MBA (Executive)

Specialisation in Business Analytics

Become a data-driven manager, with a new age
MBA from NMIMS Global Access
18 months

RAHO AMBITIOUS
Analytics is rapidly changing business models of the modern economy by
providing data-verified actionable insights. Advances in the field have led
to a competency-gap in today’s professionals. The 'Master of Business
Administration (Executive) with specialisation in Business Analytics', craft-
ed by NMIMS Global Access and powered by upGrad, addresses this gap
while also bringing the rigour of a campus MBA to the online space. With
real-life industry case-studies, the program covers the latest analytics tools
and techniques along with their business applications, thus enabling
learners to succeed in business roles using analytics.

NMIMS has consistently ranked among the top ten B-Schools in India and
has over 15000 students on-campus, 55000 in continuing education and
750 full-time faculty members. We are confident that with NMIMS’s superior
academic curriculum and upGrad’s advanced ed-tech platform, industry
tie-ups and career services put together will create a pool of top-notch
professionals ready to take up the industry’s challenges head-on.

Mr. Rajiv Shah

Director and CEO
NMIMS Global Access
 RAHO AMBITIOUS

upGrad is an online education platform to help individuals develop their

professional potential in the most engaging learning environment. Online
education is a fundamental and much needed disruption that will have a
far-reaching impact. At upGrad, we are working towards transforming this
online education wave into a tsunami! We are taking a full-stack approach
of leveraging content, technology, marketing and services to offer quality
education at scale in partnership with corporates & academics to offer a
rigorous & industry relevant program.

Based on our market research and conversations with the industry, we

have identified that quality professional MBA education has critical supply
demand imbalance, especially when we talk about specialisations in
emerging technologies such as Business Analytics. Hence NMIMS Global
Access has designed a best-in-class MBA (Executive) with Specialisation
in Business Analytics to empower the next generation of leaders to lead
teams working on Business Analytics and make data-driven decisions
themselves. NMIMS Global Access leverages upGrad's proprietary tech-
nology to equip you with the perfect mix of business acumen and techni-
cal capabilities to help you achieve your career goals.

Ronnie Screwvala
Co-founder & Chairman
upGrad
WHY MBA (EXECUTIVE)
with Specialisation in
Business Analytics

MBA (EXECUTIVE) NEW AGE MBA

Get a recognised MBA (Executive) A unique management program
from a University accredited Grade that helps you integrate concepts
A+ by NAAC and awarded across functional domains with
Autonomy Category 1 by UGC. Analytics

ONLINE POWER FOR THE INDUSTRY,

LEARNING BY THE INDUSTRY
Learn from the best NMIMS faculty Reverse engineered curriculum
and industry experts via interactive based on the needs of the industry.
recorded lectures and 200+ hours Execute 250+ hours of industry
of live sessions. projects.

STUDENT CAREER
MENTORSHIP SUPPORT
Get unparalleled mentorship Gain access to extensive 360 degree
from industry experts and career coaching services and get
timely doubt resolution via introduced to the right opportunities
Q&A forum. to upgrade yourself.
LEARN FROM
Top Academicians & Experts

Information Systems for Managers

PROF. BRINDA SAMPAT

M.Sc. (IT), UGC-NET
Assistant Professor, NMIMS - NGASCE

Behavioural Sciences and Human Resource Management

DR. POOJA A BASU

Ph. d. PGDBA
Assistant Professor

Financial Accounting for Managers

PROF. AMIT PARAKH

PGDM, ACA, CS, CFA, FRM
Founder & Lead Trainer at FinStudyClub

Marketing Management

DR. CHHAVI TANEJA

Ph.d. | Master of Business Economics
Faculty NGA-SCE

This is an indicative faculty list.

Strategic Business Management

DR. BALA KRISHNAMOOTHY

Associate Dean - School of Business
Management, NMIMS

Python for Business Analytics

MIRZA RAHIM BAIG

Analytics Lead at Flipkart FLIPKART
Bengaluru, Karnataka, India

Managerial Economics

DR. DIMPLE PANDEY

MBA, (ICFAI, Hyderabad)

Business Communication

PROF. HARNEET JAYAKAR

PGDM (IMT-Ghaziabad),
B.E. (Mumbai University)

Data Visualisation

S. ANAND
CEO, Gramener GRAMENER

This is an indicative faculty list.

 BASECAMP:
Offline Meet-ups & Learning

Along with online learning, offline basecamp

meetups act as a physical platform for extensive
peer-to-peer learning, networking and idea
exchanges. Basecamp brings together, a hybrid
offline and online learning experience for all the
students and alumni. Held across major cities in
India, these fun, yet informative career building
events add on to the already great learning
experience of the program.

WHAT'S IN IT FOR OUR LEARNERS?

Networking with Career Engaging

Faculty and Building Group Projects
Student Mentors Sessions

Fun and Peer Interaction

Exciting and Career
Activities Networking
 PROGRAM
CURRICULUM

STRUCTURE:
18 months 1000+ Hours of learning
6 terms of 3 months each 200+ hours of live faculty Interaction
3 months long capstone in the 6th term Hands-on projects for practical learning

TERM 1
BUSINESS COMMUNICATION
- Identify and demonstrate best practices of verbal, non-verbal and written communication in
the professional environment
- Formulate, implement and assess a personal brand strategy

MANAGERIAL ECONOMICS
- Understand the key concepts of micro and macro economics
- Analyse the impact of various economic factors on elements of the business strategy
- Understand game theory and identify optimum strategies in various business situations

MARKETING MANAGEMENT
- Develop a marketing strategy for a product/service
- Identify the most appropriate channel mix for a marketing plan
- Evaluate a marketing campaign on summary metrics

