Google Forms Tutorial - Part 1 Create Online Surveys
Google Forms Tutorial - Part 1 Create Online Surveys
June 2020
About Google Forms
• Google Forms, another product from Google, is an app to create web based
forms/questionnaire and collect answers online in real-time. Can be used in any
device: smartphone, laptop/PC and tablet.
• As a platform, Google Forms can be used for practically any online data gathering
activities, from using a simple form to complex questionnaire. Google Forms is as
useful for students doing school projects as for professionals for company projects.
• Teachers/educators would love the scoring feature for each question based on
its answer that enables Google Forms to be a quiz/test tool.
• Our years of experience using Google Forms as survey tool shows that Google
Forms is solid; reliable and secure app, during questionnaire development and data
collection. The forms/questionnaire also looks professional.
• Google Forms is Free.
• This tutorial is for Google Forms to create online questionnaire. Google Forms for
quiz is in separate tutorial.
• This tutorial is developed by [email protected] at
www.maxiresearch.com
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Interest to Buy a New Smartphone
• For this tutorial, we have developed questionnaire titled “Interest to Buy a New
Smartphone”
• The objective of the questionnaire is to understand consumer interest to buy for a
new smartphone
• For respondents to have better knowledge of the product, we need to show
picture of the phone, video and its specification in the questionnaire.
• We measure the interest to buy at the price at which it is going to be sold
• Understand the changes in interest to buy when price is increased/lowered
• As background to the finding, we want to understand smartphone brand
awareness, brand image and ownership.
• First we will show how final questionnaire looks in smartphone, followed by the
questionnaire viewed in laptop/PC along with description for each question item,
then followed on how to make the questionnaire in laptop/PC.
• Based on our experience, developing questionnaire is much easier and faster
using laptop/PC
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GOOGLE FORMS
QUESTIONNAIRE
How it Looks on Smartphone
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Google Form Questionnaire (1)
How it Looks on Smartphone
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Google Form Questionnaire (2)
How it Looks on Smartphone
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Google Form Questionnaire (3)
How it Looks on Smartphone
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Google Form Questionnaire (4)
How it Looks on Smartphone
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Google Form Questionnaire (5)
How it Looks on Smartphone
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Google Form Questionnaire (6)
How it Looks on Smartphone
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GOOGLE FORMS
QUESTIONNAIRE DESCRIPTION
Now Viewed on Laptop/PC
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Google Forms Questionnaire Description (1)
Now viewed on Laptop/PC
Form Title
Title
Title
Question
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Google Forms Questionnaire Description (2)
Now viewed on Laptop/PC
One can create Title
Description (for Title or
with/without Description to
Question) can be as long
help indicate changes in topic
as necessary
or as an intro before
question
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Google Forms Questionnaire Description (4)
Now viewed on Laptop/PC
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Google Forms Questionnaire Description (5)
Now viewed on Laptop/PC
Added Title with another image containing
table to display. Image is particularly helpful
Added Title now with video to display. Can only play video hosted on
in case of showing forms/shape unsupported
Youtube, so you may need to upload your video to Youtube first.
by Google Forms such as tables
Title of section
Title
Question Type : Short Answer Here Title is used to close questionnaire.
No Description for the title.
Submit data
Question Type : Short Answer Will not able to submit data if
required answer question (with *
asterisk) is empty.
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GOOGLE FORMS
QUESTIONNAIRE DEVELOPMENT
In Laptop/PC
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Start A New Questionnaire
In Google Forms, Form = Questionnaire
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Complete Menu to Develop Questionnaire
Select Responses tab if you Set questionnaire color palette here. Preview the
Type in here to name the Move the file want to view summary result of Can add background image
Form/ Questionnaire file to folder Questionnaire
submitted responses
Add on Setting
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Multiple Choice
• We select Multiple choice when we expect only one answer from the question asked.
