Tertiary

General Education 5
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Communication for Society

PURPOSIVE COMMUNICATION

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English Learner’s Material

 Table of Contents
UNIT – 1

Academic Research for Philippine Society

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Module I: Communication in the Twenty-First Century

Lesson 1: Communication Models

Lesson 2: Communication Ethics

Lesson 3: Communication and Globalization

3.1 World Englishes

3.2 Culturally Sensitive and Bias-Free Language

Module 2: Public Speaking and Reports in the Information Age

Lesson 1: Public Speaking

1.1 A Short History of Public Speaking

1.2 Sample Speeches of Public Speaking

Lesson 2: The Tools Needed in Critical/ Creative Reports

2.1 Best Practices in Public Speaking

2.2 Sample Reports

Lesson 3: TED Talks and Critical/ Creative Thinking

Module 3: The Documented Essay on a concept

Lesson 1: Academic Research and the Documented Essay

1.1 Essay in the Twenty-First Century

1.2 Academic Writing

1.3 Documented Essay

1.4 Sample Documented Essay

Lesson 2: Critical Thinking, Collaboration, and the Writing Process

 2.1 Writing as a process

2.2 The Prewriting Stage of the Writing Process

2.3 The Writing Stage of the Writing Process

Lesson 3: Concepts of Social and Cultural Significance in the Philippines

3.1 Writing about Concepts

UNIT II

CORPORATE COMMUNICATION IN PHILIPPINE SOCIETY

Chapter 1: The Principles of Professional Communication

Lesson 1: The Principles of Professional Communication

1.1 Corporate Culture and Professional Communication

1.2 Professional Purpose

1.3 Audience of Professionals

1.4 Professional Language

1.5 The Genres of Professional Writing

1.6 The Design Principles of Professional Writing

Lesson 2: Intercultural Issues in Workplace

2.1 Communication

2.2 Communication and Twenty-First Century Workplace

2.3 Cultural Differences

2.4 Effective Intercultural Communication

Lesson 3: Simulating the Philippine Workplace

3.1 Professional Correspondence

3.2 The Job Application Process

3.3 Job Interview

Chapter 2: Persuasive Speaking in Private and Public Institutions

Lesson 1: The Importance of Persuasive Speech

1.1The Basics of Argumentation

Lesson 2: Persuasive Speech in Private Institutions

2.1 Pitch a Project

2.2 Marketing a Project

Lesson 3: Persuasive Speech in Public Institutions

INTRODUCTION

Communication for Society: Purposive Communication is a tertiary –level course for General
Education course Purposive Communication, as required by the Commission on Higher Education
(CHED) of the Republic of the Philippines.
 The course description is “writing, speaking, and presenting to different audiences and for various
purposes.” The five skills of communication (listening, speaking, writing, and viewing) are studied and
simulated in advanced academic settings, such as conversing intelligently on a subject to impart, reporting
on small group work of assignments, writing and delivering a formal online, writing minutes of meeting
and similar documents, preparing a research or technical paper, and making, and making an audio-visual
or web-based presentation. In the process, the criteria for effective communication are discussed and used
as the basis for peer evaluation of communication exercises in the virtual classroom as well as for judging
communication techniques by public officials, educators, industry leaders, churches, and private
individuals. The purpose of these combined activities is “to enable students to practice strategies of
communication with a clear purpose and audience in mind, guided by the criteria of effective
communication and appropriate language” (CHED, 2013)

In addition, “At the end of the course, students should be able to listen, comprehend, critique, and
respond to live videos online or recorded conversations, speak in public with confidence, explain
extended texts in their own words using examples and other aids to bolster their explanation, write texts
ranging from a simple report to a full-length technical or research paper (scientific, social science, or
literary depending on the student’s major), and prepare Power Point or Web-based presentation on an
assigned topic” (CHED 2013).

