Not In The Mood

Sara Ahmed
Abstract This essay explores the sociality of moods as a sociality that does not simply
bring us together. Reflecting specifically on how attunement creates strangers (as those
who are only dimly perceived) the essay explores how some have to work to become
attuned to others. The essay concludes by reflecting on how national moods are measured
and made, taking up the political potential of affect aliens, those who are alienated
from the nation by virtue of how they are affected.

Keywords mood, nation, attunement, affect aliens, happiness

 

I might say ‘I am not in the mood’. Or ‘I am not in the right mood’. These
sayings relate mood to conduct: they imply that one has to be in a mood for
a course of action to be agreeable or possible. Indeed the phrase ‘not in the
mood’ (one does not even need ‘right’ as an addition or qualification) can
imply that one is not willing to do something: you might have to be in the
mood for to be willing to. I could also say ‘I do not feel like’ but this expression
sounds less forceful. Is this because a mood can feel or sound less volitional
than a feeling? A mood can be what assails from the outside; deciding for
us what we can and cannot do. A mood can imply something that hangs
around, despite our best intentions, despite even our own selves. Moods are
often hangers on.
We might have a feeling, but be in a mood. In thinking of these sayings as
implying different relations, we do not have to assume that these differences
are intrinsic, that moods and feelings have different logics or belong to
different orders. We would become attuned instead to what sayings are
doing; or how sayings are doings. If we take moods as our starting point,
we would be thinking of the languages around mood, and how they imply a
relation to mood such that moods can even become those relations. In their
introduction to a special issue of New Literary History on mood, Rita Felski and
Susan Fraiman note: ‘Recent work on affect in literary and cultural studies,
for example, often pivots on a language of intensities and flows that seems
ill suited to the phenomenology of mood. Moods are usually described as
ambient, vague, diffuse, hazy, and intangible, rather than intense, and they
are often contrasted to emotions in having a longer duration. Instead of
flowing, a mood lingers, tarries, settles in, accumulates, and sticks around. It 1. Rita Felski and
is frequently characterized by inertia’.1 If we are describing how moods feel, Susan Fraiman,
‘Introduction’, New
or how it feels to be in a mood, then we might come up with different kinds Literary History, 43
(2012): vi. http://doi.
of descriptions. When what we are describing comes with its own languages org/vzm ; http://doi.
then those languages need to become part of the description. org/vzn

DOI:10.3898/NEWF.82.01.2014 Not In The Mood 13

 It is not that moods are always heavy or stuck. Moods are often themselves
given different affective qualities. If I am in a good mood, I might feel light
and buoyant; which is to say, the world seems light and buoyant. A mood
becomes an affective lens, affecting how we are affected. René Rosfort and
Giovanni Stanghellini differentiate moods as ‘sustained emotional states’
from affects that are more transitory. Moods thus ‘attend to the world as
2. René Rosfort a whole, not focusing on any particular object or situation’.2 Being in this
and Giovanni
Stanghellini, ‘The mood or that makes the worlds appear this way or that. But perhaps given
Person Between this state of general attention, specific things or situations are more likely
Moods and Affects’,
Philosophy, Psychiatry to come into focus. If am in a bad mood, I might zoom in on certain things,
and Psychology, 16, 3 those things that bother me might appear larger and more proximate. The
(2009): 208.
world as a whole can then become implicated in how one is involved in a
particular object or situation. I can express my feeling of being disaffected
by how I am affected by x. So if I am feeling down, things are down. Things
are given the affective quality of being ‘downers’. I can become more down
as things come at me; or feel as if they come at me, as a confirmation of what
is wrong; another thing that is wrong. Or perhaps something that happens
can dislodge my mood, such that I swing away from the mood by swinging
toward that thing. If I am in a good mood, and something bad happens, I
might feel better able to handle that thing; approaching the problem with
a certain lightness or care. The thing appears not so bad, viewed through
this affective lens; it might appear smaller than it would otherwise appear.
A thing can appear differently depending on the mood we are in. Moods
matter as the how of what appears.
In this essay I want to explore what it means to think of moods as something
we have in deciding whether or not we are willing to do something. How do
moods become something we are in or not in, rightly or wrongly? My task
will be to develop my own thinking on the sociality of emotion by taking
3. See Sara Ahmed, moodiness as my organizing term.3 If moods are vague (and the word vague
The Cultural Politics of
Emotion, Edinburgh, has certain ‘stray’ qualities, deriving from the same root as vagabond) then
Edinburgh I hope to explore how we come to feel with or not with others through
University Press,
2004 and The impressions that do not quite become clear or distinct. I reflect on what we can
Promise of Happiness, call simply ‘mood work’,4 and its relation to what Arlie Hochschild described
Durham, Duke
University Press, as emotional labour. I want to reflect on how strangers become moody figures,
2010.
those who are not attuned, or who get in the way of attunement. And finally,
I will ask questions about how national moods are generated with reference
4. This term is also
usefully employed to the creation of strangers, or those we can call ‘affect aliens’, estranged by
by Ben Highmore,
‘Feeling our
virtue of how they are affected.
Way: Mood and
Cultural Studies’,
Communication and MOOD AND ATTUNEMENT
Critical/Cultural
Studies, 10, 4 (2013):
427-438. http://doi. Martin Heidegger’s discussion of mood or attunement (Stimmung) is a useful
org/vzp starting point. For Heidegger a mood is not something specific that belongs
to me first; it is not possible not to be in a mood. Mood or attunement ‘makes

