AN INTERIM PROJECT REPORT

ON
“A study on the satisfaction level of TOI
reader and opportunity of magazines in
those Household in Vadodara City”

BY
NITIN JAIN
( ENROLLMENT NO: 18BSPHH01C0812 )

NAME OF THE ORGANIZATION

TIMES OF INDIA

1|Page
 A
REPORT ON
“A study on the satisfaction level of TOI
reader and opportunity of magazines in
those Household in Vadodara City”
BY
NITIN JAIN
( ENROLLMENT NO: 18BSPHH01C0812 )

A report submitted in partial fulfillment of the

requirements of

MBA Program of
IBS-HYDERABAD

2|Page
 Distribution list:

1. Prof. Debjani Sahoo (Faculty Guide)

2. Mr. Anant Agarwal (Senior officer)
3. Mr. Bholenath Tiwari (Senior Manager)

3|Page
 AUTHORIZATION

I, NITIN JAIN here by state that this project work entitled “A study on the satisfaction level of TOI
reader and opportunity of magazines in those Household in Vadodara City” is an original piece of work
done and submitted by me towards partial fulfillment of the requirement of MBA Program of IBS
Hyderabad. The findings and conclusions expressed in this report are genuine and for academic
purpose. It is our own and it has neither been submitted nor published anywhere before any
resemblance to earlier project or research work purely coincidental. It is totally based on my hard work
and creativity.

Nitin Jain

18BSPHH01C0812

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 ACKNOWLEDGMENT

I would like to express my heartfelt gratitude to all the people who have been a constant source of guidance
and support during the entire course of internship with Times Of India. I am deeply grateful to the entire
management of “IBS-Hyderabad” for giving me an opportunity to learn the practical aspect of life.

At the onset I would like to express my sincere gratitude to Prof. Debjani Sahoo (Faculty Guide) without
her guidance, co-operation and motivation this project would not have been complete. She has always been
guiding and motivating me to push myself beyond limits and achieve greater results. I would like to thank
Mr. Bholenath Tiwari (Senior Manager) who has acted as a source of inspiration and motivated me to move
beyond my comfort boundaries and for helping me and motivating me to enhance my targets and training
me achieve them as well.

I would like to thank Mr. Anant Agarwal (Senior Officer) for giving me an opportunity to work on this
project in their organization. They took additional efforts to bring my report to its fulfillment and
completion.

I would also like to thank Mr. Pintu sir for teaching us an supply chain of print industry and how to be
perfectionist in every work.

I would like to convey my sincere thanks to all those who have directly or indirectly helped me to
accomplish my goals. I would like to thank all my senior members of the organization for putting their trust
in me and assigning me trustworthy tasks.

Last but not the least I would like to thank my parents and my friends who have been the pillar of strength
for me in all the phases of life.

Nitin Jain

18BSPHH01C0812

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CHAPTER No : TOPIC PAGE NO:

Reasons For Selecting this Topic 8

Executive summary 9

CHAPTER 1 INTRODUCTION

1.1 Introduction to industry 11

1.2 Introduction to company 12

CHAPTER 2 2.1 HISTORY 15

2.2 Key management 19

CHAPTER 3 Magazines

3.1 worldwide media 21

3.2 About Magazine 22

3.3 Prices and periodicity 24

3.4 Distribution structure 25

3.5 channel members 26

CHAPTER 4 PROPOSAL

4.1 internship proposal 28

4.2 description 28

4.3 objective 28

4.4 action plan 28

4.5 limitation 28

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 4.6 schedule 29

CHAPTER 5 RESEARCH
METHODOLOGY

5.1 research methodology 31

5.2 Data collection Technique 32

CHAPTER 6 Analysis 34

CHAPTER 7 Questionnaire 57

CHAPTER 8 Conclusion and 63

recommendation

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 Reason For Selecting this Topic

In the whole Vadodara City the total number of households are 5.5 lakhs*

Total number of households who read TOI Newspaper = 40,000*

Total number of magazine subscriber = 550*

Total Number of magazine in trade = 4500*

Households left 34950*

 From the above calculation we can see that there are 34950* households who are
reading Times of India Newspaper can read Times’s Magazine.
 So there is a very big market opportunity for time’s Magazine.

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 Executive Summary

Times of India is a publication company which was started in 1838. Times Of India is one of the
product of Bennett coleman & company ltd. Times of India is also a official distribution partner in
India of World Wide Media Pvt. Ltd. Times of India distributes 9 magazines in Indian Market
named Famina, Film fare, Lonely planet, hello, grazia, home trends, good homes, top gear, and
femina spa & saloon. The title of this project is “A study on the satisfaction level of TOI reader
and opportunity of magazines in those Household in Vadodara City” the main objective behind
this project are 1) To understand the satisfaction level of TOI reader. 2) To understand the various
problems of TOI reader. 3) To see the opportunity of magazines in at readers home. 4) To find a
new segment of magzines. To achieve this objective data of 227 respondents have collected
through structured questionnaire. Various graphs,charts and factor Ananlysis tool was used to
analyze the data. According to the study it was founded that the awareness of times magazine in
market is very less. The company should increase its awareness through marketing campaign.
According to the study the people also needs magazine in the sectors like Gardening, Fitness,
business, start-ups, technology and in Gujarati Language.

