This document provides a template for developing a brand strategy. It includes sections to analyze your business and market, identify key customers, define your product/brand differentiation, and outline a brand execution strategy. The template prompts the user to consider their strengths/weaknesses, opportunities/threats, competitors, target customers, brand personality and values, positioning statement, and brand promise. It also provides guidance on setting objectives and metrics to measure success, and developing a rollout plan covering communications, sales, products, and customer care.
This document provides a template for developing a brand strategy. It includes sections to analyze your business and market, identify key customers, define your product/brand differentiation, and outline a brand execution strategy. The template prompts the user to consider their strengths/weaknesses, opportunities/threats, competitors, target customers, brand personality and values, positioning statement, and brand promise. It also provides guidance on setting objectives and metrics to measure success, and developing a rollout plan covering communications, sales, products, and customer care.
This document provides a template for developing a brand strategy. It includes sections to analyze your business and market, identify key customers, define your product/brand differentiation, and outline a brand execution strategy. The template prompts the user to consider their strengths/weaknesses, opportunities/threats, competitors, target customers, brand personality and values, positioning statement, and brand promise. It also provides guidance on setting objectives and metrics to measure success, and developing a rollout plan covering communications, sales, products, and customer care.
This document provides a template for developing a brand strategy. It includes sections to analyze your business and market, identify key customers, define your product/brand differentiation, and outline a brand execution strategy. The template prompts the user to consider their strengths/weaknesses, opportunities/threats, competitors, target customers, brand personality and values, positioning statement, and brand promise. It also provides guidance on setting objectives and metrics to measure success, and developing a rollout plan covering communications, sales, products, and customer care.
A review of your brand strategy may seem like a huge undertaking, but it's necessary if you want to keep up with your competitors and ensure your business continues to evolve and grow. Use this template to make sure you tick every box when you’re developing a new brand strategy.
Your business Engagement
1. 2. 1.1 What market are you in? What is the total size, Who are the key players in your market place? What value and geography of your market? What is the does each one stand for and offer and how do they each life-cycle stage of the market? How does the market position and differentiate themselves in the market? segment? What are the natures, sizes and values of each segment? » 1.2 SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis: What are the specific strengths and weaknesses of your business and Who is your target customer? your brand. What are the specific current and future opportunities and threats you face? 3. Customer traits and personas: Think in terms of both the organisation they work for and of the individual they are. What size and kind of business is it? What is their job role and level? And what are their goals and challenges? What are their motivators, barriers and frustrations? (See our full Buyer Persona template here.)
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B2BMARKETING.NET Brand strategy TEMPLATE PAGE 2/2
B2B MARKETING TEMPLATE
Your product/service/solution Brand execution strategy
and your brand 4. 5. 4.1 What makes your brand different from your 5.1 Objectives: What do you want this branding exercise competitors, and better? Think in terms of: to achieve for your business? • The specific problem you solve for your customer. 5.2 Metrics: How will you measure your success? • The functional attributes and benefits of your solution (e.g. it helps your customers double 5.3 Branding rollout plan and roadmap: Which areas their productivity). of the business will need to change the way they • The emotional benefits of your brand (e.g. it do things, in line with the brand position and brand gives your customers confidence and kudos). promise? What changes will need to be made and by when? Think in terms of: 4.2 Brand personality, values and relationships: • Communications strategy: brand identity, tone of What are the key words that you want your customers voice, website and collateral. to associate with your brand in terms of these three • Sales strategy: elevator and full sales pitch. elements? This might include: • Product/service strategy. • Personality: friendly and approachable. • Customer care strategy. • Values: dedicated to customer care. • Relationship: your customers’ mentor and champion.
4.2 Brand positioning statement: What does your
business do for customers when it is at its very best?
4.2 Brand promise: Your brand promise is the unique
promise of value you make to your target market. It should be the essence of what your brand has to offer.