14 New Formations
manifest “how one is and coming along”’.5 Mood is being in relation to others. 5. Martin Heidegger,
The Fundamental
In his analysis of boredom, Heidegger considers mood as fundamental but Concepts of
also qualitatively differentiated. A mood is treated as something there; or Metaphysics: World,
Finitude, Solitude,
perhaps around, such that we come to be around mood. He further specifies: William McNeill
and Nicholas
Walker (trans),
A human being who - as we say - is in good humour brings a lively Bloomington,
Indiana University
atmosphere with them. Do they, in so doing, bring about an emotional Press, 1995, p127.
experience which is then transmitted to others, in the manner in which Hereafter cited in
text as Fundamental
infectious germs wander back and forth from one organism to another? We Concepts.
do indeed say that attunement or mood is infectious. Or another human
being is with us, someone who through their manner of being makes
everything depressing and puts a damper on everything; no-body steps
out of their shell. What does this tell us? Attunements are not side-effects, but
are something which in advance determine our being with one another.
It seems as though attunement is in each case already there, so to speak,
like an atmosphere in which we first immerse ourselves in each case and
which then attunes us through and through (Fundamental Concepts, pp66-7).

A mood is thus rather like an atmosphere: it is not that we catch a feeling

from another person but that we are caught up in feelings that are not our
own. Note the implication here that an atmosphere is what is with someone,
or around them; if a body might bring a lively atmosphere with them, that
situation becomes lively. This ‘withness’ is striking: moods become almost
like companions; what we carry with us is how we are carried. It is not then
that a person is in a mood that is then simply spread to others: if there is a
spreading it does not begin with an ‘in’. Heidegger thus dismisses what he
calls ‘the psychology of emotions in which emotions’ come from within and
then move out (we could call this the ‘inside out’ model of emotions) and re-
describes moods instead as ‘a fundamental manner’ one that ‘sets the tone
for such being’ (Fundamental Concepts, p67). If an atmosphere is around, if it
seems to float above and beyond this or that person, it is still generated by
those who are around, becoming something that can be picked up as well
as put down by others. A cheerful mood is thus ‘out and about’, but it is not
without those who are cheerful. Sometimes, a cheerful mood dissipates when
some bodies leave the room. Other times cheerfulness can linger, as a trace
of what a body leaves behind.
Even if Heidegger does not assume that a mood goes inside out, the
implication is that if moods ‘wander back and forth’ what wanders is in
some way at least some thing (or even the same thing). A lively atmosphere
is generated by a person who brings a lively mood with them. If there is a
passing of mood the passing is, at least in this description, successful. But of
course to wander can also be to go astray; wandering can imply deviation. If
a person is down, or brings with them a dampening atmosphere, they can
dampen the atmosphere. But they can also have no effect on the atmosphere

Not In The Mood 15

 whatsoever; others might even become livelier as a way of not having the
atmosphere brought down. How can we describe these mechanisms?
Heidegger does consider what he calls the ‘lack of attunement’. He says
of this lack: ‘in which we are neither out of sorts nor in a “good” mood’
(Fundamental Concepts, p68). By implication a lack of attunement is a mood
that is neither bad nor good. A lack of attunement is not without attunement
(‘we are never without an attunement’), that is to say, a lack of attunement
is not ‘not’ attunement. What is this lack? It is here that Heidegger seems
to almost stumble or fall over: a lack of attunement is ‘seemingly hard to
grasp,’ such that it ‘seems to be something apathetic and indifferent’ and yet
it is ‘not like this at all’. And then he adds: ‘There is only ever a change of
attunement’ (Fundamental Concepts, p78). Heidegger is not able to say what a
lack of attunement is other than what it is not. Perhaps one consequence of
the argument that attunement is fundamental is that a lack of attunement
becomes hard to register.
Perhaps one difficulty is that attunement is understood not only as being
with, but being with in a similar way. It is possible in some situations that
bodies can bring with them moods that are not picked up by others. It is
also the case that one can arrive ‘with’ a mood but lose that mood given the
situation one is thrown into. It is very hard to know in advance what happens
to moods. Perhaps moods, insofar as they happen, are affected by what
happens; moods even if they are implied by many scholars to have a long
duration can be hapfull. We do not know in advance what will happen to a
body that is moody in a room that is moody (and bodies and rooms are always
moody in one way or another), given this contingency, given the hap of what
happens; we do not know ‘exactly’ what makes things happen in this way and
that. Attunement might register that we are affected by what is around, but
it does not necessarily decide how we are affected. Could misattunements be
an expression of the contingency of this how?
Perhaps what is at stake here is not only what happens to the moods we
are with, but how moods are directed, whether toward the world or to things.
6. Max Scheler, The Max Scheler in The Nature of Sympathy suggests that ‘infection’ has been
Nature of Sympathy,
assumed too quickly as the mechanism for how feelings become sociable.6
Peter Heath (trans),
New Brunswick, Scheler usefully differentiates different ways of understanding the social
Transaction
Publishers, 2008,
emotions, suggesting that many who dismiss certain kind of emotion (for
pp15-17. Hereafter example Nietzsche’s dismissal of pity) because they have assumed that all
cited in text as The
Nature of Sympathy. social emotion works as infection (what scholars today have called contagion
or transmission).7 Max Scheler does not argue that infection does not happen:
7. See Lisa he notes how we might enter a situation in hope that we will be infected by
Blackman, Immaterial
Bodies: Affect, good humour, or how we might avoid a situation in fear of being infected
Embodiment and by bad humour. It is, given this possibility of infection, that feelings become
Mediation, London,
Sage, 2013, for a consciously regulated.
useful genealogy of
the idea of affective
Scheler argues that infection is simply one way feelings become social or
contagion. shared. He differentiates infection from ‘communities of feeling’ when we

