My 5-Step Formula

for Finding New

Clients

(Even If You Don’t Have a List!)

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

You are READY.

Ready to live your mission: transform lives by doing what you do best - coaching.

And you’re excited, right? To get out there … find clients … kick ass!

But then your enthusiasm is tempered, when you think … but … how? Where are the people you can
help? How do you find them? Where do you even start getting leads, especially if you don’t (think)
you have a list??

I hear these questions ALL the time from new coaches who can’t wait to get their business up and
running – and it’s true: if you don’t have clients, you don’t have a business. And without a business,
you don’t have the income … and without the income, you don’t have … well, food on the table. Right? 

I get it.

?
AND THAT’S WHY TODAY, I’M ANSWERING THE BIG QUESTION:
HOW DO I GET CLIENTS?

But do me a favor … read this

one all the way to the end. (It’s
important!)

Without further ado, here is my my

5-Step Formula for Finding New Cli-
ents (Even If You Don’t Have a List!)

coachesconsole.com [email protected] (540) 391-0746

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

Nail Your Niche

Choosing a collection of people that are facing similar challenges and wanting the same results
allows you to fine-tune your marketing, to make it laser-focused and effective. (Think of it this way: if
you seek transformation of any kind, do you respond to people or services that market to everyone?
Claiming to be able to help anyone with anything? Or do you feel more comfortable responding to
a person or service that speaks to your specific problem?)

When you nail your niche, you speak to the people who need your gifts. You become known for
something and then let them find out about what else you offer. It also enables you to support your
clients on a deeper level.

And it doesn’t put a cap on your revenue either. I promise you, there are people out there who need
you, and there are plenty in almost every niche.

EXERCISE

When it comes to nailing your niche, it’s critical to identify a specific set of challeng-
es your coaching can overcome, and results it can achieve. Then, you find the peo-
ple who face those specific challenges, and desire those specific results. And better
yet, they start to find you!

So get out a piece of paper, and start writing! Get crystal clear around the challeng-
es you hope your clients overcome, and the results you help them get.

coachesconsole.com [email protected] (540) 391-0746

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

Identify Your Top 10 Strategic Referral Power Partners

The power is in the partnership! (Well, there’s a whole LOT of it there, but we know the power is
really in the coaching!)

Most coaches focus their attention on finding one client at a time (which often contributes to the
feast or famine model). But not only does that become exhausting, fast, but it also means that
you’re spending a whole lot of time on your marketing and sales … which means you’re spending
less time coaching.

Why not let others help you grow your business, so you can really make the impact you want to?

Spend a bit of time up front identifying who else (coaches, experts, speakers) serve your ideal client
in a different way than you do.

When you can align with these Strategic Referral Power Partners, you can get your message in front
of dozens, hundreds, or even thousands of your ideal clients, all at once! That means you can in-
crease your exposure, grow your list, and connect with people you otherwise wouldn’t ever get to
meet – and help.

EXERCISE

Go back to your piece of paper, and begin brainstorming. First, create a list of 10
professions that would be ideal partners. Then, go through your contacts or ask
people you know to introduce you to people in those professions. Do a keyword
search online, and then search the high results for people who specialize in the
same type of work you do. Make a list of names.

coachesconsole.com [email protected] (540) 391-0746

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

Create the Perfect Lead Magnet

You don’t have to have an email list to get new coaching clients – but you want to start building one,
because that’s how you nurture your prospects into clients. So when you’re networking, or when
visitors come to your website, you need a way to capture their name and email address – and the
best way to do that is to give something with value away to new prospects, as a gift. (And yes … THIS
is the power of a “lead magnet”!)

A lead magnet can be an infographic, a template, script, chart, white-paper, eBook – you get the
idea.

The key to a creating the Perfect Lead Magnet is that it contains education-based content that
provides valuable insight, tips, and/or resources to help your ideal prospect immediately, and that
begins to create momentum in that person’s journey toward his or her desired goals and results.

When you give a gift like that, it also builds trust with your new contacts, and turns pressure selling
into prompting!

EXERCISE

It’s time to start thinking of what you can offer new prospects! Continue your brain-
storming process on paper: it’s proven that writing down your ideas and goals in-
creases your chances of achieving them.

