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Questionnaire Form For Consumer Experience

The document appears to be a questionnaire for a shopping mall customer survey. It collects demographic information like gender, age, income level, and education. It then asks customers to rate their agreement with statements about the mall's design, layout, variety of stores and amenities. Customers are also asked about their shopping preferences and motivations, how often they visit the mall, and factors that influence their purchase decisions. The goal seems to be understanding customer satisfaction and what drives shopping behaviors at the particular mall.

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Pratyush Jaiswal
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163 views4 pages

Questionnaire Form For Consumer Experience

The document appears to be a questionnaire for a shopping mall customer survey. It collects demographic information like gender, age, income level, and education. It then asks customers to rate their agreement with statements about the mall's design, layout, variety of stores and amenities. Customers are also asked about their shopping preferences and motivations, how often they visit the mall, and factors that influence their purchase decisions. The goal seems to be understanding customer satisfaction and what drives shopping behaviors at the particular mall.

Uploaded by

Pratyush Jaiswal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Questionnaire form for consumer experience

Sex Male  Female 


Your age Below 20 
21 to 25 
26 to 30 
31 to 35 
36 to 40 
41 to 45 
46 to 50 
Above 50 

Highest educational level achieved


Less than secondary school 
Secondary school 
Junior college/polytechnic/trade school 
College graduate 
Postgraduate degree 

Occupation
Student 
Housewife 
Professional 
Administrative 
Clerical 
Business 
Sales 
Manufacturing 
Self-employed 

Other (specify___________________)

Average household income per month


Below 10000 
10001 to 30001 
30001 to 40001 
40001 to 50001 
50001 to 60000 
60001 to 70000 
70001 to 80000 
Above 80000 

INTERVIEW QUESTIONNAIRE FOR SHOPPING CENTRE SURVEY


Strongly
Strongly
Disagree Disagree Neutral Agree Agree

The shopping mall plays music that I like     


Centre’s architecture gives it an attractive character     
This mall is decorated in an attractive fashion     
Interior wall & floor color schemes are attractive     
The overall design of this mall is interesting     
The layout makes it easy to get to the stores you want    
The layout makes it easy to get to the food areas     
The layout makes it easy to get to the restrooms     
Overall, the layout makes it easy to get around     
The variety of food offered at the mall is excellent     
This mall has an excellent variety of stores     
This mall has excellent entertainment alternatives     
I like to stay at this mall as long as possible     
I enjoy spending time at this mall     
In general, going shopping is:

unimportant ___ ___ ___ ___ ___ ___ ___ important

unexciting ___ ___ ___ ___ ___ ___ ___ exciting

unappealing ___ ___ ___ ___ ___ ___ ___ appealing

means nothing ___ ___ ___ ___ ___ ___ ___ means a lot to me

doesn’t matter to me__ ___ ___ ___ ___ ___ ___ matters to me

boring ___ ___ ___ ___ ___ ___ ___ interesting

This mall is:

unexciting ___ ___ ___ ___ ___ ___ ___ exciting

dull ___ ___ ___ ___ ___ ___ ___ interesting

boring ___ ___ ___ ___ ___ ___ ___ stimulating

unappealing ___ ___ ___ ___ ___ ___ ___ appealing


monotonous ___ ___ ___ ___ ___ ___ ___ sensational

In future, my shopping at this mall will be:

not at all ___ ___ ___ ___ ___ ___ ___ very frequent

unlikely ___ ___ ___ ___ ___ ___ ___ likely

not probable ___ ___ ___ ___ ___ ___ ___ very probable

impossible ___ ___ ___ ___ ___ ___ ___ very possible

When you prefer going to shopping malls?

(a)Week days  (b) Weekends  (c) Holidays  (d) Occasionally 

Do you like purchasing product from shopping malls at the offer time only

(a) Yes  (b) No 


Which is your favourite combination at shopping malls?

(a) Shopping + Entertainment  (b) Shopping + Food 


(c) Shopping + Food + Entertainment  (d) Food + Entertainment 

How much of these mall attributes motivate you to buy from shopping malls?

Attributes High Moderate Little Not at all Not at all


Parking
Atmosphere
Time Saving
Cost Saving
Variety of Stores
Customers Service

In your visit to shopping malls how far the following factors are important?
Factors High Moderate Little Not at all Not at all
Recreation
Socialization
Seeking Status
Branded Products
Information
Variety of Products

How far the following factors affect your buying decision in shopping malls?

High Moderate Little Not at all Not at all


Company Image
Brand Reputation
Dealers Influence
Word of mouth
Salesman's persuasion
Company Leaflet

 How many times would you say you visit this mall during a typical 3 month period?

 Do you attend special events at this mall (e.g., shows, holiday events etc)?

 Yess
 No

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