Acknowledgement

This study has been made possible by the guidance support and participation of the following.
Language may not suffice to express rheir profound gratitude
To Jesus Christ our Lord and Saviour, for having walked with in this scholarly journey who
gave me strength and knowledge to be able to accomplish this requirement, for guiding me at all
times especially in times I doubted myself.
To My Family for the support and guidance that directed me in the right path. For their
unending love and support, for providing my needs financially and morally, for their patience and
understanding during my tiring days and for being there no matter what
To My Friends for giving and helping me generate ideas that greatly helped me to produced
this study
To The Associate Dean of the College of Hospitality Management and Tourism, Ninevetch
Grace O. Marco for having fused tremendous challenge for the students
To Mrs. Marjorie R. Murillo for giving me the chance and opportunity to finished her subject
with this requirement. For the guidanc and understanding my situation inspite of my shortcomings
when it comes to studying.
To all of them, Thank you!
 Table of Contents
I. Cover Page Pages
II. Acknowledgement
III. Table of Contents

Chapter I Introduction 1
a. Rationale of the study
b. Study area
c. Objectives of the Study
d. Mission
e. Vision
f. Goals
Chapter II Current Situation and Analysis
a. Socio-economic Data 2
b. Land use 4
c. Available Infrastructure 5
 Transportation
 Utilities
 Communication
 Social
d. Available Tourist Attractions 7
 Geophysical Landscape
 Ecological-biological
 Cultural-historical
 Recreational
e. Visitors Profile 11
f. Existing Plans and Program 11
Chapter III Tourism Analysis
Development of Potential and challenges (Swot Analysis) 14
Chapter IV Tourism Development Strategy
a. Image to be Promoted 15
b. Target Market and Prospects
c. Development Strategies
Chapter V Tourism Development Frameworks/Plans
a. Structure Plan for Tourism Development 22
 Proposed Tourism Cluster
 Themed Tours
 Development of Existing Tourism Resources
 Accommodation Plan
 Transport Infrastructure Plan
b. Entrepreneurship Development Plan 26
 Rationale
 Objectives
 Strategies
 Tourism Program Entreprenuerial Competency Design
Chapter VI Environment and Conservation Management Plan
a. Rationale of EMP and CMP 27
b. Aims and Objectives of EMP and CMP
c. Policies of EMP and CMP
d. Strategies for Conservation
e. Protection and Management Measures
 Introduction
A. Rationale of the Study
Laguna, officially the Province of Laguna is a province in the Philippines, located in
the Calabarzon region in Luzon. Its capital is Santa Cruz and the province is situated southeast
of Metro Manila, south of the province of Rizal, west of Quezon, north of Batangas and east
of Cavite. Laguna hugs the southern shores of Laguna de Bay, the largest lake in the country. As of
the 2015 census, the province's total population is 3,035,081[4]. It is also currently the seventh
richest province in the country
Laguna is notable as the birthplace of Jose Rizal, the country's national hero. It is also famous for
attractions like Pagsanjan Falls, the University of the Philippines Los Baños and the University of
the Philippines Open University in Los Baños , the hot spring resorts of Calamba on the slopes
of Mount Makiling, Pila historic town plaza, Taytay Falls in Majayjay, the wood carvings and papier-
mâché created by the people of Paeté, the annual Sampaguita Festival in San Pedro,
the turumba of Pakil, the tsinelas footwears from Liliw, the Pandan Festival of Luisiana, the Seven
Lakes of San Pablo, and the Nagcarlan Underground Cemetery in Nagcarlan.
B.Study Area
The province has a land area of 1,917.85 square kilometers or 740.49 square miles. Its population
as determined bt the 2015 Census was 3,035.081. This represented 21.06% of the totatl population
of the CALABARZON Region

Laguna is considered a treasure trove of different cultures and influences passed down and
maintained for hundreds of years. From breathtaking views to historical structures, the province of
Laguna remains to be one of the country’s top tourist destinations. So, if you’re planning a trip to the
birthplace of our national hero.

B. Objective of the Study

Laguna is considered a treasure trove of different cultures and influences passed down and
maintained for hundreds of years. From breathtaking views to historical structures, the province of
Laguna remains to be one of the country’s top tourist destinations. So, if you’re planning a trip to the
birthplace of our national hero,

The study are focus to the Socio economic data and to promoting the famous attractions in the
Province

D.Mission
To promote and develop the tourist attractions and give the community the opportunities to earn
profit

E.Vision

Province of Laguna is the most effective and efficient when it comes to promoting Laguna and its
natural environmental attractions.

F. Goals

The study aims to provide accurate and detailed information that will expose the beauty of Laguna
and will optimize it’s resources to establish good customer reviews.

1
 Current Situation and Analysis
A. Socio-economic Data

The population development in Laguna as well as related information and services (Wikipedia,
Google, images).

Population Population Population Population

Name Status Census Census Census Census
1990-05-01 2000-05-01 2010-05-01 2015-08-01
Laguna Province 1,370,232 1,965,872 2,669,847 3,035,081
Alaminos Municipality 27,412 36,120 43,526 47,859
Bay Municipality 32,535 43,762 55,698 62,143
Biñan City 134,553 201,186 283,396 333,028
Cabuyao City 66,975 106,630 248,436 308,745
Calamba City 173,453 281,146 389,377 454,486
Calauan Municipality 32,736 43,284 74,890 80,453
Cavinti Municipality 15,131 19,494 20,809 21,702
Famy Municipality 7,928 10,419 15,021 16,587
Kalayaan Municipality 13,118 19,580 20,944 23,269
Liliw Municipality 21,911 27,537 33,851 36,582
Los Baños Municipality 66,211 82,027 101,884 112,008
Luisiana Municipality 14,241 17,109 20,148 19,720
Lumban Municipality 19,773 25,936 29,470 30,652
Mabitac Municipality 11,444 15,097 18,618 20,530
Magdalena Municipality 13,450 18,976 22,976 25,266
Majayjay Municipality 15,875 22,159 26,547 27,792
Nagcarlan Municipality 37,696 48,727 59,726 63,057
Paete Municipality 20,579 24,100 23,523 25,096
Pagsanjan Municipality 25,024 32,622 39,313 42,164
Pakil Municipality 13,438 18,021 20,822 20,659
Pangil Municipality 15,212 20,698 23,201 24,274
Pila Municipality 27,467 37,427 46,534 50,289
Rizal Municipality 9,501 13,006 15,518 17,253
San Pablo City 161,630 207,927 248,890 266,068
San Pedro City 156,486 231,403 294,310 325,809
Santa Cruz Municipality 76,603 92,694 110,943 117,605
Santa Municipality 20,525 24,574 26,839 30,830
Maria
Santa Rosa City 94,719 185,633 284,670 353,767
Siniloan Municipality 22,759 29,902 35,363 38,067
Victoria Municipality 21,847 29,765 34,604 39,321
Luzon Island 33,357,887 42,822,87 52,362,999 57,470,097
Group 8
2
Further information about the population structure:
MalesFemales49.9%50.1%
Gender Persons
Males 1,514,462
Female
1,520,619
s

