Assignment-Website Optimization

CSGOSHOP is a website that allows users to trade and purchase skins for the games Counter Strike: Global Offensive, Dota 2, and Team Fortress 2. It ranks highly in search results for keywords related to buying and trading CS:GO skins. The site targets male gamers ages 14-30 in Europe and North America by sharing tips and gameplay on YouTube and Twitch to drive users to organize and make skin trades and purchases on the site.

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Assignment-Website Optimization

Uploaded by

RahulTiwari

We take content rights seriously. If you suspect this is your content, claim it here.

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Download as DOCX, PDF, TXT or read online on Scribd

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CSGOSHOP: A PLACE TO TRADE AND BUY SKINS FOR Counter Strike: Global Offensive

I decided to use for this project the website ( www.csgoshop.com) because isn't ranking well for the
principal keywords: CSGO Skins

It's a website that provides trading, purchase of skins among steam users for the game CS:GO, Dota and
TF2.

This website is coming on the second page on both desktop and mobile internet when searching the
keywords: CSGO Skins

PART 1

Part 1a:

The goal of this website is to offer skins, stickers, finishes for weapons, character models etc. in all the 3
games.

Part 1b:
I have identified several keywords in the awareness stage that are:
 Csgo skins
 Csgo skins free
 Csgo skins trade
 Csgo skins india
 Csgo skins buy
 Csgo skins quality
 Csgo skins market
 Csgo skins giveaway

There are a lot of long-tail keywords opportunities and I think that these are the best to try:

Why are csgo skins so expensive - (Evaluation Stage);

Which csgo skin to buy - (Evaluation Stage);
How to get csgo skins - (Evaluation Stage);
How to get free csgo skins - (Evaluation Stage);
What is wear on csgo skins - (Preference Stage);
When do you get free skins in csgo - (Evaluation Stage);
Which csgo skin is better; factory new or battle scarred? - (Preference Stage);

All these keywords they are informational queries.

I think that the above long-tail keywords can increase to rank better the website if a user is trying to find
information about where to find free or cheap skins, and what are the different categories of skins that can be
purchased. With time, the general keyword will also start to rank better for the page. These keywords are
very specific and so will draw the organic search to the site in time. We can also go more specific with the
names of the famous skins and deals on them to make our site rank better.
Part 1c

The male gender player base is much high for these games and females constitute only 5% of the player base
in CSGO as per an ESEA report. Thus, males in the age group of 14-30 can be the most likely audience on
this website. The majority of audience would be from Europe and North America since in these regions, the
competitive scene is really lighted up and teens usually follow the streams of pro players. The best way to
reach these audience is by dedicating a tutorial channel for csgo news, tips and tricks, streaming live
matches on YouTube. Twitch is also regularly viewed by these audience and getting an influencer streamer
on twitch to promote the site can help drive organic search.

Most of the search would be coming from desktop as the game is playable from PC only so less number of
visits would be made by a mobile phone.

Part 1d:
This is my example user search process:
• Name: Pranav
• Age: 26 years old
• Interests: Streaming video games, playing competitive FPS games

Pranav decides to team up with his friends to start a streaming channel. He follows other streamers and
decides to replicate their model in his stremas. Pranav settles with CSGO because he is good with the game.
Pranav sees that the felloe streamers are all having premium skins for all weapons. Pranav is in the
awareness stage and he begins to look for cheap skins on the internet. He also enwuires all possible queries
using the long tail keywords like Which csgo skin is better; factory new or battle scarred?

PART 2
Part 2a:
Selected pages:
1. Home Page
2. Giveaway
3. About us page
4. FAQ

Part 2b:

Home Page

• URL: https://csgoshop.com/
• Title Tag: Buy & Sell CSGO Skins | CSGOShop
• Meta Description: Buy and Sell CSGO Skins at the Best Prices. Get Instant Delivery with 0% selling
fees at CS:GO Shop
• H1: Welcome to CS:GO Shop
• H2: Buy and Sell CS:GO & Dota Skins - Instant Delivery and 0% Selling Fees

AWP: Atheris field tested

• URL: https://csgoshop.com/item/awp-atheris-field-tested
• Title Tag: AWP | Atheris (Field-Tested) | CSGOShop
• Meta Description: Get your own AWP | Atheris (Field-Tested) at the best price, with instant delivery
and 0% selling fees at CSGOShop
• H1: AWP | Atheris (Field-Tested)
• H2: Item information, Available items
About Us

• URL: view-source:https://csgoshop.com/about/us
• Title Tag: About CSGOShop | CSGOShop
• Meta Description: Buy and Sell CSGO Skins at the Best Prices. Get Instant Delivery with 0% selling
fees at CS:GO Shop
• H1: About CSGOShop
• H2: No H2 tag could be found on source
FAQ
• URL: https://csgoshop.com/about/faq
• Title Tag: Frequently Asked Questions | CSGOShop.
• Meta Description: Buy and Sell CSGO Skins at the Best Prices. Get Instant Delivery with 0% selling
fees at CS:GO Shop
• H1: Frequently Asked Questions
• H2: Is CSGOShop Legit?
Part 2c:

Home Page

• Title Tag: the length is correct but some more keywords can be used such as free skins on signup
• Meta Description: Meta is too small, the website should put its meta such as “Browse all CS:GO
skins, knives, gloves, cases, collections, stickers, music kits, and more. Check prices, market stats,
previews, and more for every CS:GO item.”
• H1: Maybe we can add some skin names
• H2: We can add “Free Skins on Signup here”

AWP: Atheris field tested

• Title Tag: Length is not utilized and is too small. Add some keywords for other versions of this skin
to attract all the users
• Meta Description: It is within limits and is good. Some other words like tradable instantly can also
be used
• H1: Maybe can be added other descriptive keywords
• H2: They are all ok.

About us

• Title Tag: It is good and About us is written here.

• Meta Description: Meta is too small, the website should put its meta such as “Browse all CS:GO
skins, knives, gloves, cases, collections, stickers, music kits, and more. Check prices, market stats,
previews, and more for every CS:GO item.”
• H1: Seems fine
• H2: H2 need to be added such as contact us
FAQ

• Title Tag: the length is correct, “FAQ” is written. It can be made more descriptive to include csgo
skins free trading selling site can be added.
• Meta Description: It is very small and repetitive. Can be made more unique to include longtail
keywords
• H1: It is apt
• H2: It is good to go