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TBIC 2413 Electronic Marketing Strategy

This document proposes physical and digital products for an electronic marketing strategy. The physical products are ikan bilis rempeyek and NZ Crunchies Popia Cheese snacks. The digital products are resume design and poster design services. Target customers, suppliers, communication methods, pricing, and expenses are outlined for each product.

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Fatin Husna
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148 views5 pages

TBIC 2413 Electronic Marketing Strategy

This document proposes physical and digital products for an electronic marketing strategy. The physical products are ikan bilis rempeyek and NZ Crunchies Popia Cheese snacks. The digital products are resume design and poster design services. Target customers, suppliers, communication methods, pricing, and expenses are outlined for each product.

Uploaded by

Fatin Husna
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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TBIC 2413

Electronic Marketing Strategy

Product Proposal

Lecturer :

Mr Hafiz bin Mohd Hanafi @ Omar

Fatin Husna binti Mohd Faisal Kumeren 18BB01023

Farida Ilyana binti Hazrohaizan 18BB01032


1.0 TYPE OF PRODUCTS

Physical Product Digital Product


1) Ikan Bilis Rempeyek 
1) Resume Design

2) NZ Crunchies Popia Cheese  2) Poster Design


2.0 THE USAGE OF EACH PRODUCTS

a. Ikan Bilis Rempeyek


It can be served during Hari Raya or else can be a snack for afternoon
tea and long road trips.

b. NZ Crunchies Popia Cheese


It is suitable to eat at any time and wherever you are and in
accordance with the tastes of food lovers with a crunchy and delicious
taste.

c. Resume Design
It is useful for people to secure new employment as to present their
background, skills and accomplishments.

d. Poster Design
It is used for many purposes and it is a frequent tool of advertisers or
other groups trying to communicate a message.

3.0 TARGET CUSTOMERS

a. Ikan Bilis Rempeyek


Adults.

b. NZ Crunchies Popia Cheese


Childrens, teenagers and adults.

c. Resume Design
People who are seeking for a new job.

d. Poster Design
Students, companies, propagandists and also protestors.
4.0 SUPPLIER AND COMMUNICATION METHOD

Type of Products Supplier Communication Method

Ikan Bilis Rempeyek  Aidil Arif  Whatsapp

NZ Crunchies Popia NZ Crunchies HQ Hq Website


Cheese 

Resume Design  Farida dan Fatin Facebook, Instagram and


Whatsapp 

Poster Design  Farida dan Fatin Facebook, Instagram and


Whatsapp 

5.0 RETAIL PRICE, SALES PRICE AND PROFIT

Retail Sales
Profit 
Type of Products Quantity Price Price
(RM)
(RM) (RM)

1 pack
Ikan Bilis Rempeyek  13.00  18.00 5.00
(50 pieces)

NZ Crunchies Popia 1 jar


6.90  10.00 3.10
Cheese  (220 gram)

Resume Design  1 page 7.00  10.00 4.00

Poster Design 1 page 25.00  35.00 10.00


6.0 OTHERS EXPENSES

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