Evolution of OPPOmobile Phone in India

Introduction
Background
Before the rise of smart phones, brands such as Apple, Nokia, Samsung, Motorola,
Blackberry, Sony Ericsson had held fast to their leading position in the mobile
market. The official release of iPhone 4 in June 2010 marked the beginning of a
smart phone era for the mobile industry worldwide. In just a few years’ time,
Nokia, Motorola, Blackberry, Sony Ericsson and other brands had withdrawn from
market, or undergone merger and acquisition one after another (Zhou, & Liu,
2017). Apple and Samsung held the majority of the market share in the global
smart phone market. In the past two years, China’s mobile industry is getting
increasingly mature due to the development of science and technology, particularly
communications technology. Chinese mobile brands such as Huawei, OPPO,
VIVO and Xiaomi have rapidly emerged, with the gap between them and brands
including Apple and Samsung gradually narrowing.
The International Data Corporation (IDC) released a report on the worldwide smart
phone shipments in 2017. According to the report, smart phone companies shipped
a total of 1.4724 billion devices on a global scale in 2017 (Sohu.com, 2018). Of all
the smart phones shipped, there were 1.244 billion Android devices, accounting for
the vast majority of the market share which was 85.1%, and 215 million iOS
devices, accounting for 14.8% of the market share (NewsKj.org, 2018). Compared
to the smart phones with the two mainstream operating systems, only 2.2 million
smart phones running other platforms were shipped by the smart phone companies,
accounting for 0.1% of the market share (NewsKj.org, 2018). In 2017, the top 5
mobile brands in terms of worldwide smart phone shipments were: Samsung,
Apple, Huawei, OPPO and Xiaomi. In the same year, a total of 440 million devices
were shipped in China’s smart phone market. Among them, Huawei, OPPO and
VIVO ranked top 3 in shipment volumes, accounting for 53.9% of the market share
in China’s market, while Xiaomi, Apple and other mobile manufacturers accounted
for the remaining 46%. The top smart phone maker by Chinese sales for the year
was Huawei, with shipments of 90.9 million and a market share of 20.4 percent, up
from 16.4 percent in 2016; second-placed OPPO had a market share of 18.1
percent, up from 16.8 percent in 2016; while third-placed VIVO had a market
share of 15.4 percent, up from 14.8 percent in 2016 (Chadwick, 2018). Xiaomi and
Apple rounded out the top five, with market shares for the year of 12.4 percent and
9.3 percent, respectively. The top five collectively grew their market share to 75.6
percent for the year, up from 66.5 percent in 2016 (Chadwick, 2018).
Table 1: 2017 Worldwide Smart Phone Platform Shipments and Market Share
Table 2: 2017 Top Five Smart Phone Company,Shipments and Market share
In 2017, OPPO had a worldwide shipment volume of 110 million, ranking fourth
in worldwide smart phone shipments and second in smart phone shipments in
China. Through its marketing strategy, OPPO has increased its share in the mobile
market by a large margin. Although OPPO mobile phones have continued their
growth in brand awareness and market share in recent years, they are still faced
with fierce competition within the mobile industry: Apple and Samsung are
holding the majority of market share in the high-end market; in the mid-range
market, they are competing with Huawei, Xiaomi, VIVO and other competitors. In
particular, Xiaomi mobile phones became all the rage in the last quarter of 2017.
While maintaining their steady development in China, Xiaomi mobile phones have
stepped up their efforts to develop overseas markets. In 2017, Xiaomi mobile
phones rose to the world’s top 5 in sales for the first time. In the last quarter of
2017, the shipment volume of Xiaomi mobile phones had a sharp increase of
96.6%, amounting to 28.1 million, and leapt to fourth in terms of worldwide smart
phone shipments of that quarter. With the 5G era approaching, Huawei has already
announced its release of 5G mobile phones in 2019. As early as 2009, Huawei
began its study of 5G technology. On November 17, 2017 US local time, in the 5G
short code scheme discussion, the PolarCode scheme recommended by Huawei
was recognized as the final solution for 5G control channel eMBB scenario coding.
The brand name OPPO was registered in China in 2001 and launched in 2004.

Since then, they have expanded to all parts of the world. In June
2016, OPPO became the biggest smartphone manufacturer in China, selling its
phones at more than 200,000 retail outlets.
Geographic scope: China
Industry: Consumer electronics
Oppo 10 Year’s Of Evolution – 2008 to 2018

