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The Importance of Video

This document discusses the benefits of high quality marketing videos. It provides statistics showing that 87% of marketing professionals use video and videos are consumers' favorite type of content. High quality videos are important for grabbing attention and providing a potential high return on investment by building trust, driving traffic, boosting social engagement, and increasing conversion rates by over 80%. With more people consuming video content each year, the document recommends that now is the perfect time for businesses to create engaging video content to help customers understand their brand.

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Paul Chadwick
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We take content rights seriously. If you suspect this is your content, claim it here.
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120 views3 pages

The Importance of Video

This document discusses the benefits of high quality marketing videos. It provides statistics showing that 87% of marketing professionals use video and videos are consumers' favorite type of content. High quality videos are important for grabbing attention and providing a potential high return on investment by building trust, driving traffic, boosting social engagement, and increasing conversion rates by over 80%. With more people consuming video content each year, the document recommends that now is the perfect time for businesses to create engaging video content to help customers understand their brand.

Uploaded by

Paul Chadwick
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CASE STUDY

High quality marketing videos deliver a


higher return on investment
In the past 10 years, video content has evolved exponentially from fun, silly videos to being
the core component of a marketing campaign - and it’s only just getting started.

According to Wyzowl in 2019, 87% of marketing professionals use video as a marketing tool and
according to Animoto in 2018, videos are a consumers’ favourite type of content.

It is safe to say that video is an extremely powerful marketing tool which is only going to get
stronger over time with 54% of people wanting to see more video content from businesses
that they support (Hubspot, 2018).
Why high quality videos matter
High quality videos are essential for grabbing and retaining customers’ attention. In the fast paced
digital world, you don’t have long to captivate somebody which makes high quality videos that much
more important. Video is versatile and easily digestable, engaging content can provide a potentially
massive return on investment.
It also:

Builds trust and credibility with your audience


Helps drive traffic to your website
Allows your to rank higher in search results
Boosts your social media engagement

Let’s look at the evidence

90% of customers say Video on landing pages is 89% of video marketers


videos help them to capable of increasing say video gives them
make buying decisions. * conversion rates by over 80%. * a good ROI. **

*Source: Hubspot
https://blog.hubspot.com/marketing/video-marketing

**Source: Wyzowl 2020 report


https://optinmonster.com/video-marketing-statistics-what-you-must-know/

The perfect time to take action


With more people consuming video content year-on-year, now is the perfect time to
create highly engaging video content for your audience to enjoy and learn about your business.
Animated explainer videos can help your audience understand who you are and what
your business is about. Our teams are equipped with PPE and trained to follow social distancing
guidelines at all times.
What makes our videography best-in-class?

Quality Production Professional delivery

We never settle for less and you shouldn’t We bring your ideas to life from
either. Our professional camera equipment start to finish. From the initial idea,
allows us to shoot your video in 4K. to research and storyboarding to then
Pairing that with overlaying assets and actually capturing all required shots
visual effects gives your finished video
before editing to create your perfect video
that cinematic feel.

Storytelling Videos are optimised for all platforms

Videos aren’t just about advertising your business It’s important that your videos are accessible across
or selling a product. It’s about building the story all social media platforms as well as your website.
of your brand within the mind of the consumer. That’s why we optimise your video for the platforms
Our storytelling approach is about showing that you wish to utilize. Original footage and assets
your audience who you are, why you do what are included in our packages.
you do and why you should be trusted.

What our clients say


“Langtree worked with Paul Chadwick Creative to create a video for one of our annual
key event with Siemens. Paul understood the brief very quickly and delivered an amazing
and engaging video. His creativity helped in linking the different part of the day. A very f
riendly and professional service both with our guest speakers and event attendees that I
would recommend without hesitation.” - Langtree

"Paul Chadwick was a complete delight to work with from beginning to end; he immediately
‘got’ the concept of what I was looking to achieve “ - Willowberry Skin Care

Tell your business story through inspirational videos


Take a step towards a quick recovery and help your property get back on track.
Contact Paul Chadwick Creative on 01925699121 and request a quote.

[email protected] www.paulchadwickcreative.co.uk

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