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    Kuala Lumpur Selangor Pahang Kelantan Perak Kedah Penang Johor Malacca Negeri Sembilan

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    Padini Authentics uses a market development strategy to target new market segments and geographical areas for growth. It has over 330 stores globally, selling clothing under various brands in countries across Asia and the Middle East. The company focuses on both retail stores and online sales, with physical locations in major malls throughout Malaysia and franchises overseas.

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    Kuala Lumpur Selangor Pahang Kelantan Perak Kedah Penang Johor Malacca Negeri Sembilan

    Uploaded by

    Prettyrush. Co
    232 views2 pages
    Padini Authentics uses a market development strategy to target new market segments and geographical areas for growth. It has over 330 stores globally, selling clothing under various brands in countries across Asia and the Middle East. The company focuses on both retail stores and online sales, with physical locations in major malls throughout Malaysia and franchises overseas.

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    PADINI MARKET DEVELOPMENT

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    Padini Authentics uses a market development strategy to target new market segments and geographical areas for growth. It has over 330 stores globally, selling clothing under various brands in countries across Asia and the Middle East. The company focuses on both retail stores and online sales, with physical locations in major malls throughout Malaysia and franchises overseas.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    232 views2 pages

    Kuala Lumpur Selangor Pahang Kelantan Perak Kedah Penang Johor Malacca Negeri Sembilan

    Uploaded by

    Prettyrush. Co
    Padini Authentics uses a market development strategy to target new market segments and geographical areas for growth. It has over 330 stores globally, selling clothing under various brands in countries across Asia and the Middle East. The company focuses on both retail stores and online sales, with physical locations in major malls throughout Malaysia and franchises overseas.

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    4.3.

    1 MARKET DEVELOPMENT
    Market development is the strategy that involves targeting new segments of a
    market, identifying new uses for the company’s products or entering new
    international markets. In this strategy, existing products are promoted in new markets.
    The first strategy that PADINI Authentics uses in this regard is to enter into new
    geographical markets. The company mainly focuses on retail stores but also has
    started online sales in various nations as a new distribution channel.
    Padini Holdings has over 330 freestanding stores, franchised outlets and
    consignment counters in Malaysia and around the world. Their labels proudly carry
    the Made in Malaysia stamp abroad in Bahrain, Brunei, Cambodia, Egypt, Indonesia,
    Kuwait, Morocco, Myanmar, Oman, Pakistan, Philippines, Qatar, Saudi Arabia,
    Syria, Thailand and United Arab Emirates. Padini Holdings Brands includes: Vincci,
    Vincci+, Vincci Accessories, Padini, Padini Authentics, PDI, Seed, P & Co, Miki
    Kids, and Brands Outlet.

    Kuala
    Mid Valley Megamall, Pavillion, Melawati Mall, Sunway Putra Mall, MyTOWN Shopping Centre,
    Sunway Velocity Mall
    Lumpur
    IPC Shopping Centre, 1 Utama Shopping Centre, The Starling, Paradigm Mall
    Selangor Petaling Jaya, Sunway Pyramid, AEON Mall Shah Alam, Central i-City, IOI Mall,
    AEON Bukit Tinggi, IOI City Mall, Mitsui Outlet Park KLIA, Gateway@KLIA2
    Pahang Kuantan City Mall, SkyAvenue, Genting Highlands Premium Outlet

    Kelantan AEON Mall Kota Bharu

    Perak AEON Mall Kinta City, AEON Ipoh Station 18


    Kedah Aman Central
    Penang Gurney Plaza, Queensbay Mall, Design Village, 1st Avenue Mall

    Johor Premium Outlets, AEON Mall Bandar Dato' Onn, Paradigm Mall Johor Bahru, AEON Bukit
    Johor Indah Shopping Centre, AEON Tebrau City Shopping Centre, Mid Valley Southkey, Komtar JBCC

    Malacca AEON Bandaraya Melaka Shopping Centre, Dataran Pahlawan Melaka

    Negeri
    Palm Mall
    Sembilan
    Sabah Suria Sabah Shopping Mall
    Sarawak Vivacity Megamall, Times Square Megamall Bintulu, Permaisuri Imperial City Mall

    Table 4.3.2 Free standing stores of PADINI Authentics

    Mid Valley Megamall Sungei Wang 1 Utama New Wing


    Lot G082, Ground Floor Lot F061-064, First Floor One Utama Phase 2
    Mid Valley Megamall, Mid Valley Sungei Wang Plaza F331 One Utama Shopping Centre
    City 55100 Kuala Lumpur Lebuh Bandar Utama
    58000 Kuala Lumpur Kuala Lumpur, Malaysia Selangor, Malaysia
    Kuala Lumpur, Malaysia TEL : 03-2145 8640 TEL : 03 - 7727 5535/ 7722 3536
    TEL : 03-2938 3068 FAX : 03 - 7727 5536

    First World Hotel KL Sogo Shopping Mall


    Lot F/L 2.2, Ground Floor
    First World Hotel, Genting Highlands
    190 Jalan Tuanku Abdul
    Resort
    Rahman 50100 Kuala Lumpur,
    69000 Genting Highlands,
    Federal Territory of Kuala
    Pahang, Malaysia
    Lumpur
    TEL : 03-6436 3052
    TEL: 03-2698-2111

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