Checkboxes question
Development type selected from drop Preview
down menu
Click to display menu : (1) whether to show question description (smaller texts
below question), (2) limit to one response per column, (3) Shuffle option order. 26
Checkbox Grid
We select Checkbox Grid when we have a number of question items with same repetitive answer options. And the
same case with Checkbox, for each question item it is allowed to have one answer or more than one answers.
Checkbox Grid question
Development type selected from drop Preview
down menu
Answer options
Question
Question items
items Answer options
Click to display menu : (1) whether to show question description (smaller texts
below question), (2) limit to one response per column, (3) Shuffle option order.
No need to think about the display, particularly for large number of question 27
items or answer options. Google Forms will take care of it, here by adding scroll
Linear Scale
We select Linear Scale because we want respondent to give a score, a number between assigned range. It is
usually used for evaluation about product or service. The lowest and highest number in the range can have labels
to help respondent in giving score.
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Paragraph
• When we ask question and expect the answer to be in long text, select Paragraph. In questionnaire usually the
paragraph question type is related to why/reasoning questions where answer can be quite long and unstructured.
•Another example of question that answers in long text is for writing list of items.
Development Paragraph question type
Preview
selected from drop down menu
Question
Question items
items Answer options
Answer options
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Short Answer
• Short Answer is question type that expects answer in short text or number
Click to display menu : menu to show question description and apply validation,
what criteria would be applied Short Answer question expecting answer in number
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• Dropdown is similar to Multiple Choice, where we expect only one answer
Dropdown from the question.
Preview
Question about
country location
has 195 countries
to choose from
Paragraph
Question Type
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Conditional Branching / Skip Logic (1)
• Conditional branching or skip logic means that respondents will
have different follow up questions based on their answer at STEPS TO CREATE CONDITIONAL BRANCHING
question where branching is made. Interested to buy? 1.Complete all questions for the questionnaire
In our example questionnaire follow up question about 2.Create Section(s) for your questionnaire , give title for
reasons for being interested to buy will be asked ONLY each of the section
Yes No 3.Go to branching question(s), show menu Go to section
to those who ANSWER INTERESTED to buy.
On the other hand, follow up questions on reasons for Reasons yes ? based on answer, for each answer from the available
not being interested will be asked ONLY to those who … section list choose your to go section.
Reasons no ?
ANSWER NOT INTERESTED to buy. …
Next topic on
respondent data,
Key in Conditional Branching now questions ask to
is ‘SECTION’ ALL RESPONDENTS
To create new
section right
after current
question Insert Section here
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Reordering Section
• How to reorder a section in relation to other sections.
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Upload File to Form/Questionnaire
• You can upload file to your form/questionnaire.
Development Preview
We can upload file to your form/questionnaire (not
shown in final questionnaire, just for example only)
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SENDING OUT
QUESTIONNAIRE
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Settings
General
• Settings General tab: Menus regarding respondents email, sign-in, editing answers in submitted
form and viewing summary responses
One respondent can only answer one questionnaire. Needs Google account to login
Will be provided link to edit at confirmation page (confirmation page example next page) , that is if respondent
want to go back to the form/questionnaire and do revision on their answers
Will be provided link at confirmation page to view responses of all the answers that has been
provided by all respondents
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Setting
Presentation
Located at bottom of each section the number of section you have completed (page here = section)
• Setting Quiz tab: Menus that only relevant if the form/questionnaire is used as quiz / test, in
which case for each question there is right/wrong answer and then their scores.
• More on Google Forms as Quiz in Part 2 of this Tutorial.
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Send
Sending Out the Form/Questionnaire – 1. By Email
1
Send the form/questionnaire by email
Click the button to get to form/questionnaire
Send reminder
Click to Send
Form/questionnaire
is in email body
How the invitation to edit email
looks from recipient 43
Send
Sending Out the Form/Questionnaire – 2. Through Link
2
Send the form/questionnaire through link
3 Scroll
here
Embed form/questionnaire in your website
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Send
Share it on Social Media
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COLLECTING
RESPONSES
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Responses Tab
• In addition to Question tab to develop questionnaire, Form maker/editor can have access to
Response tab. The number in responses shows number of submitted responses in real time.
