Business Plan Final Report
Business Plan Final Report
Business Plan Final Report
The project is completed through a lot of efforts and hard-work. However, it would not have
been possible without the kind support and help of our teacher and the institute. It would like to
extend our sincere thanks to them. We would like to thanks to ALLAH to complete this project
in time to present in front of Institute and project in charge. We would like to express our
gratitude towards our project in-charge DR BASHIR AMHAD KHILJI for his co-operation and
encouragement which help us in completion of this project.
Last but not least, we would like to thank our parents for their unconditional support, both
financially and emotionally throughout our degree. In particular, the patience and understanding
shown by our mum and dad during the honors year are greatly appreciated. We know, at times,
our temper is particularly trying.
Sr no. Content Page no.
1.0 Executive summary
2.0 Product and services
2.1 Problem
2.2 Our solution
2.3 Validation of problem and solution
2.4 Future plans
3.0 Market analysis summary
3.1 Market segmentation
3.2 Target market segment strategy
3.3 Market needs
3.4 Market trends
3.5 Market growth
3.6
Key customers
3.7 Future markets
3.8 Competition
SITARA fashion icon communicates the benefits that the customers derive from the product and
not simply the features the product has. The features displayed accurately and fully describes on
the quality of the services that are offered. In order to be successful, we must differentiate it from
competitors in order to appeal to customers in the online marketplace. Current competitors do not
currently provide any sort of customization. Customers will have the choice to customize the
clutches according to their will, and request specific color based themes, for special occasions or
events.
Handmade Name:
Our Slogan:
2.Product and Services
2.1-Problem
High demand of hand made products especially online
Alternative expensive handmade accessories
Physical market don’t really serves this demand but they serve online
This research aims to examine the “handmade effect” - if, how and why customers choose
handmade over machine-made and products not mentioning production mode. By interviewing
and distributing three questionnaire surveys to 531 well-selected respondents, the research has
been the first series of tests succeeded to prove the handmade effect as well as explain and
compare which attributes determine customer’s purchasing intention between high and low
involvement handmade products; and contribute to stimulate the development and preservation
of traditional handicraft and Polynomial regression are performed and suggest that despite the
rapid development of automatically machine, products promoted as handmade are still in
consumers’ favor thanks to their outstanding features. Based on these initial statistic evidences
handmade producers and marketers could focus to highlight products differentiations, hence
promote more efficiently.
2.2-Our Solution
we made proper website to sell our product
Provide our handmade clutches on online, FB pages, instagram, Snapchat
Promote more our product with promotion mix elements
We are capturing maximum market
Increase the purchasing intention for handmade product
Middle class ,upper class and alit class is also captured by providing different product.
Traditional Marketing Current Analysis (7Ps)
Product
Our product includes a description of all its features and a combination of its unique goods. It
also relates to the services that we offer to our customers. Basically our product is Sitara
handmade clutches assembled with dough flowers, pearl work, and different type of motives and
different glittering material on hard and soft base.
Figure 1.3: Kotler, Philip, and Kevin Lane Keller.HRM. Upper Saddle River, N.J.: Pearson Prentice
Hall, 2009
Pricing:
Handmade items are always expensive and more demanded because they have more manual
efforts and more hard work then other machine made things .and we use the.
Place:
Basically we sell our product on our website that is www.sitaraspk.com and this is our social
website where we sell our clutches we also have social media accounts on Facebook and on
Instagram pages.
We properly gave the information on these sites that our customer easily reach to us and contact
us.
Promotion
We promote our product through
1- Advertisement
By advertising with
broachers,
flairs,
bill boards
,teasers and
one minute video
2- Personal selling
3- Direct marketing
Through calls
Emails
Catalogues
Magazines
4- Public relation
Event management
Develop our good will through sponsorship
Not biased
5- Sales promotion
People
We provide excellent customer service; we create a positive experience for our customers. We
promote our product to customers and these customers spread the Excellency of our product and
services.We take the competitive advantage by recruiting the right people, training our staff to
develop their skills and with best management
Process
The process involved in offering the service to the customers as well as the behavior of those
involved is critical in ensuring product success issues such as waiting times. It is not the interest
of the customers to know how Sitara system works but rather what matters is that the system
works. Keeping customers informed, reducing waiting times, and making service providers
helpful are critical issues that the Sitara should consider. Sitara have adopted the use of social
media such as instagram, Facebook and website. These social media have been useful in
obtaining the customer feedbacks. A number of customers will give up in the process and thus
they might shift to other places telling other customers not to use the products.