16 New Formations
both experience a feeling in relation to an object that is shared: we might
both be sad because we lost someone we loved (The Nature of Sympathy, p12).
He also introduces a class of social emotions called ‘fellow feeling’ in which
one person shares the feeling of another person, but not the object of their
feeling (p13): in the case of when we are both sad because you lost someone
I did not know, my sadness refers to your sadness; I am sad because you
are sad. In The Promise of Happiness (2010) I explore how fellow feeling can
be experienced as crisis: you might be made happy by another person’s
happiness, but not made happy by what makes them happy.
What difference does it make when we think about these different
mechanisms in relation to mood? As I have already noted moods are often
understood as more general or worldly orientations rather than being
oriented toward specific objects or situations. Moods seem to have less
distinct intentional objects. However, when we think of mood as a social
phenomenon it is clear that the situation matters. When you enter into the
mood of a situation (for example by being picked up by the good cheer of
others) the situation can become the shared object. Perhaps this is how the
object can still become a crisis. For example, I might enter a situation that is
cheerful, and be picked up by that good cheer, only to realise that this is not
a situation I find cheerful. Say people are laughing at a joke I do not find
funny, or even a joke that I find offensive; I start laughing too before I hear
the joke. When I hear it, and I find it offensive not only would I lose my good
cheer, but I would become affectively ‘out of tune’ with others. My whole body
might experience the loss of attunement as rage or shame, a feeling that can
become directed towards myself (how did I let myself get caught up in this?).
Partly what this analysis suggests is the need to reflect on the career of
moods as not unrelated to objects despite or even given that these objects
are vague and indistinct. After all, sharing a mood can still involve an
affective valuation (what causes good cheer as being good) and thus a way
of orientating the body. To be attuned to each other is not only to share in
moods (good or bad, lively or unlively) but also a certain rhythm. When we
‘pick up’ a feeling we can pick each other up. We are laughing together, we
might face each other; our bodies shaking; we are shaken together, mirroring
each other. When I stop laughing, I withdraw from this bodily intimacy. I can
even break that intimacy; an intimacy can shatter like a broken jug. I might
be left having to pick up the pieces. Sometimes we might keep laughing in
fear that otherwise we would cause a breakage.
If attunement is openness to what is around us, it does not follow that we
are open to anything. Medard Boss describes, drawing on Heidegger, how
‘the prevailing attunement is at any given time the condition of our openness 8. Medard Boss,
for perceiving and dealing with what we encounter; the pitch at which our Existential Foundations
of Medicine and
existence, as a set of relationships to objects, ourselves and other people, Psychology, Oakland,
University of
is vibrating’.8 A vibration can be the sound of bodies in tune. What I am
California Press,
suggesting is that attunement is not exhaustive: one might enter the room 1979, p110.

Not In The Mood 17

 with certain leanings. To be attuned to some might simultaneously mean not
to be attuned to others, those who do not share one’s leanings. We can close
off our bodies as well as ears to what is not in tune.
An experience of non-attunement might then refer to how we can be in a
world with others where we are not in a responsive relation, where we do not
tend to ‘pick up’ on how they feel. This sense of not being in harmony might
not even register to consciousness. We might even have screened out from our
awareness that which is not consistent with our own mood, which might include
a screening out of the bodies that lean another way. When this screening is not
successful, then those bodies (and the moods that might accompany them)
become registered as what or who causes the loss of attunement. Attunement
might create the figure of the stranger not necessarily or only by making the
stranger into an object of feeling (the stranger as the one we recognise as not
being with), but as the effect of not leaning that way. Strangers thus appear
at the edges of a room, dimly perceived, or not quite perceived, lurking in
the shadows. No wonder a stranger is a rather vague impression.

MOOD WORK

How is that we can enter a room and pick up on some feelings and not
others? I have implied that one enters not only in a mood, but with a history,
which is how you come to lean this way or that. Attunement might itself be an
affective history, of how subjects become attuned to others over and in time.
It is worth noting that attunement is often affectively registered as a good
thing (as a happy or positive state of affairs). In some forms of psychotherapy,
attunement is understood as an attachment to life, as a technique that enables
flow, empathy and connection. For example, Mitchell S. Kossak describes
how ‘attunement and connection overcomes the isolation and alienation of
9. Mitchell A. being disconnected from being’.9 The therapeutic relation becomes defined
Kossak, Attunement:
Embodied musically: the therapist uses the piano, and mistunes a note, as a way of
Transcendent performing and discussing what it means to be out of tune with clients.
Experience Explored
Through Sound Attunement becomes a way of being for, as well as being with others in a
and Rhythmic relation of harmony.
Improvisition,
Cincinnati, Ohio, Attunement as an attachment to life can also become a technique for
Union Institute and
University, 2007,
modifying behavior. One of the texts often cited in studies of attunement
p109. is Daniel Stern’s The Interpersonal World of the Infant, which as a study of
developmental psychology, focuses on the ‘affective attunement’ between
10. Daniel N. Stern,
The Interpersonal
mother and child.10 As a model of inter-affectivity, Stern’s work is enormously
World of the Infant, valuable and compelling: he focuses on how the inter-affectivity is not about
New York, Basic
Books, 2000, pp138- the repetition of gestures, or imitation, but the ‘performance of behaviours
169. Hereafter that express the quality of feeling of a shared affective state without
cited in text as
Interpersonal World. imitating the exact behavioral expression of the inner state’ (Interpersonal
World, p142). I think some curious consequences follow if we reflect on how
affective description can become prescription. Social experience (being with