Gender (C 2015)
Males 1,514,462
Females 1,520,619
 
0-14 years15-64 years65+ years28.8%67.2%
Age
Persons
Groups
0-14 years 873,619
15-64 years 2,040,978
65+ years 120,484

Age Groups (C 2015)

0-14 years 873,619
15-64 2,040,978
years
65+ years 120,484
 
0-9 years10-19 years20-29 years30-39 years40-49 years50-59 years60-69 years70-79 years80+
years
Age
Persons
Distribution
0-9 years 592,850
10-19 years 570,063
20-29 years 580,480
30-39 years 488,463
40-49 years 351,734
50-59 years 246,465
60-69 years 137,267
70-79 years 50,460
80+ years 17,299

Age Distribution (C
2015)
0-9 years 592,850
10-19 570,063
years
20-29 580,480
years
30-39 488,463
years
40-49 351,734
Age Distribution (C
2015)
years
50-59 246,465
years
60-69 137,267
years
70-79 50,460
years
80+ years 17,299

3
B. Land Use
Laguna covers a total Area of 1,917.85 kilometers square occupying the north-cebtral section of the
CALABARZON region in Luzon. The province is situated southeast of Metro Manila, south of Rizal,
west of Quezon, north of Batangas and east of Cavite
4

C. Available Infrastructure
Infrastructure is the general term for the basic physical systems of a business, region, or nation—for
instance, transportation systems, communication networks, sewage, water, and electric systems are
all examples of infrastructure

Transportation
Laguna Province have only a Road network or Land Transportatoin Infrastucture. Laguna has a
total of 348 kilometres of national roads, all paved.Daang Maharlika, Calamba - Santa Cruz -
Pagsanjan Road(Route 66) and Manila East Road (Route 601, Route 602, Route 603), and San
Pablo - Calauan Road (Route 67), form the highway network backbone, and secondary and tertiary
national roads interconnect most municipalities, with Magdalena only connected by provincial road.
Provincial roads serves as a supplement to the national roads, and connects barangays and
municipalities not connected to the main network. The highway network is interconnected with
nearby provinces and Metro Manila.

Utilities
 Water Supply- Laguna is a Province that are wealth in Natural Resource. Water supplies in
Laguna are more than enough to provide the needs of the Community

This are some of the Laguna’s Water Supply Station

 Laguna Water Supply Tank (Biñan, Laguna)
 Laguna Water (Santa Rosa, Laguna)
 Laguna Water District Aquatech Resources Corpora (Los Baños, Laguna)
 San Pablo City Water District (San Pablo, Laguna)
 Pagsanjan Water District (Pagsanjan, Laguna)

 Power Supply- A power supply is an electrical device that supplies electric power to an electrical
load. The primary function of a power supply is to convert electric current from a source to the
correct voltage, current, and frequency to power the load. As a result, power supplies are
sometimes referred to as electric power converters.

There are 3 Powe Generating plants that operating in the Province.

 Botocan Hydro-Electric Plant in Majayja y it is a concrete gravity type of dam it is the First
 hydro station ever to be constructed in the country. Meralco Built the Botocan Hydro Station with
two 8,000 kw and one small 960 kw generating units

 Caliraya Hydro-Electric Plant in Kalayaan is an embankment dam located in the town

of Lumban province of Laguna, in the Sierra Madre Mountain Range of the Philippines.
The reservoir created by the dam, Lake Caliraya, initially supplied one of the oldest
hydroelectric plants in the Philippines, and later became a popular recreational area for
numerous water sports and fishing. The dam's construction was started in 1939 under the
supervision of the architecture firm of Pedro Siochi and Company and a small
hydroelectric plant was operated in 1942.
 Mak-Ban Geothermal Plant in Bay  It is the fourth biggest geothermal power facility in the world,
with an output capacity of 458MW. Owned by a subsidiary of Aboitiz Power, the complex
consists of six power plants. The geothermal site covers an area of 700ha and has been in
operation since 1979.

5
Solid Waste
The basic idea for a waste management strategy in the Laguna Province is that there is one general
treatment concept that comprises several process stages. These stages can be combined in such a
way that each LGU gets the best-suited solution. Thus one concept can be used to cater for the
different needs of the individual LGUs.

The proposed process stages that can be part of such a waste treatment concept are:

Decentralized concept: Locally-built, technically simple, for low waste quantities

Decentralized concept: Technically more sophisticated, for medium waste quantities
Centralized concept: Treatment plant for several cities, for larger waste quantities
Centralized concept: Energetic utilization of high calorific fraction and Refuse Derived Fuel (RDF)

Communication
Telecommunication is the transmission of signals, signs, writings, words, messages, sounds and
images, by radio, wire, optical, or other types of electromagnetic systems. Telecommunication
happens when there is an exchange of information between participants with the help of technology.
It is the lifeblood of our society and has helped make the world a global village with about 98
percent of the world under its network coverage. The importance of telecommunication has been
experienced by every sphere of life, some of which we shall learn about right away.

