom Robi can stand. So, their principle is, “We are there for
you, where you want and in the way you want, in order to help you develop, grow and
make the most of your lives through our services.

Role of SAP on Robi Axiata limited Page 7


2.2 Current Situation in Bangladesh
In order to increase market share, profitability and efficiency, Robi have addressed the
need of empower their regions and focus strategies on different business areas. They have
reduced bureaucracy, cultural barrier between countries and customers which is a bold
step envisioning their growth. As a result, the current situation of Robi Axiata Limited in
Bangladesh is very significant. In 2012, Robi’s revenue growth touched to 44.7%, and
population coverage reached 98% which shows momentous achievement for them. As the
establishment of Robi was in Chittagong, they always gave preferences to Chittagong
people along with the country. The company which was established with only 7 BTSs
now occupies 1,930 BTS sites at Chittagong and total 8370 BTSs all over the country.
Moreover according to Bangladesh Telecommunication Regulatory Commission, within
two years of operation as Robi, the organization has earned 19.08% market share.
Surprisingly, out of this market share, 60% is of Chittagong. Currently, Robi holds the
third position in the telecommunication segment of Bangladesh in terms of subscriber
covering 17.087 million active users in our country which 25% lies in Chittagong but
second in terms of print media coverage. The day is not so far, when Robi will be the
leader in this sector.

2.3 Vision and Mission

2.3.1 Vision
Their vision is to be the leader in the telecommunication industry of Bangladesh.

2.3.2 Missions
1. Cover the whole country with their network system.
2. Establishing customer-based product portfolio.
3. Providing best services for their customers.

Role of SAP on Robi Axiata limited Page 8


2.4 Divisions and Departments
Robi Axiata Limited consists of 9 big divisions each containing several departments
according to the division and organizational need. The organization is headed by a Chief
Executive Officer/ Managing Director. Each division is headed by CXOs and each
department is headed by either an EVP or VP but sometimes EVP holds responsibilities
of more than one department. General Managers are there to coordinate between
departmental heads and employees. Managers are given specific tasks, programs, plans or
analysis to be done. Specialists and Officers are entry level positions who perform
different types of job given by managers or general managers. Here is a brief of all the
divisions. However, chain of command for top management and each division is shown
in Appendix I.

2.4.1 Market Operation


Market operation division is responsible for acquiring monthly targeted sales given by
top management. The division works to develop brand and market communication, sales
of corporate and business products, maintenance of contact centre as well as participate in
building up pricing strategy of new products.

2.4.2 Finance
Finance is the heart of any business functions because they are responsible for budgeting.
Finance division of Robi Axiata Limited is accountable for financing into different
proposals, business partnering, as well as new product development. Finance controls
financial accounting, creating salary sheets for employees, maintaining compliances and
so on. Corporate Finance, Financial Accounting and Management Reporting, Financial
Compliance, Insurance and Process, Supply Chain Management, Revenue Assurance and
Fraud Management, Planning, Business Partnering, Media Buying, Transformation
Office and Company Secretary are the departments of Finance division.

2.4.3 Corporate Strategy


Main task of corporate strategy division is to analyze monthly growth, revenue, KPIs as
well as develop new business proposals for Robi. The division is responsible to plan for
organizational growth.

Role of SAP on Robi Axiata limited Page 9


2.4.4 Corporate Regulatory Affairs and Legal
This division is known as CRL which is in charge of all the CSR activities approval,
analysis of event management and sponsorship, maintaining relations with media,
handling legal issues by govt. and so on. Two of the most renowned faces are
incorporating the division.

2.4.5 Human Resources


Human resource or HR mainly works for recruiting new employees, providing training
for existing employees; circulate salary to employees account, employee motivation, as
well as organizational development. HR also takes the responsibility of maintaining good
relations among all the employees.

2.4.6 Technology
It is the division which provides IT support to all the divisions and departments of Robi.
Main tasks of this division is maintenance of regional IT operation along with
establishing BTS, central network monitoring, technology compliance, supporting
employees by providing necessary hardware and software, support contact centre etc.
Controlling Robi website as well as intra-division and departmental websites is also an
important task of technology.

2.4.7 Administration
Administration division works to control the business facility layout, safety and
maintenance, controlling overall employee management, security staffs and personnel
management etc. Besides, maintaining alternative sites for emergency evacuation is also
a part of administrative job.

2.4.8 Enterprise Program Management


Enterprise program management (EPMO) works closely with the CXOs in developing or
participating different management programs. Along with the Corporate Strategy
division, EPMO defines business objectives, goals, policies for business and contribute
for dissimilar projects to take place.

Role of SAP on Robi Axiata limited Page 10


2.4.9 Internal Audit
Internal audit division of Robi works to ensure worth of operations, reliability of financial
reporting, determining and investigating fraudulent activities, safeguarding assets in
accordance with the law and regulations.

2.5 Achievement and Recognition


Achievement and recognition of Robi Axiata Limited is shown in Appendix II.

