Can You Think of Additional Ways That OD Might Make Use of Technology in An Intervention? (15 Marks)

Chapter 16
Can you think of additional ways that OD might make use of technology in an
intervention? (15 marks)
The world is passing through the turbulent times. Companies expanding their
business, acquiring new enterprises and going through significant changes.
Tomorrow’s world will be different from todays, calling for new organizational
approaches. Organizations will need to be adapting to these changes market
conditions and at the same time coping with the need for a renewing rather than
reactive workforce.
In the era of cut throat competition, advancement technology, rapid

innovation, globalization and reduction in product life cycle requirements to get entry
into industry increase and essence of formulating an effective strategy in an
organization in order to gain a competitive edge in market place. It is utmost
important for each and every organization to be consistently competitive at the
marketplace in order to save organization from entropy and make it possible for
organization to constantly grow through application of organizational development
concepts. Strategy is comprehensive plan to achieve its mission and objectives. It
is not only important for any organization to develop an effective organizational
strategy, but also proper implementation and control mechanism is very crucial for
success.
Organizations today are exposed to much more rapid changes than they were
decades ago. Organizations must settle themselves in increasingly complex and
uncertain technological and cultural changes. The speedily changing conditions of
last few years shown that the organizations are facing the unprecedented uncertainty
and nothing short of a management revolution will save them. Organizations from
time to time innovate and create technology for better product development and
management of organization. Because in era of competition the manager’s overall
attention toward proper management and allocation of resource.
Information technology is one of the major trends in which shaping change in
organizations. This trend have a considerable impact on organization development
and the nature of the outcomes depends on a number of company’s characteristics
as well as on the abilities of each worker to meet the expectations, learn new
information and get an idea on how to implement it properly. Information technology
has drastically changing the old business model and defining new parameters of how
knowledge is used and how work is performed. Due to the revolution in information
technology, electronic data interchange while a state of the art information
technology application few years ago is now considered as routine business
practice.
Three main areas of which it is noticeable how technology may affect

organization development and explain how technologies can be applied.
Quantitative data-based techniques such as tests or surveys is the first area that
affected by the implementation of technology. Next, management development such
as training or other career tools and lastly, communication and other means with the
help of which people share information. To not suffer from the impact of
technological programs, companies must take care of each employee and manager
need to make sure that each person is able to find, analyze and use of the
information offered. It may happen that some mature workers are not aware of how
to use a variety of new technologies and even the Internet because they are not too
young to follow all these changes. A company will benefit considerably as soon as
all workers demonstrate their best skills in the use of technologies.
Organizations should think about the possible ways of intervention on a

regularly basis to promote consumers with the necessary services in regards with
their demand and expectations and help employees create working conditions.
Technologies cannot be neglected even it changes may lead to some problems as
their solutions can make each of the member stronger and ready for new
adjustments. This development provides the reason to analyze approaches that help
to overcome inflexible organization and lead change initiatives successfully.
As remote work becomes a more common option foe employees, the
dependence on virtual teams is growing accordingly. With the use of virtual teams
rising steadily, organization need to understand how to best use relevant technology
to reap the most benefits. A virtual team can be described as a group of
geographically or organizationally dispersed employees that are brought together
using some combination of telecommunication and information technologies to
accomplish necessary work tasks and objectives. These team rarely, if ever meet in
traditional face-to-face settings. Virtual teams are important is that they amplify the
value of remote workers. The benefits of remote work are well established which are
lower infrastructure and IT costs and greater employee flexibility significantly higher
worker productivity and the access to talented workers worldwide.
As technology steadily improves to make virtual teams run more smoothly,

OD practitioners need to ensure that employees are well trained in the use of various
virtual teams applications and be aware of when new and better technology
becomes available. They should also make a point od listening to their employees’
feedback on technology and typical work issues particularly from the growing
workforce of millennials. Even though virtual teams work remotely, OD practitioner
should continue to regularly reach out to them to learn about any issues or concerns
they have with their jobs as well as with the company’s work as a whole.
Popular technologies to make virtual teams work most effectively. Some

great tools to be use on the important functional areas of virtual teams. Video and
audio conferencing are the first tool to be used. This essential function is what
makes a virtual team meeting as similar to a face-to-face meeting as possible.
Although conferencing has been known exist in virtual teams, conferencing
technology continues to improve which make crystal clear video and audio
communication possible around the globe. These tools also offer many typical
meeting features such as presentation options, chalkboard and chat. Some highly
regarded video and conferencing tools include Cisco Telepresence, Logitech
Lifesize, WebEx, Skype for Business and Zoom. Next, collaboration and document
sharing. Web-based tools allow team members to easily access and store
documents on a central hub. Virtual team members can work individually on files as
well as collaborate simultaneously to produce improved deliverables. Some
recommended collaborative tools are Microsoft Teams, Dropbox, Sharepoint, WebEx
Teams and ActiveCollab.
The last tools to be use is virtual team building. As one of the main
challenges presented by virtual teams is how to maintain a sense of a group identity
and a feeling of being part of a valued team. Some applications designed for virtual
team building that use games and shared tasks to train remote workers in this area.
Remote workers can use these tools to learn how to best use virtual team
technology, enhance their communication skills and build their trust in fellow team
members. Some well regarded virtual team building applications are Prelude,
Quizbreaker and MiniTreasure.
On the whole, technology has and will continue to have a profound impact on
the practice of organization development and change in initiatives both today and in
the future. It has been shown that much of the success of using technology to
facilitate organizational intervention change depends on the characteristics of the
organization itself. Organization with employees who are comfortable with
technology and have access to systems will undoubtedly have more success
delivering technology-driven change. Although the contribution of technology to OD
practitioners is clearly evident, the opportunities to ensure that these new
methodologies and applications are applied in an appropriate and professional
manner may well be the next major hurdle for the field.
Chapter 15
Choose one country in Chapter 15 and choose an intervention that can make the
interaction smoother. Explain challenges that you will experience in the cross-
cultural experience or interaction. (15 marks)

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Chapter 16

In the era of cut throat competition, advancement technology, rapid

Three main areas of which it is noticeable how technology may affect

Organizations should think about the possible ways of intervention on a

As technology steadily improves to make virtual teams run more smoothly,

Popular technologies to make virtual teams work most effectively. Some

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