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CHAPTER 1
INTRODUCTION

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1.1 INTRODUCTION OF INDUSTRY

Print media is one of the most powerful and cost effective medium to transfer information and knowledge.
The print media industry in India is more than a century old. Also it is a well established industry. This
industry mainly comprises of publishing newspapers and magazines. India has the second largest population
and one of the fastest growing economies in the world.
Along with these the increasing level of income of peoples
and the robust competition in this industry help print media
in its growth. Producers are increasing day by day, new
entrants from outside India is also a factor of tough
competition. Indian readers prefer Hindi magazines rather
than English magazines. Ernst & Young said in their
survey report “Indian magazine segment: Navigating new
growth avenues”, it has been said that out of the 20 most
read magazines in India, only three magazines are in
English, while the remaining are in Hindi and other
regional languages. This survey also said that more than 300 million literate individuals do not read any
publications. According to ArcGate, the dramatic effects of internet and globalization in current scenario are
playing high impact on media industry. Even people are now consuming news and information from internet
through computers or mobiles, the popularity of print media is not decreasing. To avoid declining of market
share in front of other media the producer must able to produce high quality printed content and magazines.
They also need to make the contents available on mobile and web platforms to provide a choice to its
subscribers to explore the contents anytime anywhere. Dr Saukat Ali, in his paper “A Study of Consumer
Behavior & Loyalty In Print Media – Challenges & strategic prescriptions with Special reference to English,
Hindi, Marathi News Paper readers-Mumbai”, says developing customer loyalty & retaining readership can
be a huge challenge for the publishers. There are huge options available to readers now. Therefore
publishers are busy to create something very special and innovative in contents or subscription schemes to
impress upon the readers. They should address the needs and demand of consumer to strengthen their loyalty
and readership.

The revenue of magazines consists of subscription sales, trade sales and mainly from advertising. More than
70% of the total revenue comes from advertising. The Times of India Group, being the market leader in the
industry is also stepping with the current growth and development of the demography. World Wide Media, a
subsidiary of TOI Group is producing high quality magazines in India and worldwide. But still they are
facing some problems. They are losing subscribers. By having an opportunity to be a part of the group, by
acting as an summer intern, this research has been done with the objectives, To explore the customer
demand in terms of price, Quality and Services. To find out the reasons for discontinuing subscriptions.
What drives a customer to adopt a product? His demand and needs. The product must be able to fulfill the
needs and wants of the customer. When a product has less demand in comparison with other products? Thus
what a customer a wants? This study is mainly to explore the customers’ demand for the magazines of
World Wide Media (WWM) in terms of price, quality and services. We can say, to explore what customer

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wants from the publisher and what publisher gives to the customer. It is also being taken to find out the lacks
behind fulfilling the demand

1.2 ORGANISATIONS PROFILE

The Times Group (Also referred as Bennett, Coleman & Co. Ltd.) is the largest company in media and
entertainment industry in India and South Asia. It has completed 181 years of its journey in media industry
from 1838, established in Mumbai. Starting off with The Times of India – which is now the largest English
publication in the world, BCCL and its subsidiaries (called The Times of India Group), are present in every
existing media platform – Newspapers, Magazines, Books, TV, Radio, Internet, Event Management,
Outdoor Display, Music, Movies and more. Having strength of more than 12,000+ employees, its revenue is
exceeding 9,976 CR , it has the support of more than 25000 advertisers and a vast audience spanning across
the world.

 Key Business areas:

 Publishing
 Television
 Digital
 Out of Home
 Other Activities

 Publishing:
 Largest publisher in India: 13 newspapers, 18 magazines, 16 publishing centres, 26 printing centres
 Largest English newspaper in India by circulation (and the world), the Times of India.
 Largest Business newspaper in India by circulation (2nd largest English Business daily in the world,
behind WSJ), the Economic Times.
 Largest Non‐English newspapers in Mumbai, Delhi, Bangalore by circulation (India’s three largest
cities).

 Television:
 Largest English News TV Channel, No. 2 English Business News TV Channel.
 Largest Bollywood News and Lifestyle TV Channel, No. 2 English Movies TV Channel.

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13 | P a g e
 Digital:
 Largest Indian network based on traffic and revenue (behind Google, Facebook, Yahoo).
 Operates 30+ digital businesses, most of which are Top 3 in their competitive segment.
 Most popular B2C mobile short code in India, across SMS, voice, WAP, and USSD Radio.
 Largest radio network in India by revenue and listenership, with 32 stations.
 Operates the largest rock radio station in the UK.

 Out-of-home:
 Largest Out‐of‐home advertising business in India with presence in all major metros.
 Owns advertising contracts in most major airports in India.

 Other Activities:
 Music
 Movies
 Syndication
 Education
 Financial Services
 Event Management
 Specialised publications - including books and multimedia.

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CHAPTER 2
History

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2.1 HISTORY

1838

In November 3, 1838 the first edition of The Bombay Times and Journal of Commerce were published,
reflecting basically the business community of Bombay. It was a bi-weekly publication. Dr. J.E. Brennan
was the Editor.

1850

Shareholders decide to increase the share capital and the paper is converted into a daily.

1859

Bombay Standard and Chronicle of Western India merges into The Bombay Times and Journal of
Commerce to form Bombay Times & Standard.

1861

Editor Robert Knight amalgamates The Bombay Times & Standard and Bombay Telegraph & Courier to
form The Times of India - giving it a national character.

1892

T. J. Bennett becomes the editor and enters into a partnership with F.M. Coleman to form a joint stock
company - Bennett, Coleman & Co. Ltd. (BCCL).

1907

Editor Stanley Reed revolutionizes news production by extending the deadline to midnight. Until then any
news that came in after 5 pm was held over for the next day. The newspapers’ first price war was also
initiated with cover price being cut from 4 annas to 1 anna – leading to a five-fold increase in circulation.

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1946

The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the company.

1947

Exclusive Sunday edition of Times of India launched in Mumbai. The company also launches its Hindi daily
– Nav Bharat Times in Delhi.

1948

Sahu Jain Group takes over as the owners of the company after Ramakrishna Dalmia sells the firm to his
son-in-law Sahu Shanti Prasad Jain - who becomes the first Chairman of the group.

1950

The Times of India launches in Delhi.

1952

Filmfare launched.

1959

Femina launched.

1961

The Economic Times is launched.

