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    What The Facebook Ipo Teaches Us About Investing: June 2012

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    memona Rao
    The document summarizes key lessons from Facebook's initial public offering in May 2012. It cautions that chasing "hot" stocks often leads to losses, as investors buy high and sell low. It also notes that a stock is only worth what someone is willing to pay, and that the insiders who funded Facebook early are most likely to profit, as new investors must pay more to purchase shares. Finally, it argues that much financial news functions as entertainment rather than serious analysis, and that real investors are diversified and patient, unaffected by any single company's stock performance.

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    © All Rights Reserved
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    What The Facebook Ipo Teaches Us About Investing: June 2012

    Uploaded by

    memona Rao
    35 views3 pages
    The document summarizes key lessons from Facebook's initial public offering in May 2012. It cautions that chasing "hot" stocks often leads to losses, as investors buy high and sell low. It also notes that a stock is only worth what someone is willing to pay, and that the insiders who funded Facebook early are most likely to profit, as new investors must pay more to purchase shares. Finally, it argues that much financial news functions as entertainment rather than serious analysis, and that real investors are diversified and patient, unaffected by any single company's stock performance.

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    Case study Facebook IPO

    Original Title

    Facebook-IPO-IQC-6-12

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    The document summarizes key lessons from Facebook's initial public offering in May 2012. It cautions that chasing "hot" stocks often leads to losses, as investors buy high and sell low. It also notes that a stock is only worth what someone is willing to pay, and that the insiders who funded Facebook early are most likely to profit, as new investors must pay more to purchase shares. Finally, it argues that much financial news functions as entertainment rather than serious analysis, and that real investors are diversified and patient, unaffected by any single company's stock performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    35 views3 pages

    What The Facebook Ipo Teaches Us About Investing: June 2012

    Uploaded by

    memona Rao
    The document summarizes key lessons from Facebook's initial public offering in May 2012. It cautions that chasing "hot" stocks often leads to losses, as investors buy high and sell low. It also notes that a stock is only worth what someone is willing to pay, and that the insiders who funded Facebook early are most likely to profit, as new investors must pay more to purchase shares. Finally, it argues that much financial news functions as entertainment rather than serious analysis, and that real investors are diversified and patient, unaffected by any single company's stock performance.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    WHAT THE FACEBOOK IPO TEACHES US ABOUT INVESTING

    June 2012
    It was hard to find a financial issue that got more attention in May than the Initial Public Offering (IPO)
    of Facebook (FB). Amid the hoopla, there are many lessons to be learned from the events leading up
    to and since FB went public on May 18th.

     Chasing what’s hot can get you burned. It has never been a high probability way to make
    money, but losing money by doing so is almost a cliché. Hype and urgency don’t make for
    good decisions. How much was lost chasing tech stocks in the late 90’s for fear of “missing
    out?” How much was lost chasing the hot real estate markets of just a few years ago?

    It doesn’t have to be something as grand as these bubbles were to be an issue. Several times,
    we have chronicled the folly of chasing hot mutual fund sectors and the tendency for money to
    flow into funds that have done well lately. Our commentary, “You Are the Key”, cited studies
    by DALBAR showing that the average mutual fund investor underperformed the market by 7%
    per year in part due to using weak funds but largely because people bought after rises and sold
    after drops. All other studies by the group before and since show the same pattern.

    We highlighted a spectacular example of this dynamic in a single fund in a 2010 newsletter


    when we discussed CGM Focus, the best performing fund in the decade ended 12/31/2009.
    Morningstar analyzed the behavior of the “investors” in this highly volatile fund and determined
    that while the fund averaged an extraordinary 18% per year, the average dollar invested in the
    fund lost 11% per year over the ten years.

     A stock is only worth what someone is willing to


    pay for it. Leading up to the IPO, much of the chatter
    was about what Facebook stock was really worth. On
    one hand were people that pointed to data such as
    that with over 900 million users, if Facebook were a
    country it would be the third largest behind only China
    and India. Further, each user spends an average of
    20 minutes a day on Facebook, 48% of 18 - 34 year
    olds check their Facebook account as soon as they
    get up in the morning, and 2011 - 2012 revenue
    growth for Facebook was 88%, generating $3.15 bil-
    lion in advertising revenue.
    On the other hand, critics pointed out that over half of users have never clicked an ad and
    most probably won’t because they are considered a distraction not relevant to the user’s pur-
    pose of connecting with friends. General Motors just pulled $10 million in advertising off Face-
    book due to ineffectiveness. All the glowing things about Facebook were also said about
    Friendster and MySpace.

    FB made only $1 billion yet came to market with a market capitalization bigger than McDon-
    ald’s. McDonald’s is one of the world’s most recognizable brands with a proven steady busi-
    ness model and management team. It made $5.5 billion in profits last year.