Role of SAP on Robi Axiata limited Page 11


Chapter Three
My Job Part

Role of SAP on Robi Axiata limited Page 12


3.1 Prologue
Getting a chance into a multinational organization as an intern is very influential in my
eyes as it has diversified ways of work as well as tremendous scope of working. As an
intern at Robi Axiata Limited, here is my opportunity to enlighten my responsibilities and
works that I went throughout the period of my internship.

I got the privilege to work with Robi at its Supply Chain Management of Finance
division for a period of 3 months. Though I was working as an intern, I noticed that every
desk is assigned a specific job and particular people are given responsibility to carry out
that job. In cooperating with all the persons I worked with, I came to learn a lot of things
which can help me not only in professional life but also in my personal life.

It is very important to work with a team in these multinationals because here every task is
divided into parts and each person of a team is given specific segment to complete and
after the given period, all the members sit together and join each task to make a complete
project. I worked at my department with my team and no doubt to say they were very
supportive and helpful. I came to know about what punctuality is and how it is
maintained. Moreover, I was able to learn how works are distributed among different
designated personnel, how reports are prepared and analyzed, reviewed and checked, how
efficiently people interact with their associates, and how they prepare themselves to
complete their tasks within the given instant.

3.2 Job Responsibilities


Primarily I have worked for Supply Chain Management under Finance Division where I
along with my supervisor worked on SAP on Robi Axiata limited. Besides, I was given
other responsibilities time to time. I prepared the data of regional and corporate contact
personnel, listed them in a table, and synchronized with the framework. I prepared high
level flowcharts according to my supervisor’s instruction.

Without the responsibility of SAP, I was also given different tasks time to time. SCM
works to maintain vendor database management, payment terms correction, input
monitoring etc.

Role of SAP on Robi Axiata limited Page 13


This is done to follow the procedures of different tasks. For example: if any department
needs intern, they will collect an internship placement form from the HR and fill it up
will the requirements as well as qualification they need. The form then submitted to HR
and according to the constraints of that department, HR recruit intern personnel. It is
actually a process. So, a process document file named “Intern Recruitment” is there so
that every employee knows in which situation what procedures they need to follow. I
worked with these process documents to be arranged and classified by category of
division. Furthermore, these documents was verified by divisional head and converted
into pdfs to upload into the internal website of Robi.

Other than these, I was also given some specific responsibilities which I had to submit
time to time to my supervisor. These are described in brief below:

3.2.1 Vendor Database Management (Update and Analysis)


Robi Axiata used to have Vendor Database Management previously where all the
information of each vendor was not completely inserted. So it lacked of many
information. My task was to update those information in SAP. So I collected the
information given at Vendor Database to find out which information of which vendor is
missing. I segregated the list of vendors according to missing information category. For
example: those who didn’t have address were categorized in one section. Then I have
contacted with the respective buyers to collect those missing information. Sometimes
buyers also didn’t have those information of vendor; in that case I directly contacted with
the vendors through e-mail to collect those data. After collecting all the data of all the
vendors, I inserted those information in SAP again to make a complete vendor database.

3.2.2 Payment Terms Correction in SAP


The payment terms that was uploaded in SAP was not completely correct. For example: a
vendor was to get payment after 60 days of delivery was made payment after 30 days.
Sometimes reversal was also found. So that vendors were not satisfied at all; especially
those who were getting payment long after the due date due to mismatch of payment
terms with accounts department. So it was necessary to correct those payment terms

Role of SAP on Robi Axiata limited Page 14


according to purchase order as well as accounts so that all the vendor get their payment
on due time. Therefore, my task was to correct those mismatched data. I looked into the
contract that is uploaded in SAP for each purchase order and checked the payment terms
to find out mismatch information. If there was any, I corrected the payment term
according to the contract.

3.2.3 Report/Input Monitoring


An outward register was maintained in my department in which all the documents that
were going out of the office were given a specific serial number. It was done to find out
the document very easily by the serial number. I was given the responsibility to monitor
the register to look after that all the outward documents were given a serial number.

3.3 Relate Practical and Academic Curriculum


It is very obvious that an internship program is the initial stage of getting entered into a
professional career. It is a platform where we can relate our academic curriculum and
corporate life. Similar things happened to me. Some says professional life and academic
life are totally different in nature and there is no relation in between them. But I do not
feel the same as because I was able to relate every work I have done at Robi to my
academics.

While preparing my presentation, I found it easier to me because I were used to it. Every
semester in our university, we are obliged to our course instructors to make a report as
well as presentation so that we can enhance our capabilities and skills. It helped me a lot
in creating this paper and presentation. Working with MS Word, Excel, and analyzing
data was a daily routine work at my student life which helped me a lot to work with
screening and monitoring various documents.

In our academic programs, we are taught only theories given by famous peoples but not
real life examples. If though examples are given, sometimes it is very difficult for us to
clearly comprehend as most of the books are written by American writers. So, examples
are hardly in our country’s context. As a result it feels great when we can uncover
something which relates our educational prospectus to practical work experience. Alike,
it gave me pleasure when I have originated such.