1962

Maharashtra Times launched.

1965

Femina Miss India contest started.

1988

Times of India complete 150 years. Special stamp released by Government of India to commemorate the
occasion.

1996

The Times of India crosses 1 million marks in circulation. It also carries the first-ever color photograph.

1997

BCCL enters into music market with Times Music.

1999

India times web portal launched; BCCL enters music retailing business with Planet M. Also operates the
first-ever private FM broadcast through Times FM (which later becomes Radio Mirchi).
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2000

The Times of India crosses the 2 million mark in circulation.

2001

Radio Mirchi - Nationwide private FM broadcasting starts. 360 Degrees - Event management business also
launched. TOI goes all colour and storms Delhi by being "Number One".

2003

Launch of the Times Private Treaties as a strategic business division. Launch of the Jobs portal Times Jobs.
TOI E-paper launched. Entry into TV business with the launch of India’s first lifestyle and entertainment
channel Zoom.

2005

Launch of a Matrimonial website Times Matri – later rebranded as Simply Marry. Mumbai Mirror, the city-
centric daily tabloid launched in Mumbai.

2006

Launch of a television News Channel called Times Now.

Radio Mirchi holding company ENIL (Entertainment Network India Limited) lists on the Indian stock
markets. It is the first Times Group Company to list on the bourses with IPO being oversubscribed by more
than 41 times.

Launch of a Property services portal Magic Bricks. Times of Money launch Remit2Home, to cater to global
remittance market.

Acquisition of Karnataka’s leading newspaper company Vijayanand Printers Limited makes BCCL the
dominant force in Karnataka.

2007

Launch of Bangalore Mirror, Ahmedabad Mirror, ET (Gujarati) and Whats Hot – a premier weekend
entertainment supplement. The Times of India becomes largest English daily in the world with circulation
breaching the 3 million mark and beating Sun (tabloid) of UK.

2008

Launch of ET (Hindi), Pune Mirror and The Times of India editions at Jaipur, Goa and Chennai.
Acquisition of Virgin Radio (now rebranded as Absolute Radio) in the UK.

2009

TOI Crest edition launched. Launch of ET Now – premier business channel having integrated newsroom
with ET print edition.

2010

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 Private Treaties re-branded as Brand Capital. The Speaking Tree newspaper launched. ET Wealth launched.
Maharashtra Times launches Pune edition. Vijay Next (premier weekly newspaper from Vijay Karnataka)
launched. India’s first HD-only premium movie channel – Movies Now (HD) launched.

2011

Sunday ET re-launched as a tabloid.

Bodhivriksha (spiritual weekend newspaper in Kannada) launched.

Launch of The Times of India, Coimbatore and Madurai/Trichy Editions.

2012

Launch of The Times of India, Kerala, Visakhapatnam and Raipur(Chhattisgarh) Edition

2013

Launch of the Times of India, Kolhapur Edition.

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2.2 Key Management
Bennett, Coleman & Co. Ltd.

 PROMOTERS & DIRECTORS

1. Chairperson: Indu Jain

2. Vice-Chairman & MD: Samir Jain
3. Managing Director: Vineet Jain

 BOARD OF DIRECTORS

1. Executive Director: Trishla Jain

2. Executive Director & CEO: Ravindra Dhariwal
3. Executive Director & COO: Shrijeet Mishra
4. Executive Director & President: Arunabh Das Sharma
5. Non Executive Director: A.P. Parigi
6. Non Executive Director: Kalpana J. Morparia
7. Non Executive Director: M. Damodaran
8. Non Executive Director: Leo Puri

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CHAPTER 3
WORLDWIDE MEDIA

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3.1 WORLDWIDE MEDIA

World Wide Media (WWM) is a joint venture between the BCCL and BBC World Wide. It is the India’s
largest producer of lifestyle and special interest magazines. It was formed in 2004 and in 2011 it became a
wholly owned subsidiary of Bennett, Coleman and Company Limited (BCCL). From just four magazines in
2008, WWM is currently producing 13 magazines in India and worldwide. The Times of India Group have
the selling and distribution right of these magazines for India. The magazines are:-

 Femina
 Femina (Hindi)
 Femina (Tamil)
 FilmFare
 Filmfare (Hindi)
 BBC TopGear
 Hello!
 Grazia
 BBC Good Homes
 Lonely Planet
 Home Trends
 BBC Knowledge
 BBC Good Food

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3.2 ABOUT THE MAGAZINES
 FEMINA

Launched in 1959, Femina is India’s first and to-date India’s largest English women’s magazine. Femina
covers issues on women, fashion, relationships, home-making, food, beauty, health & fitness, careers, new
products, etc. The fortnightly magazine, owes its success to a level-headed approach to
feminism made rich by writers from all walks of life.

Femina also gives its name to the annual Femina Miss India awards – a beauty pageant
contest which confers the most beautiful Indian title to women in a nation-wide contest
held each year. The awards are a property of Bennett Coleman with the finalists going
on to represent India in the annual Miss World and Miss Universe beauty pageant.

Femina Girl was launched in February 2002, forging a bond with the teen waiting in
the wings to become a Femina Babe.

Inspired by the success of Femina magazine, the group started Femina Miss India awards – a celebration of
womanhood and beauty – which have acted as a catalyst in making a whole new generation of women
rediscovering and redefining themselves.

 FILMFARE

Nothing powers popular culture like the Hindi film and nothing more than
Bollywood - the largest film industry in the world – which is captured in all its
glory by Filmfare – India’s leading film magazine launched in 1952. Filmfare has a
cult status amongst its readers resulting as evident from the periodicity of the
magazine becoming from monthly to a fortnightly since 2007.Spurred by the
popularity and insatiable demand for Bollywood films, Filmfare Awards were
instituted within a few years of launch of the magazine. Within a short period, the
annual Filmfare Awards became the gold standard for excellence in Hindi and other
Bollywood mainstream films and came to be acknowledged as the Oscars of India, being the most
prestigious and most sought after by every cine-industry professional

 BBC TOPGEAR

BBC Top Gear is the world’s leading automobile magazine since 1993. In India, it
has an image of straightest talking and most entertaining automobile magazine. It
has now 17 international editions. It includes the in-depth buying information, with
the review and buyers guide. It also includes a comprehensive listing of every single
car and bike available in the market to give the readers a real experience.

