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    Pine and Gilmore Model

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    Avinash Singh
    Pine and Gilmore introduced an Experience Economy model where businesses should provide consumer experiences like education and entertainment alongside goods and services to differentiate themselves. Their model places experiences into four domains - entertainment, education, environment/aesthetics, and escapism - on a matrix divided by active-passive involvement and absorption-immersion dimensions to produce quadrants for each type of experience.

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    Pine and Gilmore Model

    Uploaded by

    Avinash Singh
    84 views1 page
    Pine and Gilmore introduced an Experience Economy model where businesses should provide consumer experiences like education and entertainment alongside goods and services to differentiate themselves. Their model places experiences into four domains - entertainment, education, environment/aesthetics, and escapism - on a matrix divided by active-passive involvement and absorption-immersion dimensions to produce quadrants for each type of experience.

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    Pine and Gilmore Model.docx

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    Pine and Gilmore introduced an Experience Economy model where businesses should provide consumer experiences like education and entertainment alongside goods and services to differentiate themselves. Their model places experiences into four domains - entertainment, education, environment/aesthetics, and escapism - on a matrix divided by active-passive involvement and absorption-immersion dimensions to produce quadrants for each type of experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    84 views1 page

    Pine and Gilmore Model

    Uploaded by

    Avinash Singh
    Pine and Gilmore introduced an Experience Economy model where businesses should provide consumer experiences like education and entertainment alongside goods and services to differentiate themselves. Their model places experiences into four domains - entertainment, education, environment/aesthetics, and escapism - on a matrix divided by active-passive involvement and absorption-immersion dimensions to produce quadrants for each type of experience.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Pine and Gilmore Model

    Pine and Gilmore (1999) introduced the concept of Experience Economy where a business' goods
    and services should be accompanied by consumer experiences, such as educational and
    entertainment experiences, to help differentiate their offerings from competitors and increase
    performance and profitability.

    These domains are placed on a matrix divided by an active-passive involvement axis and absorption-
    immersion dimensions axis that together produce quadrants. The four domains are:

     Entertainment
     Educational
     Environment/Aesthetic
     Escapist

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