This are some of the telecompanies that operate in Laguna:

 Philippine Long Distance Telephone Company (San Pablo City,Laguna)
 Independent Telephone Company, Inc. (Biñan, Laguna)
 Isla Com Telecoms Center (Calamba, Laguna)
 Globe Telecom
 PLDT
 Converge
 Allegro Digital Telecoms (Los Baños, Laguna)

Postal and Messenger service

Postal use the services to coordinate with other offices- to send notices, memos, and other
documents. It is useful especially to places that are hard to reach. They event sent packages and
parcels from one post office to another. It is their way of communicating to local offices and their
subordinates in remote areas. 

This are some of the Post offices in Lguna:

 Santa Cruz Post Office (Santa Cruz, Laguna)
 Philippine Postal Corporation (Siniloan, Laguna)
 Laguna Post Office (Nagcarlan, Laguna)
 Calamba Post Office (Calamba, Laguna)
 Cabuyao Post Office (Cabuyao, Laguna)
 Santa Rosa Postal Office (Santa Rosa, Laguna)
 College Post Office (Los Baños, Laguna)
 Pagsanjan Tourism Information Center (Pagsanjan, Laguna)
 Phlpost Binan

6
Social
health infrastructure is vital for planning, delivering, and evaluating essential public health services.
Public health professionals rely on infrastructure to respond to ongoing health problems, such as
chronic disease, as well as emergency health threats, such as natural disasters and disease
outbreaks.

This are some of the Health faciliteis in the Laguna Province:

 Laguna Provincial Hospital
 Laguna Doctors Hospital Santa Cruz, Laguna)
 Panlalawigang Pagamutan ng Lungsod ng San Pablo (San Pablo City, Laguna)
 Perpetual Help Medical Center (Biñan, Laguna)
 Paete General Hospital (Paete, Laguna)
 Gen. J. CCailles Memorial District Hospital (Pakil, Laguna)
 Eastern Laguna Medical Hospital (Famy, Laguna)
 Calamba Doctors Hospital (Calamba, Laguna)
 Global Medical Center Laguna (Cabuyao, Laguna)
 Luisian District Hospital (Lusiana, Laguna)

Security
Securuty is one of rhe most important aspects on tourism because it is scope the safety of the
tourist the safety of their vists the safety of theit travels, Laguna has many safety security desk, just
like the Police station, The brgy security police and halls

This are some of the Security desk or Facilities in Laguna

 Cavinti Municipal Police Station
 Laguna Police Provincial Office (Santa Cruz, Laguna)
 Biñan City Police Station
 Nagcarlan Municipal Police Station
 San Pablo City Poloce Station
 Barangay Parian (Calamba , Laguna)

D. Available Tourist Attraction

A tourist attraction is a place of interest where tourists visit, typically for its inherent or an exhibited
natural or cultural value, historical significance, natural or built beauty, offering leisure and
amusement. Under this is some of the Tourist Attractions in Laguna Base on their types

Geophysical Landscape
 Crocodile Lake
Location : Los Baños, Laguna
The Crocodile Lake is a small crater lake situated on the edge of Laguna de Bay, which is shaped
like crocodile. The natural lake formation is unique as it is a lake within a lake.

 Magdapio Falls (Pagsanjan Falls)

Location : Cavinti, Laguna
The majestic Pagsanjan Falls is situated three miles outside the town on the rugged highlands of
Cavinti. The main access to the world famous Pagsanjan falls is through the Bumbungan River of
Pagsanjan town. The falls has 14 rapids, and upon entering the gorge one can experience the
natural forest setting with wild orchids, ferns, vines and age-old trees. During the rainy season,
tourists may view a series of mini falls.  First of these mini falls is the Talahib Falls. Further on are
Kalukuy Falls and the misty Bridal Veil Falls. Some of these mini-falls, numbering more than
nineteen, have no names and are rarely seen during the summer season.
7
 Simbahang Bato
Location : Barangay San Buenaventura, Luisiana
Named for its natural formation which is likened to an old chapel along the river.

 Talon ng Aliw
Location : San Jose, Luisiana, Laguna
A waterfalls with an approximate height of 25 meters and a width of 30 meters.
Upstream/Headwater of Dapi river going to Balanac river in Magdalena,Laguna.

 Hulugan Falls
Location : San Salvador, Luisiana, Laguna
The highest falls in the jurisdiction of Luisiana,Laguna with an approximate height of 70 meters.
Downstream of Dapi River leads to Balanac River in Magdalena, Laguna.

 Taytay Falls or Imelda falls

Location : Majayjay, Laguna
A pristine set of falls is at the foot of Mt. Banahaw with cold and crystal clear waters situated in
Barangay Taytay. The trek down is an arduous, 15- minute drive from town and a 30-minute hike to
the picnic site.

 Buruwisan Falls
Location : Siniloan, Laguna
One of the five falls found in the Sierra Madre Mountain ranges, the accessibility to the site makes
Buruwisan popular. The falls has a 50-meter drop.

 Botocan Falls
Location : Majayjay, Laguna
Botocan Falls is another tourist attraction but it is presently utilized by the National Power
Corporation (NPC) to generate power. The Botocan Hydro Electric Plant has 546 steps going down
the ravine and is accessible by cable car. The Botocan Falls attracts country travelers, writers,
poets , painters and nature lovers.

 Dalitiwan River
Location : Majayjay, Laguna
Attracts hundreds of visitors from Manila and environs. This river is noted for its cool and crystal
water and panoramic beauty, ideal for swimming and fishing.

 Seven Lakes
Location : San Pablo City
The seven lakes are spread out in of the city of San Pablo which are nestled on a depression
created by volcanic activity over the centuries. The lakes are : Sampaloc, Mojicap, Palakpakin,
Calibato, Pandin, Yambo and Bunot. Ideal for picnics, hiking, freshwater leisure fishing, camping
and nature-based activities.