 HELLO!

Hello! Hello! Is a popular celebrity and lifestyle magazine. First it was launched in
Italy in the year of 1930. It has now 13 international editions. In India it was

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launched in April 2007. It is published monthly covering A to Z of Indian and global celebrity lifestyle
news.

Now it becomes an easy step to enter into celebrity’s lives. It also includes celebrity’s
views on various subjects and issues in the world. The interviews in the magazine help
readers to feel that they have met and visited the celebrities.

 GRAZIA

Over 70 years since its launch in Italy, Grazia is still successful in keeping the
women’s taste season after season. It became the most qualified interpreter of style for
millions of women across the globe today. GRAZIA

India was launched in 2008 as the 10th edition of this hugely popular title. Grazia
covers both designer and high-street fashion as well as health, beauty, fitness and
lifestyle issues.

 BBC Good Homes

Good Homes is one of the most preferred and leading interior and decor magazine that inspires it's readers
with innovative ideas that fit every space and budget. It offers it's readers an eclectic
mix of decor suggestions and DIY tips.

 Lonely Planet

Lonely Planet India magazine aims to inspire and enable travelers to connect with the
world. It has been treated as the world’s most trusted source on travel. Inspiring you to
sample different cultures first-hand, discover new people, and learn fascinating stories.

 Home TRENDS

In 1984 TRENDS was launched in New Zealend. With an aim to fulfill the need of
a source of reference on architecture and design. Now it has become the most loved
and referred to magazine across 11 countries. Probably it is the most widely read
architecture and design magazine in the world. In 2010, it was launched in India as
Home TRENDS to meet the demand of architecture and design reference due to the
real estate boom in India

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3.3 PRICES AND PERIODICITY OF MAGAZINES:-

SR.NO MAGAZINES PERIOD NO. OF COVER YOU

ISSUE PRICE PAY

1 Femina 1 year 24 1440 720

2 Filmfare 1 year 12 720 360

3 Top gear 1 year 12 1800 1020

4 Hello 1 year 12 1800 1020

5 Grazia 1 year 12 1800 1020

6 Good homes 1 year 12 1440 840

7 Lonely planet 1 year 10 1800 1020

8 Home trends 1 year 10 2500 1350

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3.4 DISTRIBUTION STRUCTURE OF THE TIMES OF INDIA

THE TIMES OF INDIA

PRINTING PRESS

DEPOTS AGENTS

VENDORS VENDORS

NEWSPAPER BEAT BEAT NEWSPAPER

STANDS BOYS BOYS STANDS

Readers

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3.5 CHANNEL MEMBERS OF THE TIMES OF INDIA
 PRINTING PRESS
 It takes the content from the editorial team and prints using high capacity advanced press machines
that deliver the product in packaged condition
 Situated in Lucknow for U.P. region.
 Capacity to print over 10 lac copies.
 Printing starts around 1-1:30 am usually
 After Printing, stacking is done before dispatching newspapers to depots
 Labeling done to match stacks with destination
 Usually stocks for depots situated the farthest are dispatched earliest.

 Depots
 The distribution centre receives the copies from the transporter and stocks it for a short duration
 Close to numbers of depots in Lucknow
 Keep publications (newspaper + magazines) for various companies
 Serviced by salespersons who are company employees
 Unorganized – keep newspapers / magazines scattered on pavements or on steps of some malls etc

 AGENTS
 Employed where distribution is not organized
 Exclusive agents of TOI
 Work on commission, themselves act as salesmen
 Lucknow Market- Working with depot
 Lucknow- Working with agency system

 VENDORS

 Like retailers. Link between depot and end consumer

 Go to nearest depot everyday. Pick out publications they want

 They sell via : door-to-door beat boys/single point newspaper stands

 MDI vendor serve in areas. He collects newspapers from Old Bus Stand Agents.

 BEAT BOYS

The delivery boys have demarcated regions/housing societies, which they serve. Hawkers are
individuals who do not have established customers and sell at road sides, bus stands etc. They make small
quantity purchases

 Deliver required publications to proper destinations.

 Have route-wise list of addresses and their required newspaper/publications .
 3-4 beat boys cover an area via their routes.
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CHAPTER 4

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4.1 Internship Proposed

A study on the satisfaction level of TOI reader and opportunity of magazines in those Household in
Vadodara City.

4.2 Description of Internship in brief

As the company is market leader in Vadodara city the readership is highest. To maintain the
position or to survive in market, understanding satisfaction level of customers is very necessary.
This study also sees a opportunity that a current reader of TOI can read magazines or not.
To find out the satisfaction level, a research has to be conducted using primary & secondary data.
Data will be collected through a questionnaire to be filled by current reader of TOI. Collected data
will be analyzed using data analysis tools to find out the solution to stated problem.

4.3 Objective of report

 To understand the satisfaction level of TOI reader.

 To understand the various problems of TOI reader.
 To see the opportunity of magazines in at readers home.
 To find a new segment of magzines.

4.4 Action Plan

Plan for reaching the objective is as per following steps
 To observe the customer by piching them.
 Review of literature for previous work in this area
 Development of questionnaire
 Verification & Finalization of designed questionnaire
 Collection of data from TOI readers
 Analyzing the data using analytical tools
 Finding out solution based on results of analysis of data

4.5 Limitations
Although the project is done taking utmost care, certain limitations may be bound

to be there.