Oppo History
OPPO has confirmed that it will hold the 2019 Future Technology Communication
Conference on January 16th. The theme of the preheating poster is “Ten for the
See”. Combined with the previously exposed zoom patent map, it is not difficult to
guess that OPPO will launch a 10x optical zoom technology . From the previous
OPPO’s overall technology roadmap and product rhythm, OPPO’s ten-fold hybrid
optical zoom technology may be put into commercial use in the next generation of
products.
At the same time, from the advent of the first mobile phone in 2008 to now, OPPO
mobile phone has also passed its 10th anniversary. Today, OPPO official micro-
release micro blogging long map, take you a picture to understand the development
of OPPO mobile phone. After ten years of development, OPPO has grown into the
second largest mobile phone brand in China, second only to Huawei.
In 2008, OPPO’s first mobile phone A103 was released, and the smiley design was
fresh in memory.
In 2009, OPPO released the first P51 that supports LOMO special effects. The
mobile phone camera can also be so interesting. In the same year, the dual-loss
dual-system mobile phone T9 was released. Support for lossless music playback.
In 2010, OPPO launched the classic flip phone U529, which is more personalized.
In 2011, OPPO’s first smartphone X903 came out, adopting the sliding full
keyboard design that is rare in domestic mobile phones.
In 2012, OPPO Finder released, 6.65mm fuselage became the world’s thinnest
mobile phone. In the same year, Ulike 2 was released, which raised the front-end
camera of the mobile phone to 5 million pixels for the first time, and equipped with
front-facing beauty technology. This year, OPPo also released Find 5, the first to
adopt 1080p HD screen, the first “design of interest screen aesthetics”.
In 2013, OPPO pioneered the smartphone N1 with a rotating camera of 206
degrees, and opened a new gesture for taking pictures of mobile phones.
In 2014, OPPO’s new flagship Find 7 was launched, and for the first time, it was
equipped with a self-developed VOOC flash charger. In the same year, OPPO N3
was released, and for the first time, it was equipped with Schneider-certified 16-
megapixel electric rotating camera.
In 2015, OPPO all-metal flashing weapon R7 was released, “Charging for 5
minutes, talking for 2 hours”, VOOC flash charging led the mobile phone fast
charging trend; the same year, long battery flashing device R7s released, 3070mAh
large battery with flash charging.
In 2016, OPPO R9 pioneered the beauty camera, the self-timer is more beautiful
and more natural; R9s micro-slit antenna technology and beauty as one, equipped
with the IMX398 sensor jointly developed with Sony, support dual-core focus.
In 2017, R11 first customized and optimized the flagship image processor in
Qualcomm, 20 million before and after; in the same year, the first full-screen
mobile phone R11s was released.
In 2018, the R15 series achieved a gradual color design on mobile phones; after
four years, Find X innovatively developed a dual-prevention structure that would
make the full screen closer to the extreme.
OPPO IN INDIA
OPPO, a leading global technology brand with presence in North
America, Europe and Asia, celebrates the 1st anniversary of its entry into
the India market. OPPO entered the India market in early 2014 with its flagship
device OPPO N1, launched by brand ambassadors - Bollywood stars Hrithik
Roshan and Sonam Kapoor, and is now a leading player in the India mobile
market. To mark the beginning of the celebrations, OPPO has announced its
1st anniversary offer with attractive offers and a reduction in price on select popular
models.
According to Mr. Tom Lu, CEO, OPPO Mobiles India, "In our global
expansion, India is a very key market for us primarily because we feel there is a
huge potential to grow in the Indian smart phone market. We're a global brand but
we want to think and act like part of the community we're involved in every market
we go to; and that's particularly true in India. To date, we've been focused on
setting up the business in India, increasing our network and availability across the
country and we'll continue that progress in the next five years. As we complete our
first year of operations, the special anniversary offer comes is a show of our
gratitude for the huge support we have received from our customers."
The anniversary offer can be availed throughout February. Customers looking to
buy any of the 5 select models of OPPO smart phone can visit any of the retail
outlets as well as online on Flipkart and Amazon. Currently OPPO is present in
5000 retail outlets, in more than 20 major cities across India as well as major sites
online. OPPO plans on opening exclusive showrooms and stores as a part of their
growth roadmap in India.
2014 saw rapid growth in the mobile phone market and gadget fans followed
OPPO's performance closely over the course of 2014. Some of the key noteworthy
points from last year were:
1. 12 New Models: OPPO released 12 new phones including flagship models

such as the N3, R5 and Find 7, bringing its total number of 4G phones to 3
in India.
2. 5 Minutes: Constant innovation by OPPO led to VOOC - the new charging
technology independently developed by OPPO is up to four times faster than
conventional charging technologies. An OPPO Find 7 charged for 5 minutes
can provide up to 2 hours of call time. The battery is able to reach a 75%
charge after just 30 minutes of charging.
3. 64 Megapixels: This is the highest resolution in mobile phone history. In
2014, OPPO launched its Pure Image 2.0+ image processing technology.
Building on the specs of the OPPO Find 7 of 50 megapixel photography,
OPPO's N3 can take 64 megapixel high-resolution images.
4. 206 Degrees : OPPO launched the world's first rotating camera smartphone
in January 2014. The 13-megapixel camera smartphone features a 206°
rotation, that securely locks at any angle. This was followed by the recent
launch of OPPO N3 where the rotating camera has been upgraded from a
manual rotating camera to an auto-rotating camera.
Today, OPPO is among the top favoured brands in India with the phones being
synonymous with cutting-edge technology, sleek design and power-packed
performance. This year OPPO was also the Title sponsor for OPPO Champions
League T20 and the powered by sponsor for Bigg Boss Season 8.
Latest
OPPO Enco W51 and OPPO Smart Band Appearance Revealed; Coming in June
OPPO Enco W51 and OPPO Smart Band
This morning OPPO Acoustics and Health officially announced the OPPO Enco
W51 noise-canceling headset and OPPO Smart Band, both new models will be
officially released in June.
 Oppo Smart Band
 Oppo ENCO W51
 Oppo Sleep Products

OPPO W51 noise-canceling headset shape is the same as the previously released
W31, follow the simple and compact design concept, the shell is round and light,
convenient for users to carry around. The OPPO Smart Band also seems to be
available in two different options: the black silicone bracelet model is more
suitable for sports, while the gold model is more suitable for everyday wear.
OPPO Acoustics and OPPO Health official Weibo also sent warm-up information
for OPPO’s new category products. Through the information given, we can
understand that this product will be related to acoustics and sleep improvement.

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Introduction

The brand name OPPO was registered in China in 2001 and launched in 2004.

Oppo 10 Year’s Of Evolution – 2008 to 2018

1. 12 New Models: OPPO released 12 new phones including flagship models

OPPO Enco W51 and OPPO Smart Band

 Oppo Smart Band

 Oppo ENCO W51

 Oppo Sleep Products

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