Role of SAP on Robi Axiata limited Page 15


Chapter Four
Introduction to SAP

Role of SAP on Robi Axiata limited Page 16


4.1 Overview of SAP
SAP is a leading Enterprise Information and Management Package. Systems Application
and Products (SAP) is a powerful tool that integrates multiple business processes and
functions into one comprehensive system. By using this software, any company can
easily track down and manage their sales, production, financial accounting, and human
resource in real time. SAP AG is the world’s largest enterprise software company which
creates this software for business named SAP. There are various components within the
SAP software. Each of those components can be broke down further into modules of
functionality and those are more discrete in nature. All SAP components link into a
central database, which connects various business activities of the company and is where
all company data is stored. However this software is comprised of modules like Finance,
Sales and Distribution, Materials Management, Warehouse Management and so on.
Individual SAP modules combine to form an SAP component. Each of these modules
serves to manage a functional area for which a particular department is responsible.
Indeed a company’s business processes are configured within a SAP component. By
adopting this proven practice, companies serve their stakeholders more efficiently.

4.2. Design of SAP


All enterprise applications like SAP are essentially made up of programs along with the
data that are both used by and created by those programs. The data are organized in a
meaningful way within a database, making it easy for the programs to access and find the
data necessary to do something useful like run a financial report or create a sales order. In
the case of an SAP component or product, the programs and data reside together in the
same database. Each component generally has its own database; a production system
composed of SAP, SAP Business Warehouse (BW), and SAP Customer Relationship
Management (CRM) consists of three production databases. Given its fundamental
station in the life of an SAP system, it is important to therefore understand the overall
role of the database.

A database is essentially an electronic filing system that houses a collection of


information organized in such a way that allows a computer program to quickly find
desired pieces of data. In the simplest form, a database is composed of tables, columns

Role of SAP on Robi Axiata limited Page 17


(called fields), and rows (called records or data). An example of a database is a vendor
management table, which is organized to make it possible to quickly find a desired piece
of data. The vendor management table can be considered a table, a storage container for
information (Figure-4.2). Within this table is typically found four columns (or fields)—
name, address, telephone number and e-mail address. Within each of these fields exists
rows (or records), the simplest form of data in the database.

DATABASE = Tables, Fields &


Tables Rows

Vendor Management Table


Name Address Phone E-mail
Fields (Columns)
ABC Traders 66, Mohakhali 02-8812481 [email protected]
Computer Source IDB Bhaban 02-8905147 [email protected]
Times Int’l Sec-5, Uttara 02-7794528 [email protected]

Records (Rows) Continental 16, Kakrail 02-8868753 [email protected]


SAP Software Mumbai, India 02-8976544 [email protected]

The basic structure of a database is quite similar to a Microsoft Excel spreadsheet


wherein columns (fields) store row after row of records (data). The biggest difference
between a database and a spreadsheet is simply that databases can contain multiple tables
that are connected to one another through relationships. Thus, a database can be thought
of as a much more complex, and ultimately much more useful, spreadsheet.

The database plays a key role in each SAP system, as it houses all the data that are used
by that particular SAP component or product. Many brands of databases exist, making it
easy for an IT shop to select a database vendor with which they are probably already
familiar. Currently, SAP can use a variety of different brand name database releases
ranging from very expensive and imminently flexible to very inexpensive and yet quite
capable.
Role of SAP on Robi Axiata limited Page 18
4.3 Business Benefits of Using SAP
Many businesses today use traditional information systems which have been developed to
do some specific tasks and provide reports and analysis of different event that have
already taken place into the business. Some systems provide information in a “real time”
mode. Actually those systems have latest information in their database and can be used to
control events. Typically, a company has various systems to control and manage different
processes like production, sales and accounting.

Those systems have separate database and transfer information to another systems when
it is required. So that it is a time consuming and not an integrated process. However, it is
totally different in SAP. There is only one information system in the SAP. All application
is able to access common data. If there is an event taken place into the business that will
happen in transactions and store into the SAP and automatically the calculation is done
by events in sales and production into the SAP. However, SAP structure considered as a
“Best Business Practices”.

Basically the company which implementing SAP actually adapts its operations to this
software to achieve its efficiencies and power. The core benefits of using SAP are
discussed here.

4.3.1 Integration
The most important benefit that Robi gets from this software is integration. The main aim
to implement this system into the business operation is, it reduces data redundancy and
redundant data entry. This software package is designed to allow any organization to
operate variety of business processes within a single integrated information system.

4.3.2 Improve Alignment of Strategies and Operations


SAP helps Robi to run according to their strategy and plans because it gives right
information in real time to identify any issue in early stage. Thus Robi can notice any
opportunities proactively. By aligning workforce and organizational objectives, SAP
helps any company to achieve its corporate objectives.