 As population as a whole will not be studied, convenient samples are selected

this is its main limitations.

 The time limit for completing the project was limited.

 Problems were occured during making of questionnaire as it may not be
29 | P a g e
 exhaustive.

 The response may be biased

4.6 Schedule

S. No. Period (Date) Agenda

1 February 25, 2019 to March 1,2019 Training period

2 March 2, 2019 to March 6, 2019 Understanding the customers by piching them

and find out the gaps.

3 March 7, 2019 to March 15, 2019 Literature review & questionnaire

development for survey

4 March 16, 2019 to March 31, 2019 Collecting data from users

5 April 1, 2019 to April 8, 2019 Analyzing the data using analytical tools

6 April 9, 2019 to April 12, 2019 Analyzing the secondary data to link the
solution.

7 April 13, 2019 to April 20, 2019 Finding out the solution as per results

8 April 21, 2019 to May 10, 2019 Drafting the final SIP report

9 May 11, 2019 to May 12, 2019 Verifying & Finalizing the report

10 May 13, 2019 to May 24, 2019 Final evaluation of project

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CHAPTER 5
Research Methodology

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5.1 Research Methodology:

 Type of Research Design:

A detailed outline of how an investigation will take place. It can be broadly classified as explanatory
and conclusive.
For this project, descriptive type of research design, which falls in conclusive type of design, is used as
it describes data and characteristics about the population or phenomenon being studied. Descriptive
research answers the questions who, what, where, when, and how.

 Collection of data:
Data collection can be done either through primary or secondary sources or sometimes combination of
both.

Here primary data is collected through structured Questionnaire and secondary data through various
books and websites have been collected.

5.2 Data collection techniques:

 Sampling Size:

Total number of elements studied is known as sample size.

In this project, sample size i.e. number of people surveyed will be 227.

 Sampling Method:

There are two types of sampling methods: Probability and non-probability sampling.

Herein, convenient sampling, a type of non-probability sampling method will be adopted.

 Sampling Frame:
It is a list or map or other specification of a unit which constitute the available information relating to the
population designated for a particular sampling scheme.

In my study, the sampling frame is Vadodara city.

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  Sampling Element:
The elements which are available for selection in a sample such as store, product or person are known as
sampling elements.

In this project, the sampling elements are TOI Readers.

 Survey Method:
There are various methods through which survey can be conducted like online, telephonic, mails, face-
to-face, computerized, etc.

 Survey Tool:
In this project, Structured Questionnaires will be used.

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Chapter 6
Analysis

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 1. Gender

Interpretation

From the above chart, we can conclude that out of 100% of the respondents , 15.9% were Females and
84.1% were Males.

2. occupation

Interpretation

From the above chat we can conclude that there were 102 businessman who have responded followed by 51
students, 45 job and 29 housewife.

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 3. Do you read Times Of India newspaper ?

Interpretation

From the above graph we can conclude that there are 206 respondents who read times of India newspaper
and 21 respondents who don’t read times of India newspaper.

4. How would you describe your reading experience in Times Of India newspaper ?

Interpretation
From the above graph we can conclude that 95 respondents reading experience were good followed
by 75 respondents of excellent.

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 5. The Times Of India newspaper has proper Add-Content ratio?

Interpretation

From the above graph we can conclude that 64.3% of the respondents are agree that TOI newspaper has
proper Add-Content ratio followed by 26.4% respondents are strongly agree.

6. The Times Of India Newspaper has good Quality of Pages.

Interpretation

From the above graph we can conclude that 108 of the respondents are agree that TOI newspaper has good
quality of pages followed by 98 respondents are strongly agree.

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 7. Are you aware of Times Of India magazine ?

Interpretation

From the above graph we can conclude that 80.6% of the respondents are not aware of TOI magazine
followed by 19.4% respondents are aware of magazine.

8. You are aware of which magazines ?

Awareness
good homes lonely planet femina home trend
top gear hello grazia filmfare

5%
16%
16%
6%

6%
16%

26% 11%

38 | P a g e
 9. Which times magazine do you read?

lonely planet top gear home trend good homes

10%

10%

19%
62%

10. Times’s magazine always gives value for money?

Interpretation

From the above graph we can conclude that 37 of the respondents are agree that Times magazines gives
Value for money followed by 7 respondents are neutral.

39 | P a g e
 11. Price of times group magazine is Reasonable

Interpretation

From the above graph we can conclude that 23 of the respondents are agree that Price of Times magazines is
reasonable followed by 14 respondents are strongly agree.

12.The advertisement in Times magazine are related to the magazine content.

Interpretation

From the above graph we can conclude that 84.1% of the respondents are agree that advertisements in Times
magazines are related to the magazine content followed by 15.9% respondents are strongly agree.

40 | P a g e
 13.The advertisement in Times magazine are not more than the main content.

Interpretation

From the above graph we can conclude that 65.9% of the respondents are agree that advertisements Times
magazines are not more than main content.

14.The advertisement in Times magazine does not show any negative content.

Interpretation

From the above graph we can conclude that 23 of the respondents are agree that advertisements in Times
magazines does not show any negative content followed by 21 respondents are strongly agree.

41 | P a g e
15.The advertisement in Times magazine are reliable.

Interpretation

From the above chart we can conclude that 23 respondents are agree that advertisements in times
magazine are reliable.

16.The English language used in the magazine can be easily understandable.

Interpretation

From the above chart we can conclude that 63.6% respondents are strongly agree that English language
used in magazine can be easily understandable.

42 | P a g e
17.The Magazine has good quality of pages.

Interpretation

From the above chart we can conclude that 23 respondents are agree that magazines has good quality of
pages followed by 21 respondents who are strongly agree.

18.The Magazine has good quality of Print.

Interpretation

From the above chart we can conclude that 50% respondents are agree that magazines has good quality
of Print followed by 50% respondents who are strongly agree.