    Facebook must grow exponentially to justify such a lofty valuation. Buyers think that will hap-
    pen but the sellers from whom they are acquiring the stock have better places for their cash.
    That is how it is every day. People are guessing what a stock should be worth. At any point in
    time though, the reality is that any stock is only worth what a buyer will pay for it.
    Moisand Fitzgerald Tamayo, LLC
     The people most likely to make money when a company goes public are the insiders who
    took on the substantial risk in funding the company before it became successful enough to go
    public. Any buyer of FB once it goes public will only make money if they subsequently sell it for
    more than they paid for it. The majority of current owners are insiders and big institutions who
    got their shares for the $38 price or less, far less in the case of the founders and early investors.

    Anyone rushing in on that first day likely ended the day with a loss since almost all the trading
    activity occurred above the $38.23 closing price. See chart of first day trading in FB.

    By the end of the first 5 trading days FB was down to $32 and $26 by early June.

    Facebook is not at all unusual in this regard. The biggest IPO’s of the last year or so were
    Groupon, Pandora, LinkedIn, and Carbonite. All but LinkedIn were trading below their IPO
    price. Longer term results are generally weak too. Jay Ritter at UF studied IPO’s over a 23
    year period and found that they lagged similar sized firms by 5.6% a year. Another study by
    Dealogic found even in the tech-fuelled 1990’s, IPO’s lagged the S&P 500 by 7.9% per year.

    This should not be surprising since the insiders selling their shares to the public want to do so
    at the best possible price. A degree of excitement and anticipation helps in that effort even if it
    doesn’t reach the level of hype we see with some IPO’s. Regardless of what happens to the
    price of FB from here, Facebook has $16 billion in cash from the $38/share offering price.

    From now on when you hear the term IPO instead of “Initial Public Offering” think of “It’s Proba-
    bly Overpriced.”

     Much of the financial news is really entertainment. With today’s 24/7 media, the press can
    go bonkers on just about any issue. Business and finance are not exciting subjects for most
    people, so when a cultural phenomenon like Facebook meets big money, media frenzy is al-
    most inevitable. Media had no shortage of angles before and since the IPO. By noon on open-
    ing day, people were already speculating on why there wasn’t a “pop” in price when some had
    predicted spikes as high as $100/share. Given the lawsuits filed the first week of trading, FB
    will stay in the news a long time.

    Moisand Fitzgerald Tamayo, LLC


     Hype and urgency can make fertile ground for
    fraud. We saw several scams aimed at getting
    the unsuspecting “in” on the IPO, these scams
    are common with well publicized IPO’s. We be-
    lieve there is a chance they will be even more
    prevalent due to the Jumpstart Our Business
    Startup (JOBS) Act signed into law April 5th. One
    part of this legislation permits “crowd-sourced”
    funding. This allows firms to sell shares to the
    public at lower costs. That is a fine intention in-
    deed but the JOBS Act also loosens regulatory
    controls. The opportunity to hype tiny stocks on
    the internet is a fertile breeding ground for a
    whole new set of scams.

     The IPO didn’t matter to real investors. Media loves to use the term “investor” to describe
    anyone who buys any security. A real investor bears no resemblance to the people trying to
    trade FB on opening day. Most dictionaries include terms like “commitment” and “long term” to
    define investing but use terms like “short term”, “trading”, and “risky” to describe speculating.
    Real investors are diversified, disciplined, and patient and smart ones would never make their
    financial success contingent on answering a question like “should I buy Facebook stock?” To
    real investors, the fate of any one company or its stock should be irrelevant.
     American capitalism is beautiful, warts and all. As headlines appear regarding how the IPO
    was “botched” or “failed”, coverage of the lawsuits arise, and commentators complain that Wall
    Street once again stuck it to Main Street, it can be easy to forget that a kid with an idea about a
    new way to communicate started this enterprise in his dorm room. With some financial backing
    and a lot of hard work, that kid made himself and many of his backers rich. He also has given
    many of his employees a chance to be financially secure. America’s financial system has flaws
    and our economy has its struggles, but it is still a place where people can start businesses, com-
    pete, and if people find value in what the business provides, improve their standard of living and
    provide jobs that help multitudes of people beyond the company. God Bless America.

    Moisand Fitzgerald Tamayo, LLC MoisandFitzgerald.com


    Orlando Office: 601 S. Lake Destiny Road, Suite 165 | Maitland, Florida 32751 | P: 407.869.6228 | F: 407.869.6558
    Melbourne Office: 6767 N. Wickham Road, Suite 215 | Melbourne, Florida 32940 | P: 321.253.5400 | F: 407.869.6558

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