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Cardio Fitness Project

The document provides instructions for a data analysis project on customer data from a treadmill retailer. Students are asked to analyze the dataset to develop a customer profile, perform univariate and bivariate analyses, and provide insights and recommendations. The dataset includes variables such as customer demographics, product information, fitness levels, and purchase habits. Students must import and explore the data in R, summarize findings visually and verbally, and include annotated R code in their submission. Their work will be graded based on demonstrated understanding of the data, quality of analyses and visualizations, conclusions, and use of R code.

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Vijay Chikki
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130 views1 page

Cardio Fitness Project

The document provides instructions for a data analysis project on customer data from a treadmill retailer. Students are asked to analyze the dataset to develop a customer profile, perform univariate and bivariate analyses, and provide insights and recommendations. The dataset includes variables such as customer demographics, product information, fitness levels, and purchase habits. Students must import and explore the data in R, summarize findings visually and verbally, and include annotated R code in their submission. Their work will be graded based on demonstrated understanding of the data, quality of analyses and visualizations, conclusions, and use of R code.

Uploaded by

Vijay Chikki
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Cardio Fitness Project

Submission type (NOT GRADED)

Description
Objective - Preliminary Data Analysis. Explore the dataset and practice extracting basic observations
about the data. The idea is for you to get comfortable working in R.

You are expected to do the following :

1. Come up with a customer profile (characteristics of a customer) of the different products


2. Perform uni-variate and bivariate analyses
3. Generate a set of insights and recommendations that will help the company in targeting new
customers
Context - The data is for customers of the treadmill product(s) of a retail store called Cardio Good
Fitness. It contains the following variable
1. Product - the model no. of the treadmill
2. Age - in no of years, of the customer
3. Gender - of the customer
4. Education - in no. of years, of the customer
5. Marital Status - of the customer
6. Usage - Avg. # times the customer wants to use the treadmill every week
7. Fitness - Self rated fitness score of the customer (5 - very fit, 1 - very unfit)
8. Income - of the customer
9. Miles- expected to run

Explore the dataset to identify differences between customers of each product. You can also explore
relationships between the different attributes of customers. You can approach it from any other line of
questioning that you feel could be relevant for business.

Minimum Steps for exploration:


1. Importing the dataset into R & understanding the structure of a dataset
2. Basic summary of data and graphical exploration
3. Observations from the dataset
Submission Guidelines :

Please note the following:

1. There are two parts to the submission:


1.  The output/report in any file format - the key part of the output is the set of
observations and insights from the exploration and analysis
2. Commented R code in .R or .Rmd
2. Please don’t share your R code and/or outputs only, we expect some verbiage/story too - a
meaningful output that you can share in a business environment
3. Any assignment found copied/ plagiarized with other groups will not be graded and awarded
zero marks
4. Please ensure timely submission as post-deadline assignment will not be accepted

 Grading Criteria:

%
Component 60
weightage
Understanding the structure of
3 5%
the data
Univariate analysis 12 20%
Bivariate analysis 15 25%
Quality & use of visualisations 9 15%
Conclusion 15 25%
R Code 6 10%

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