18 New Formations
others) would be referred back to an idea of the mother/infant relation as
‘first relation’ to that extent that that relation is defined in positive terms.
Stern writes that attunement is an expression of ‘the quality of feeling of a
shared affective state’. Perhaps affective training is training in expression: by
expressing the quality of shared feeling, we share a feeling of quality. Shared
feeling might be what we create when we ‘express’ things in the right way.
It is worth noting here that Daniel Stern refers to a class of experience he
calls misattunement. As with Heidegger, when he speaks of misattunement
as phenomena, he speaks of a certain trouble: indeed he describes
misattunements as ‘troublesome’ (Interpersonal World, p211). Misattunements
do not simply refer to those moments when mother and child are ‘out of
synch,’ when they, as it were, bump into each other. Misattunements are
instead described as a parental technique for modifying the behaviour of
the child: they are ‘the covert attempt to change the infant’s behaviour and
experience’ (ibid, p213). In one example, a mother watches her infant chew
a doll. The mother does not want him to chew the doll. The mother then
‘slips inside the infant’s experience by ways of attunement and then steals the
affective experience away from the child’. She matches the affect (‘she makes
a number of attunements to his expression of pleasure’) so she can take the
doll from the child. The mother then hugs the doll. The process is relatively
straightforward. First, an affect is matched to snatch the object. Second, the
object is given back by miss-matching not the affect (which is sustained) but
the action. Misattunement is how the mother modifies the action, or at least,
how she aims for this modification. The object is returned to the child in the
hope that the child will act differently toward the object. Here expression of
shared feeling can be a technique to modify how feelings are expressed.
Stern’s model of attunement has been used to describe the sociality of
becoming responsive to others through sharing rhythms and tendencies, such
that feelings become shared independently of their objects. But we can see
from this discussion of misattunement, how the sharing of feeling becomes
a technique for modifying behaviour by attaching feelings not to objects
but to the behaviours themselves, which are directions taken toward objects,
ways of handling things. This is how sharing mood (the murmurs that seem
to express pleasure, become louder through being reciprocated by others)
becomes direction and directive. Stern thus shows how affective training
works by re-signalling affect states, or by re-directing how we are affected
by this. For example, the mother might use ‘yuck’ in relation to mouthing,
to get the child to learn the association between mouthing and what is bad
(Interpersonal World, p222). Misattunement is used to ‘re-attune’ the child
such that they come to re-match an affect with the right action. Mood work
- re-tuning through attunement - is how feelings become matched to the
appropriate actions. What is implied, of course, is that we become attuned
to some with specific ends in sight (the capacity of some to modify a relation
as part of what is achieved in a relation), even if attunement does not have

Not In The Mood 19

 to be assumed as about those ends.
The example of misattunement reveals the utility of attunement as a
pedagogic technique. This is a quite different example than the ‘lack of
attunement’ or non-attunement I referred to earlier because it takes place
once an attunement is given. However from this example, we can recognise
how misattunements manifest as different orientations towards objects (some
of which might be narratable as failed orientations). Let’s stay with Stern’s
example of the child and her doll. The mother hugs the doll in an attempt to
modify the child’s action. A hug, one assumes, expresses ‘the quality of feeling
of a shared affective state’: the doll becomes not only a thing to be hugged
but in being hugged becomes a loveable thing. Let’s take another example
of an encounter between a child and a doll offered in Toni Morrison’s novel
The Bluest Eye (1979). Claudia, the narrator, reflects on being given dolls:

it had begun with Christmas and the gift of dolls. The big, the special,
the loving gift was always a big, blue-eyed Baby Doll. From the clucking
sounds of adults I knew that the doll represented what they thought was
my fondest wish … which were supposed to bring me great pleasure,
succeeded in doing quite the opposite … Traced the turned-up nose,
poked the glassy-blue eyes, twisted the yellow hair. I could not love it. But
I could examine it to see what it was that all the world said was lovable …
11. Toni Morrison, I destroyed white baby dolls.11
The Bluest Eye,
London, Picador,
1979, pp13-15. For Claudia encounters the doll she is supposed to wish for, that she is supposed
a fuller discussion
of this passage from to love, as an unlovable thing. Her misattunement is expressed in how she
Toni Morrison see handles the thing (she pokes and twists the doll rather than clucks), a handling
Sara Ahmed, The
Promise of Happiness, that would, no doubt, be registered by others as violence and aggression, or as
op. cit., pp80-82 disaffection. You can be alienated by virtue of how you are affected by things.
More than this: if a misattunement is expressed as a mishandling of things,
then misattunements are also worldly. In Claudia’s case, she is alienated from
the world of whiteness that elevates some things as loveable things.
Objects bring worlds with them. To be misattuned can thus mean being
out of synch with a world. The problem with attunement is not that it does
not happen (it most certainly does) but that it can easily become not just a
description of an experience but also an ideal, as if the aim is to be in harmony,
to be in tune with others. When attunement becomes an aim, those who are not
in tune or who are out of tune become the obstacles; they become what gets
in the way not only of attunement, but all that it promises: life, connection,
empathy, and so on.
Take the case of attunement as an intercorporeal experience. Say we are
walking along a street together. We are in unison, becoming as if one body.
When we are out of time with each other, we might notice each other’s timing
and pace; the other might appear as awkward or clumsy. Or we might turn
toward each other in frustration, as we bump into each other yet again.

