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Serie Design Brief Company Name Company Background

Serie is an American company that designs sport and lifestyle products. They want to create awareness of a demo and 25% discount for their EasyTone product line to target busy men aged 35-50 who want to stay in shape but have limited free time due to careers and families. The campaign aims to remove stigma around men wearing EasyTone by using colors that communicate an energetic yet luxurious feel without seeming too expensive.

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Jaysie Fernandez
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48 views1 page

Serie Design Brief Company Name Company Background

Serie is an American company that designs sport and lifestyle products. They want to create awareness of a demo and 25% discount for their EasyTone product line to target busy men aged 35-50 who want to stay in shape but have limited free time due to careers and families. The campaign aims to remove stigma around men wearing EasyTone by using colors that communicate an energetic yet luxurious feel without seeming too expensive.

Uploaded by

Jaysie Fernandez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SERIE

Design Brief
Company Name SERIE
Company Background Serie is an American made company that
has expanded worldwide. They specialize
in sport and lifestyle products. They have
a string heritage and authentically in
sports and fitness. The brand is
committed to designing products that
reflect creativity and change/growth.
Objective Create awareness of demo and 25% off
discount while removing stigma of men
wearing EasyTone.
Target Audience  Men
 35-50 years old
 Married with children
 Career is very important to them
 They spend a lot of hours at work
 When they aren’t working, they are
spending time with their families.
 They like to exercise but there are not
enough hours in the day
Brand Voice Compassionate/Understanding
Insight Most men like to be in shape but don’t
have time because of work and family life.
Color Preferred Energetic, Masculine, Luxurious but not
too expensive.

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