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    Check Your Understanding: Page 1 of 3

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    Jherson Aldair
    This document provides feedback on questions about the role of market research in fundraising, who should be responsible for fundraising in an organization, and why relationship building is important for fundraising. For the first question, the feedback emphasizes how market research can help fundraising be more strategic and effective. For the second question, it notes that while everyone should contribute, leadership must support fundraising and it should be represented at senior levels. The third question feedback stresses that people donate to people they know and trust, so relationship building is fundamental to successful fundraising and requires time and effort.

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    Check Your Understanding: Page 1 of 3

    Uploaded by

    Jherson Aldair
    19 views3 pages
    This document provides feedback on questions about the role of market research in fundraising, who should be responsible for fundraising in an organization, and why relationship building is important for fundraising. For the first question, the feedback emphasizes how market research can help fundraising be more strategic and effective. For the second question, it notes that while everyone should contribute, leadership must support fundraising and it should be represented at senior levels. The third question feedback stresses that people donate to people they know and trust, so relationship building is fundamental to successful fundraising and requires time and effort.

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    1.7_Check_your_understanding.pdf

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    This document provides feedback on questions about the role of market research in fundraising, who should be responsible for fundraising in an organization, and why relationship building is important for fundraising. For the first question, the feedback emphasizes how market research can help fundraising be more strategic and effective. For the second question, it notes that while everyone should contribute, leadership must support fundraising and it should be represented at senior levels. The third question feedback stresses that people donate to people they know and trust, so relationship building is fundamental to successful fundraising and requires time and effort.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    19 views3 pages

    Check Your Understanding: Page 1 of 3

    Uploaded by

    Jherson Aldair
    This document provides feedback on questions about the role of market research in fundraising, who should be responsible for fundraising in an organization, and why relationship building is important for fundraising. For the first question, the feedback emphasizes how market research can help fundraising be more strategic and effective. For the second question, it notes that while everyone should contribute, leadership must support fundraising and it should be represented at senior levels. The third question feedback stresses that people donate to people they know and trust, so relationship building is fundamental to successful fundraising and requires time and effort.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 3

    Check your understanding

    Question 1:

    What role does market research play in effective fundraising, and why it is
    important?

    Question 2:

    Who should take responsibility for fundraising in an ACO?

    Question 3:

    Why is relationship building such an important aspect of fundraising?

    Educator feedback on page 2

    Page 1 of 3
    Educator Feedback

    Question 1 feedback:

    Your answer may contain any or all of these points:

     It can facilitate a smarter and more focussed approach to fundraising.


     It can encourage a higher return on investment, as resources are deployed
    where they are most likely to yield results.
     It can help fundraisers and organisations identify opportunities based on
    current practices and trends on a local or regional level.
     It can highlight key growth areas of giving in your area and/or art form.

    Question 2 feedback:

    Your answer may contain any or all of these points:

     Everyone should take responsibility for fundraising because it is a collective


    effort and requires a holistic, organisational approach.
     However, effective fundraising requires an open, creative culture where power
    is devolved, so leaders have a particular responsibility for creating a culture
    within which fundraising activity can flourish.
     Fundraising should be represented at a senior level in an organisation and
    fundraisers must have the ear of the chief executive or executive director.
     It is also the role of board members or trustees to support fundraising activity
    and to get actively engaged in it themselves.

    Question 3 feedback:

    Your answer may contain any or all of these points:

     People give money to people, not to projects or organisations per se, and they
    give money to people they know well and trust.
     Relationship building therefore precedes effective fundraising and is a
    precondition for it.
     The softer aspects of fundraising are often neglected in favour of harder
    approaches like application writing. Although it is time-consuming, relationship
    building is the building block of fundraising and significant time and effort
    should therefore be invested in it.

    Page 2 of 3
     In the 21st century, arts organisations need to engage with a wider range of
    diverse stakeholders in order to become more self-sustaining and resilient.
    Effective fundraising therefore requires artists and arts workers to build
    empathetic and mutually beneficial relationships with people from many
    different professions and from all areas of society. This in turn demands
    excellent listening, communication and interpersonal skills. It also requires
    patience!

    Page 3 of 3

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