20 New Formations
Clumsiness can also be an experience you have of yourself: as being in the
way of yourself as well as others. A body can be what trips you up, catches
you out. Indeed the feeling of clumsiness can be catchy: once you feel clumsy,
you can feel even clumsier; you seem to lack the coordination to coordinate
yourself with yourself let alone yourself with others. Some bodies become the
‘non’ attuned whose clumsiness registers as the loss of a possibility. So what
Heidegger stumbles over, the question of the lack of attunement might be how
some bodies stumble, become those that get in the way, even of themselves.
For those deemed to lack attunement, attunement might become a form of
affective labour. In order not to cause non-attunement they have to become
attuned.One of Hochschild’s examples is the bride on her wedding day, the
‘happiest day of her life’, who does not feel right, in other words, who does
not feel happy.12 The bride tries to convince herself that she is happy although 12. Arlie Russell
Hochschild The
there can be nothing more unconvincing than the effort to be convinced. Managed Heart:
Perhaps we are convinced when the effort to be convinced disappears: willing Commercialization
of Human Feeling,
comes to be experienced ‘happily’ as spontaneous. Berkeley, University
If emotional work involves closing the gap between how one does feel and of California Press,
2003, p59. Hereafter
how one should feel, it does not follow that emotional work is simply working cited in text as The
Managed Heart. For
on oneself. The affective register of ‘should’ again reminds us that there is a a more detailed
right way to feel in a certain situation. So one might try and convince oneself discussion see,
Ahmed, The Promise
to be happy to feel the way we are supposed to feel in that situation. It is of Happiness, op. cit.,
the happiness of the situation (and not just one’s own happiness) that one p41.

labours to preserve. Once it has worked, attunement returns. So it might be

that we just happen to be attuned. But attunement can be an effect of work,
of how some labour to be in tune with others. If the labour is successful, it
disappears as labour. The smoothness of attunement might even require the
disappearance of labour.
Closing the gap between how one does feel and should feel can thus
also aim to achieve a shared mood. Arlie Hochschild considers how flight
attendants become responsible for collective moods. The labour relation
becomes relational labour: the flight attendant ‘checks on people’s moods, and
warms up ties so individuals can become a team’ (The Managed Heart, p115).
Hochschild notes ‘the needed mood determines the nature of the worker’s
talk’ (ibid). To keep things up certain topics would be excluded from the
discursive terrain. Being responsible for mood requires becoming responsive
not only to the moods of others but to what the situation requires or demands.
Whilst Hochschild’s analysis is of the service sector, the implications are far
reaching for an understand of the moodiness of everyday life: one’s ability to
preserve the mood of a situation requires working not only on feelings, but
drawing on tactic knowledge about how moods are shaped, even created. You
might learn not to bring certain topics up. You might adjust the lighting or
perform other tasks that register how mood is affected by the physicality of
space. As Ben Highmore notes, mood is thus not only ‘worked and maintained
through degrees of labour that is at once “our” labour but also embedded

Not In The Mood 21

 in what Science Studies people refer to as non-human delegates (the mood
13. Highmore, op. work of the dimmer switches and curtain motors, for instance)’.13 Mood work
cit, p433.
requires working with actors of various kinds.
It is important to note that even if mood work involves multiple human
and non-human actors it can be unevenly distributed as a requirement. Some
bodies have to become attuned to others, those who are already, as it were,
‘in the room’. There has been a considerable attention to rooms as moody
containers within feminist of colour scholarship and activism (even if this
attention has not been expressed in quite these terms). A body can enter the
room and cause a shift in the atmosphere because of what that body brings
with it; histories that linger as mood. Listen to this description from bell
hooks of what happens when a woman of colour enters a feminist room: ‘a
group of white feminist activists who do not know one another may be present
at a meeting to discuss feminist theory. They may feel bonded on the basis
of shared womanhood, but the atmosphere will noticeably change when a
woman of color enters the room. The white women will become tense, no
14. bell hooks, longer relaxed, no longer celebratory’.14 bell hooks shows how meetings
Feminist Theory: from
Margin to Centre, can be full of a light and cheerful mood because of who is there, and who
London, Pluto Press, is not there, which allows a certain content for discussion (bonding over
2000, p56.
shared womanhood). A woman of colour can just enter the room and the
atmosphere becomes tense. Perhaps moods become shared when there is an
agreement about the causes of this tension. Tension is also experienced here
as a loss of a prior attunement. Some bodies become the cause of this loss of
attunement; we learn from this example that complexity of this causality, how
it involves histories that matter precisely because they are not registered by
consciousness. Here attunement becomes a technique for occupying space,
of claiming a room as one’s own.
If you are the cause of misattunement, you might have to labour to
recreate the possibility of attunement. Much of what I have called ‘diversity
work’ involves the effort to minimize differences so that those who arrive
15. See Sara Ahmed, can appear more ‘in tune’ with those who are already here.15 The labour of
On Being Included:
Racism and Diversity attunement is unevenly distributed because bodies do not arrive at the same
in Institutional Life, time. For those who come after, or who are deemed as coming after (that the
Durham, Duke
University Press, arrival of some bodies is noticeable is how they are judged as coming after),
2012, p63. http:// attunement becomes work. Simply put: some have to work to become attuned
doi.org/vzq
to others. Attunement is thus a matter of precedence. Becoming a citizen,
for instance, could involve the work of attunement: you identify with the
nation not only by making it the object of feeling, but by becoming attuned
to national rhythms.
What is at stake in attunement, then, is also the creation of the very
figure of the stranger, the one whose proximity is registered as dangerous
(‘stranger danger’), until they meet the condition of attunement (integration
as the loss of danger). The stranger becomes a moody figure, charged with
estrangement, as potentially causing our loss of ‘with.’ The stranger is not