 Mount Banahaw
Location : Laguna side
Another big tourism potential are the areas surrounding Mount Banahaw in the eastern parts of the
province. Majayjay is one of the towns at the foot of this mystic mountain which is shared with the
province of Quezon. Banahaw is approximately 2,188 meters above sea level.

8
Ecological-Biological

 Panguil River Eco-Tourism Park

Lush park with river raft rides, a swimming pool & hiking trails to waterfalls, plus camping areas.
Location: Pangil, Laguna

 Bumbungan Eco-park
The Bumbungan was dammed at this section where the top of the spillway also served as a wet
bridge on the Lumban-Caliraya-Cavinti Road. After an adjacent bridge was constructed, the dam
and adjacent land became the Eco-Park with huts and bathroom facilities for picnickers.
Location: Lumban,Laguna

 PUPSPC Eco-park
A butterfly sanctuary
Location: San Pedro, Laguna

 Marilag Eco-park
MARILAG Ecopark has become a haven for Santa Maria residents who are searching for thrill this
summer. It has been a year since I went here. Kinda surprising because the place has been
developed. What I like about this spot is the variation of things you can do.  Aside from trekking
towards the falls, you can bathe at the cool and clear river located near the entrance. It is also a
Natural Forest park
Location; Santa Maria, Laguna

 Bulusukan River&Eco-park
Tourist can recreate in the attraction and it is also a Agro-Tourism Park
Location: Pila, Laguna

 Pueblo El Salvador Eco-park and Picnic Grove

It is a Amusement Park
Location:Cavinti brige I, Lumban, Laguna

 Dam Eco-park
It is a Park that is good for kids
Location: Santa Maria, Laguna

Cultural Historical
 Museo ng Libingan sa Ilalim ng Lupa ng Nagcarlan
The Nagcarlan Underground Cemetery is a national historical landmark and museum in Barangay
Bambang, Nagcarlan, Laguna supervised by the National Historical Commission of the Philippines.
It was built in 1845 under the supervision of Franciscan priest, Fr. Vicente Velloc as a public burial
site and its underground crypt exclusively for Spanish friars, prominent town citizens and members
of elite Catholic families. It is dubbed as the only underground cemetery in the country.

 Fertility Tree
The Fertility Tree is located at the University of The Philippines in the town of Los Baños, which lies
63 kilometres south-east of Manila. The Fertility Tree grows on the edge of what we’d call an oval
(large field) and during the day is the favourite place of joggers, sports players and students looking
for some sunshine whilst studying. The story goes that many children have been born as a result of
this magnificent tree. Such is its reputation that students and alumni from across the seven-campus
University of the Philippines system are aware of the magic powers of the Fertility Tree.
9
 Andres Bonifacio Monument
The Bonifacio monument is a reminder of the heroic deeds of Andres Bonifacio in the quest for
Philippine Independence. It is strategically located at the upper west bank of Sampalok Lake,
against a panoramic view of the lake from that view deck. It was inaugurated in November 30, 1997
in time for the hero’s 134th birth anniversary.
Sculptured in concrete cement by Conrado Balubagan of Sta. Cruz, Laguna. It is located at the
elevated western bank of Sampalok Lake. The monument was inaugurated in November 30, 1997
in time for the 134th birth anniversary of Andres Bonifacio, Founder of Katipunan.

 Guerilla Shrine
The Battle of Mt. Kalisungan was the last Fil-Am uprising in the city of San Pablo against the
Japanese Imperial Army in March 29, 1945. San Pablo City was finally liberated from the Japanese
invaders on April 3, 1945
The battle of Mt. Kalisungan/WW II Memorial Shrine was inaugurated in August 27, 2000 to
commemorate the event on the historic spot on March 29, 1945. Guerillas and American forces
fought hard to drive away Japanese forces from the city during WWII.

 Museo ni Rizal
The Museum contains a sizeable collection of Rizal’s memorabilia, a hologram of Rizal reading a
letter addressed to his Austrian friend Dr. Ferdinand Blumentritt, and various interactive booths and
terminals that offer information about Rizal and his time. Other facilities include an e-learning room
for online history lessons.

Recreational

 Caliraya Lake
Inspired by the posh and exclusive image of The Hamptons in New York, the natural beauty of Lake
Caliraya and the concept of an intergrated Lifestyle Community, this 300-hectare development will
be the country’s next Prestigious Tourism Destination called Th Hamptons Caliraya which will
feature residental lots for sale
Location: Lumban-Caliraya-Cavinti Road, Cavinti, Laguna

 Enchanted Kingdom
Is a Theme park in the Philipines. It is located in Santo rosa, Laguna. It has a land area of 25
hectares. The park is managed and operated by Enchanted kingdim Inc.
Location: San Lorenzo south, Santa rosa Laguna

 Villa Escudero Plantations and Resort

A self-Contained working coconut plantation, It was Founded in the 1880s by Don Placido escudero
And his wife Doña Claudia Marasigan. The crop was converted to coconut by their son Don Arsenio
Escudero in the early 1900s. A pioneering agro-industrialist, he built the country’s first workin
hydroelectric plant to supply his dessicated coconut factory and Villa Escudero
Location:Boundry of Laguna and Tiaong

 Republic Wake park

Wakeboarding in the Philippines is certainly taking off among sports enthusiasts and adrenaline
junkies. It is one of those definitive sports that certainly will certainly allow individuals to indulge their
penchant of adrenaline.
Location: Nuvali, Calamba, Laguna

10
 Canlubang Golf & Country Club
Popularly known as Can Golf, is a private and one of the largest golf course stragecally located at
Luzon in the Philippines. It is situated at the foot of Casile, Cabuyao , Laguna, About 5 km from
Terelay. It has a 3 wholes in the whole covered of the country

E. Visitors Profile
For 2017 DOT of Laguna targets a 15 to 25 percent brim on the 3.8 million annual visitors, 94% of
them are “Day-Trippers” The Province of Laguna under Gov. Ramil L. Hernandez was awarded a
Plaque of Commendation by the CALABARZON Regional Development Council for having been
recognized by the Department of Tourism (DOT) Region IV-A as the Top Destination of Same-Day
Visitors in CALABARZON recording 3.8 million visitors in 2017 or 17.75% share of the total number
of tourist visitors/arrivals in the Philippines.
 
