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    Study Plan For International Business Management

    Uploaded by

    Pramod Pradhan
    This study plan outlines the topics to be covered in a course on International Business Management taught by Professor Ritu Bhattacharyya. The course will cover 10 topics including: introduction to international business; forces of globalization and theories of international trade; the political, economic, and legal environment of international business; regional economic integration; the global monetary system; the strategy and organization of international business; country risk analysis; and culture. Students will be graded based on attendance, group case presentations, and an individual project on an industry's global scenario.

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    Study Plan For International Business Management

    Uploaded by

    Pramod Pradhan
    100 views4 pages
    This study plan outlines the topics to be covered in a course on International Business Management taught by Professor Ritu Bhattacharyya. The course will cover 10 topics including: introduction to international business; forces of globalization and theories of international trade; the political, economic, and legal environment of international business; regional economic integration; the global monetary system; the strategy and organization of international business; country risk analysis; and culture. Students will be graded based on attendance, group case presentations, and an individual project on an industry's global scenario.

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    This study plan outlines the topics to be covered in a course on International Business Management taught by Professor Ritu Bhattacharyya. The course will cover 10 topics including: introduction to international business; forces of globalization and theories of international trade; the political, economic, and legal environment of international business; regional economic integration; the global monetary system; the strategy and organization of international business; country risk analysis; and culture. Students will be graded based on attendance, group case presentations, and an individual project on an industry's global scenario.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    100 views4 pages

    Study Plan For International Business Management

    Uploaded by

    Pramod Pradhan
    This study plan outlines the topics to be covered in a course on International Business Management taught by Professor Ritu Bhattacharyya. The course will cover 10 topics including: introduction to international business; forces of globalization and theories of international trade; the political, economic, and legal environment of international business; regional economic integration; the global monetary system; the strategy and organization of international business; country risk analysis; and culture. Students will be graded based on attendance, group case presentations, and an individual project on an industry's global scenario.

    Copyright:

    © All Rights Reserved
    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    of 4

    STUDY PLAN FOR INTERNATIONAL

    BUSINESS MANAGEMENT
    Prof : Ritu Bhattacharyya

    1. INTRODUCTION TO INTERNATIONAL BUSINESS


    2. FORCES OF GLOBALISATION
    - The Historic background
    - Multinational Corporations
    - The Need for Globalisation
    - The Mode of Entry
    3. THEORIES OF INTERNATIONAL TRADE
    - Mercantilism
    - Absolute Advantage
    - Comparative Advantage
    - Heckscher-Ohlin Theory
    - The International Product Life Cycle
    - New Trade Theory
    - National Competitive Advantage
    4 THE ENVIRONMENT OF INTERNATIONAL
    BUSINESS
    - The Political Environment
    - The Economic Environment
    - The Legal Environment
    - Foreign Direct Investment
    - The Political Economy of FDI’s
    5. REGIONAL ECONOMIC INTEGRATION
    - Levels of Economic Integration
    - The Economic case of Integration
    - The Political case of Integration
    - Different Integration around the world
    - European Union
    - NAFTA
    - OPEC
    - ASEAN
    6. THE GLOBAL MONETARY SYSTEM
    - The Foreign Exchange Market
    - Function
    - Nature
    - The Theories of Exchange
    - Rate Determination
    - Currency Convertability
    7. THE STRATEGY OF INTERNATIONAL BUSINESS
    - Strategy and the Firm
    - Profiting from Global Expansion\
    - Pressures of Cost Reduction and Local
    Responsiveness
    - Strategic Choices
    - Strategic Alliances
    8. THE ORGANISATION OF INTERNATIONAL
    BUSINESS
    - Organizational Structures
    - Control Systems
    9. COUNTRY RISK ANALYSIS
    - Product Risk Analysis
    - Cultural Factors
    - Political Factors
    - Competition
    - Demography
    - Historic Facators
    10. CULTURE

    Notes
    1. Attendance is compulsory and carries 10 marks
    2. Library assignments include Case presentation which is a group activity each
    group to comprise of 4 students and the cases must be presented at the end of the
    semester
    3. Project work comprise of choosing an industry in India and then studying its
    International/global scenario
    STUDY PLAN FOR INTERNATIONAL/GLOBAL
    MARKETING
    Prof : Ritu Bhattacharyya

    1 INTRODUCTION : THE CONEPT OF GLOBAL


    MARKETING
    - Identifying global customer needs
    - Satisfying Global Customers
    - Being Better than the Competition
    - Recognising the constrains of Global Markets
    2 INTRODUCTION ; THE CONCEPT OF
    INTERNATIONAL MARKETING
    - International Marketing – a closer look
    - International Marketing Management
    3 GLOBAL/INTERNATIONAL MARKETING
    STRATEGIES
    - Global Strategies – A Framework
    - Global Strategy and the Product Line
    - Global Markets
    - Global Production Resource
    - Global Competition
    - Global Customers
    - Corporate Goals and Global Strategies
    4 INTERNATIONAL /GLOBAL MARKET
    INTELLIGENCE
    - Need for Information
    - Problems in International Market Research
    - Research Techniques used in developing
    Countries
    - Screening Potential Markets
    5 INTERNATIONAL PRODUCT POLICY
    - What Sells Abroad
    - Customisation Vs Standardisation
    - Principles of Product Adaptation
    6 BRANDING
    - Brand Extensions
    - Brand Protection
    - Product Piracy and Counterfeiting
    7. DISTRIBUTION
    - Managing Foreign Distribution
    - Initial Distributor Selection
    - Selection of Channel
    - Logistics for International Marketing
    8 INTERNATIOAL PROMOTION
    - Constraints on International Advertisement
    - Selecting the Agency
    - Choosing the Advertisement Message
    - Selecting the Media
    - Budget
    - Evaluating Effectiveness
    9 PRICING IN INTERNATIONAL MARKETS
    - Factors in International Pricing
    - Effect of Exchange Rate Fluctuation on Pricing
    - Competition and Pricing
    - Gray Market
    10 INTERNATIONAL MARKETING OF SERVICES
    - Fixation of Quality and Price
    - Outsourcing a major service
    - Call Centers a service provider

    NOTES
    1. Attendance is compulsory and carries 10 marks
    2. Library assignments include Case presentation which is a group activity
    each group to comprise of 4 students and the cases must be presented at the end of the
    semester
    3. Project of 20 marks will be given n the basis of the students interest in any
    of the above topics.

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