22 New Formations
simply created as a figure by becoming the object of feeling, or the cause
of tension.16 Rather as I explored in the previous section, the stranger is an 16. For a discussion
of how some bodies
effect of how some become attuned with others (and not with other others). are recognised as
The stranger becomes the body we are not with: ‘a not’ that can be all the strangers and as the
cause of danger see
more encompassing given that it is blurred. Sara Ahmed, Strange
Encounters: Embodied
Others in Post-
NATIONAL MOODS Coloniality, London,
Routledge, 2000.

Public moods have long been measured by governments as well as

corporations: most of the major ‘mood indexes’ relate to consumer satisfaction
and confidence (The Conference Board’s Consumer Confidence Index; the
Thompson Reuters/University of Michigan Index of Consumer Sentiment;
and the Bloomberg Consumer Comfort Index). In this context public mood
becomes indexical with the interests of global capitalism: an ‘up’ mood means
more spending, a ‘down’ mood means less spending. There is no clearer
way to demonstrate how mood indexes are motivated by a set of interests,
nor how moods are material, even tangible, as well as being intangible and
ephemeral. That capital is an affective logic is not simply made evident by
the use of mood indexes by corporations, but also by the very atmospheric
qualities of the market place. Scholars have demonstrated how markets are
performative.17 Talking prices ‘up’ is often a question of sending out cheerful 17. See for
example Donald A.
signals, in the hope they might get ‘picked up.’ We could call the logic being Mackenzie, Fabian
exercised here ‘hopeful performativity,’ which is a similar logic used in the Muniesa Lucia Siu
(eds) Do Economists
field of positive psychology: the hope we can talk ourselves into feeling better Make Markets: On
by talking about feeling better.18 the Performativity
of Economics, New
Public mood indexes are used by governments during election times as Jersey, Princeton
University Press,
a technique for working out which policies would enable their own electoral 2007.
value to be ‘picked up’. Teena Gabrielson notes, referring to the work of Cobb
and Elder, that ‘researchers in American politics have posited the importance 18. For a discussion
of ‘hopeful
of public mood in constraining electoral official’s behaviour’.19 Public mood performatives’ see
is thus defined as the ‘prevailing public sentiment as to what constitutes Ahmed, The Promise
of Happiness, op. cit.,
appropriate matters for governmental attention’ (p88). Public mood becomes p200.
understood as thermostatic. What is difficult to establish here is the relation
of the techniques of measurement (which have an end in sight, the increasing 19. Teena
Gabrielson,
of the chance of re-election) to what is being measured. For instance certain ‘Obstacles and
policies are designed to appeal; and when those policies become ‘appealing’ Opportunities:
Factors that
we have a confirmation of policy. It is this narrowing of a gap between policy Constrain Elected
and public that might be measured by the appeal. Official’s Ability
to Frame Political
We can identify the success of these feedback loops in governmental use of Issues’, in Karen
Callaghan and
public mood to justify immigration policy. Governments often defend these Frauke Schnell (eds),
policies as being responsive or receptive to public feeling (in particular by Framing American
Politics, Pittsburgh,
evoking the figure of the ordinary citizen who feels threatened by incoming University of
migrants). And it is important not to assume that when they evoke this Pittsburgh Press,
p88.
figure that all that is happening is the fabrication of feeling (even if there

Not In The Mood 23

 is fabrication happening). Between government and a mood-public is of
course many layers of mediation: from mainstream press to the blogosphere,
in which words and narratives frame and contest not only who is this public
(who counts as being part of the public) but the form of feeling.
Take for instance the use of polls by the mainstream press. In this article, it
20. http://www. is the headline that matters: ‘Public mood hardens against migrant workers’.20
independent.
co.uk/news/uk/ Underneath that headline, it becomes clear that the poll was asking quite
politics/public- specific questions that were framed in a certain way (through the use of
mood-hardens-
over-migrant- highly coded language ‘British jobs for British workers’). But the specificity
workers-8772739. of the coding is ‘lost’ in the headline where the verb ‘harden’ gets attached
html
very quickly and easily to the word ‘migrant’. The use of polls as evidence of
hardening becomes a technique for hardening. To find is to form. It might
be then, when the citizen reads such an account, they can feel themselves to
be or not in tune with the public. Attunement becomes a way of participating
in a shared body without even being proximate to other bodies.
To describe these mechanisms is not to say that public mood is simply a
fiction. To explore the tangibility of national mood we might first need to
think of how the nation becomes given as a body through the injunction to
feel. In The Cultural Politics of Emotion I explored how multiculturalism becomes
an injunction that the ‘would-be’ or ‘could-be’ citizens must love the nation
and its values (law, liberty, tolerance, democracy, modernity, diversity and
equality - all these terms are presented as if they are attributes of a national
body). It seems in such rhetoric that anyone can love these values: shared
beliefs become how a nation bonds. This idea that the national body acquires
coherence through a systems of belief only appears to separate the nation
from race. For these beliefs become ‘ours’ and even if this ‘ours’ seems open
(to others who might share our beliefs) it is only possible as a gift, as what
we already have and ‘they’ must acquire, often through force or compulsion.
The national body can then appear to love diversity at the very same time as
requiring those who embody diversity to give their allegiance to its body
(where allegiance remains predicated on giving up other kinds of allegiances
that cannot be incorporated into this body - hence a nation can love diversity
whilst demanding that Muslim women unveil).
Today this idea of a loving multiculturalism seems far removed from
political vocabularies regularly exercised across Europe. Multiculturalism
has itself been sentenced to death: as if the act of welcoming diverse others
endangered the security and well-being of the nation. When the British
Prime Minister David Cameron called for a ‘muscular liberalism’ in 2011,
echoing and echoed by other political leaders, we could witness a narrowing
21. For the written
copy of Cameron’s of the gap between mainstream and fascist uses of political love. It is out of
2011 Speech love, according to Cameron, that we must exercise our muscles; that we must
see: http://www.
number10.gov.uk/ stand up against those who have stopped us from standing up, those forms of
news/pms-speech-
political correctness, that have prevented us from defending our values and
at-munich-security-
conference/ beliefs.21 And here Cameron re-attaches beliefs quite explicitly to race: ‘So,

