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Text Mining-: Document and Interesting Text Phrases - in A Customer Experience Context, Text

Text mining is the process of deriving patterns and trends from unstructured text data through techniques like statistical pattern learning. It differs from data mining in that patterns are extracted from natural language text rather than structured databases. Text analytics examines written customer communications to find patterns, topics, and sentiment to support decision making. It involves processes like language identification, tokenization, and syntax parsing to convert unstructured text into structured data. Natural language processing (NLP) allows computers to understand human language through algorithms that extract meaning and essential information from text. The objectives of NLP are to identify speakers, topics, sentiments, and feelings conveyed in language. Key challenges include the large number of possible interpretations, unstructured nature of text, complex relationships between

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78 views

Text Mining-: Document and Interesting Text Phrases - in A Customer Experience Context, Text

Text mining is the process of deriving patterns and trends from unstructured text data through techniques like statistical pattern learning. It differs from data mining in that patterns are extracted from natural language text rather than structured databases. Text analytics examines written customer communications to find patterns, topics, and sentiment to support decision making. It involves processes like language identification, tokenization, and syntax parsing to convert unstructured text into structured data. Natural language processing (NLP) allows computers to understand human language through algorithms that extract meaning and essential information from text. The objectives of NLP are to identify speakers, topics, sentiments, and feelings conveyed in language. Key challenges include the large number of possible interpretations, unstructured nature of text, complex relationships between

Uploaded by

Alekhya
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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1.

Text Mining- Also referred to as text data mining, roughly equivalent to text analytics, is


the process of deriving high-quality information from text. High-quality information is
typically derived through the devising of patterns and trends through means such as
statistical pattern learning.
2. Difference between Data Mining and Text Mining-
a) The difference is that in text mining the patterns are extracted from natural language
text rather than from structured databases of facts.
b) Text mining refers to using data mining techniques for discovering useful patterns
from texts. The main difference is that unlike data mining task in text mining the data
is unstructured.
3. Text Analytics- Text analytics is the process of drawing meaning out of written
communication using words that are mostly present, most suprising, help define the
document and interesting text phrases . In a customer experience context, text
analytics means examining text that was written by, or about, customers. You find
patterns and topics of interest, and then take practical action based on what you learn.
Process of converting unstructured text data into meaningful data for analysis, to
measure customer opinions, product reviews, feedback, to provide search facility,
sentimental analysis and entity modelling to support fact-based decision making.
Functions

 Language Identification.
 Tokenization.
 Sentence Breaking.
 Part of Speech Tagging.
 Chunking.
 Syntax Parsing.
 Sentence Chaining

4.NLP- Natural Language Processing, usually shortened as NLP, is a branch of artificial


intelligence that deals with the interaction between computers and humans using the natural
language. The ultimate objective of NLP is to read, decipher, understand, and make sense
of the human languages in a manner that is valuable.

5.How NLP works- NLP entails applying algorithms to identify and extract the natural
language rules such that the unstructured language data is converted into a form that
computers can understand. When the text has been provided, the computer will utilize
algorithms to extract meaning associated with every sentence and collect the essential data
from them. Sometimes, the computer may fail to understand the meaning of a sentence well,
leading to obscure results.

6.Text Analysis- It is an automated process that allows machines to extract and classify
information from text, such as tweets, emails, support tickets, product reviews, survey
responses, etc. It is about parsing texts in order to extract machine-readable facts from
them. The purpose of Text Analysis is to create structured data out of free text content. The
process can be thought of as slicing and dicing heaps of unstructured, heterogeneous
documents into easy-to-manage and interpret data pieces

7.Objectives of NLP-

 Who is talking?

 What are they talking about?


 What are they saying about those subjects?

 How do they feel

8.Challenges of NLP-

 Very high number of possible dimensions

 Unstructured

 Complex relationships between concepts in text

 Ambiguity and context sensitivity

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