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Sample Questionnaire

This document contains a questionnaire about consumer perceptions of organic products. It has four sections: (1) demographic questions about the participant's name, age, gender, education level, occupation, income, area of living, family type, and marital status; (2) questions about organic product preferences, sources of information about organics, purchase frequency, and reasons for preference; (3) statements about recommending organics to others and perceptions of organic products; and (4) statements about perceptions of organic products to rate on a scale from strongly disagree to strongly agree. The purpose is to study consumer perceptions of organic products in urban areas.

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2K views4 pages

Sample Questionnaire

This document contains a questionnaire about consumer perceptions of organic products. It has four sections: (1) demographic questions about the participant's name, age, gender, education level, occupation, income, area of living, family type, and marital status; (2) questions about organic product preferences, sources of information about organics, purchase frequency, and reasons for preference; (3) statements about recommending organics to others and perceptions of organic products; and (4) statements about perceptions of organic products to rate on a scale from strongly disagree to strongly agree. The purpose is to study consumer perceptions of organic products in urban areas.

Uploaded by

9900860677
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Sample Questionnaire

I am preparing a project on the topic entitled – “A Study on Consumer Perception


Towards Organic Products (With Specific Reference to Urban Area)”. I request your
kind self to spend your valuable time and extended cooperation for filling up this
questionnaire. I promise that, the information, provided by you, will be used only for the
research purpose and I will be kept confidential. Thank you.

Section – A
I. Demographic Profile

1. Name : ________________

a) 15 to 25 b) 26 to 35
2. Age :
c) 36 to 45 d) Above 45

3. Gender : a) Female b) Male

a) School level b) Graduate


4. Educational
:
Status
c) Post - Graduate d) Professional and Others

a) Self Employed b) Salaried


5. Occupation :
c) House Wife d) Others

a) Below Rs. 10,000 b) Rs.10,000 – Rs.30,000


6. Monthly
:
Income Level c) Rs.30,000 – Rs.60,000 d) Above Rs.60,000

7. Area of living : a) Urban b) Semi – Urban

8. Family Type : a) Nuclear Family b) Joint Family

9. Marital Status : a) Married b) Un Married


Section – B

II. Other Demographic Segmentation

10. Which kind of organic product you prefer regularly?

a) Fruits & Vegetables d) Cosmetics Products


b) Provisions e) Pulses & Cereals
c) Dairy Products f) Other Product

11. From whom do you come to know about organic products?


a) Family b) Friends c) Social media

12. How often do you buy Organic Products?


a) Once in a Week b) Once in a Month c) Rarely

13. The area of your organic product purchase


a) Nearer b) Farer c) Rural d) Urban

14. The reason why you prefer organic products?


a) Price Concern c) Health Concern
b) Quality Concern d) Environment Friendly

15. Your mode of purchase


a) Online Store b) In-store c) Apps d) Multiple-shops

Section – III

III. The following statement is given bellow according to the organic product consumer
reference.

Sl.
Statement Yes No
No.

1. Do you suggest organic products to others?

2. Do you ensure that the buying products are really organic or not?

Does the cost incurred in buying an organic product offers you


3.
maximum level of satisfaction?
Sl.
Statement Yes No
No.

4. Are you sure that organic products are chemical free?

Do you ensure that organic products such as fruits and vegetables are
5.
free from pesticides?

Section – IV
IV. Following statements are given below according to your perception mark the best option
as (l = Strongly Disagree (SDA), 2 = Disagree (DA), 3 = Uncertain (UN), 4 = Agree (A) and
5 = Strongly Agree (SA))
Sl. SA A UN DA SDA
Statement
No. (5) (4) (3) (2) (1)
Organic food products have more nutritional value than
1.
industrialized conventional agricultural food
I buy organic food because it is fresher than Conventionally
2.
grown food.
I think it important to consuming organic food products is
3.
good for health
I perceive that organic products are healthier than others
4.
industrialized conventional agricultural food.
Organic food product does not contain any pesticides (no
5.
harmful effects)
I never fell when the organic food product consumes does
6.
not have any side effects
Organic food products consumption will help to protect
7.
the environment

8. I would search for organic food product information

9. I would pay a higher price for organic food product


I would buy organic food products to be consumed by my
10.
Family
I would consume more if organic food products are
11.
readily available
12. I would buy organic food products because of its quality

13. I would only buy organic food products with logo


I would rather buy organic food products even though
14.
it is expensive
The current development path is destroying the environment
15. (development destruction) - industrialized conventional
agriculture
Sl. SA A UN DA SDA
Statement
No. (5) (4) (3) (2) (1)
As I’m socially responsible person for the goodness of
16.
environment I prefer organic products

17. I prefer consuming recycled organic products

I dispose of my garbage in different containers


18.
environmental concern
Unless we do something, environmental damage will be
19.
irreversible (environmental damage)
I practice environmental conservation tasks (environmental
20.
conservation)
As I’m a beauty conscious /health care person I prefer
21.
organic products to maintain myself.
22. I Food quality and safety are more important than price.

23. I Feel that organic product availability is more in stores.

24. I Feel that organic products availability is more in online.

Suggestions

******

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