43 | P a g e
19.The services provided by the Times group is satisfactory.

Interpretation

From the above chart we can conclude that 47.7% respondents are Neutral that service provided by the
times group is satisfactory followed by 36.4% respondents who are strongly agree.

20.The information provided in times magazine are reliable.

Interpretation

From the above chart we can conclude that 30 respondents are Agree that information provided in times
magazine are reliable followed by 13 respondents who are strongly agree.

44 | P a g e
 21.The times magazine covers every aspects of topic.

Interpretation

From the above chart we can conclude that 52.3% respondents are Strongly Agree that times magazine
covers every aspects of topic followed by 47.7% respondents who are agree.

22.The content provided in the times magazine is satisfactory.

Interpretation

From the above chart we can conclude that 52.3% respondents are Strongly Agree that content provided in
times magazine is satisfactory.

45 | P a g e
 23.According to you which magazine Times Group should start publishing?

Opportunities
sports fitness business/start-up
gardening gujarati language magazine

7%
6%
27%

40%
21%

24.You are not aware of Times magazines because of less marketing campaign.

Interpretation

From the above chart we can conclude that 123 respondents are Agree that they were not aware of times
magazine because of less marketing campaign.

46 | P a g e
 25.You don't read times magazine because it does not have your profession's
content.

Interpretation

From the above chart we can conclude that 95 respondents are Agree that theydon't read times magazine
because it does not have your profession's content followed by 52 Disagree.

26. You don't read times magazine because of Advertisements.

Interpretation

From the above chart we can conclude that 83 respondents are strongly Agree that they don't read
times magazine because of Advertisements.

47 | P a g e
 27.You don't read times magazine because of old content.

Interpretation

From the above chart we can conclude that 51.9% respondents are DisAgree that they don't read times
magazine because of old content followed by 20.2% who are agree.

28.You don't read times magazine because you don't have reading habbit.

Interpretation

From the above chart we can conclude that 75 respondents are DisAgree that they don't read times
magazine because you don't have reading habbit.

48 | P a g e
 29. You don't read times magazine because it does not cover your area of interest.

Interpretation

From the above chart we can conclude that 33.33% respondents are Neutral that they don't read times
magazine because it does not cover your area of interest followed by 28.4% respondents who are
disagree.

49 | P a g e
 Factor Analysis Results
Awareness of Magazines
FACTOR ANALYSIS FEASIBILITY :

 Low Partial correlations indicate more suitability of factor analysis .

Higher values of Kaiser’s measure (close to 1 ) indicates suitability of factor analysis

Input Data Type

Number of Records Read

Number of Records Used

N for Significance Tests

Means and Standard Deviations from 44

Observations

Variable Std Dev

The advertisement in Times 0.505258
magaz
The advertisement in 0.845333
Times_0001
The English language used in 1.246348
the
The Magazine has good quality 1.274859
of
The Magazine has good 1.116852
quali_0001
The services provided by the 1.069222
Tim
The information provided in time 1.056541

The times magazine covers 0.918163

every
The content provided in the time 1.061283

Correlations

The The The

advertisem advertisem The Magazine The
ent in ent in The English Magazine has good services
Times Times_000 language has good quali_000 provided
  magaz 1 used in the quality of 1 by the Tim
The 1 0.20295 -0.02098 0.15016 0.33344 -0.63691
advertisement in
Times magaz
The 0.20295 1 0.1806 -0.04512 0.10077 -0.21987
advertisement in
Times_0001
The English -0.02098 0.1806 1 0.27776 -0.21263 0.05434
50 | P a g e
language used in
the
The Magazine 0.15016 -0.04512 0.27776 1 0.05494 -0.17798
has good quality
of
The Magazine 0.33344 0.10077 -0.21263 0.05494 1 -0.24963
has good
quali_0001
The services -0.63691 -0.21987 0.05434 -0.17798 -0.24963 1
provided by the
Tim
The information 0.17426 -0.20831 0.03532 0.01727 0.2365 -0.41173
provided in time
The times -0.11279 0.17978 -0.08637 -0.18378 0.43089 0.2665
magazine covers
every
The content -0.1035 -0.2498 -0.04675 -0.19415 -0.12664 0.48115
provided in the
time
Generated by the SAS System ('Local', W32_8PRO) on 11 May 2019 at 9:45:46 PM

Partial Correlations Controlling all other Variables

The The
The Magazi The service The
The The English ne has Magazine s informati
advertiseme advertiseme languag good has good provide on
nt in Times nt in e used quality quali_000 d by provided
  magaz Times_0001 in the of 1 the Tim in time
The advertisement in Times 1 0.0579 0.14943 - 0.40838 - -0.37269
magaz 0.0007 0.66546
2
The advertisement in 0.0579 1 0.28359 - 0.02207 -0.2065 -0.25306
Times_0001 0.1846
9
The English language used in 0.14943 0.28359 1 0.3504 -0.30971 0.25174 0.29568
the 9

The Magazine has good quality -0.00072 -0.18469 0.35049 1 0.18406 -0.1165 -0.17319
of

The Magazine has good 0.40838 0.02207 -0.30971 0.1840 1 0.20693 0.4669
quali_0001 6

The services provided by the -0.66546 -0.2065 0.25174 -0.1165 0.20693 1 -0.57739
Tim
The information provided in time -0.37269 -0.25306 0.29568 - 0.4669 - 1
0.1731 0.57739
9
The times magazine covers -0.26858 0.17412 0.116 - 0.63015 - -0.37545
every 0.1695 0.06757
7
The content provided in the time 0.47577 -0.09629 -0.16278 - -0.37789 0.60412 0.48973
0.0216
2

