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    CMM Goals&Objectives

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    aman.4u
    The document discusses setting goals and objectives for content marketing. It covers determining what type of content to create, such as blogs, videos, or ebooks. The document also discusses establishing goals that are specific, measurable, achievable, relevant and time-bound. Examples are given for creation goals like publishing content, performance goals like increasing traffic, and optimization goals like improving SEO. It provides tips for achieving goals such as creating action steps, prioritizing, and reviewing goals.

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    CMM Goals&Objectives

    Uploaded by

    aman.4u
    34 views14 pages
    The document discusses setting goals and objectives for content marketing. It covers determining what type of content to create, such as blogs, videos, or ebooks. The document also discusses establishing goals that are specific, measurable, achievable, relevant and time-bound. Examples are given for creation goals like publishing content, performance goals like increasing traffic, and optimization goals like improving SEO. It provides tips for achieving goals such as creating action steps, prioritizing, and reviewing goals.

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    CMM_Goals&Objectives

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    The document discusses setting goals and objectives for content marketing. It covers determining what type of content to create, such as blogs, videos, or ebooks. The document also discusses establishing goals that are specific, measurable, achievable, relevant and time-bound. Examples are given for creation goals like publishing content, performance goals like increasing traffic, and optimization goals like improving SEO. It provides tips for achieving goals such as creating action steps, prioritizing, and reviewing goals.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    34 views14 pages

    CMM Goals&Objectives

    Uploaded by

    aman.4u
    The document discusses setting goals and objectives for content marketing. It covers determining what type of content to create, such as blogs, videos, or ebooks. The document also discusses establishing goals that are specific, measurable, achievable, relevant and time-bound. Examples are given for creation goals like publishing content, performance goals like increasing traffic, and optimization goals like improving SEO. It provides tips for achieving goals such as creating action steps, prioritizing, and reviewing goals.

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    of 14

    CONTENT

    MARKETING
    MASTERY
    SETTING
    GOALS &
    OBJECTIVES
    IN THIS VIDEO..

    • What kind of content asset are you going to create?

    • The “WHY?” behind your content asset.

    • The traits of effective goals.

    • Creating effective goals for your content marketing strategy.


    WHAT KIND OF
    CONTENT ASSET
    SHOULD YOU CREATE?
    TYPES OF CONTENT ASSETS

    Blogs User Generated


    Infographics Email
    Ebooks Podcasts
    White papers Tools
    Videos Workshops
    THE BIG “WHY”?
    WHY ARE YOU CREATING CONTENT?
    • To create Brand Identity, Awareness & Recall

    • To build credibility, trustworthiness & authenticity

    • To build an email list

    • To be a thought leader in your industry

    • To connect with your audience

    • To increase leads and sales

    • To monetise with ad/affiliate networks


    NEXT ON THE MENU,
    EFFECTIVE GOALS
    TRAITS OF EFFECTIVE GOALS

    • Specific

    • Measurable

    • Achievable

    • Relevant

    • Time-bound
    EXAMPLES OF EFFECTIVE GOALS

    • Creation Goals

    • Write 2500 words this week.

    • Create 1 new blog concept this month

    • Publish in a new medium (video, podcast, etc) this quarter


    EXAMPLES OF EFFECTIVE GOALS

    • Performance Goals

    • Publish 1 more blog this week than last week - ( Quantity )

    • Increase blog traffic by 10% in 1 month - ( Quality )

    • Increase email sign-up rate by 15% this quarter -

    ( Conversion )
    EXAMPLES OF EFFECTIVE GOALS

    • Optimization Goals

    • Optimize 1 old blog this week for SEO

    • Increase time spent on site by 10% this month

    • Repurpose 1 blog into at least 3 formats this quarter


    HOW TO ENSURE YOU ACHIEVE
    YOUR GOALS?

    • Create next action steps for each goal

    • Don’t take too many goals at once

    • Prioritize your goals

    • Have triggers for your goal

    • Write your goals down

    • Review your goals


    Thank you!

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