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    Dhone Patar Tok-Jhal Sauce: About Us

    Uploaded by

    MD Saiful Islam
    DHONE PATAR TOK-JHAL SAUCE plans to produce four types of coriander-based sauces as a new product in the Bangladeshi sauce market: 1) Lemon and coriander yogurt sauce, 2) Coriander sauce for fish, 3) Coriander pesto, and 4) Coriander mayonnaise. These sauces will be sold wholesale to retailers and directly to restaurants and cafes. Initial marketing will include free taste tests and ads to promote the unique coriander flavor. The company aims to provide high quality sauces at affordable prices tailored to customer needs.

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    © All Rights Reserved
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    Dhone Patar Tok-Jhal Sauce: About Us

    Uploaded by

    MD Saiful Islam
    56 views5 pages
    DHONE PATAR TOK-JHAL SAUCE plans to produce four types of coriander-based sauces as a new product in the Bangladeshi sauce market: 1) Lemon and coriander yogurt sauce, 2) Coriander sauce for fish, 3) Coriander pesto, and 4) Coriander mayonnaise. These sauces will be sold wholesale to retailers and directly to restaurants and cafes. Initial marketing will include free taste tests and ads to promote the unique coriander flavor. The company aims to provide high quality sauces at affordable prices tailored to customer needs.

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    DHONE PATAR TOK-JHAL SAUCE plans to produce four types of coriander-based sauces as a new product in the Bangladeshi sauce market: 1) Lemon and coriander yogurt sauce, 2) Coriander sauce for fish, 3) Coriander pesto, and 4) Coriander mayonnaise. These sauces will be sold wholesale to retailers and directly to restaurants and cafes. Initial marketing will include free taste tests and ads to promote the unique coriander flavor. The company aims to provide high quality sauces at affordable prices tailored to customer needs.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    56 views5 pages

    Dhone Patar Tok-Jhal Sauce: About Us

    Uploaded by

    MD Saiful Islam
    DHONE PATAR TOK-JHAL SAUCE plans to produce four types of coriander-based sauces as a new product in the Bangladeshi sauce market: 1) Lemon and coriander yogurt sauce, 2) Coriander sauce for fish, 3) Coriander pesto, and 4) Coriander mayonnaise. These sauces will be sold wholesale to retailers and directly to restaurants and cafes. Initial marketing will include free taste tests and ads to promote the unique coriander flavor. The company aims to provide high quality sauces at affordable prices tailored to customer needs.

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    © All Rights Reserved
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    DHONE PATAR TOK-JHAL SAUCE

    About us
    We will deliver high quality sauce which will set u apart from the others in taste and value.
    Hopefully we will be able to quest our customer’s want of a new type of sauce of solder-sour
    taste. “Best Taste Maker in Lower Price” is our main motto.

    Opportunity
    The sauce industry of Bangladesh mainly concentrates on the regular found products like
    Tomato sauce, Chili sauce, Soya sauce, Tomato ketchup etc.

    From our research on a group of 50 people, we have found that customers now-a-days will be
    pleased if they get something different to better their taste.

    So, in order to solve this problem, we have found out a solution with making a sauce using
    coriander leaf to make the taste of their food better either it is junk food, roadside food or
    anything else.

    Target Market
    Even our sauce will not be made for a specific set of person, not everyone now-a-days likes
    readymade products. Our target market is the restaurant and cafes where you will find people
    who can’t rely on the homemade things for their day to day life work.

    Housewives can also use our sauce to better their food’s taste.

    Competitors
    Our main competitors are:-

    1. PRAN Hot Tomato Sauce


    2. Suree Sweet Chili Sauce
    3. Ahmed Soya Sauce
    4. Heinz Tomato Ketchup
    5. Best chili Sauce
    6. Ruchi Red Chili Sauce
    7. Golden Harvest Garlic Chili Sauce
    8. Ruchi Hot Tomato sauce
    9. Bachun Oyster Sauce
    10. Kikko Man Premium Soy sauce and so on.

    Execution
    Here comes the main part.

    We will make 4types of coriander sauce:-

    1. Lemon and coriander Yogurt


    2. Coriander sauce for fish
    3. Coriander pesto
    4. Coriander mayonnaise

    Lemon and coriander yogurt

    Let's start with a special lemon and coriander sauce and yogurt, which is excellent for lamb,
    though it also goes well with fish, pasta, or salad dishes:

    Ingredients

    • Yogurts.
    • Fresh Coriander (More Flavor Than Ground Coriander)
    • Olive Oil.
    • Cayenne Pepper.
    • Lemon Juice.
    • Lime Juice.
    • Salt And Pepper.
    • Ground Ginger.
    Coriander sauce for fish

    It is made with cider and is perfect to add in any fish:

    Ingredients

    • Cooking Cream.
    • Cider.
    • Food Coloring.
    • Fresh Coriander.
    • Salt And Pepper

    Coriander pesto

    Let's continue with a green coriander sauce for pasta, which is ideal not only for pasta, but any
    other dish. It is a somewhat more complex and elaborate sauce, but the result is delicious.

    Ingredients

    • Fresh Coriander.
    • Garlic.
    • Parsley.
    • White Wine Vinegar.
    • Lemon Juice.
    • Water.
    • Cumin.
    • Sugar.
    • Dijon Mustard.
    • Walnuts.
    • Olive Oil.
    • Salt And Pepper.
    Coriander Mayonnaise

    It will be great for snacking or as an accompaniment for your seafood and fish dishes.

    Ingredients

    • Onion.
    • Bunch of Coriander.
    • Lemon.
    • Egg.
    • Salt and pepper.
    • Minced garlic.
    • Sunflower oil

    Our sauces are perfect for salads, fish, meat and even as an ingredient for a tasty vegetable soup.

    Well will sell our sauce in sterilized jars and boil the containers as a form of sterilization.

    Marketing and Sales


    We will sell our product in the wholesale market and they will sell those in retail market.
    However, we will also deliver our batches to the restaurants and cafes directly.

    We will do ad-campaign to give recognition of our product to the regular customers.

    Initially, We will also set up booths in different locations where people can taste our sauce free
    of cost.

    Pricing
    The retail price of our product is= 800tk. Per 1kg bottle.

    It seems quite reasonable by keeping the price of coriander leaf in mind.

    However, furtherly we will also produce 100gm, 250gm, 340gm, 500gm, 750gm jars on the
    basis of our customer’s desire. Customer satisfaction is our main priority rather than our profit.
    That’s all from us. Thanks for reading our business plan.

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