Assignment

Advanced Content and Social

Tactics to Optimize SEO

Module 4
By Mekail Sarwar
1(a) Company Name : Safara Foods

Website: https://www.safarafoods.com/

Industry: FMCG

Social media accounts :

Facebook : https://www.facebook.com/foods.safara/

Youtube: https://www.youtube.com/channel/UCUovbiDKGkYlXekwiK7225w?view_as=subscriber

LinkedIn : https://www.linkedin.com/company/safara-foods/?viewAsMember=true

Goal of Website: To influence customers to make purchase the products

1(b) Keywords: Chicken, Meat, Dressed Chicken, Organic Chicken, halal chicken, halal meat, safe food,
chemical free meat, chemical free chicken

Long tail keyword opportunities: Safe and Halal Meat, Safe and Halal chicken, Antibiotic free chicken,
Free home delivery

Question based keywords: Safe and Halal Meat (How), Free home delivery (Where)
Stages in Search they belong to: Awareness

Type of search query: Informational

 How do you feel these keywords would help the business meet the goal you discovered?
- The keywords are in line with the brand and product and specific need of consumers
 How do you feel these keywords would help draw in organic traffic to the site?
- These are specific and niche searches done by target audience of this website
 How well do you think the business can effectively compete for this keyword?
- These keywords have high search volume with low competitions
1(c) Target audience

Gender: 40% Male, 60% Female

Source of Data: This was my previous company

Majority audience from: City, capital

Primary traffic sources from: Desktop, Mobile, Social media site

1(d) Buyer Persona

Name: Hasan Mahbub

Profession: Job holder

Problem: Want to find safe and antibiotic free meat for family

Other interest: Dine out, family dinner, children, travel, festival, American food, fried food etc.

2(a) https://www.safarafoods.com/

https://www.safarafoods.com/processed-chicken/shonali-chicken.html/

https://www.safarafoods.com/safara-egg.html/

https://www.safarafoods.com/portion-meat.html/

 2(b) The Page - Home

 The Page URL - https://www.safarafoods.com/
 The Title Tag of the Page - Safafoods
 The Meta Description of the Page – Trusted online shop in Bangladesh for Halal Food
 The H1 of the Page – Product Categories | Our promises
 The H2 of the Page - Call us at 09612-723272, 01847277509 • Email: [email protected]

 2(c) Title Tag – Safara Foods | Halal Chicken for all

 Meta Description – Safara Foods provide organic chicken, sourced from their own firm and
slaughtered in a safe and halal way. The chicken are also chemical free, safe to consume.
 H1 – Trusted Online shop in Bangladesh
 H2 – Providing Safe and Chemical free chicken

Some social media content samples

 Content Marketing Plan

Safara Foods Online Shopping

June 19th - July 18th
Publication CONTENT
Category TITLE Communication Root (Heading/Copy)
Date TYPE
Image / Zinismart ensures best quality
6-19-2019 Brand Best Quality Product
Video product
6-20-2019 Image Product Cosmetics Skincare products
5% Discount on any product
6-21-2019 Image / GIF Brand Brand awareness
ordered from Website
6-23-2019 Image Trend Woman Apparel Copy, Ideas

Router, UPS, Gaming Mouse ,

6-26-2019 Image Product Electronics Accessories
Mouse Pad
6-28-2019 Image / GIF Brand USP Promotion Fastest Delivery in Uttara

Beautycare Products - Lipstic / Eye

6-30-2019 Image Product Beauty Cosmetics
Pallet, Foundation etc

7-2-2019 Image Brand Tips Summer Tips

7-5-2019 Image Brand Brand Awareness We deliver what you see
Image / Wallet, Pen, Sunglass etc combo
7-7-2019 Product Combo Offer
Video offer
7-10-2019 Image Product Brand awareness Will be discussed
7-13-2019 Image Brand Trend Featuring any trend

6-25-2019 Image Brand Page Like Focusing on Zinismart USP

CONTENT MARKETING
plan
 GOAL
To establish Safara Foods as a
brand and ensure conversion
through web portal

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Hello!
What is our Brand Name?
What does our Brand Stand For?
Have we identified our target audience yet?

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What is our Brand Name?
- Safara Foods

What does our Brand Stand For?

- Freshness and Safe Food.