This award proves once more that because of its unique and world class tourist destinations,
Laguna is one of the best places in the country to visit or take a vacation, to put up business or take
up residence.

F. Existing Plans and Programs

# Name of Project Location  Amount

   
   
Rehabilitation of Facilities, Pagamutang Pangmasa ng                 349,472.64
1 Laguna Bay
Installation of Sub-Feeder Line for Old Hospital Bldg., Dr.                 552,652.32
2 JPRMDH Calamba City
Improvement of Perimeter Fence, Dr. J. P. Rizal Memorial                 593,037.00
3 District Hospital Calamba City
Rehab. of Administrative Bldg. of General Cailles Memorial                 727,216.00
4 District Hospital Pakil
Construction of Waiting Area, Laguna Provincial Hospital                 948,234.96
5 Santa Cruz
Rehabilitation of Main Building, Majayjay District Hospital                 978,877.85
6 Majayjay
Rehabilitation of Medical Ward, Luisiana District Hospital                 986,268.00
7 Luisiana
Rehabilitation of Hospital Facilities, San Pablo District                 344,586.00
8 Hospital San Pablo City
Rehabilitation of Dietary Section, Nagcarlan District                 450,389.79
9 Hospital Nagcarlan
Rehabilitation of Facilities of Nagcarlan District Hospital                 705,971.50
10 Nagcarlan
 Construction of Perimeter Fence, Pagamutang Pangmasa              2,130,115.60
11 ng Laguna Bay
Const. of Center for Children in Conflict with the Law              3,566,118.00
12 (CCCL), Brgy. Lamot 2 Calauan
Rehabilitation of Facilities at Laguna Drug Rehab. Center              2,972,374.00
13 Magdalena
Rehabilitation of Provincial Agricultural Training Center,              3,014,370.00
14 Brgy. Callios Santa Cruz
Completion of Children and Women's Dormitory, Brgy.              1,484,886.00
15 Lamot 2 Calauan
 
     

    SUB-TOTAL            19,804,569.66

 1
1      

SPECIAL PROJECT:
 
Backfilling of capitol ground for road network development and buildings.
 
 
            Prepared the plans, designs and program of works on the following PROPOSED
PROJECTS:
 
1.      Prepared Master Plan of the Provincial Capitol Compound
 
2.      Prepared Master Plan of the RECS Villages, Brgy. Bubukal, Santa Cruz, Laguna
 
3.      Construction of the Provincial Capitol Building
 
4.      Construction of New Sangguniang Panlalawigan Building,
Provincial Capitol Compound, Santa Cruz, Laguna
 
5.      Construction of New Provincial Engineer’s Building,
Provincial Capitol Compound, Santa Cruz, Laguna
 
6.      Construction of RTC Building,
Provincial Capitol Compound, Santa Cruz, Laguna
 
7.      Construction of Disaster Council Building,
Provincial Capitol Compound, Santa Cruz, Laguna
 
8.      Rehabilitation of existing New Capitol Building Facade,
Provincial Capitol Compound, Santa Cruz, Laguna
 
9.      Construction of Laguna Convention Center,
Provincial Capitol Compound, Santa Cruz, Laguna
 
10.Construction of 4-Storey/32-Classroom Building,
PGMNHS, Santa Cruz, Laguna
 
11.Construction of Athlete’s Village, RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
 
12.Construction of Firing Range, RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
 
13.Construction of Multi-Purpose Hall, RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
 
14.Construction of Track Oval Lighting System, RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
 
15.Construction of RECS Village Lighting System,
Brgy. Bubukal, Santa Cruz, Laguna
 
16.Construction of Grandstand Range, RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
 

12
17.Construction of Log House, RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
18.Construction of Laguna University Complex Bldg., RECS Village,
Brgy. Bubukal, Santa Cruz, Laguna
 
19.Construction of 3-Storey/6-Classroom Building,
Laguna Science High School, Bay, Laguna
 
20.Construction of Basketball Court,
Provincial Capitol Compound, Santa Cruz, Laguna
 
21.Construction of Perimeter Fence,
Provincial Capitol Compound, Santa Cruz, Laguna
 
22.Rehabilitation of the Provincial Treasurer’s Cash Counter.
 
13
Tourism Analysis
Development of Potential and challenges ( SWOT Analysis)
Strengths Weaknesses Opportunities Threats

1. Strong cultural and 1. Lack of active 1. Creation of new jobs 1. Ucontrollable

heritage Tourism promotions of Laguna 2. Multiplier effect on undesirable social
products as a tourist destination other sectors of the effects
2. Nature and 2. Tourism planning I economy 2. Competit from other
Ecotourism cebtred on high quality 3. Income for the Regions
3. Safe and Secure tourist exprience and residents on a certain 3. Crowd capacity
4. High satisfaction the needs of the visitor community 4. Continued rapid
rating by visitors rather than the welfare 4. Location marketing tourism development
5. Friendly people of those being visited 5. Renovations, may result in supply
6. Strategic Location 3. Poor condition of equipment renewals significantly
7. Attractions and Facilities like Airport 6. Distribution channels 5. Exceeding demand
Events 4. Rapid modernisation for promotions 6. Competitors prices
8. that may create 7. New technology and 7. Social
adverse efects on the innovation posibility media/customer
local society feedbak
5. Management 8. Political issues
difficulties due to size 9. Calamities
of organization

14
Tourism Development Strategy
Image to be promoted
LAGUNA is one of the provinces of REGION IV-A or CALABARZON (CALABARZON stands
for CAvite, LAguna, BAtangas, Rizal, and QueZON Province).

LAGUNA is located south of RIZAL, west of QUEZON PROVINCE, north of BATAAN, and east of
CAVITE. It occupies the southern shores of LAGUNA DE BAY, the country's largest lake. The
province is the birthplace of JOSE RIZAL, the country's national hero.