Physical Evidence
Customers tend to rely on physical cues to help them evaluate the product before they buy it.
Therefore marketers develop what we call physical evidence to replace these physical cues in a
service. The role of the marketer is to design and implement such tangible evidence. Physical
evidence is the material part of a service. The physical environment is the space by which you
are surrounded when you consume the services. Such as
Internet/web pages.
Paperwork (such as invoices, tickets and dispatch notes).
packaging
Advertising boards
Team
Mailboxes.
2.4-Future plans
Currently we are operating an online business on our website and social media accounts
After one year, we will physically connected with retailers and sell them to retailers and
also on different boutiques
In second year we connected with our retailers online bases. Our retailing transactions are
also on online bases
In third year we are planning make the physical outlet of our brand in city that customer
directly approach us
In fourth year we will be increases the number of our outlets with in the city
In fifth year we are planning to open our outlets in other cities
3.1-Market Segmentation
Customers have different needs and wants, likes and dislike not every person likes same taste in
clutches. There are many different types of consumers with different types of needs our aims to
treat all consumers as individuals. Each segment contains groups of customers who are likely to
respond in a particular way to marketing activities. Market segmentation involves three elements.
These are:
b) Targeting, we target the women and girls of upper middle class, upper upper class, and lower
upper class, middle class
c) Positioning, we use the target customer strategy on that places where there is no reach of our
product
. 3.2-Target Market Segment Strategy
In target market we target the specially according to the taste of the women and girls with their
ages like if a women is 30+ she likes to choose some colors and on the other hand the teenager
like to carry some eye catching colors with some different phenomena
It is important to develop an image that would be appropriate for the product that was being
offered.
Internet users
Social media users
Before we begin planning of our product launch, we need to understand our audience. Conduct
thorough market research to gain valuable insights into who our target customers are, and what
they want.
How should we position our product? What does your target audience need and value?
How can you position your product in a way that will resonate with them?
Where should we distribute our product? Which distribution channels will be most
convenient for our audience, would they rather buy our product online, or visit a store?
How should we price our product? What's the income demographic of our target
consumer? Will they find the product too expensive.
Where and how should we market our product? Which social media platforms that we
target customers use? What tone should you use in your product launch marketing content?
. By providing a more convenient means of purchasing our products online it is expected that we
will retain these customers while conducting an online marketing campaign for new customers
as well
Use different type of online channels (you tube channels)
Banner adds
Interstitial adds
Click stream
3.2.2-Market Trends
Now a day there is trend of handicrafts in market. Customers want to value from their product
and value based customers may pay higher price for handicrafts.
Online business trend rapidly increase day by day and customers like to buy online goods.
3.2.3-Market Growth
We will implement a customer e mailing list in order to send product promotions, sales
advertisements, and other special offerings to customers who register. Additionally, we will offer
referral incentives to customers who refer our products to friends and family in order to provide
additional incentives. We will also maintain a customer database in order to determine its target
customer .we will research marketing intelligence providers to determine the benefits and costs
of purchasing customer information for bulk email campaigns as well.. However, we expect the
additional revenue from online sales to greatly outweigh these additional electronic marketing
costs.
3.3-Key Customers
1. Demographics
• The educational background of the consumers and the income category under which they
come
2. Target audience
3.4-Future Markets
With the passage of time our plan to introduce the accessories of small girls
3.5Competition
.Competitive Analysis
The best way to determine the market for your product is by doing a competitive analysis
including –
Mojari
T-crafts
3.5.2-Our Advantages
1- UNIQUENESS OF OUR PRODUCT:
Dough flowers
and pearls work with metal wire
2- SPECIAL FEATURES:
Easy to carry that females carry them in everywhere because there are very light weight
these clutches are used either formal r informal functions
our product is also a customized option that we made the product on the order of
customer wants
3- COST OF PRODUCTION
Our product have low costed that everyone bear that cost with different categories
4.0 Strategy and Implementation Summary
4.1- Market Plan
1. The Challenge
Product
Our product includes a description of all its features and a combination of its unique goods. It
also relates to the services that we offer to our customers. Basically our product is handmade
clutches assembled with dough flowers, pearl work, and different type of motives and different
glittering material on hard and soft base.
and our challenge is to meet the market gap that majority of people don’t know the worth of hand
made products, so we all try to promote our product in the market to increase the value of
handmade products like our clutches
2. Situation Analysis
Company Analysis
(a)Goals:
In second year we connected with our retailers online bases. Our retailing transactions are
also on online bases
In third year we plan that we make the physical outlet of our brand in city that customer
directly approach us
In fourth year we may be increases the number of our outlets with in the city
(b) Focus:
We focus on hybrid element that where we provide 50% product and 50% service in our business
and we mainly deal on online bases with our social website www.embraguespk.com
While we maintain a web site, we are hosting an ecommerce platform for online sale of our
business has a competitive advantage that we provide online sales. The handmade clutches and
jewelry marketplace is healthy and shows a continued growth trajectory over the next five years.
