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Research Methodology: India Paint Industry Outlook 2022

The paint industry in India is growing as consumer incomes rise and consumers shift to higher quality paint products. Government infrastructure development and promotional strategies by manufacturers are boosting paint demand. Decorative paint has the largest share of the market and consumer awareness of decorative paint is increasing, with consumers repainting homes more frequently to increase social status. Primary research included interviews with paint dealers and manufacturers, and secondary research used internal and external sources to collect qualitative and quantitative information on the paint industry. The report presents this information in a clear, chronological manner to provide an accurate outlook of the Indian paint industry.

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395 views1 page

Research Methodology: India Paint Industry Outlook 2022

The paint industry in India is growing as consumer incomes rise and consumers shift to higher quality paint products. Government infrastructure development and promotional strategies by manufacturers are boosting paint demand. Decorative paint has the largest share of the market and consumer awareness of decorative paint is increasing, with consumers repainting homes more frequently to increase social status. Primary research included interviews with paint dealers and manufacturers, and secondary research used internal and external sources to collect qualitative and quantitative information on the paint industry. The report presents this information in a clear, chronological manner to provide an accurate outlook of the Indian paint industry.

Uploaded by

Ali
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Research Methodology

The paint industry is one of the growing industries in India. The Indian paint industry is slowly shifting towards
high quality paint product from low quality products as consumer income level is rising. Moreover, government
infrastructure development plans and manufacturer’s efforts, like promotional strategy and availability of more
innovative products are boosting the demand of paint in India. Apart from it, the major boost to the growth in
Indian paint market has been provided by the decorative paint market, which has larger share in the entire paint
market.

Consumer awareness regarding decorative paint is continuously growing. Now consumers are more conscious
about their social status and that’s the reason why consumers are repainting their house more frequently to
make their house more attractive. Apart from it, the manufacturers are also focusing on the promotional strategy
to make the consumer aware about the paint product advantage. All such drivers are lifting up the demand of
the paint across various urban and rural areas of the country.

In this report, primary as well as secondary sources have been used for collection of data on the paint industry. For
the primary research, we conducted telephonic interviews with regional paint dealers and paint manufacturers
to get in depth insight of regional demand of the paint and its sub-segment. For secondary research, internal
and external sources are used to collect the qualitative and quantitative information about the paint industry.

RNCOS’ team prudently evaluated all the collected information from primary and secondary sources, and
presented it in a chronological order to depict a meaningful and clear picture of the market. It is worth
mentioning here that while compiling the data, RNCOS also cross-checked all the collected information from
other multiple sources and data warehouses, so that it could present the most accurate and precise information
on the paint industry.

India Paint Industry Outlook 2022

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