The province of LAGUNA has 6 cities (BINAN, CABUYAO, CALAMBA, SAN PABLO, SAN

PEDRO and SANTA ROSA) and 24 municipalities (ALAMINOS, BAY, CALAUAN,
CAVINTI, FAMY, KALAYAAN, LILIW, LOS BANOS,
LUISIANA, LUMBAN, MABITAC, MAGDALENA, MAJAYJAY, NAGCARLAN, PAETE,
PAGSANJAN, PAKIL, PANGIL, PILA, RIZAL, STA. CRUZ, SANTA MARIA, SINILOAN and
VICTORIA). *I already visited the places in YELLOW ink

I will be sharing the interesting places in the province of LAGUNA that I already visited.

1. SAMPALOC LAKE
The largest of the 7 lakes  of SAN PABLO CITY is located within the vicinity of the city proper. SAN
PABLO CITY is the first city of LAGUNA.

ACTIVITIES.
1. Jogging, walking or biking.
2. Just enjoy the view of serene water and mountains.
(There are numerous hotels within the vicinity)

How to go?
PUBLIC TRANSPORTATION. Ride a bus bound for LUCENA CITY, alight at SAN PABLO CITY,
then ride a tricycle going to SAMPALOC LAKE.

PRIVATE VEHICLE. Take the SLEX, exit at CALAMBA CITY (LAGUNA) or STO. TOMAS
(BATANGAS) then proceed to SAN PABLO CITY passing thru STO. TOMAS PUBLIC MARKET and
ALAMINOS (LAGUNA), then SAN PABLO CITY proper. (SAMPALOC LAKE is located at the back
of the SAN PABLO CITY HALL).

...SAMPALOC LAKE in SAN PABLO CITY...

15
 ...sunrise at SAMPALOC LAKE...
2. TAYTAY FALLS
The falls is located in BARANGAY GAGALOT in the municipality of MAJAYJAY.

ACTIVITIES.
1. Swimming. (day or overnight)
2. Camping. (day or overnight)
3. Trekking and passing thru the hanging bridge.

How to go?
PUBLIC TRANSPORTATION.
OPTION 1. Ride a bus going to STA. CRUZ (LAGUNA) for 2 to 3 hours travel time ( P140 fare),
then ride a tricycle going to STA, CRUZ market, then ride a JEEP to MAJAYJAY (P35 fare), then
ride a JEEP to TAYTAY FALLS (P16). (Please take not that the JEEP to TAYTAY FALLS is only
available from 6am to 10am, beyond that time frame you have to rent tricycle for P700 going to
TAYTAY FALLS)

OPTION 2. Ride a bus going to LUCENA CITY (QUEZON PROVINCE) for 3 to 4 hours travel
(P220), then from LUCENA, ride a jeep  (P30) or aircon van (P50) going to LUCBAN, then from
LUCBAN ride a jeep going to MAJAYJAY (P10), alight at Barangay GAGALOT, then ride a tricycle
going to TAYTAY FALLS (P20).

OPTION 3. Ride a bus going to LUCENA CITY, then alight at SAN PABLO CITY (LAGUNA), then
ride a TRICYCLE going to NAGCARLAN (P40), then ride a JEEP going to MAJAYJAY (P16), then
ride another JEEP going to TAYTAY FALLS (P16). (Please take not that the JEEP to TAYTAY
FALLS is only available from 6am to 10am, beyond that time frame you have to rent tricycle for
P700 going to TAYTAY FALLS)

PRIVATE TRANSPORTATION. Take the SLEX. Exit at CALAMBA CITY. Proceed to TAYTAY
FALLS passing thru STA. CRUZ and MAJAYJAY TOWN PROPER. (TAYTAY FALLS is located in
between the municipalities of MAJAYJAY and LUCBAN.

16
 ...TAYTAY FALLS in MAJAYJAY...

...another perspective of the TAYTAY FALLS...

3. RIZAL SHRINE

Jose Rizal, the country's national hero, was born on June 19, 1861 at the RIZAL HOUSE or the
the RIZAL SHRINE. Its is located along F. Mercado and J.P. Rizal St., in Poblacion, Calamba City.
It was declared as the national Shrine by the National Historical Commission of the Philippines.

How to go?
PUBLIC TRANSPORTATION. Ride a bus going to CALAMBA CITY. Then ride a tricycle or jeep
going to the RIZAL SHRINE. 

PRIVATE TRANSPORATION. Take the SLEX, exit at CALAMBA then proceed to the shrine within
the city proper.

17
 ...at the RIZAL SHRINE...

4. UNDERGROUND CEMETERY

The only UNDERGROUND CEMETERY in the Philippines is located in NAGCARLAN, LAGUNA. 

18
5. TSINELAS CAPITAL OF THE PHILIPPINES

The municipality of LILIW is the TSINELAS CAPITAL of the PHILIPPINES and the FOOTWEAR
CAPITAL of Laguna.

6. TOURIST CAPITAL OF LAGUNA

The home of the popular PAGSANJAN FALLS is the TOURIST CAPITAL of LAGUNA.

19
Target Market and Prospects

The target market are the specific customers/ tourist bases fun of sporting activities, passion fro wild
life, Prospects of laguna is the Students whom are graduated in related on the hospitality industry

Development Strategies

 Tourism can create jobs, both directly e.g. tour guides and people working in hotels and
indirectly e.g. taxi drivers and maintenance staff employed by hotels. In 2010 alone 450,000
new workers were recruited to the tourism sector. It is estimated that for everyone 1 direct job, 2
indirect jobs are created.
 Tourism creates extra income in a country, both through direct tourist expenditure and tax
receipts. In Vietnam, tourism now makes up 6% of total GDP.
 Infrastructure improvements. Roads, airports, railways, electricity and water supply all get
improved as a result of tourist investment. However, developments may initially put a strain on
supply and cause price spikes while demand outstrips supply.
 Improved international relations. Vietnam recently hosted the APEC summit and is now a
member of ASEAN and WTO. Its stability and growth is attracting interest from an increasing
variety of investors
 Attracts FDI. In 2010, 625 tourist related investment projects were announced, totaling 12.26
billion of investment
 Increased entrepreneurship. Locals see opportunities to improve personal wealth. This sparks
entrepreneurship while also encouraging individuals to finish education i.e. get better language
skills.
 New skills and technology. New skills and technology introduced through the tourism sector can
then be used in other aspects of the economy.
 Positive multiplier effect. As mentioned above the development of one sector can have positive
effects in other sectors as well.