Kaiser's Measure of Sampling Adequacy: Overall MSA = 0.54287673

51 | P a g e
 The The The
Magazin service The times The
The e has s informati magazi content
The English Magazine good provid on ne provided
The advertisement in Times language has good quali_00 ed by provided covers in the
magaz used in the quality of 01 the Tim in time every time
0.57178 0.548357 0.441265 0.408401 0.4388 0.325704 0.35593 0.369014
36

= 9 Average = 1
Differen Proporti Cumulati
  ce on ve
1 0.69750 0.2599 0.2599
8
2 0.20652 0.1824 0.4424
9
3 0.36704 0.1595 0.6019
1
4 0.16363 0.1187 0.7206
6
5 0.16500 0.1005 0.8211
7
6 0.30482 0.0822 0.9033
6
7 0.12250 0.0483 0.9516
8
8 0.18935 0.0347 0.9863
6
9   0.0137 1

Eigenvectors
  1 2 3 4
The advertisement in Times 0.48533 0.1486 - 0.0625
magaz 0.0435 1
9
The advertisement in 0.18607 0.19583 0.6038 -
Times_0001 8 0.0968
2
The English language used in 0.02975 - 0.3545 0.5727
the 0.36309 6 8
The Magazine has good 0.22734 - 0.1548 0.5122
quality of 0.30372 1 2
The Magazine has good 0.27226 0.566 - 0.2742
quali_0001 0.0896 6
6
The services provided by the - 0.00442 0.0666 0.1619
Tim 0.59613 4
The information provided in 0.28139 - - 0.2503
time 0.05862 0.5597 1
9
The times magazine covers - 0.61332 0.2025 0.3019
every 0.19332 2
The content provided in the - 0.12453 - 0.3755
time 0.36223 0.3419 5

52 | P a g e
 1

Factor Pattern
Factor Factor
  Factor1 Factor2 3 4
The advertisement in Times 0.74232 0.19041 - 0.0646
magaz 0.0522 1
2
The advertisement in 0.2846 0.25094 0.7235 -
Times_0001 0.1000
7
The English language used in 0.04551 - 0.4248 0.5920
the 0.46526 4
The Magazine has good 0.34773 - 0.1854 0.5294
quality of 0.38918 8 4
The Magazine has good 0.41643 0.72527 - 0.2834
quali_0001 0.1074 8
2
The services provided by the -0.9118 0.00566 0.0798 0.1673
Tim 4 5
The information provided in 0.4304 - - 0.2587
time 0.07511 0.6706 3
8
The times magazine covers - 0.7859 0.2426 0.3120
every 0.29569 1 7
The content provided in the - 0.15958 - 0.3881
time 0.55404 0.4096 8
4

Variance Explained by Each Factor

Factor1 Factor3 Factor4
2.33945 1.43541 1.06837
6 4

 Since, the value of KMO i.e. OVERALL MSA is greater than 0.5 ,therefore the overall model is
significant.
 Assuming threshold limit for individual variable be 0.5, as the value of all the variables is greater than
0.5 , the model is significant.

53 | P a g e
54 | P a g e
 Factor Analysis Results
Not Awareness of Magazines

FACTOR ANALYSIS FEASIBILITY :

 Low Partial correlations indicate more suitability of factor analysis .

Higher values of Kaiser’s measure (close to 1 ) indicates suitability of factor analysis.

Input Data Type Raw

Data
Number of Records Read 183
Number of Records Used 183
N for Significance Tests 183

Means and Standard Deviations from 183 Observations

Variable Mean Std Dev
You are not aware of Times magaz 2 0.574169
You don't read times magazine be 2.535519 1.025818
You don't read times magazi_0001 1.814208 0.876065
You don't read times magazi_0002 3.480874 1.063074
You don't read times magazi_0003 3.557377 1.097318
You don't read times magazi_0004 2.901639 1.059311
Correlations
You You You You You
You are don't don't don't don't don't
not read read read read read
aware of times times times times times
Times magazin magazi_0 magazi_0 magazi_0 magazi_0
magaz e be 001 002 003 004
You are not aware of Times magaz 1 0 0.02185 0.27905 0.06105 0.11744
You don't read times magazine be 0 1 -0.30443 -0.01071 0.29959 0.35212
You don't read times magazi_0001 0.02185 -0.30443 1 0.12006 -0.01743 0.0098
You don't read times magazi_0002 0.27905 -0.01071 0.12006 1 0.19288 0.07151
You don't read times magazi_0003 0.06105 0.29959 -0.01743 0.19288 1 0.76591
You don't read times magazi_0004 0.11744 0.35212 0.0098 0.07151 0.76591 1
Generated by the SAS System ('Local', W32_8PRO) on 11 May 2019 at 8:27:06 PM

55 | P a g e
 Partial Correlations Controlling all other Variables
You You You You You
You are don't don't don't don't don't
not read read read read read
aware of times times times times times
Times magazin magazi_0 magazi_0 magazi_0 magazi_0
magaz e be 001 002 003 004
You are not aware of Times magaz 1 -0.03751 -0.03106 0.29006 -0.11043 0.15516
You don't read times magazine be -0.03751 1 -0.32507 0.00333 0.0355 0.22301
You don't read times magazi_0001 -0.03106 -0.32507 1 0.12527 -0.0531 0.12265
You don't read times magazi_0002 0.29006 0.00333 0.12527 1 0.24309 -0.15997
You don't read times magazi_0003 -0.11043 0.0355 -0.0531 0.24309 1 0.74465
You don't read times magazi_0004 0.15516 0.22301 0.12265 -0.15997 0.74465 1

Kaiser's Measure of Sampling Adequacy: Overall MSA = 0.52350748

You You You You
don't don't don't don't
read read read read
times times times times
magazi_0 magazi_0 magazi_0 magazi_0
You are not aware of Times magaz 001 002 003 004
0.4384646 0.435079 0.421996 0.532552 0.521685