Role of SAP on Robi Axiata limited Page 19


4.3.4 Improve Process Standardization
This enterprise system helps to improve the process standardization, efficiency and
adaptability. On the other hand, it extends transactions, information and collaboration
functions to broad business community.

4.3.5 Supporting Changing Industry Requirements and Reduce Risk


As business changes with the changes of the industry, Robi can easily modify anything
by using this software because it is web based software to integrate end to end processes
effortlessly. Robi can also solve complex business challenge with the help of SAP and
that helps to attend their long term goal.

4.3.6 Improve Financial Management and Corporate Governance


It helps Robi to gain deep visibility into the organizational financial and management
accounting functionality combined with business analytics so that Robi can increase their
profitability, can improve financial control and also able to manage risk.

4.3.7 Reduce It Spending


As SAP helps to integrate all the functions within the organization so that it reduces the
integration costs. On the other hand, now Robi does not need to buy different systems for
different functions. One software SAP can do all the activities and thus it will help ROBI
to reduce their IT cost.

4.3.8 Provide Immediate Access to Enterprise Information


SAP shows a new ways to the ROBI’s employees’ to access the enterprise information
for their daily activities and they can easily access their required information in a very
short time period.

4.4 Finance Modules of SAP


Financial Accounting (FI) and Controlling (CO) are independent components in the SAP
system. Those modules are closely integrated with other Modules. It helps management
for better decision making and strategic planning and those are the main functionality of
SAP modules. The main benefit of SAP FI module is, it has the capacity to do all the
accounting and financial works of an organization. The Financial Manager as well as

Role of SAP on Robi Axiata limited Page 20


other Managers within any organization can review the financial position at any time by
using this module. Indeed, ROBI can generate any financial statements within a very
short period which is sometimes not possible for any legacy systems. Mostly FI
document posting is generated or triggered automatically from other modules e.g.
Material management (MM), Sales distribution (SD), Production Planning (PP), Project
System (PS), Plant Maintenance (PM), Non SAP System through Interface. There are
several sub-modules within FI module:

4.4.1 Accounts Receivables


We all know that accounts receivables records all account posting generated as a result of
Customer sales activities. In SAP FI module those postings are automatically updated in
the general ledger. By using this module ROBI can easily monitor the time duration
required for receivable collection and that helps to generate customer analysis. This data
comes from the Customer Master Modules, Sales and Distribution and Cash Management
Modules and those are also integrated with this accounts receivables module.

4.4.2 Accounts Payable


As like Accounts receivable, accounts payable postings also generated in the General
Ledger in SAP. Here, accounts payable payments are cleared by Bank Cheque. This data
comes from the Vendor Master Modules.

4.4.3 Asset Accounting


Asset Accounting is utilized for managing Fixed Assets. This module allows ROBI to
classify different assets and to set values for depreciation calculations in each asset class.

4.4.4 Treasury
Bank Accounting helps management to input bank transactions into the system and cash
management. Each bank that ROBI deals with creates a Bank master inside their system.
When a payment is received from a customer or made to a vendor via bank transfer, that
time this file will be updated.

Role of SAP on Robi Axiata limited Page 21


4.4.5 Reconciliation
When any transaction happened in those four master data file, there is a reconciliation
process happened to enter data from those accounts to general ledger. In the
reconciliation process, two set of records compares to each other to make sure they are in
agreement.

4.4.6 General Ledger


General ledger is the main part of the FI modules of the SAP. All the posting has been
recorded over here. And those postings are displayed what happen in present to make the
up to date visibility of the business transactions.

4.5 Sap Financial Controlling Module


The SAP CO (Controlling) Modules actually provides important information to the
decision maker for planning, reporting, to monitor the operation of business. It makes the
decision making process easy because it provides high level of information to the
Management. There are several components of the CO module. They are:

4.5.1 The Cost Element Accounting


The Cost Element Accounting component provides information about cost and revenue.
Those postings come from FI to CO. The cost elements are the basis of cost accounting
and display cost of each of the account that have assigned to the cost element.

4.5.2 Cost Center Accounting


Cost Center Accounting provides data on the costs that incurred by Robi’s business. By
using SAP, Robi has the ability to assign cost center to each department which is
responsible for certain area of the business. Thus cost center can be created for different
functional areas such as Brands, Finance, Human resources, Customer Development,
Supply Chain etc. for a certain period of time.

4.5.3 Internal Orders


Internal Orders in SAP are used to track and control cost items. It helps Robi to track
down costs of a specific job, service or task. This information helps Robi to identify
different costs and helps to better decision making purpose.

Role of SAP on Robi Axiata limited Page 22


4.5.4 Activity-Based Costing
By using SAP, Robi can easily find out the process oriented cost of any activity. It
enhances Cost Center Accounting where it identifies different cost related to any activity.
Robi can also use this to find out Product Costing and Profitability Analysis.

4.5.5 Product Cost Controlling


It helps management to analyze their product costs so that they can fix the price of that
product. As it is a confidential issue, Robi do not share how they use SAP to for setting
the price of the product.