24 New Formations
when a white person holds objectionable views, racist views for instance, we
rightly condemn them. But when equally unacceptable views or practices come
from someone who isn’t white, we’ve been too cautious frankly - frankly, even
fearful - to stand up to them’. Racism becomes understood as something that
is ‘rightly’ condemned. But the immediate implication is that the tendency to
condemn racism in white people is the same tendency as the one that does
not object to what is unacceptable in ‘someone who isn’t white’.
The speech carefully creates the impression that racism in white culture is
not acceptable (it is this very idea that participates in obscuring the very ordinary
nature of acceptable racism) whilst implying again that ‘our tolerance’ of others
has stopped those others from being more tolerable, more acceptable in terms
of their beliefs. This nervous white subject who is unable to stand up to the
non-white others then becomes a national subject: ‘A passively tolerant society
says to its citizens, as long as you obey the law we will just leave you alone.
It stands neutral between different values. But I believe a genuinely liberal
country does much more; it believes in certain values and actively promotes
them. Freedom of speech, freedom of worship, democracy, the rule of law,
equal rights regardless of race, sex or sexuality. It says to its citizens, this
is what defines us as a society: to belong here is to believe in these things.
Now, each of us in our own countries, I believe, must be unambiguous and
hard-nosed about this defence of our liberty’. A muscular liberalism is one
that is hard about belief and demands that others believe as we do. And we
note the nervous slide between the individual and collective subject: it is the
nervousness that creates a bond, implying that the national subject is the white
subject, the one who must regains its nerves, becoming more ‘hard-nosed’
about others (The Cultural Politics of Emotion began with the image of the ‘soft
touch’ nation, as the nation that is easily bruised by incoming others).
At the time of the speech the security minister Baroness Neville-Jones
said to the Today radio programme on BBC 1: ‘There’s a widespread feeling
in the country that we’re less united behind values than we need to be’.
Speeches like Cameron’s are affective because they pick up on feelings, and
give them form. In giving them form, they direct those feelings in specific
ways. Feelings of nervousness or anxiety might be prevalent, they might even
be widespread (we are living in times which make such feelings make sense).
Political discourse transforms feeling by giving that feeling an object or target.
We could call this projection: negative feelings are projected onto outsiders,
who then appear to threaten from without, what is felt as precariously within.
But projection is not the right word insofar as it implies an inside going out.
I think these feelings are in some way out and about. They circulate at least in
part through being understood as in circulation (the speech act which says
the nation feels this or that way does something, it becomes an injunction to
feel that way in order to participate in the thing being named, such that to
participate in feeling or with feeling becomes a confirmation of feeling).
Let’s return to the question of atmosphere. In naming or describing