What does your ideal client need – and how can you give them something that can
immediately help them achieve? What can you create and share, that begins to
address their biggest, most urgent problem? Share tips, resources, templates and
anything that will help them move through those challenges and create momentum
forward.

coachesconsole.com [email protected] (540) 391-0746

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

Gather Existing Contacts

Think you don’t have a list? No one who would even want your Perfect Lead Magnet? I bet you have
more than you think!

EXERCISE

Go to the various places in which you have your contacts scattered (consider them
all: Gmail, Yahoo, Excel, Outlook, your smartphone, Facebook, LinkedIn, that pile of
business cards on your desk).

Go through every single one and start a list of anyone you think would be helped
personally OR by sharing your work with their clients, friends, or family members.

Once you’ve made your list, you’ll want to reach out to them with a friendly, warm
“Dear Jane” letter. Let them know what you’re up to, how you help people, and share
your lead magnet with them. Be sure to directly ask them to share it with anyone
they think would benefit from it, by giving them the link to your Perfect Lead Mag-
net opt-in page. (Make sure that’s clear … this is how you gather prospects, right? By
asking them to sign up for your Perfect Lead Magnet.)

Make sure it’s personal – these are your contacts, and they’ll love hearing from you!
Share a bit about your personal life, too, and let your personality shine through!

coachesconsole.com [email protected] (540) 391-0746

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

Connect with Others

Instead of sitting behind your computer, isolated, get out and get connected! Trust me, being an
introvert, I know it can be tempting to stay in the comfort of working from home, but you’ve got to
get out there! So, here are a few ideas for you:

1 Join a local networking group. Find one that meets regularly, so that you can connect
with other professionals to find new leads and referrals. And be a giver! Be on the look-
out for any opportunity that allows you to bring value to the group in the form of master-
minding, providing new leads, and offering constructive feedback.

Offer your expertise as a guest blogger. Make sure the article you share fits with the
2 purpose of the blog you will share it on, and offer something that readers will get tons
of value out of. Guest blogging is great, because you can share your expertise and grow
your brand by tapping into someone else’s audience! (And at the end of your article,
you can link to that Perfect Lead Magnet you’ve created … ta-dah! New prospects, new
nurturing … new leads, new clients!)

Join LinkedIn or Facebook groups and answer questions about your niche – get visi-
3 ble, and connect! Create profiles in those platforms, and make sure the information you
provide is up-to-date. Import your contacts, and connect with as many people in your
network as possible. Then you can share your blog posts, website, and other interesting
content directly to your LinkedIn/FB newsfeed.

And there you have it! You ask how to find and get clients, and I answer! 

BUT HERE’S THE THING:

If you don’t know WHAT to DO with your clients once you get them, all the “How to Get
New Coaching Client” tips in the world aren’t going to help you grow your coaching biz.

Nope – not one bit!

coachesconsole.com [email protected] (540) 391-0746

MY 5-STEP FORMULA FOR FINDING NEW CLIENTS (EVEN IF YOU DON’T HAVE A LIST)

YOU HAVE TO HAVE THE BACK-END OF YOUR COACHING

BUSINESS READY TO SUPPORT YOUR NEW CLIENTS – IN AN EX-
QUISITE WAY - TO MAKE THE DIFFERENCE – AND THE INCOME -
YOU WANT TO MAKE.

It’s simple, right?

Once you go through the steps above, you’ll have a warm lead right there in front of you … and then
what?

Setting the BACK end of your business up BEFOREHAND is the difference between running your
business sporadically - reactively - at best, and growing a successful, profitable business that is
scalable to what you desire.

So let me ask you:

Which technique (running out and getting clients using the 5-Step Formula above versus setting up
your back end so you have steps and processes already in place – automated, even! – to nurture
the leads you get, so they become clients) can YOU most relate to? Which is more appealing to
you, any why?

Which makes more sense to be successful?

Comment on the COACHING LIFESTYLE Facebook Group! - I LOVE hearing from you, and I read
your comments! I can’t wait to respond to your thoughts and questions.

Here’s to your success,

Melinda

coachesconsole.com [email protected] (540) 391-0746