4.5.6 Profitability Analysis


SAP allows Robi Management to review information with respect to the profits and
contribution margin by business segment. For doing profitability analysis they use
Account Based analysis and Cost Based Analysis. With SAP, they can analyze
profitability by various dimensions such as product, market, customers, service or
channel.

4.5.7 Profit Center Accounting


Profit Center Accounting helps Robi to figure out the profit or loss of the business. It
helps Robi to measure the each segments contribution to the profit of the company and
balance of the costs.

Role of SAP on Robi Axiata limited Page 23


Chapter Five
Analysis: Role of SAP on Robi Axiata
Limited

Role of SAP on Robi Axiata limited Page 24


Due to the implementation of SAP, there are 10 major changes happened into the
operation of the Supply Chain Department of Finance Division. Those are discussed
briefly in below.

5.1 Vendor Database Management


Before implementing SAP to organization, company accustomed to use vendor
management system. In a vendor management system, data was stored to each vendor
about their supply to their customers separately. Major drawback of this system was
organization could not be able to find a suitable vendor for them or to judge a vendor
whether they will be capable to meet their requirement. As SAP is a common software
for all the vendors as well as organizations, it is easy for them to find an appropriate
vendor. However, they can judge, examine a vendor by their supplying report as all the
data is stored centrally in one software.

 Key Changes
1. All buyers have information of all vendors.
2. Update can be made by any authorized buyer about vendor.

 Benefits
The main benefit is that any buyer can access the information of any vendor whenever
they need. They don’t need to go to other buyer for getting the information. In the
software vendor evaluation score, information about black listed vendor, vendor’s
capability, unit price, product segmentation is also updated. So, it has become very easy
for the buyers to choose the right vendors within seconds. Even, separate buyers don’t
need to ask for information from other vendors.

5.2. Payment Terms


Before purchasing anything for Robi, employees of supply chain management; means
buyers sign a contract with vendors where each details of payment like price, qualtity,
discount, method of payment (advance or deferral payment), payment terms and so on is
mentioned. When a purchasing or sales document is entered for a vendor or customer,
SAP automatically copies the information on the payment period, price list, and total

Role of SAP on Robi Axiata limited Page 25


discount in the document. This information is used, to calculate the prices for the items,
the due date of an invoice, or the total discount allowed etc. The payment term data can
be changed manually in the transaction itself if a special agreement was made for that
transaction. In addition, the information on the credit limit is copied from the payment
term to the customer master record and then to the sales document, and can be used for a
credit check.

 Key Changes
Previously it needed to check the whole contract to know the payment terms. Now the
payment information is automatically loaded when the input is given.

 Benefits
The process is time-saving, easier as well as hassle-free for both the parties. In this
process, details of peyment term need to input only once and then system purposely shifts
information in those sections where it is needed. So, it doesn’t require to input same data
more than once.

5.3 Financial Planning


Before go live Financial Planning Process had been done by locally developed software
named “Matrix” along with few allocations performed through ABACUS. Low level of
integration was the problem of this system. And they were able to do planning quarterly
basis. After go live, due to the application of BIIP (Business Intelligence and Integrated
Planning) most of planning process is shifted to this Module which is more integrated and
any one can use that for different purposes.

 Key Changes
1. From Matrix and ABACUS to BI-IP (Business Intelligence and Integrated Planning).
2. Now Robi has to do planning quarterly and monthly basis.

 Benefits
The main benefit that Robi gets in this process that it integrates different functions. They
can construct the report more quickly as they don’t need to assemble the data from
different sources. On the other hand, data accuracy will also increase.

Role of SAP on Robi Axiata limited Page 26


5.4 Procurement Orders (PO) Process
A purchase order (PO) is a commercial document and first official offer issued by
a buyer to a seller, indicating types, quantities, and agreed prices for products or services
the seller will provide to the buyer. Sending a purchase order to a supplier constitutes a
legal offer to buy products or services. Acceptance of a purchase order by a seller usually
forms a contract between the buyer and seller, so no contract exists until the purchase
order is accepted. When Robi SCM employees generate any purchase order, they collect
information from the SAP. As the supplier agree and a contract in between then is
formed, the accepted purchase order is uploaded in the SAP as well.

 Key Changes
The soft copy of purchase order is uploaded in SAP so that anyone can access and check
the information.

 Benefits
1. Purchase orders allow not only the buyer but also other employees of Robi SCM to
clearly and explicitly communicate their intentions to vendors.
2. By going through purchase orders, other related departments like Accounts
Department of Robi get help to manage payment for incoming orders and pending
orders.

5.5 Monthly Business Update


SAP helps Robi to get monthly business report very easily. After inputting all the
necessary information of a purchase order, SAP itself compare the price with previous
orders whether there is a higher price or lower. So it is easy for organizations to know
how much expenses they are incurring for this particular order. However, they are also
being able to know how much they are saving or loosing than previous purchase. If
current price is higher than before, they are expending more. Similarly lower price
comprises a comparative lower expenditure.