Have we identified our target audience yet?

- Yes

What is our Brand Agenda?

- To provide fresh and safe chicken to all

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 How DO WE PLAN TO
START ???
Let’s first identify which platforms
we are going to use to run
marketing campaigns.

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“Facebook, Google AdWords
( display, search and video
ads ), YouTube, Instagram,
LinkedIn etc.”

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Big
Bring the attention of your audience
over the point that Safara Foods is
in market and we mean business !!!
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Want big impact?
Use CLEAN image WITH
CLEAR CONCEPT

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CONTENT MARKETING PLAN
A very good and effective way of doing What type of contents will be used for our Branding?
digital marketing for any brand is to do Content can be any type such as static image,
content marketing. Although content infographic image, typography, OVC marketing, website
marketing can be done in both online and banner, website blog post, teaser post, live video
offline method ( Activation ), the online content etc.
content marketing is more effective and
time saving. For Safara Foods Branding, we will do a cross platform
marketing with a mixture of all the above-mentioned
Because “CONTENT IS THE KING” !!! contents.

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 We want to generate
Reach Engagement Impression
The number to how many Engagement is a popular social An impression refers to a way
original people the ad was media metric used to describe in which marketers and
served. the amount of interaction -- advertisers keep track of every
likes, shares, comments -- a time ad is "fetched" and
piece of content receives. counted.
Messages Lead Sale Conversion
The conversation which Various information of Sale of product through
happens between business and customers such as names, marketing and promotional
its customer. address, contact details etc. campaigns

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FORECAST OF MARKETING FUNNEL
Allocation of Campaigns and marketing budget

1st Quarter 2nd Quarter 3rd Quarter

Awareness 70% 50% 30%

Consideration 20% 30% 40%

Conversion 10% 20% 30%

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12
Let’s start with a
website
Yes !!! We have our
website

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 Then comes
FACEBOOK
We have created our social media page in
Facebook. The type of content will be used in
content marketing in Facebook are Images,
Videos, Blog posts, Infographic, Cover Images,
GIF etc.

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LinkedIn
as well

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And a YouTube
channel

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 Type of
CONTENTS
IMAGE
CONTENT

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infographic

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Web banner
( AdWords image )

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 VIDEO
CONTENT
(PHASE 2 MARKETING
AV - OVC)

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STRAGETIGIES FOR CAMPAIGNS
We want to go ahead with these “Strategies” . . . .
As the objective is to spread mass
awareness and by doing that, to be on top
- Discounts ( Launching discount, promotional
discounts, event-based discounts etc. )
of customer mind, it is also important to be
in the “Evoke Set“ of our target audience. - USP Promotion ( safe food ) through Online content
While this is not achievable overnight nor marketing
within a short span of time, we can always - USP Promotion through Offline events
induce the “Evoke”.
- Connecting brand with social concern ( Providing safe
food in the midst of food adulteration and food with
To do so, a set of planned campaign
harmful substances )
strategies is required.
- Making grocery shopping ( perishable goods ) easier in
every house. Online and Offline activities to promote
“Hassle free and Time saving” grocery shopping.

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How can we run the
campaigns ( ONLINE
& OFFLINE )
(Proposed IDEAS)

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“QR CODE” A COOL
TOOL TO PLAY WITH
QR Code is a very handy shortcut tool when you
want to drive traffic to a specific landing page.
In our case, to drive traffic to our website, let’s
have a look how we can use QR Code in
campaigns …

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Social media
offer posts

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QR CODE IN
T-shirt's

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 LEAFLET OFFERS
Leaflet with coupons for discount can be
handed out as a part of offline campaign.
It will create awareness and whenever
someone with a leaflet/coupon will visit a
POS, they will be able to avail a good
discount, resulting in guaranteed sale !!!

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Offline campaign
(OUTDOOR ACTIVATION / EVENTS)
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 SALES FORECAST FOR 1ST YEAR

Sonali Chicken – 36,500 Unit ( 100 qty each day )

Safara Eggs – 80,000 Unit ( 20 dozen each day )
Other sourcing product - 10,000 Unit ( per year )

Estimated sale of
8 – 10 MILLION BDT
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 6-7 Million BDT
That’s the total estimated promotional
budget ( both online and offline ) for the 1st
year.

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THANKS!
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