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Data Science For Business 1 PDF

This document discusses data science for business. It explains that data science can describe current states, detect anomalies, diagnose causes, and predict future events. It also discusses why data science is important now due to increased data availability. The data science workflow involves data collection, exploration, experimentation, and prediction. Several applications of data science are presented, including fraud detection, smart watches, image recognition, and more. Deep learning techniques are also discussed. Finally, the roles of data engineers, analysts, and machine learning scientists on a data science team are described.

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580 views34 pages

Data Science For Business 1 PDF

This document discusses data science for business. It explains that data science can describe current states, detect anomalies, diagnose causes, and predict future events. It also discusses why data science is important now due to increased data availability. The data science workflow involves data collection, exploration, experimentation, and prediction. Several applications of data science are presented, including fraud detection, smart watches, image recognition, and more. Deep learning techniques are also discussed. Finally, the roles of data engineers, analysts, and machine learning scientists on a data science team are described.

Uploaded by

tis
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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What is Data

Science?
D ATA S C I E N C E F O R B U S I N E S S

Mari Nazary
VP of Content, DataCamp
Let's ask Google!

DATA SCIENCE FOR BUSINESS


Making data work for you

DATA SCIENCE FOR BUSINESS


What can data do?
Describe the current state of an organization or process

Detect anomalous events

Diagnose the causes of events and behaviors

Predict future events

DATA SCIENCE FOR BUSINESS


Why now?

DATA SCIENCE FOR BUSINESS


Why now?

DATA SCIENCE FOR BUSINESS


Why now?

DATA SCIENCE FOR BUSINESS


The data science work ow
Data collection Exploration and visualization

Experimentation and prediction

DATA SCIENCE FOR BUSINESS


Let's practice!
D ATA S C I E N C E F O R B U S I N E S S
Applications of Data
Science
D ATA S C I E N C E F O R B U S I N E S S

Mari Nazary
VP of Content, DataCamp
More case studies
Traditional machine learning

Internet of Things (IoT)

Deep Learning

DATA SCIENCE FOR BUSINESS


Case study: fraud detection

DATA SCIENCE FOR BUSINESS


Case study: fraud detection
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DATA SCIENCE FOR BUSINESS


What do we need for machine learning?
A well-de ned question
"What is the probability that this transaction is fraudulent?"

A set of example data


Old transactions labeled as "fraudulent" or "valid"

A new set of data to use our algorithm on


New credit card transactions

DATA SCIENCE FOR BUSINESS


Case study: smart watch

DATA SCIENCE FOR BUSINESS


Internet of Things
Smart watches

Internet-connected home security systems

Electronic toll collection systems

Building energy management systems

Much, much more!

DATA SCIENCE FOR BUSINESS


Case study: image recognition

DATA SCIENCE FOR BUSINESS


Case study: image recognition

DATA SCIENCE FOR BUSINESS


Deep learning
Many neurons work together

Requires much more training data

Used in complex problems


Image classi cation

Language learning/understanding

DATA SCIENCE FOR BUSINESS


Let's practice!
D ATA S C I E N C E F O R B U S I N E S S
Building a data
science team
D ATA S C I E N C E F O R B U S I N E S S

Mari Nazary
VP of Content, DataCamp
Members of your team

DATA SCIENCE FOR BUSINESS


Data engineering
Information architects

Build storage solutions

Maintain data access

DATA SCIENCE FOR BUSINESS


Data engineering tools
SQL
Storing large quantities of data

Java, Scala, or Python


Programming languages for processing data
and automating tasks

DATA SCIENCE FOR BUSINESS


Data analysis
Creating dashboards

Hypothesis testing

Data visualization

DATA SCIENCE FOR BUSINESS


Data analysis tools
Spreadsheets (Excel or Google Sheets)
Simple storage and analysis

SQL
Large-scale analysis

BI Tools (Tableau, Power BI, Looker)


Dashboarding and sharing information

DATA SCIENCE FOR BUSINESS


Machine learning
Predictions and extrapolations

Classi cation

Stock price prediction

Image processing

Automated text analysis

DATA SCIENCE FOR BUSINESS


Machine learning tools
Python and R
Programming languages for creating
predictive models

DATA SCIENCE FOR BUSINESS


Review: members of your team

Data Engineer Data Analyst Machine Learning Scientist

Store and maintain data Visualize and describe data Model and predict with data

SQL + Java/Scala/Python SQL + BI Tools + Spreadsheets Python/R

DATA SCIENCE FOR BUSINESS


Data science team structure
Isolated

Embedded

Hybrid

DATA SCIENCE FOR BUSINESS


Team structure: isolated

DATA SCIENCE FOR BUSINESS


Team structure: embedded

DATA SCIENCE FOR BUSINESS


Team structure: hybrid

DATA SCIENCE FOR BUSINESS


Let's practice!
D ATA S C I E N C E F O R B U S I N E S S

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