 Key Changes
Previously the input was needed to be made manually. After implementing SAP, one
input for one purchase order is enough.

Role of SAP on Robi Axiata limited Page 27


 Benefits
Before implementing SAP, it was time costly to get a monthly report. Every time for
generating a report, input was needed to be made. Moreover, the calculation was also
needed to be made manually. But in SAP, it needs to give input once for a single order
and the report is generated automatically. Even the calculation is also done into SAP
automatically.

5.6 Product Delivery and Warehouse Planning


Purchase order is made in Robi corporate office, Gulshan-1 but their warehouse is located
at Tongi, Gazipur. Sometimes it becomes difficult to communicate with employees of
warehouse about upcoming orders. As SAP is there, employees at Tongi can get to know
the orders and plan accordingly.

 Key Changes
1. Employees of both the offices can get all the necessary information through SAP.
2. Planning process moves based on the information that is updated in SAP.

 Benefits
Previously there was a communication gap regarding purchase order and delivery
schedule between both of the offices. But now employees of Tongi office easily can get
to know all details regarding product supply through SAP. So, they can handle and
manage warehouse planning according to it. At the same time, employees of Robi
corporate office can know about the capacity of warehouse.

5.7 Cost Determination through Bidding


When a tender is published by Robi employees for any kind of purchase, capable vendors
bid for the tender providing best quality and lowest price that they can manage. After the
end date of tender, all the biding information is inputted into SAP. Then the software
automatically chooses the best bidder amongst all. So employees need not do manual
analysis for this.

Role of SAP on Robi Axiata limited Page 28


 Key Changes
Previously these data was to be inputted into excel, but now in SAP.

 Benefits
When the input was made in a shared excel sheet, no one knew who was giving input
until that person disclosed. But in SAP, every person who is giving input is shared and
every other can see that in their activity log. Moreover, those who views the quotation is
also seen in activity log. So it is easily traced if any information is leaked outside.

5.8 Cost Centre Hierarchy


Old Cost centers were not hierarchy based. In the SAP the cost center is in hierarchy
based where each and every category has a particular code.

 Key Changes
The old structure is replaced by Cost Centre Accounting which is comprised of 6 digits
code as compared to the previous 4 digits code.

 Benefits
It helps to identify cost of each category. Thus Robi can access at the lowest level of the
category to monitor and control the cost.

5.9 Payment Collection Terms and Process


Previously they used pre signed cheque book from customers. Now customer deposits the
cheque based on Purchase Order (PO) sent to him.

 Key Changes
A significant change was involved the shifting of Pre-Signed Cheque Books (PSC)
Customers to the new direct deposit arrangement. Now Customers receives their daily
statement via e-mail, which is signify the amount outstanding after accounting for all the
Sales Orders, Approved Credit Notes and any previous outstanding balance and this is
sent by SAP automatically. This amount has to be deposited by the customer in a
designated bank account of Robi on a timely basis.

Role of SAP on Robi Axiata limited Page 29


 Benefits
It improves the cash flow of the Robi and speed up the total process. It also improves the
accuracy level and saves time.

5.10 Profitability and Savings Analysis


Previously Robi was using ABACUS (for actual data) and Matrix (actual + forecast data)
as a database to store the company results and performance related to the Profit and Loss
Account. All the information and data was uploaded into Abacus and Matrix at month
end from the ERP named MFG PRO. Now the Profitability Analysis (PA) module is used
in a very specific way with several levels of assessment (products, customers, orders,
company codes, Profit Centers etc). All the actual values from the different modules are
now come to the PA module on a real time.

 Key Changes
Abacus and Matrix is being replaced by the SAP module.

 Benefits
As the data come from different modules into the PA module, it can be analyzed by
various dimensions such as product, market, customers, service or channel. It also helps
to monitor and manage the costs and pricing. Robi is also able to identify and understand
issues quickly by using this module. Robi is able to do “what-if” and scenario based
analysis in this Module.

Role of SAP on Robi Axiata limited Page 30


Chapter 6
Findings

Role of SAP on Robi Axiata limited Page 31


1. The most important benefit that Robi gets from this software is integration. It
integrates the total business of Robi as each function of the organization has to give
their entry into one business system.

2. By using SAP, Robi can advance their accounts payable, accounts receivables and
Month end Closing process because the responsible personals of those accounts need
to update in real time. Thus it improves discipline of operator to input transaction on
time which is the most important thing for any finance department’s employee. And it
helps to reduce the time period required for doing Month end closing and makes it
more accurate.

3. SAP improves the controlling and monitoring of financial process of Robi because all
the data are now available into system and it is transparent and easy to access
data/information when needed.

4. Reduce the cost of billing because it is automated and bill sends to the receiver via
internet. Thus, it improves the service of suppliers and Robi can easily evaluate
suppliers and customers by judging their delivery and payment schedule.