Culture:
We made our product on the basis of that culture that our people belongs, our people want and it
is very important that we follow our culture to attract people and our customers.
(c)Strengths:
Uniqueness of product
Special features
Easy to carry that females carry them in everywhere because there are very light weight
these clutches are used either formal r informal functions
our product is also a customized option that we made the product on the order of
customer wants
Cost of products
Our product has different type of cost that depends on customer choice
(c) Weaknesses
Currently our weakness is that our product is very new in market so that’s why we have to spend
more attention on marketing of our business. We need to sell our product at break-even or at a
loss for a short time to introduce us to customers. Our competition has negotiated exclusive
endorsements and distribution agreements that will further weaken our position. Even if our
product is as good as or better than the competition and competitively priced, customer brand
loyalty is hard to break.
Culture:
We made our product on the basis of that culture that our people belongs, our people want and it
is very important that we follow our culture to attract people and our customers.
(d) Strengths:
Uniqueness of product
Special features
Easy to carry that females carry them in everywhere because there are very light weight
these clutches are used either formal r informal functions
our product is also a customized option that we made the product on the order of
customer wants
Cost of products
Our product has different type of cost that depends on customer choice
Customer Analysis
(a)Type
Standardized
Individualized
(b)Decision Process
The process involved in offering the service to the customers as well as the behavior of those
involved is critical in ensuring product success issues such as waiting times. It is not the interest
of the customers to know how an SITARAs system work but rather what matters is that the
system works. Keeping customers informed, reducing waiting times, and making service
providers helpful are critical issues that the SITARA should consider. SITARA have adopted the
use of social media such as instagram, Facebook and website. These social media have been
useful in obtaining the customer feedbacks. A number of customers will give up in the process
and thus they might shift to other places telling other customers not to use the products
Customization
we gave the option to our customers is customized product, we do work on the choice of our
customer the color, the material, the stuff he select for their product we provide them
Budget Plan
We gave the option to our customers that they tell their budget also to us and we design the
product according to their budget and gave all possible leniencies to our customer
Cost Effectiveness
We set the criteria of cost that customer have to think that this product is design for me
Competitors Analysis
The best way to determine the market for your product is by doing a competitors analysis
including –
PEST Analysis
We have no any political and economic analysis currently. Because our product is on initial
stage
Social Environment
The research has been the first series of tests succeeded to prove the handmade effect as well as
explain and compare which attributes determine customer’s purchasing intention between high
and low involvement handmade products; and contribute to stimulate the development and
preservation of traditional handicrafts that’s why we choose this new unique idea meet the
market gap that everyone avail these unique and artistic handmade product with average cost.
Provide inexpensive handmade clutches on online, Face Book pages, instagram, Snapchat and
website. We are capturing maximum market Middle class is also captured by providing
affordable product.
Technological Environment
we maintains a small information technology (IT) group, the expertise does currently exist
internally to design, build, and implement the sort of extensive online platform required for this
effort. Such as
website
We maintain a high speed internet connection, web server, and the latest software. With the
addition of an e-commerce portal it is expected that there will be an overall cost increase of 5-
10% for web server operations and maintenance costs
SWOT Analysis
(a)Strengths
Uniqueness of product
Special features
Cost Production
(b) Weaknesses
Currently our weakness is that our product is very new in market so that’s we have to spend
more on marketing and give away more free samples. We need to sell our product at break-even
or at a loss for a short time to introduce our self to customers. Our competition has negotiated
exclusive endorsements and distribution agreements that will further weaken our position. Even
if our product is as good as or better than the competition and competitively priced, customer
brand loyalty is hard to break
(c) Opportunity
Provide our handmade clutches on online, Face Book pages, instagram, Snapchat
Middle class ,upper class and alit class is also captured by providing different product
(d) Threat
The threat of substitute products is often overlooked by new entrepreneurs who will come in
and say they have a brand new product with no competition.
3. Market Segmentation
Customers have different needs and wants, likes and dislikes. not every person likes same taste
in clutches. There are many different types of consumers with different types of needs. our aims
to treat all consumers as individuals. Each segment contains groups of customers who are likely
to respond in a particular way to marketing activities. Market segmentation involves three
elements.