Develop and Expand Tourism Attractions/Product

Hot spring resort development in Laguna Province

One significant activity in Laguna province is the development of the water resorts which
includes hot springs resorts and spas. Presence of hot springs is due to the geothermal activities in
the area. This study seeks to explore the nature and possible impacts of groundwater utilization in
hot spring resorts in Calamba and Los Baños in Laguna Province. This study also analyzes the
issues and challenges in the implementation of policies and laws to regulate water use in these
resorts.

These water resorts are estimated to consume large volume of groundwater which could result to
over-extraction and decrease in groundwater quantity. However, monitoring and regulation of usage
is difficult as most of these resorts operate without water use permits. If groundwater use is left
unregulated, water availability for the resorts industry and for domestic, commercial and other uses
in the future will be negatively affected. It is necessary to strengthen implementation of laws and
enhance partnerships among national and local government agencies, private sector, civil society
and communities, in the proper monitoring and regulation of groundwater resources to promote
sustainability.

20
Rationalize, Improve and Expand Supplier Idustries

The Accommodations such as hotel in Laguna province are like in the modern hotels in manila. The
local Travel agencies are offers Cheap but Highly experience tours in the Province. Also the
Ifrastructure such as the security and health are also improve that they can manage the capability or
the number of tourist

Strengthen Tourism Cluster Foundation

One of the reasons that justify the huge interest in the clusters theme is its presumed impact on
companies’ performance, regional development, in addition to the activities considered in
the tourism sector, namely accommodation, catering, entertainment, and various attractions,
operators and travel agencies, guides, crafts, car rentals and touristic transport,

This is the sample of Manila-Laguna Cluster

21
 Tourism Development Framework/Plan
A. Structure Plan for Tourism Developmet plan

Because tourism is a growth industry many countries see the promotion of tourism as a
development strategy. The development of tourism not only creates growth in the tertiary sector, but
it can also have a positive multiplier effect and cause growth in the primary and secondary sectors
as well.
Proposed Tourism Cluster
The selling points of Philippine tourism are its right geographical location and right attractions.
Added to this are the country’s tropical climate, maritime environment, rich cultural diversity,
proximity to major markets, friendly and hospitable people

Traveline Philippines a travel agency in San Pablo city that helps the municipality to promote the
attractions in the San Pablo City, Also as the A.C. Travel and Tours in Calamba to help to reach out
the beauty of Laguna

Themed Tours

Pagsanjan Falls Adventure from Manila

Ride over rapids in a dugout canoe to Pagsanjan Falls, surrounded by the lush landscape of
Pagsanjan Gorge National Park. You can swim in a hidden cave and enjoy lunch while you’re
entertained by live music. Hotel pickup and drop-off are included on this exciting day trip from
Manila and Makati, led by a guide.

 Day trip to majestic Pagsanjan Falls from Manila

 Enjoy exhilarating canoe rides through the rapids with your local guide
 Spend time swimming and lounging at the falls and in a hidden cave
 Feast on lunch while enjoying live music
 Round-trip hotel transport included

Php.6,915
22
Hidden Valley Springs Resort Day Trip
Enjoy a relaxing and restful respite at Hidden Valley Springs Resort. Take in the natural beauty and
lush vegetation of this tropical region. Explore the resort’s massive crater, believed to have been
formed by a violent volcanic upheaval thousands of years ago. Take a refreshing dip in one of the
naturally heated, volcanic water pools. And enjoy a delicious buffet lunch of traditional Filipino
cuisine.

 Discover Hidden Valley Springs Resort's natural beauty on a day trip

 Admire lush vegetation as you explore the massive volcanic crater on foot with your guide
 Relax with a dip in natural hot springs
 Enjoy a buffet lunch of traditional Filipino specialties
 Hotel pickup and drop-off by air-conditioned vehicle included

Private Full-Day Shore Excursion Hidden Valley

Discover a paradise, neatly hidden between two mystical mountains and get close to nature on this
tour to Hidden Valley. Admire lush vegetation, waterfalls, and virgin forest before taking a dip in one
of the pools
Hidden Valley is a 44-hectare crater that was formed during fiery volcanic upheaval thousands of
years ago. From the cracks more than a hundred springs of varying temperature came to life
forming natural pools with the purest mineral waters believed to be medicinal and rejuvenating.
Trees and plants emerged from the shadowy heart of the crater, which undisturbed for centuries
went on to become giants reaching for the sunlight. On the far side of the crater the earth opened
into a gorge creating hidden waterfalls. Listen to the rhythm and sounds of swaying palms and ferns
accompanied by the gently cascading waters gushing forth from the mountainside. Hidden Valley is
home to at least 153 species of flora, most of which are endemic. The abundant greens, blooms
and foliage crowned by 300-year old Amlang trees are a glorious sight. Amongst the foliage a
number of paths link numerous spring-fed pools where you can relax and enjoy these wonderful
surroundings. Swimming or lazing by the pools is the main activity here. Lunch and afternoon
snacks will be served at resort’s pavilion before your transfer back to the port.

Inclusions
All taxes, fees and handling charges
Lunch and snacks
Local English speaking tour guide
Lunch
Entry/Admission - Hidden Valley Springs

Exclusions
Beverages
Gratuities
Personal Expenses

Development of Existing Tourism Resources and Packaging

Packaging is the process of putting together, or bundling, the core tourist product with additional
services desired by tourists. The package is then promoted to tourists, who can then easily
purchase their desired travel experience.