The course is both pragmatic and aspirational: it helps students in using English language skills to
gain and share knowledge and insights with different discourse communities in the Philippines, as well as
in using these skills to create and critique knowledge for the good of Philippine society.

The General Objectives of this course, as encapsulated in this module, are the following:

1. To help students become problem solvers, change agents, and knowledge workers and
creators in Philippine Society

2. To make students appreciate and articulate individual and societal concerns in the social,
academic, and corporate level

3. To encourage students to appreciate and articulate social issues and concerns in public
speaking
 4. To ensure that students critically read and write texts using old and new technologies

This course is divided into two parts. The first unit is entitled “Academic Research for Philippine
Society,” which envisions the use of communication for the good of society set in the academic context.
Since today’s world is shrinking because of globalization, this has been framed in local and global
context, taking into consideration the needs of students to negotiate with different cultures and world
Englishes.

The second is entitled “Corporate Communication in Philippine Society,” which covers corporate
culture and is contextualized within global work trends. Both units consider the kind of writing, speaking,
and viewing tasks required in the academe and the professional world.

There are four modules in this learning material. Each module builds around a particular text for
you to explore meaningfully through a variety of integrated, challenging, and interesting tasks.

Communication in the Public Speaking &

Twenty-First Century Reports in the
Information Age
Modu Modu
le le
1 2

Module Module
Corporate Culture & 3 4
Communication
Persuasive Speaking in
Private & Public
Institutions

Each module consists of three lessons wherein each lesson is developed through the
following phases:

Your Your
Objectives Initial Tasks
(2) (3)

Your Your
Journey Text
(1) (4)
PHASES

My Your
Treasure Discovery Tasks
(7) (5)
7 PHASES
Your
Final Tasks
(6)
1. Overview – provides explanation or description of what you should understand in the
lesson. This includes clear directions and purpose of the lesson.

2. Lesson Objectives – states the expectations in line with what you should
know, understand, and be able to do, produce, or perform to show there is
transfer of learning.

3. Initial Tasks – activates your prior knowledge and prepares you for
higher level tasks.

4. Text – presents the main reading or literary text and the activities/
tasks that lead you to acquire knowledge, make sense of, and construct
meaning out of the information and experiences contained therein.

5. Discovery Tasks – includes activities that will expand, enrich, enhance,

and broaden your understanding of the target concepts and skills.

6. Final Task – presents the real life-based product or performance task

as final output for the lesson that serves as evidence of understanding of
the target concepts and skills. This is an enabling task for the main real
life-based product or performance task covering the entire module.

7. Treasure – enables you to express your insights, learning, and realization on the lesson. This
part contains prompts and other organizers that will help you sum up and synthesize what you have
learned.
 UNIT - 1
Module 1
COMMUNICATION IN THE TWENTY-FIRST CENTURY

This module will introduce several concepts about communication beginning from the
Ancient Greeks until the twenty-first century. It will illuminate several perspectives about
communication; the most important one being that is necessary and important skill that
should be honed to become better citizens and to help in building one’s society.

It will explore the use of English in the world, as well as its usage in the
Philippines. It will also discuss the perils of language, and how we can find the seeds of
racism, sexism, and classism in the language that we use---and what one can do to ensure
that one’s language is as academic and inclusive as possible

Objectives:

By the end of this lesson, students should be able to:

1. Have a thorough knowledge understanding of communication models and processes

2. Understand the importance the importance of ethics in communication and academic

writing
 3. Discover how the English language spread throughout the world, and appreciate the
difference between Standard English, World Englishes, and Philippine English.

Lesson 1

In this lesson, students will be exposed to the different ways of looking at communication. It
should give the students a good understanding of why communication should be studied at the
tertiary level, and the potential of such a course in helping them transform themselves and their
society. It includes communication models that students can use in the future, and may explain
why communication tasks in the past have either failed or succeeded. It is a good introduction
to the different processes, principles, and dimensions of communication that students should be
aware of, when they start communicating in the academe and the professional world.