INFORMATION SYSTEMS FOR MANAGERS

- Get an overview of the key IT tools (traditional and emerging)
- Get an overview of the key tools in MS Excel
- Perform basic pivoting and formatting to represent data in MS Excel

TERM 2
BUSINESS STATISTICS
- Use basic data visualisation techniques to derive better insights from a dataset
- Use hypothesis testing to add statistical rigor to your business decisions
- Study associations between business variables to determine their relationship

BEHAVIOURAL SCIENCES & HUMAN RESOURCE MANAGEMENT

- Understand individual behaviour in the context of teams, groups and organisations
- Understand key HR strategies for the 3 phases of an employee - recruitment,
development and assessment
- Formulate an effective resource management strategy to create a high performance team
PYTHON FOR DECISION MAKING
- Apply basic syntax and operations in Python
- Clean and manipulate the data using Python's powerful data analysis libraries
- NumPy and Pandas
- Create basic visualisations using Python

FINANCIAL ACCOUNTING FOR MANAGERS

- Understand the basics of accounting and financial ratios
- Analyse accounting statements and Financial ratios to identify
the key Action areas for a business

TERM 3
BUSINESS PROBLEM SOLVING, TABLEAU AND STORY TELLING
- Create visualisations using Tableau and utilise storytelling principles for presenting
insights in impactful ways
- Apply frameworks to understand business problems and formulate hypothesis
- Identify the different steps of a Data Science project utilising the Crisp DM framework

OPERATIONS AND SUPPLY MANAGEMENT

- Understand the key operations and SCM strategies available to a business
- Optimise decisions w.r.t plant planning, layout, production and operations management
- Formulate an optimum operations, procurement, inventory and logistics strategy

EXPLORATORY DATA ANALYSIS, BIG DATA AND SQL

- Acquire data, identify different features, clean it and perform Exploratory Data Analytics
on Python/ Excel
- At the end of this course students will be able to apply a set of techniques to display data
in such a way that interesting features will become apparent, helping solve business problems
- Perform basic and intermediate operations in SQL to query and manipulate data
- Identify the important components of Big Data ecosystem so that students can understand
its capabilities and collaborate with big data engineers
- Identify the strategic advantage of deploying big data systems, identify the roadmap for
setting up Big Data Systems for the same

CORPORATE FINANCE
- Understand project financing, project risk and risk management strategies
- Evaluate a project on its financial viability

TERM 4
STRATEGIC BUSINESS MANAGEMENT
- Understand the key frameworks for business, competition and industry analysis
- Apply the strategy models to varying business situations
- Formulate a plan for business growth, expansion (market entry/acquisition)
MACHINE LEARNING I
- Identify the different problems where linear and logistic regression can be applied
- Write Python code for the algorithms to apply these and create models
- Evaluate the model

MODEL SELECTION AND MACHINE LEARNING II

- Apply basic model selection principles - Understand the basics of decision trees
- Identify the different problems where decision trees, other advanced ensembles and
supervised learning models can be applied

ADVANCED MACHINE LEARNING

- Identify the different problems where time series forecasting, clustering, PCA,
NLP and deep learning can be applied
- Understand the concept of time series
- Create time series models on excel
- Apply K-Means clustering on excel - Introduction to PCA

TERM 5
MARKETING, WEB AND SOCIAL MEDIA ANALYTICS
- Apply analytical techniques to the domain of marketing management
- Predict customer churn using machine learning models
- Increase the effectiveness of your marketing campaigns through data analytics

FRAUD AND RISK ANALYTICS

- Predict and prevent financial fraud using machine learning models
- Apply machine learning principles to credit risk analysis

SUPPLY CHAIN AND LOGISTICS ANALYTICS

- Apply machine learning principles to demand forecasting
- Understand the application of machine learning for inventory planning,
procurement & logistics optimization

HR ANALYTICS
- Understand the application of analytics for talent and performance management
- Apply machine learning principles for attrition prediction

TERM 6
CAPSTONE PROJECT
- Showcase the skills learned in the program through a 3 month long industry project.
Get guidance and feedback on your project from a seasoned industry expert.

Note: NMIMS University, at its sole discretion, reserves the right to alter information, including but not limited to,
modifying program availability, program length, program structure, program curriculum, or to adjust fees, admission requirements,
policies or procedures at any time.
 PROGRAM DETAILS

PROGRAM STARTS DURATION

Refer Website 18 months

PROGRAM FLOW
15 months - Master the leadership, management strategy and business analytics
concepts through engaging videos, faculty live session and hands-on projects
3 months - Apply these concepts in a capstone project to showcase what you have
learned

WEEKLY COMMITMENT
15-18 hours per week
6-8 hours of Interactive learning time
5-7 hours assignments & projects
4-6 hours of NMIMS faculty and Industry expert live interaction

APPLICATION FEE PROGRAM FEE

₹1500 ₹4,00,000*
Flexible payment options available
*For detailed breakup of the fee please contact us.

ELIGIBILITY SELECTION PROCESS

Bachelor’s (10+2+3) Degree in any discipline Selection based on applicant profile
from recognised Universities with minimum and performance in the statistics
55% and 3+ years of Work Experience. aptitude, logical and verbal reasoning
OR, Bachelor’s (10+2+3) Degree in any test. Admissions commitee may
discipline from recognised Universities with conduct online interviews as part of the
minimum 55% and Postgraduation / selection process.
Professional Degree with minimum 55% and
2+ year of work experience.

For further details, email us at

[email protected]

UNIVERSITY INFORMATION COMPANY INFORMATION

2nd Floor, NMIMS New Building, upGrad Education Private Limited
V. L. Mehta Road, Vile Parle (W), Nishuvi, 75, Dr. Annie Besant Road
Mumbai - 400056 RAHO AMBITIOUS Worli, Mumbai - 400018
executive.nmims.edu