These are:
A) Segmentation, in which the market is divided into segments
b) Targeting, we target the women and girls of upper middle class, upper upper class, and lower
upper class, middle class
c) Positioning, we use the target customer strategy on that places where there is no reach of
our product.
Basically we run our business on online bases with our social website so w have Some
alternative online marketing strategies that we can use include:
Our product includes a description of all its features and a combination of its unique goods. It
also relates to the services that we offer to our customers. Basically our product is handmade
clutches assembled with dough flowers, pearl work, and different type of motives and different
glittering material on hard and soft base.
2- Price
Handmade items are always expensive and more demanded because they have more manual
efforts and more hard work then other machine made things .and we use the price skimming
strategy: because we gave the premium quality product that is very hard to find out in the market
so that’s why if we gave the different and unique product it demands more price so in this way
we get more profit by providing a product with specialties. Our price of clutches is value
based.
3- Place
Basically we sell our product on our website that is www.sitarapk.com and this is our social
website where we sell our clutches we also have social media accounts on Facebook and on
Instagram pages
We properly gave the information on these sites that our customer easily reach to us and contact
us
4- Promotion
We promote our product through
1- Advertisement
By advertising with
broachers,
flairs,
bill boards
,teasers and
2- Personal selling
3- Direct marketing
Through calls
Emails
Catalogues
Magazines
4- Public relation
Event management
Develop our good
Not biased
5- Sales promotion
Sales Promotion
In the 1st quarter, we have our traditional event Eid. we gave different type of packages to our customers
and also gave the complementary products with our actual product
We shall give the discount card to our regular customer on the purchase of certain amount in the Dec.
On the New Year we shall give the calendar and complementary card to our customer. and
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gave free delivery services These all things help us in promoting our product and people fell
more loyalty.
In the 2nd quarter or in the month of Feb we have a very beautiful event of basent. In this event
we shall give the handmade Kites on clutches to our regular customer.
In the 3rd quarter In the month of Aug (3 rd quarter) we shall celebrate our Independence Day with
our customer. In this event of freedom we will print special sticker of Azadi and give them to our
regular customer
Activities Starting Date Ending Date
Besant festival
3rd Quarter
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Public Relationing:
Public relationig can not only attract new customers but can retain the old ones as well; our
product can easily adopt the strategy on the base of its strong infrastructure. if any corporate
customer is having any party regarding marriage ceremony etc. the company will provide the
services for delivery free or sometimes may provide some complementary products free if
customer is of great importance to the company by keeping benefit for itself as well like placing
banner of welcome from company. This can be done in 3rd quarter.
Customer-Oriented Metrics
Product usage/adoption
Percent of users who take a specific action.
Feature usage.
Retention or churn rate.
Quality. .
Business-Oriented Metrics
HEIRARCHY OF COMPANY
CEO OF COMPANY
CEO
Manufacture/Production department
IT Department
Sales Department
Director•Finance Department
HR department
Department
Manufacture/Production Depatment
Finance Depatment
IT department
Sales department
Manager Hr department
Department
Manufature/production Department
HR Department
Sales Department
Finance Department
IT department
Employees
We have equal partners in this business startup idea and all partners are active partners
Our audience are end use consumers
Breakeven point occurs early in the second year of operation
we will be in position to capture greater market share by maintaining online presence
5.2-Management
Sitara hand made cluctes manages the online web site and all social media accounts
6. FINANCIAL PROJECTIONS:
Computer/Laptop 50,000
Fans 24,000
AC 1,20,000
Furniture 2,05,000
Lights 15,000
Inventory 70,000
Total 8, 36,000
1,40,000
Year2
15,15,00
Year3
2,44,750
Year4
2,50,850
Year5
Business Plan
2,85,000
Dough =285
Packaging =100
55,3,85
Year2
Dough =290
Packaging =100
59,140
Year 3
Dough =290
Packaging =110
88,2,75
Year4
Dough =29
Packaging =110
91,555
Year5
Dough =300
Packaging =120
10,3,120
Fixed cost:
Rent 1,00,00
Insurance 10,000
Salaries 40,000
Webhosting/Domain 6000
Fans 24,000
2nd Partner 84,000
AC 1,20,000
Furniture 2,05,000 3rd Partner 84,000
Lights 15000
Stationary 50,000 4th Partner 84,000
Company 2000
Registration
8,36,000
Total Assets 8,36,000
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Business Plan
Business Plan
Product Plan
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