Not In The Mood 25

 an atmosphere, whether to ourselves or others, we also give it form. In the
case of a tense atmosphere, we might search for an explanation: someone
or something becomes the cause of tension. Some attributions ‘take hold’
becoming shared explanations for an event or situation. Once someone
or something is agreed to be the cause of tension, then shared feelings are
directed toward that cause. Something ‘out there’ which is sensed and real,
but also intangible, is made tangible. In ‘finding’ a cause feelings become even
more forceful. Political discourse is powerful as it can turn intangible feelings
into tangible things that you can do things with. If we feel nervous, then we
can do something by eliminating what is agreed to be making us nervous. I
still think the Marxist model of commodity fetishism helps to describe these
mechanisms: feelings come to reside in objects, as if magically, only by cutting
those objects off from a wider economy of labour and production. It is then
as if fear originates with the arrival of others whose bodies become containers
of our fear.
When a feeling becomes an instrument or a technique it is not that
something is created from nothing. But something is being created from
something: a wavering impression of nervousness can strengthen and
22. http://www.
guardian.co.uk/ straighten its hold when we are given a face to be nervous about. To track how
news/datablog/2011/ feelings cohere as or in bodies, we need to pay attention to the conversion
dec/01/happiness-
index-david- points between good and bad feelings. It was noteworthy in the UK that when
cameron anger about cuts to public spending (justified under the affective language
of austerity - of shared peril) moved people to march onto the streets, the
23. http://www.
bbc.co.uk/news/uk- government responded by calling for a happiness index.22 Is happiness here
politics-11791929 a technique of distraction, a way of covering the nation with the warmth of a
blanket? After all, at the very moment public anger was being expressed as
24. The pacification
of the potency of demonstration, there was an announcement of a Royal Wedding. The Prime
rage has been an
Minister said immediately ‘everyone would want to put on record the happy
important part
of the media and news that was announced yesterday’ and opened for public debate whether
political response
to the protests. The
there should be a national holiday.23 Happiness became a gift to the nation,
‘anger’ was typically one that was given as a counter-gift, a way of countering a sense of national
projected onto
militant outsiders, exhaustion and misery (and note even the idea of a tired miserable nation
those who were was a way of pacifying the potency of the signs of rage).24 Those who did not
intent on destroying
the march for others, participate in this national happiness were certainly positioned as killjoys or
rather than being
‘affect aliens’, alienated from the nation by virtue of not being affected in
understood as what
compelled people the right way.25
to march in the first
place. It is almost as
Like all weddings, this one was always meant to be a happy occasion. It was
if the media ‘willed’ a time of good cheer; a time for good cheer. It was a celebration of the love
the marches to be of
tired rather than angry of a heterosexual couple (this is a love we can believe in, a love we are happy
feet. to love). And not just any couple of course: an especially shiny privileged
white couple. In anticipation of the event one commentator noted: ‘They
25. http://swns.
com/killjoy-post- will help form our collective imagination. They are now part of what we are
office-bosses-ban- as a nation, how we define ourselves as individuals, and how we are seen by
royal-wedding-
flags-281501.html foreigners’. The love for the couple becomes a form of national membership

26 New Formations
resting quite explicitly on self-consciousness about how we appear to those
deemed ‘foreigners’. To love the couple is to want their appearance. The
same writer concludes his article with a flourish:

But the monarchy is also about magic. It sets Britain apart. It reminds
us that this is a very antique nation, with a history and an identity which
goes back for thousands of years. Just as a royal funeral is a moment of
collective national sadness and mourning, a royal wedding is a moment
of overwhelming joy and renewal. We all share in it. When the marriage
itself takes place on an as-yet-unspecified date next year, the nation will
take to the streets, rejoicing.26 26. http://blogs.
telegraph.co.uk/
news/peteroborne/
An institution that has been reproduced over time becomes magic: cut off 100064013/
prince-william-and-
from the labour of its own reproduction. And note, as well, how description kate-middleton-
(this is a happy occasion) becomes evaluation (this is good for the nation) and to-marry-we-all-
have-a-stake-in-this-
command (be happy, rejoice!). To share in the body of the nation requires couple%E2%80%99s-
future/
that you place your happiness in the right things.
The wedding in 2011 was followed in 2012 by the Royal Jubilee: and the
flags came out again. Many of the pictures of the jubilee appear jubilant in
part as the effect of so many flags waving, creating its own kind of blanket.
Flags are moody signs, though we shouldn’t assume they do what they seem
to say. In both national events, the cause for celebration took us back to
history, to class as heritage, to class as continuity, to class as solidarity rather
than antagonism. Commentators again claimed in advance that the event
would be a day of national happiness: ‘It will be marked by great national
happiness - and hopefully by good weather’.27 If good weather can only be 27. http://www.
guardian.co.uk/
hoped for (in the UK, much good cheer is gained by moaning about weather), commentisfree/2012/
great national happiness is given the safety and wisdom of prediction. And jun/01/editorial-
queen-jubilee-
this happiness is tied directly to the singularity of a Royal body, a body who diamond
has survived the comings and goings, the ups and downs, of hard national
democratic time:

The jubilee is an opportunity to have a party amid hard times, but it

should also be an opportunity to debate the institution more thoughtfully
- because it defines this country and it will have to change after Elizabeth
II’s reign is over. Yet it would be churlish not to acknowledge that the
principal public feeling this weekend is respect for a woman who has done
her strange, anachronistic and undemocratic job with tact and judgment
for far longer than most of the rest of us could ever contemplate doing
ours (ibid).

The singular body becomes an object of shared feeling, a way that the national
body can cohere in recognition of the longevity of a history it can call its own.
A bond of belief still turns upon a body, one that can concretize or ‘hold’ that

Not In The Mood 27

belief and convert it into memory. A national belief system became belief in a
Royal Family, such that their bodies come to represent most perfectly our own.
The investment in national happiness has much to teach us about the
moody politics of citizenship. Citizenship becomes a requirement to be
sympathetic: as an agreement with feeling. To be a sympathetic part is to
agree with your heart. After all, who could fail to be touched by the endlessly
repeated images of the young queen coming to the throne after the death
of her father? Who could fail to be touched by the memory of the young
prince following the coffin of his dead mother? Here being touched into
citizenship is to be touched by the trauma of a past and the prospect of its
conversion. Not to feel happiness in reaching these points is to become not
only unsympathetic but also hostile, as if your unfeeling masks a disbelief
in the national good, a will to destroy the nation. To be part of the nation is
to remember these histories of national trauma: to recall them on route to
national pride. To be part of the nation, to become attuned, was to right a
wrong, to feel right having felt wronged. National mood was predicated quite
specifically on the happiness of this conversion.
Not to be made happy is to refuse the promise of this conversion. Not to
cheer is to withdraw from the situation. Not being in the mood for happiness
becomes a political action. And you know what: I am not in the mood.

28 New Formations