What Is Data Warehousing?: Service Operation Management
What Is Data Warehousing?: Service Operation Management
Tanmay Sinha
• Tuning Production Strategies − The product strategies can be well tuned by repositioning the products
and managing the product portfolios by comparing the sales quarterly or yearly.
• Customer Analysis − Customer analysis is done by analyzing the customer's buying preferences, buying
time, budget cycles, etc.
• Operations Analysis − Data warehousing also helps in customer relationship management, and making
environmental corrections. The information also allows us to analyze business operations.
Integrating Heterogeneous Databases
To integrate heterogeneous databases, we have two approaches −
• Query-driven Approach
• Update-driven Approach
Query-Driven Approach
This is the traditional approach to integrate heterogeneous databases. This approach was used to build wrappers
and integrators on top of multiple heterogeneous databases. These integrators are also known as mediators.
Process of Query-Driven Approach
• When a query is issued to a client side, a metadata dictionary translates the query into an appropriate form for
individual heterogeneous sites involved.
• Now these queries are mapped and sent to the local query processor.
• The results from heterogeneous sites are integrated into a global answer set.
Disadvantages
• Query-driven approach needs complex integration and filtering processes.
• This approach is very inefficient.
• It is very expensive for frequent queries.
• This approach is also very expensive for queries that require aggregations.
Update-Driven Approach
This is an alternative to the traditional approach. Today's data warehouse systems follow update-driven approach
rather than the traditional approach discussed earlier. In update-driven approach, the information from multiple
heterogeneous sources are integrated in advance and are stored in a warehouse. This information is available for
direct querying and analysis.
Advantages