Eigenvalues of the Correlation Matrix: Total

= 6 Average = 1
Proportio Cumulativ
  Difference n e
1 0.673148 0.3408 0.3408
2 0.321232 0.2286 0.5695
3 0.326702 0.1751 0.7445
4 0.127179 0.1206 0.8652
5 0.384513 0.0994 0.9646
6   0.0354 1

Eigenvectors

  1 2 3
You are not aware of Times magaz 0.15182 0.47406 0.57013

You don't read times magazine be 0.41295 - 0.27243

0.39744
You don't read times magazi_0001 -0.10082 0.53567 -
0.60721
You don't read times magazi_0002 0.18088 0.57188 0.31619

You don't read times magazi_0003 0.61634 0.05614 -

0.25172
You don't read times magazi_0004 0.61941 0.0131 -
0.26207

Factor Pattern

  Factor1 Factor2 Factor3

You are not aware of Times magaz 0.2171 0.55524 0.58437

56 | P a g e
You don't read times magazine be 0.59053 - 0.27923
0.46549
You don't read times magazi_0001 -0.14417 0.62739 -
0.62238
You don't read times magazi_0002 0.25867 0.66981 0.32409

You don't read times magazi_0003 0.88137 0.06575 -0.258

You don't read times magazi_0004 0.88576 0.01534 -

0.26861

Variance Explained by Each Factor

Factor1 Factor3
2.0449401 1.05056
1

 Since, the value of KMO i.e. OVERALL MSA is greater than 0.5 ,therefore the overall model is
significant.
 Assuming threshold limit for individual variable be 0.5, as the value of all the variables is greater than
0.5 , the model is significant.

57 | P a g e
58 | P a g e
 CHAPTER 7
Questionnaire

59 | P a g e
 Questionnaire
Personal Details
1. Name

2. Gender
A. Female
B. Male

3. Occupation *
A. Student
B. Job
C. Business
D. Housewife

Instructions: Use tick marks ( ) to give your opinion for the questions.

4. Do you read Times Of India newspaper?

A. Yes
B. No

5. How would you describe your reading experience in Times Of India newspaper? 
A. excellent
B. Good
C. Average
D. Poor
E. Worst

6. The Times Of India newspaper has proper Add-Content ratio? *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

7. The Times Of India Newspaper has good Quality of Pages. *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

60 | P a g e
 8. Are you aware of Times Of India magazine ? *
A. Yes
B. No

Instructions: If your choice is YES then you may continue. If NO then switch directly to 25th question.

9. You are aware of which magazines ? *

A. Femina
B. Filmfare
C. Top gear
D. Lonely planet
E. Home trend
F. Good homes
G. Hello
H. Grazia

10. Which times magazine do you read ?

A. Femina
B. Filmfare
C. Top gear
D. Lonely planet
E. Home trend
F. Good homes
G. Hello
H. Grazia
I. None

11. Times’s magazine always gives value for money? *

A. Strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

12. Price of times group magazine is Reasonable *

A. Strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

13. The advertisement in Times magazine are related to the magazine content. *
A. Strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

61 | P a g e
 14. The advertisement in Times magazine are not more than the main content. *
A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

15. The advertisement in Times magazine does not show any negative content. *
A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

16. The advertisement in Times magazine are reliable. *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

17. The English language used in the magazine can be easily understandable. *
A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

18. The Magazine has good quality of pages. *

strongly Agree
A. Agree
B. Neutral
C. Disagree
D. Strongly Disagree

19. The Magazine has good quality of Print. *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

20. The services provided by the Times group is satisfactory. *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree
62 | P a g e
 21. The information provided in times magazine are reliable. *
A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

22. The times magazine covers every aspects of topic. *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

23. The content provided in the times magazine is satisfactory. *

A. strongly Agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

24. According to you which magazine Times Group should start publishing? *
A. Sports
B. Fitness
C. Gardening
D. Gujarati Language Magazine
E. Business/Start-up
F. Other

Instruction : if your answer is NO in the 8 TH question then continue with 25TH question, and if your answer
was YES then submit the form.

25. You are not aware of Times magazines because of less marketing campaign *
A. strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

26. You don't read times magazine because it does not have your profession's content. *
A. strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

63 | P a g e
27. You don't read times magazine because of Advertisements. *
A. strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

28. You don't read times magazine because of old content. *

A. strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

29. You don't read times magazine because you don't have reading habbit. *
A. strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

30. You don't read times magazine because it does not cover your area of interest. *
A. strongly agree
B. Agree
C. Neutral
D. Disagree
E. Strongly Disagree

31. Do you read any other magazine ? *

A. Yes
B. No

32. If "Yes" then which magazine do you read ?

33. According to you which magazine Times Group should start publishing? *
A. Sports
B. Fitness
C. Gardening
D. Gujarati Language Magazine
E. Business/Start-up
F. Other

64 | P a g e
Chapter 8

65 | P a g e
 Conclusion & Recommendation

After seeing all the charts and data of factor Analysis it is conclude that the satisfaction level
of Times Of India newspaper is very high. People of Vadodara city are very happy with the
services and quality given by Times of India. The awareness of Times’s group magazine is
very less in the market. The company should do any marketing activity to increase the
awareness. Comparing with the awareness the readership is very less in the market. The
lonely planet magazine has highest awareness and readership. In the questionnaire around
12-13 factors were taken to identify the satisfaction of current magazine reader and hopefully
all are positive. There is a very big opportunity of magazines in Vadodara market as 40,000
respondents are reading times of India Newspaper so they can easily take Magazines.
According to the study most of the people feels the price is very reasonable and the quality
offered by the company is also satisfactory. The major finding and recommendation to the
company is to start various sectors magazines like Gardening, Fitness, kids, Technology,
Business, start-ups and gujarati language magazine. So the report suggest the company to
look on above factors.

66 | P a g e