 Location : Laguna Province – South of Manila and just north of Batangas

 Flights : Fly to Manila then take a bus from there
 Bus : From either Buendia or Cubao – takes 2-3 hours
 Best time to visit : Same as Manila, between January and June, as long as there’s no rain
 Attractions : Lakes, waterfalls, hot springs, all inclusive hotels
23
In this section we’ll present the most popular tourists spots and attractions in Laguna, so you can
pick the ones you like best. If you need more information about a specific item, just read its detailed
review, or contact us with any questions.
All these activities are perfect for a day tour out of Manila. You can also combine several, and
create your own custom Laguna package. Once you’ve selected everything, click the book now
button. Our experts will review your order, build a suggested itinerary, and help you figure out how
many days it will require.

Pagsanjan Falls Day Tour

Pagsanjan Falls are one of the most famous waterfalls in the Philippines, and a huge tourist
attraction. It’s the most popular location for day tours in Laguna. Since the trip to the falls takes no
more than 3 hours, it’s certainly possible to squeeze in another activity in a single day. That is, if you
are willing to leave Manila early enough.
Pagsanjan is located just a few minutes away from Santa Cruz – and most resorts there offer the
boat ride to the falls. If you book the tour in advance through us, it will be slightly cheaper.
The tour includes an hour long kayak ride through a narrow canyon full with thick forests. The kayak
ride is actually the real highlight of the trip, as the view is spectacular. If your’e lucky, you might
even see some monkeys jumping between the trees. Once you reach the falls, you can take a raft
and go under it and into a small cave. You can swim for as long as you want, before heading back
to the kayak and making your way back.
If waterfalls are your idea of adventure, there is another option, which can even be combined with
Pagsanjan. Consider visiting the less famous Ambon-Ambon Falls as well. They are admittedly less

24
spectacular, but the advantage is you get there through a really fun trek in the jungles. Combining
the
two can make for a day full of nature and wildlife. There are many other waterfalls in Laguna, so if
you wish to stay overnight and explore more, just let us know.
Cavinti Underground River and Caves Complex
Cavinti is right next to Pagsanjan Falls, which are actually called Cavinti Falls as well. It’s very easy
to combine both destinations in a single day, and we strongly suggest you do just that. The only
problem is, Cavinti has so much to see that picking the places to visit could be tough. We’ll help you
figure out the activities your’e most likely to enjoy.
Those of you who have already been to the caves at Sagada or the Puerto Princesa underground
river, will find Cavinti’s caves to be quite similar. The difference here is that the water flow isn’t so
strong, so you can’t use a boat or a kayak and have to walk instead. Inside, you’ll see many
beautiful rock formations and small waterfalls, as you make your way through the 3 chambers.
Cavinti also has a nice old church, you can go inside and even climb the bell tower. Another nice
spot is the Japanese Garden at Caliray Lake. The garden was built by the Japanese government
back in 1970, to commemorate the deaths of all Japanese soldiers during WW2. Combined with the
fantastic view of the lake, this well maintained garden is really a nice stop during your day tour.

Seven Lakes of San Pablo

Lakes are the trademark of the Laguna province, and none compare to those of San Pablo City.
Surrounded by no less than 7 crater lakes, San Pablo is sure to take your breath away. This tour
focus is relaxation, since the main activity is just admiring the views. Swimming, cycling and
kayaking are also available at some of lakes.

We offer a complete seven lakes tour, which includes an overview of the area’s history and culture.
However, if your’e feeling brave enough, we can also help you rent a motorcycle and do the grand
tour yourself. It will take you between 3 to 4 hours to complete, and it’s a really nice experience.
The lakes are perfect for families and older people, who wish to spend a day relaxing at their
peaceful shores. Have a nice picnic by the lake, and spend your whole day enjoying the scenic
views and quiet atmosphere. You could also drop by Villa Escudero which is only 10km away from
San Pablo at the shores of Labasin Lake. The Villa, established in 1872, is a coconut plantation and
a hacienda – where visitors can visit a museum and learn about local history and culture.

Calamba Beaches
If you are in Laguna and looking for some beach fun, Calamba is the place to go. The beaches here
are wonderful, and full of fun activities and attractions. Wake-boarding, kite-surfing and all other
water sports, as well as extreme rides.
Calamba is also where most luxury beach resorts are located. You could have a really nice beach
experience, at a 5 star hotel, for much cheaper than at one of the popular islands and beaches.
Calamba is only 20 minutes away from Santa Rosa – where the Enchanted kingdom is located. This
is the best amusement park in the Philippines and a huge tourist attraction.
25
Entreprenuership Development plan

If the province of the laguna would be popular with tourists. Their will be establish other indirect
sorce of income. The Goverment of Laguna will have Income to Renovate or improve the attractions
in the province, abd also the local resisdents will have the capability to work because of the
attraction near in their community or within their community. Many establishment or Establishment
from outside of Province will used to constract thei own establishment in the Province.

Rationale

Not only the proud birthplace of the Philippine National Hero, Laguna plays host to a wealth of
natural wonders and cultural treasures from its hot springs, scenic jungle-clad canyons, picturesque
waterfalls to its wonderful and sought-after craftsmanship of the finest embroidery, wood-carvings
,and footwear in the country. Laguna Province will be known in the Country as a Heritage,
Historical, Cultural Cite attractions

Objectives

Conserves and protect the natural environment as well as assuring respect of customs, traditions
and cultural heritage. Creates community awareness, understanding and support
for tourism development.

Strategies

  Increase your distribution

 Optimize your website for mobile use
 Be visible
 Offer unique promotions

Tourism Program Entrepreneurial Competency Design

26

Environment and Conservation Management Plan

Rationale of EMP and CMP

Aims and Objectives of EMP and CMP

EMP

Policies for EMP and CMP

Strategies for Conservation

Protection and Management Measures

A attraction must be have Carrying capacities of tourist, and must responsible for applying the
clean and go policy
27

List of Figures
Municipality Map
28

Heritage Map
29