5. It increases the speed of data reporting across function and provides more detailed
information and structured data. So that it helps to improve the accuracy on planning,
forecasting and decision making.

6. SAP requires high level of understanding regarding its all applications. If anyone
does not acquire that level of understanding that time it will be very difficult for
him/her do this work in SAP.

7. SAP is interdependent software in which each department needs to give entry. If


mistake done in one end, it has a great impact in total process.

Role of SAP on Robi Axiata limited Page 32


Chapter 7
Recommendation

Role of SAP on Robi Axiata limited Page 33


SAP is an interdependent system. Unlike the legacy system, this is dependent on other
departments. In simple mistake in other end has a great impact on finance. Though SAP
is a sophisticated and right software, it at most benefits depends upon discipline and
proper understanding. In order to maximize the benefits of the business, Robi should
ensure users have proper understanding, adequate authorization and sound knowledge in
their respective business area. In addition management should ensure proper control and
validation in the system in order to avoid any wrong posting and surprise during month
end closing.

On the other hand, it is a new system implemented in Robi so that there must be various
problems arises into the system after post Go-Live. So Robi management should take
proper steps to identify those issues and resolve them immediately.

However, it might be very difficult for everyone to get clear understanding regarding
SAP in the EUT sessions. Moreover, new employee will also join at Robi. So what Robi
can do they can develop course curriculum for individual SAP role and give more
training to those people who are not feeling comfortable to work into the software. So
that, they can do the work at same speed with their team members.

Role of SAP on Robi Axiata limited Page 34


Chapter 8
Conclusion

Role of SAP on Robi Axiata limited Page 35


In conclusion, we can say that, SAP is a modular system that consists of individual
applications called application modules. Application modules can be grouped together to
include a component. All SAP components link into a central database which connects
several business activities of the company and this central database is where all company
data is stored.

SAP brings a new dimension in the operation of the Robi Axiata Limited. Although SAP
helps Finance Division of Robi to improve their collection process, Month end Closing
process, monitoring and controlling activities, reduce billing cost and speed up data
processing, etc. but it requires high understanding level regarding SAP application and
great discipline among the employee of the Robi Axiata Limited.

SAP is a powerful tool that integrates multiple business processes and functions into one
comprehensive system. SAP reduces lack of integration across business line which will
raise the risk of duplication, mistakes and inconsistency data. SAP provides different
approach than their competitors in market. Each piece can operate independently from all
other software. And the key benefit of using this approach is that companies can
implement individual module that fits the company needs, and have the flexibility to add
other module later when their business grows.

http://EzineArticles.com/5254462

Role of SAP on Robi Axiata limited Page 36


Appendix I

1. Top Management

Michael Kuehner
CEO

Jarhad Tamim
GM, Internal Audit

Matiul Islam Nowshad Mahtabuddin Ahmed A.K.M Morshed Pradeep Shiravastava Yoshishige Hasegawa
CHRO CFO CTO CMO CSO

Mahmudur Rahman Shafiq Azlee mashar Arif M Moslehuddin


EVP, CRL EVP, EPMO VP, Administration

Role of SAP on Robi Axiata Limited Page i


Divisional Heads

2. Human Resources Division

Matiul Islam Nowshad


CHRO

Rizwan Hamid Quraishi Md. Faisal Imtiaz Khan S. M. Farhad Mahbub Md. Tauhidul Alam
VP, Organizational Dev. VP, Employee Relations VP, HR Operations VP, Competence Dev.

3. Finance

Mahtabuddin Ahmed
CFO

Ruhul Amin Zafrul Hassan


EVP, Business Partnering EVP, Business Control

Mostafizur Rahman Md. Saiful Alam Dewan Nazmul Hassan Katsuhiro Lida
VP, Corporate Secretarial VP, SCM VP, Corporate Finance VP, Financial Accounting

Ajoy Das F. M Fazle Karim


VP, Financial Compliance VP, Revenue Assurance

Role of SAP on Robi Axiata Limited Page ii


4. Technology

A.K.M Morshed
CTO

Md. Mizanul Ghani Asif Rahman


EVP, Central Operation EVP, Planning

Sarker Sohel Ahmed Niloy Rahman Md. Anisur Rahman Md. Rezaul Karim
VP, Implementation VP, Development VP, Regional Operation VP, Compliance

5. Market Operation

Pradeep Shiravastava
CMO

Md. Zabid Ahsan Ishtiaq Ahmed


EVP, Brand & market EVP, Consumer Sales
Comm. & Services

Manjur-E-Elahi Borna Ahmad


Promod Ranjan Karmaker VP, Market Strategy & VP, Customer Life- Sadat Adnan Ahmad
VP, Contact Centre Pricing cycle Management VP, Product & Service

M.A.H. Ruhel Abedin Nazir Ahmed Shiblee Shakik Ahmed


VP, Media Management VP, Sales & Service VP, Business Sales &
Emerging Market Service

Role of SAP on Robi Axiata Limited Page iii


6. Corporate Strategy

Yoshishige Hasegawa
CSO

Ahammad Jubaer Ali


EVP, Corporate
Management & Business
Strategy

Ahmed Armaan Siddiqui


VP, New Business Dev.

