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    Algonquin College International Business Management: International Marketing Professor-Clarecia Christie

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    Mudit Goel
    Mallee, an Australian beef exporter, wants to enter the Korean market. Secondary internet research is the best way for Mallee to learn about Korea as it provides convenient, low-cost access to information on the economy, market competitors, and consumer preferences. Thinly slicing beef could appeal to Koreans due to a popular dish and lower import prices. However, Mallee was unprepared for cultural norms during business meetings in Korea - they discussed business during dinner and declined a song performance, which damaged relationships. To repair this, Mallee should learn Korean culture and strengthen bonds through shared meals and performances.

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    Algonquin College International Business Management: International Marketing Professor-Clarecia Christie

    Uploaded by

    Mudit Goel
    190 views3 pages
    Mallee, an Australian beef exporter, wants to enter the Korean market. Secondary internet research is the best way for Mallee to learn about Korea as it provides convenient, low-cost access to information on the economy, market competitors, and consumer preferences. Thinly slicing beef could appeal to Koreans due to a popular dish and lower import prices. However, Mallee was unprepared for cultural norms during business meetings in Korea - they discussed business during dinner and declined a song performance, which damaged relationships. To repair this, Mallee should learn Korean culture and strengthen bonds through shared meals and performances.

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    Mallee, an Australian beef exporter, wants to enter the Korean market. Secondary internet research is the best way for Mallee to learn about Korea as it provides convenient, low-cost access to information on the economy, market competitors, and consumer preferences. Thinly slicing beef could appeal to Koreans due to a popular dish and lower import prices. However, Mallee was unprepared for cultural norms during business meetings in Korea - they discussed business during dinner and declined a song performance, which damaged relationships. To repair this, Mallee should learn Korean culture and strengthen bonds through shared meals and performances.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    190 views3 pages

    Algonquin College International Business Management: International Marketing Professor-Clarecia Christie

    Uploaded by

    Mudit Goel
    Mallee, an Australian beef exporter, wants to enter the Korean market. Secondary internet research is the best way for Mallee to learn about Korea as it provides convenient, low-cost access to information on the economy, market competitors, and consumer preferences. Thinly slicing beef could appeal to Koreans due to a popular dish and lower import prices. However, Mallee was unprepared for cultural norms during business meetings in Korea - they discussed business during dinner and declined a song performance, which damaged relationships. To repair this, Mallee should learn Korean culture and strengthen bonds through shared meals and performances.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    The key takeaways are that secondary research on the internet is a convenient and cost-effective way for Mallee to learn about the Korean market, and that cultural awareness is important when conducting business meetings in Korea.

    Following research, Mallee learned that thinly sliced beef is a popular dish in Korea called pulgogi. Slicing the beef would lower import prices and make the product more attractive and ready-to-use for Korean consumers.

    Mallee and his son should have researched Korean business culture more and known not to discuss business during meals. They also should have invited Seok to a friendly dinner to build rapport.

    Algonquin College

    International Business Management

    International Marketing
    Professor- Clarecia Christie

    Submitted By- Mudit Goel


    Student ID- 40951500
    Case Study

    1. Why is secondary research on the Internet the best way for Mallee to find out more about
    the Korean market?

     Internet study is one of Mallee 's preferred ways to find out more about the Korean
    economy, for the following explanation:
     With the aid of the internet, Mallee may receive specific knowledge about the
    Korean market. Accessing knowledge from the internet is also convenient, as it saves
    time, energy and other resources.
     Various information about government policies, agencies, importers and existing
    market competitors can be accessed on the Internet by Mallee.
     By doing research on the Internet, Mallee is able to gain more insight on the
    different areas of the Korean economy, product demand in the Korean market,
    tradition and culture knowledge of the Korean market.[ CITATION Ben18 \l 16393 ]
     Doing secondary research on the internet is the best way as it reduced cost of
    conducting research. [ CITATION Wha09 \l 16393 ]

    2. What issues in product adaptation may have prompted Mallee to consider thinly slicing their
    beef before exporting it to Korea?

     Following research on the Korean market, Mallee learned that Koreans have a very popular
    traditional dish called pulgogi consisting of thinly sliced beef, which he believed would be a
    good option for exporting to the Korean market. Other advantages of exporting finely sliced
    beef were:
     Import prices will be lower because of the beef bones.
     The item should be more desirable to consumers as it's ready to use.
     The product will be more attractive to the target customer.

    3. What should the MaIIee owner and his son have done better to prepare for th e business
    meeting in Korea?

     Mallee did a good market study, but, owing to the lack of cultural awareness and research,
    Mallee did not plan for business meetings.
     Mallee and his son made attempts to speak about businesses when getting dinner
    however, according to studies Koreans avoid discussing business while having a meal
    and it was the consequence of a lack of cultural understanding. [ CITATION Kor \l
    16393 ]
     According to study, the foreigner is supposed to give or invite the local Korean to a
    friendly dinner invitation that Mallee and his son did not make because of unsuitable
    cultural awareness. [ CITATION Kor \l 16393 ]
     • Mallee has declined the Seak owner 's offer to perform a solo song, since it is
    deemed inappropriate to refuse an invitation to perform. Koreans agree that a
    individual does not have the ability to sing, but they want you to sing as love,
    gratitude and respect. [ CITATION Kor \l 16393 ]

    4. What can Mallee do to salvage its relationship with Seok?

     Mallee can do the following things:


     Mallee and his son would have learned Korea's culture and tradition, and helped
    strengthen their friendship with Seok.
     When having dinner, they should also have knowledge about ethics and stop
    discussing company while having dinner. Mallee and his son would have hosted Seok
    owner as a favour on a joint celebratory dinner, so holding a dinner again might
    have offered all parties a chance to better learn about one another and strengthen
    their friendship over time.
     Mallee should also have sung a song on the demand of Seak owner. It will show the
    love and respect for them.

    Bibliography
    Foley, B. (2018, 03 31). Why You Should Consider Secondary Data Analysis for Your Next Study.
    Retrieved from Surveygizmo: https://www.surveygizmo.com/resources/blog/secondary-
    data-analysis/

    Korean business culture and etiquette. (n.d.). Retrieved from Asialink Business:
    https://asialinkbusiness.com.au/republic-of-korea/conducting-business-in-korea/korean-
    business-culture-and-etiquette?doNothing=1#:~:text=Koreans%20generally%20prefer%20to
    %20concentrate,before%20the%20host%20initiates%20it

    What are the advantages/disadvantages of doing internet research? (2009, 9 7). Retrieved from
    Psychwiki:
    http://www.psychwiki.com/wiki/What_are_the_advantages/disadvantages_of_doing_intern
    et_research%3F

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