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Responses – Summary (1)
In Responses – Summary we can find summary result from all responses
submitted so far. Continuously updated every time new data comes in.
Scroll down
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Responses – Summary (2)
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Responses – Summary (3)
Percent base is
Number of count (here number of responses
for each brand)
In parentheses is
percent number with
responses base
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Responses – Summary (4)
Number of count
(here for each rating)
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Responses – Summary (5)
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Responses – Summary (6)
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Responses – Summary (7)
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Responses – Summary (8)
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Responses – Question
In Responses – Question we can find answers for each question and who gave the answer
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Responses – Individual
In Responses – Individual we are looking at answers to each question for each individual/respondent
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Copying Chart
Paste the chart image to Google Slide Paste the chart image to Power Point
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SURVEY DATA IN
SPREADSHEET
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Google Forms Survey Data is Available in Spreadsheet
• Major advantage of using Google Forms is that we can readily Link to responses data in
access responses original data in spreadsheet in Google Sheet. spreadsheet format using Laptop/PC
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Download Survey Spreadsheet as Microsoft Excel
• Survey data from Google Sheet can be downloaded to Excel
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Pivot Table in Microsoft Excel
• And in Excel you can run Pivot Table to create Tables/Charts
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APPENDIX:
Splitter: Excel Add-In for
Google Form Survey Data
Analytics
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Multiple Data in a Single Cell Problem
Checkbox question, can have one Paragraph question, respondents
Hypothetical data from or more than one answer can answer as they wish
example questionnaire.
One cell contains answer
from particular question
and respondent. Please
note that answers for
some questions almost
all cells contain multiple
data
Data in a cell is treated as one single data
Pivot Table in
Google Sheet
Pivot Table in
Microsoft Excel
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Splitter Solution to Multiple Data in Spreadsheet Cell
Splitter:
• Microsoft Excel allows Excel-Add In, that is customized solution added to regular Excel.
• We have developed Splitter Add-In* to address multiple data in a cell so that it can analyze survey
data in Excel downloaded from Google Forms. * For Excel for Windows only
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Splitter: Excel Add-In for Google Form Survey Data Analytics
• Splitter is Excel Add-In for Google Forms Survey Data Analytics. It is specially designed for
Google Forms survey data downloaded as Excel.
• Splitter makes your Excel a powerful survey analytics tool.
• Splitter solves key issue for Google Forms survey data format downloaded in spreadsheet
which otherwise Pivot Table would suffice : how to handle multiple data in a single cell.
• We have three Splitter versions:
1. Student version : For Google Forms Questionnaire with Closed End questions only
• Closed End : Multiple Choice (question with single answer) and Checkboxes (question
with multiple answers allowed - multiple data in a cell in a cell format)
• Analysis : Crosstabulations and Filter. Download Tutorial
2. Pro version : For Google Forms Questionnaire that has Open End Questions
• Open End : Instead of choosing available option, respondent write their own answer
whether in Short Answer (question with answer in short text or numeric) or Paragraph
(question with answer in long text or essay). Answers for open end question especially
Paragraph often contains multiple data in a cell.
• Analysis : Cross tabulations, Filter and Coding for Open End Questions. Download Tutorial
3. Pro X version : Data Entry Diagnostic and Editor
• Mainly for Paper Questionnaire with manual data entry in Excel. Closed End and Open
End Questions. Download Tutorial
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APPENDIX:
More Google Forms
Materials
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More Google Forms Materials
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THANK YOU
MAXI research
PT. Mulia Karya Inovasi
Office 8, Level 18-A
Jl. Jend Sudirman Kav. 52-53 SCBD
Jakarta Selatan 12910
Indonesia
www.maxiresearch.com
[email protected]