7. Corporate Regulatory & Legal

Mahmudur Rahman
EVP, CRL

Humayun Kabir Alloisus Mohan Ramaiah Muhammed Shahedul Alam Segufta Yesmin Samad
VP, Company Affairs VP, Regulatory Affairs VP, Legal & Compliance VP, CSR & Sponsorship

Mohiuddin Babar
VP, Corporate Comm. &
media Relation

Role of SAP on Robi Axiata Limited Page iv


8. Enterprise Program Management Office (EPMO)

Nishat Hossain
EVP, EPMO

Quazi Sarjil Ibne Sarwar


VP, Project Management

Shamsuddoha Mohammad Shafie Mohammad Atiqul Haque Siddique


GM, Project Management GM, Project Management

Md. Iftakharul Islam A.N.M Shibly Sadique


GM, Project Management GM, Project Management

9. Administration

Abdullah Al Mamun
VP, Administration

Md. Mostak Ahmed Raushon Ahmed Muhammad Taha Alamgir Akter Emam Khan Jamil Ahmed
GM, Safety GM, Regional GM, Facility & Estate GM, Fleet GM, Security
Management Admin Operation Management Management Management

Role of SAP on Robi Axiata Limited Page v


10. Internal Audit

Jarhad Tamim
GM, Internal Audit

Consultancy Assurance
Shabbir Ahmed
GM, Assurance

Mohammed Atikuzzaman
GM, Finance Tahsinur Rahim
GM, Finance

Mohammad Shakawat Hossain


GM, Commercial Mufakharul Islam
GM, Corporate

Md. Quamrul Islam


GM, IT

M.M Sharfaraz Habib


GM, Network

Moquimuddin Mohammed
GM, Network

Role of SAP on Robi Axiata Limited Page vi


Appendix II

Achievement & Recognition

Robi Axiata Limited; as a renowned telecommunication organization of Bangladesh has


been awarded by different organizations for their continuous improvement in quality,
excellence as well as development. Some important achievements & recognitions that
brought Robi to continue their spirit are:
 Crossed the landmark of 2 crore (20 million) subscriber base.
 Reassessed and rewarded with ISO 9001:2008 certifications.
 Robi Axiata Limited, the leading mobile phone operator of the nation, has received
“Star News HR EXCELLENCE AWARDS FOR INNOVATION IN HR”.
 Leading mobile phone service provider Robi has been re-assessed and rewarded
with ISO 9001:2008 certification. Robi received this internationally renowned
Management Standard after complying with all requirements.
 Robi has been conferred the prestigious Frost & Sullivan Asia Pacific ICT Award
2010 for "Emerging Market Service Provider of the Year".
 Awarded the prestigious fund grant from GSMA MMU (Mobile Money for the
Unbanked) in 2009.
 Crossing 10 million subscribers mark in 2009.
 Ranked within top 6 global comparable Telco’s in A.T. Kearney benchmarking
exercise in 2009.
 Cost optimization project saved 2 times of what was projected.
 Bangladesh Mobile Phone Businessmen Association (BMBA) Award 2008-2009
as the best service provider in Bangladesh
 The Weekly Financial Mirror –Samsung Mobile & Robintex Business Award
2008-2009 as the best Telecommunication Company.
 TeleLink Telecommunication Award 2007 TeleLink Telecommunication Award
2007" for its excellence in service, corporate social responsibilities and dealership
management for the year 2006 in commemoration of WORLD Telecommunication
Day 2007.

Role of SAP on Robi Axiata Limited Page vii


 Arthakantha Business Award Given by the national fortnightly business magazine
of Bangladesh for its excellence in service in telecom sector.
 Financial Mirror Businessmen Award given by the national weekly Tabloid
business magazine.
 Deshbandhu C. R. Das Gold Medal for contribution to telecom sector in
Bangladesh.
 Beautification Award for exceptional contribution to the Dhaka Metropolitan city
from Prime Minister Office on 13th SAARC Summit.
 Standard Chartered - Financial Express Corporate Social Responsibility (CSR)
Awards 2006 for contribution in Education, Primary Health, poverty alleviation
and ecological impact.
 Arthokontho Business Award 2006 for better telecom service provider in
Bangladesh.
 Financial Mirror & Robintex Business award 2006 for its excellence in service,
corporate social responsibilities activities throughout Bangladesh.
 Desher Kagoj Business Award 2006 for Corporate Social Responsibilities
activities.
 TeleLink Telecommunication Award 2005 for its excellence in service for the year
2005.1

1
Reference: http://www.robi.com.bd/index.php/page/view/103

Role of SAP on Robi Axiata Limited Page viii


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Role of SAP on Robi Axiata Limited

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